Hawke Ventures

Hawke Ventures, founded in 2016 and based in Los Angeles, California, is an early-stage venture firm focused on investing in various sectors, including Commerce Technology, Marketing Technology, Advertising Technology, digital marketing, consumer products, e-commerce, software, and information technology. The firm aims to support innovative companies that are shaping the future of these industries through strategic investments.

Mara Chaben

Principal

Tony Delmercado

Co-Founder

Erik Huberman

Co-Founder and CEO Partner

Clark Landry

Managing Partner

31 past transactions

Omnishelf

Seed Round in 2024
Omnishelf is a retail platform.

Plai

Seed Round in 2024
Digital marketing is just a few taps away. Discover micro-influencers and new keywords for your brand. Create and launch expert Google Ads and YouTube Ads in minutes. Get the answers you need, fast from Google Analytics and more with voice command. No marketing experience required or technical mumbo-jumbo. Plai is easy to set up with a few taps, and available on the go. It's like having a full-cycle marketing team in your pocket! Stay informed Plai provides tools to help you market. Before creating a marketing campaign or even a social post, you can access trending content in your niche, discover relevant keywords, and learn the latest marketing strategies. Grow your brand Our tools, services, and information are built to be intuitive and accessible for everyone — newcomers and experts alike. Plai uses cutting-edge marketing strategies to help brands create and optimize their digital marketing campaigns in just a few taps.

HeatMap

Seed Round in 2024
HeatMap, Inc. provides realtime SaaS website analytics, with intuitive heatmaps inspired by augmented reality principles. In realtime, editors and marketers know what is happening right on their website so they can act quickly to optimize the performances of their content and build their audience, improving their user retention or sales.

firmly.ai

Seed Round in 2024
firmly.ai makes digital ads and impressions more shoppable with significantly higher conversions. It a multi-patented streamlined checkout experience that requires 0 changes for the Merchant site where the customer is inspired to shop—without redirects, extra clicks or missing data.

GoCharlie.AI

Pre Seed Round in 2023
We're a generative artificial intelligence company leading the development of a goal-driven and multimodal engine: Charlie! Charlie helps entrepreneurs and enterprises create content that performs across text, images, and more. Imagine asking an AI to write a social media post that maximizes engagement with your target audience. At GoCharlie we know engagement means commerce, and we want to give you the tools to drive business through all your marketing channels.

StayTuned

Series A in 2023
StayTuned is building a suite of tools to help high growth e-commerce brands grow even faster. Our focus is on Shopify, the go-to platform for e-commerce brands. We are backed by top tier institutional VCs and well known angel investors.

Superfiliate

Seed Round in 2023
Superfiliate is a marketing platform that focuses on enhancing word-of-mouth marketing by providing personalized storefronts and management tools for brands, customers, influencers, ambassadors, and affiliates. The platform enables brands to develop fully branded referral, rewards, ambassador, influencer, and affiliate programs. By facilitating these connections, Superfiliate aims to help brands engage more effectively with their customers and ultimately increase revenue.

Vela

Seed Round in 2022
Vela is a United States-based company that provides a comprehensive platform for merchants to streamline their business operations and enhance growth. By offering integrations, automation, and user-friendly design, Vela enables users to efficiently manage their listings across multiple sales channels. The platform allows merchants to save significant time on bulk editing and simplifies the process of setting up sales, enabling them to focus on core business activities. Vela also offers tools for photo enhancement, ensuring that products are presented optimally. Overall, Vela aims to reduce the time and effort involved in managing a business, allowing merchants to operate more effectively and drive sales.

Postscript

Series C in 2022
Postscript is an eCommerce SMS platform that facilitates communication between brands and their customers through text message marketing. By allowing users to create and manage SMS marketing campaigns, the platform helps businesses engage effectively with their audience. It offers features such as detailed analytics and message automation based on customer interactions, which assist in optimizing campaigns for better sales outcomes. Postscript aims to address the challenges of declining email engagement by providing a more direct and customizable marketing channel through SMS, thereby enhancing customer engagement and driving revenue growth for eCommerce businesses.

Fairing

Seed Round in 2022
Fairing operates a zero-party data platform designed to enable brands and retailers to implement and expand same-day delivery offerings. The platform utilizes survey data to create a continuous and proprietary data source that enriches the marketing technology ecosystem. By linking consumer feedback to their transactions, Fairing provides valuable insights that enhance personalization, conversion optimization, and overall customer experience. The company's flagship product, Question Stream, along with a software development kit, facilitates compatibility across various market verticals, previously focusing primarily on Shopify brands. Established in 2020 and headquartered in New York, Fairing aims to streamline the process for consumers to provide feedback and see tangible benefits from their engagement with brands.

