Hawke Ventures

Founded in 2019, Hawke Ventures is an early-stage venture capital firm based in Los Angeles, California. It focuses on investing in commerce technology, marketing technology, advertising technology, and emerging marketing channels.
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Mara Chaben

Senior Associate

Tony Delmercado

Investor

Erik Huberman

Managing Partner

Drew Leahy

Managing Partner

Past deals in Advertising

Plai

Seed Round in 2024
Plai is a digital marketing platform designed for users of all skill levels. It offers tools to create and launch Google Ads and YouTube Ads, discover micro-influencers and keywords, and access insights from Google Analytics using voice command. The platform aims to simplify marketing efforts by providing intuitive, accessible features built on cutting-edge strategies.

firmly.ai

Seed Round in 2024
firmly.ai makes digital ads and impressions more shoppable with significantly higher conversions. It a multi-patented streamlined checkout experience that requires 0 changes for the Merchant site where the customer is inspired to shop—without redirects, extra clicks or missing data.

GoCharlie.AI

Pre Seed Round in 2023
We're a generative artificial intelligence company leading the development of a goal-driven and multimodal engine: Charlie! Charlie helps entrepreneurs and enterprises create content that performs across text, images, and more. Imagine asking an AI to write a social media post that maximizes engagement with your target audience. At GoCharlie we know engagement means commerce, and we want to give you the tools to drive business through all your marketing channels.

Superfiliate

Seed Round in 2023
Superfiliate develops a marketing platform that enables brands to create personalized storefronts for their customers, influencers, ambassadors, and affiliates. This platform facilitates the creation of branded referral or rewards programs, ambassador initiatives, influencer collaborations, and affiliate networks, helping brands connect with their audience and drive revenue.

Icon Source

Seed Round in 2021
Icon Source is a digital marketplace established in 2018 that facilitates connections between sports brands and professional athletes. Based in Denver, Colorado, the platform caters to both national and local brands, regardless of size, providing them with access to athletes for endorsements, appearances, speaking events, and social media collaborations. The marketplace is designed to match brands and athletes based on shared interests and attributes, allowing athletes to monetize their social media presence effectively. Icon Source also ensures secure communication between brands and athletes, enabling real-time access to endorsement opportunities.

Junction AI

Seed Round in 2019
Junction AI Inc. is a technology company based in Dallas, Texas, specializing in artificial intelligence solutions for marketers. Founded in 2015 and originally known as Instant Local Inc., the company rebranded in February 2018. Junction AI develops an AI-enhanced platform that allows marketers to analyze their advertising creatives, including images, videos, and text, to optimize their campaigns across various channels such as Google ads, social media, and e-commerce platforms. The platform empowers product and category managers to become AI operators, enabling them to generate precise forecasts, derive sales insights from large datasets, and create tailored product listings. By personalizing recommendations and streamlining data utilization, Junction AI helps businesses enhance their marketing efforts and improve customer engagement, thereby driving successful and profitable merchandising strategies.

Instreamatic

Seed Round in 2017
Founded in 2014, Instreamatic develops an AI-powered platform for digital audio advertising. It offers a dashboard for publishers and advertisers to manage campaigns across various platforms, including music, podcasts, games, navigators, fitness trackers, mobile commerce, IoT devices, wearables, and digital signage.
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