Halogen Ventures

Halogen Ventures is a Los Angeles-based venture capital firm established in 2017, specializing in early-stage investments in consumer technology startups with female founders. The firm targets pre-seed, seed, and series A companies, focusing on innovative technologies and products that cater to consumer needs. Halogen Ventures takes a hands-on approach, actively supporting entrepreneurs throughout their journey by helping them build essential networks, enhance brand visibility, recruit talent, secure follow-on funding, and navigate pathways to acquisition or initial public offerings. The firm is dedicated to promoting diversity in the tech industry by prioritizing investments in women-led businesses.

Ashley R. Balla

Partner

Adriana Ochi

Senior Associate

Brian MacInnes

CFO

Jennifer Kwan Mandelbaum

Partner

Past deals in Personal Accessories

ThirdLove

Venture Round in 2021
ThirdLove, Inc. is a women's lifestyle brand specializing in the design, manufacture, and sale of undergarments and nightwear. Founded in 2012 and based in San Francisco, California, the company offers a wide range of products, including various styles of bras such as T-shirt, strapless, wireless, plunge, racerback, nursing, and maternity bras. ThirdLove distinguishes itself by utilizing technology and real women's measurements to create proprietary ½-cup sizes, ensuring a better fit for women of all shapes. The company operates through an online platform as well as physical retail locations, aiming to provide every woman with the perfect fit and a comfortable wearing experience.

Preemadonna

Seed Round in 2021
Preemadonna Inc. is a technology company based in Sunnyvale, California, specializing in innovative solutions for girls and women. Founded in 2013, the company is best known for its flagship product, the Nailbot, an automated device that prints art and photos on nails in just five seconds. The Nailbot is complemented by an art platform that fosters a community of creators, particularly among Gen Z and Gen Alpha young women. Preemadonna leverages advanced technologies such as artificial intelligence, computer vision, machine learning, and augmented reality to enhance user experiences. The company aims to expand its offerings to include nail polish and products for body art and makeup, allowing users to customize their personal aesthetics and share their creations on social media.

The Flex

Venture Round in 2020
The Flex Company, established in 2015 and headquartered in Venice, California, specializes in the development, manufacturing, and sale of single-use menstrual devices. Its product portfolio includes the Flex Cup, a disposable and disc-shaped device that temporarily blocks menstrual blood flow, and the Flex Disc, a one-time use period product with a 12-hour wear duration. The company's products are sold online and through retailers in the United States and Canada, with a presence in over 25,000 retail locations nationwide.

Preemadonna

Venture Round in 2018
Preemadonna Inc. is a technology company based in Sunnyvale, California, specializing in innovative solutions for girls and women. Founded in 2013, the company is best known for its flagship product, the Nailbot, an automated device that prints art and photos on nails in just five seconds. The Nailbot is complemented by an art platform that fosters a community of creators, particularly among Gen Z and Gen Alpha young women. Preemadonna leverages advanced technologies such as artificial intelligence, computer vision, machine learning, and augmented reality to enhance user experiences. The company aims to expand its offerings to include nail polish and products for body art and makeup, allowing users to customize their personal aesthetics and share their creations on social media.

The Flex

Seed Round in 2018
The Flex Company, established in 2015 and headquartered in Venice, California, specializes in the development, manufacturing, and sale of single-use menstrual devices. Its product portfolio includes the Flex Cup, a disposable and disc-shaped device that temporarily blocks menstrual blood flow, and the Flex Disc, a one-time use period product with a 12-hour wear duration. The company's products are sold online and through retailers in the United States and Canada, with a presence in over 25,000 retail locations nationwide.

The Flex

Seed Round in 2018
The Flex Company, established in 2015 and headquartered in Venice, California, specializes in the development, manufacturing, and sale of single-use menstrual devices. Its product portfolio includes the Flex Cup, a disposable and disc-shaped device that temporarily blocks menstrual blood flow, and the Flex Disc, a one-time use period product with a 12-hour wear duration. The company's products are sold online and through retailers in the United States and Canada, with a presence in over 25,000 retail locations nationwide.

Finery

Seed Round in 2018
Finery is a fashion and technology startup focused on transforming wardrobe management through an innovative platform. This platform scans online shopping receipts to create a virtual wardrobe for users, allowing them to gain insights into their clothing choices and spending habits. By utilizing predictive analytics, Finery provides women with personalized styling recommendations and alerts for sales on items in their wishlists. Additionally, the platform offers reminders for returning recently purchased items, helping consumers make informed decisions about their fashion investments.

Preemadonna

Seed Round in 2017
Preemadonna Inc. is a technology company based in Sunnyvale, California, specializing in innovative solutions for girls and women. Founded in 2013, the company is best known for its flagship product, the Nailbot, an automated device that prints art and photos on nails in just five seconds. The Nailbot is complemented by an art platform that fosters a community of creators, particularly among Gen Z and Gen Alpha young women. Preemadonna leverages advanced technologies such as artificial intelligence, computer vision, machine learning, and augmented reality to enhance user experiences. The company aims to expand its offerings to include nail polish and products for body art and makeup, allowing users to customize their personal aesthetics and share their creations on social media.

The Flex

Seed Round in 2016
The Flex Company, established in 2015 and headquartered in Venice, California, specializes in the development, manufacturing, and sale of single-use menstrual devices. Its product portfolio includes the Flex Cup, a disposable and disc-shaped device that temporarily blocks menstrual blood flow, and the Flex Disc, a one-time use period product with a 12-hour wear duration. The company's products are sold online and through retailers in the United States and Canada, with a presence in over 25,000 retail locations nationwide.
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