Alloy Automation

Series A in 2022
Alloy Automation is a no-code automation platform that enables businesses to build and manage integrations across various software applications, including ERP, Commerce, and CRM systems. Founded in 2019, the platform allows companies to streamline their processes by automating workflows in sales, marketing, customer support, and messaging applications without the need for coding. This functionality helps organizations save time and resources that would otherwise be spent on manual tasks while enhancing overall efficiency. Alloy's services are utilized by notable clients such as Amazon and Gorgias, and the company has secured $27 million in funding from prominent investors including a16z, Bain Capital Ventures, and Y Combinator.

Gemist

Seed Round in 2022
Gemist, Inc. is a jewelry company based in Los Angeles, California, specializing in customizable rings and accessories. Founded in 2018 and formerly known as Madeline's Rings Co., Gemist offers an innovative online platform where consumers can design their own jewelry pieces. The company provides a unique home "Try-and-Buy" experience, allowing customers to receive replicas of their customized designs before making a purchase. This approach is tailored to engage millennials in a personalized buying experience, and it incorporates technology for jewelry customization and virtual try-on. Gemist's platform not only enhances e-commerce but also aims to increase customer engagement and sales for jewelry brands.

Clickvoyant

Pre Seed Round in 2022
Clickvoyant is a company that specializes in marketing analytics through its cloud-based platform, which is tailored for agencies and consultants. The platform leverages proprietary algorithms that merge Director-level expertise with mathematical automation, statistics, and predictive analytics. This combination allows Clickvoyant to analyze data effectively, providing clients with clear insights and actionable opportunities aimed at increasing revenue. By utilizing artificial intelligence, the platform simplifies data interpretation, enabling businesses of all sizes to access vital information without the burden of extensive data discovery processes.

Apteo

Seed Round in 2022
Apteo, Inc. is a data-driven platform that leverages artificial intelligence to assist institutions and individuals in managing, segmenting, and forecasting data. Founded in 2017 and based in New York, the company primarily serves a diverse clientele, including buy-side customers such as long-only investors, hedge funds, and private equity firms, as well as sell-side clients like investment banks and financial advisors. Apteo focuses on enhancing eCommerce and SaaS marketing efforts by predicting user behavior, which helps organizations identify customers at risk of churn and determine optimal re-engagement strategies. By connecting their data seamlessly, users can access pre-built reports to score and segment customers, discover key churn drivers, and identify upsell opportunities, ultimately improving retention and maximizing repeat purchases.

Sway

Venture Round in 2021
Returnmates is a provider of shipping services that allows returning an online purchase without leaving home. The online returns process has been left out to dry. Returnmates’ mission is to fully digitize online returns; therefore, making the process as seamless as the purchase. With just a few clicks, Returnmates cuts out the most stressful part of online returns — having to leave your home.

Intelligems

Seed Round in 2021
IntelliGems specializes in providing e-commerce tools aimed at optimizing pricing strategies for online retailers. The company conducts A/B tests to identify the most effective pricing, shipping, and discount configurations, helping businesses maximize sales and profit. By allowing brands to experiment with different pricing models in real-time, IntelliGems enables them to gain insights into how these changes affect key performance metrics such as conversion rates, revenue, and overall profitability. Through its services, IntelliGems addresses the common issue of inefficient pricing, ensuring that online stores can capitalize on potential revenue opportunities.

Partnerhub®

Seed Round in 2021
Partnerhub is a partner operations platform for service providers and SaaS. It is a platform that enables digital agencies to locate, evaluate, implement, and handle other agency partnerships as well as software.

Icon Source

Seed Round in 2021
Icon Source is a digital marketplace established in 2018 that facilitates connections between sports brands and professional athletes. Based in Denver, Colorado, the platform serves both national and local brands, allowing them to engage with athletes for endorsements, appearances, speaking events, and social media collaborations. Icon Source enhances this interaction by leveraging affinity attributes to match brands with suitable athletes, allowing for monetization of athletes' social media followings. The platform also provides secure communication channels, enabling real-time access to endorsement opportunities and fostering effective partnerships between brands and athletes.

Airvet

Series A in 2020
Airvet Inc. is a veterinary telemedicine platform that connects pet owners with veterinarians through a user-friendly application. Founded in 2018 and based in Beverly Hills, California, Airvet enables pet parents to schedule virtual appointments for general health checkups, medical inquiries, and behavioral concerns via live video, audio, and chat. This innovative approach fosters ongoing relationships between veterinarians and clients, enhancing the continuity of care that was previously difficult to maintain. By providing affordable access to veterinary services, Airvet aims to improve the health and well-being of pets, while also driving clinic revenue and integrating veterinarians into a modern veterinary community.

