Halogen Ventures

Halogen Ventures is a Los Angeles-based venture capital firm established in 2017, specializing in early-stage investments in consumer technology startups with female founders. The firm targets pre-seed, seed, and series A companies, focusing on innovative technologies and products that cater to consumer needs. Halogen Ventures takes a hands-on approach, actively supporting entrepreneurs throughout their journey by helping them build essential networks, enhance brand visibility, recruit talent, secure follow-on funding, and navigate pathways to acquisition or initial public offerings. The firm is dedicated to promoting diversity in the tech industry by prioritizing investments in women-led businesses.

Ashley R. Balla

Partner

Adriana Gadala-Maria

Senior Associate

Brian MacInnes

CFO

Jennifer Kwan Mandelbaum

Partner

Past deals in Personal Accessories

Preemadonna

Seed Round in 2021
Preemadonna Inc. is a technology company based in Sunnyvale, California, specializing in innovative solutions for girls and women. Founded in 2013, the company is best known for its flagship product, the Nailbot, an automated device that prints art and photos on nails in just five seconds. The Nailbot is complemented by an art platform that fosters a community of creators, particularly among Gen Z and Gen Alpha young women. Preemadonna leverages advanced technologies such as artificial intelligence, computer vision, machine learning, and augmented reality to enhance user experiences. The company aims to expand its offerings to include nail polish and products for body art and makeup, allowing users to customize their personal aesthetics and share their creations on social media.

The Flex

Venture Round in 2020
The Flex Company, established in 2015 and headquartered in Venice, California, specializes in the development, manufacturing, and sale of single-use menstrual devices. Its product lineup includes the FLEX Cup, a disposable, disc-shaped device that temporarily blocks menstrual flow, and the FLEX Disc, which can be worn safely for up to twelve hours. In addition to menstrual products, the company offers a range of lifestyle items such as clothing and reusable totes through its online platform. The Flex Company is notable for its commitment to sustainability and is recognized as a leading brand in the period care market, with its products available in over 25,000 retail locations across the United States.

Preemadonna

Venture Round in 2018
Preemadonna Inc. is a technology company based in Sunnyvale, California, specializing in innovative solutions for girls and women. Founded in 2013, the company is best known for its flagship product, the Nailbot, an automated device that prints art and photos on nails in just five seconds. The Nailbot is complemented by an art platform that fosters a community of creators, particularly among Gen Z and Gen Alpha young women. Preemadonna leverages advanced technologies such as artificial intelligence, computer vision, machine learning, and augmented reality to enhance user experiences. The company aims to expand its offerings to include nail polish and products for body art and makeup, allowing users to customize their personal aesthetics and share their creations on social media.

The Flex

Seed Round in 2018
The Flex Company, established in 2015 and headquartered in Venice, California, specializes in the development, manufacturing, and sale of single-use menstrual devices. Its product lineup includes the FLEX Cup, a disposable, disc-shaped device that temporarily blocks menstrual flow, and the FLEX Disc, which can be worn safely for up to twelve hours. In addition to menstrual products, the company offers a range of lifestyle items such as clothing and reusable totes through its online platform. The Flex Company is notable for its commitment to sustainability and is recognized as a leading brand in the period care market, with its products available in over 25,000 retail locations across the United States.

Finery

Seed Round in 2018
Finery is a fashion and technology startup focused on transforming wardrobe management through an innovative platform. This platform scans online shopping receipts to create a virtual wardrobe for users, allowing them to gain insights into their clothing choices and spending habits. By utilizing predictive analytics, Finery provides women with personalized styling recommendations and alerts for sales on items in their wishlists. Additionally, the platform offers reminders for returning recently purchased items, helping consumers make informed decisions about their fashion investments.

Preemadonna

Seed Round in 2017
Preemadonna Inc. is a technology company based in Sunnyvale, California, specializing in innovative solutions for girls and women. Founded in 2013, the company is best known for its flagship product, the Nailbot, an automated device that prints art and photos on nails in just five seconds. The Nailbot is complemented by an art platform that fosters a community of creators, particularly among Gen Z and Gen Alpha young women. Preemadonna leverages advanced technologies such as artificial intelligence, computer vision, machine learning, and augmented reality to enhance user experiences. The company aims to expand its offerings to include nail polish and products for body art and makeup, allowing users to customize their personal aesthetics and share their creations on social media.

The Flex

Seed Round in 2016
The Flex Company, established in 2015 and headquartered in Venice, California, specializes in the development, manufacturing, and sale of single-use menstrual devices. Its product lineup includes the FLEX Cup, a disposable, disc-shaped device that temporarily blocks menstrual flow, and the FLEX Disc, which can be worn safely for up to twelve hours. In addition to menstrual products, the company offers a range of lifestyle items such as clothing and reusable totes through its online platform. The Flex Company is notable for its commitment to sustainability and is recognized as a leading brand in the period care market, with its products available in over 25,000 retail locations across the United States.
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