Gemist

Pre Seed Round in 2020
Gemist, Inc. is a jewelry company based in Los Angeles, California, specializing in customizable rings and accessories. Founded in 2018 and formerly known as Madeline's Rings Co., Gemist offers an innovative online platform where consumers can design their own jewelry pieces. The company provides a unique home "Try-and-Buy" experience, allowing customers to receive replicas of their customized designs before making a purchase. This approach is tailored to engage millennials in a personalized buying experience, and it incorporates technology for jewelry customization and virtual try-on. Gemist's platform not only enhances e-commerce but also aims to increase customer engagement and sales for jewelry brands.

WEVO

Pre Seed Round in 2020
Wevo, Inc. is a marketing technology company based in Boston, Massachusetts, that provides a user experience research platform designed to optimize digital experiences before they go live. Founded in 2016, Wevo leverages artificial intelligence and crowdsourcing to deliver statistically significant insights for digital marketers. The platform helps identify why visitors are not converting, compares potential page performance, and offers actionable recommendations to enhance conversion rates. By synthesizing quantitative and qualitative insights, Wevo enables research, product, and marketing teams to make informed decisions with confidence, thereby reducing risks associated with their strategies. The company has also been recognized for its innovative approach, having received multiple patents for its technology.

Steereo

Seed Round in 2019
Steereo Inc. operates a music discovery platform tailored for rideshare drivers, founded in 2017 and based in New York City. The platform allows artists to showcase their music, providing exposure and enabling passengers to discover new tunes during their rides. By broadcasting new music through an app designed specifically for rideshare environments, Steereo creates an engaging experience for passengers while helping artists connect with potential fans. In addition to enhancing the ride experience, the platform also offers drivers opportunities to earn extra income and rewards. Steereo serves customers primarily in New York and Austin, Texas, contributing to the evolving landscape of music consumption in the rideshare industry.

Junction AI

Seed Round in 2019
Junction AI Inc. is a Dallas-based company that specializes in developing an AI-enhanced platform aimed at marketers. The platform analyzes ad creatives—including images, videos, and text—to optimize the effectiveness of advertisements, social media posts, and web promotions. Founded in 2015 and originally named Instant Local Inc., Junction AI transitioned to its current name in February 2018. The company's technology enables product and category managers to act as AI operators, allowing them to generate precise forecasts for individual items across various stores and channels. By harnessing vast amounts of data, Junction AI provides insights for sales and automates the creation of product listings for e-commerce platforms. The platform also personalizes marketing efforts, tailoring promotions to individual customers by leveraging an advanced recommendations engine that integrates diverse data assets, ultimately enhancing customer loyalty and engagement.

Postscript

Seed Round in 2019
Postscript is an eCommerce SMS platform that facilitates communication between brands and their customers through text message marketing. By allowing users to create and manage SMS marketing campaigns, the platform helps businesses engage effectively with their audience. It offers features such as detailed analytics and message automation based on customer interactions, which assist in optimizing campaigns for better sales outcomes. Postscript aims to address the challenges of declining email engagement by providing a more direct and customizable marketing channel through SMS, thereby enhancing customer engagement and driving revenue growth for eCommerce businesses.

StayTuned

Seed Round in 2019
StayTuned is building a suite of tools to help high growth e-commerce brands grow even faster. Our focus is on Shopify, the go-to platform for e-commerce brands. We are backed by top tier institutional VCs and well known angel investors.

Yaguara

Convertible Note in 2018
Yagaura is a computer software company that specializes in e-commerce, business operations, and performance management. It features a software application platform designed to aggregate and present data for all levels across an organization.

The Sill

Series A in 2018
The Sill offers ceramic planters potted with houseplants. It was created with a simple ambition, to inspire people to bring more of the outdoors in. Their mission is to make the experience of discovering the perfect potted plants as wonderful as the plants themselves. The Sill is the source that bridges the gap between plants and people - offering products and services that fit with your personal style, your lifestyle, and your budget.

Instreamatic

Seed Round in 2017
Instreamatic is a developer of an advertisement optimization platform that focuses on audio and video ads. The company utilizes artificial intelligence to create highly personalized and contextually relevant ad variations quickly, allowing businesses to enhance engagement and improve return on investment (ROI). By generating numerous tailored ad concepts, Instreamatic ensures that each advertisement resonates with individual users, maximizing campaign effectiveness. This approach not only accelerates the ad production process but also reduces costs, making it easier for businesses to connect with their target audiences in a meaningful way.

Patrol AI

Patrol AI is an Digital Accessibility Service firm developing an automated platform for merchants.

Gumshoe AI

Gumshoe AI is revolutionizing how companies use AI-powered search.
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