Halogen Ventures

Halogen Ventures is a Los Angeles-based venture capital firm established in 2017, specializing in early-stage investments in consumer technology startups with female founders. The firm targets pre-seed, seed, and series A companies, focusing on innovative technologies and products that cater to consumer needs. Halogen Ventures takes a hands-on approach, actively supporting entrepreneurs throughout their journey by helping them build essential networks, enhance brand visibility, recruit talent, secure follow-on funding, and navigate pathways to acquisition or initial public offerings. The firm is dedicated to promoting diversity in the tech industry by prioritizing investments in women-led businesses.

Ashley R. Balla

Partner

Adriana Ochi

Senior Associate

Brian MacInnes

CFO

Jennifer Kwan Mandelbaum

Partner

Past deals in Fashion

ThirdLove

Venture Round in 2021
ThirdLove, Inc. is a women's lifestyle brand specializing in the design, manufacture, and sale of undergarments and nightwear. Founded in 2012 and based in San Francisco, California, the company offers a wide range of products, including various styles of bras such as T-shirt, strapless, wireless, plunge, racerback, nursing, and maternity bras. ThirdLove distinguishes itself by utilizing technology and real women's measurements to create proprietary ½-cup sizes, ensuring a better fit for women of all shapes. The company operates through an online platform as well as physical retail locations, aiming to provide every woman with the perfect fit and a comfortable wearing experience.

Preemadonna

Seed Round in 2021
Preemadonna Inc. is a technology company based in Sunnyvale, California, that specializes in innovative solutions for girls and women. Founded in 2013, the company is best known for its flagship product, the Nailbot, an automated device that prints art and photos on nails in just five seconds. This AI-powered device is complemented by an art platform that fosters a creative community, primarily targeting Gen Z and Gen A young women. Preemadonna's offerings include customized nail art and the ability to share creations on social media. The company is also focused on developing future products that expand into nail polish and body art, utilizing advanced technologies such as computer vision, machine learning, and augmented reality, along with sustainable consumables.

Monica+Andy

Venture Round in 2020
Monica+Andy operates an online platform specializing in baby clothing, offering a range of GOTS-certified organic apparel and accessories. Founded in 2014 by Monica Royer, a first-time mother, the brand focuses on providing soft, sustainable essentials that prioritize both the well-being of children and environmental responsibility. The company emphasizes a seamless shopping experience for parents, featuring both an online store and physical Guideshops. Monica+Andy is dedicated to creating a community that values safe, non-toxic materials, ensuring that their products are free from pesticides and harmful chemicals. Through its commitment to quality and sustainability, the brand aims to support real-life families while fostering a better future for both babies and the planet.

Carbon38

Venture Round in 2019
Carbon38 is an e-commerce company specializing in performance fashion for women. Based in Los Angeles, California, it was founded in 2012. The company offers its own proprietary label alongside a carefully selected range of contemporary brands, providing items such as bodysuits, sweaters, leggings, and shoes. Carbon38 aims to blend functional activewear with progressive street style, offering women bold fashion choices through its online platform and physical stores.

Sarah Flint

Venture Round in 2019
Sarah Flint is a luxury footwear brand based in New York, founded in 2013. The company designs and manufactures high-quality shoes for women, including styles such as flats, sandals, pumps, and boots. Sarah Flint's products are crafted by Italian artisans in Northern Italy, with a focus on fit, function, and attention to detail. The brand caters to women who lead active lifestyles and value both comfort and elegance. Sarah Flint sells its shoes through various retailers in the United States and internationally, as well as through its own online store.

Preemadonna

Venture Round in 2018
Preemadonna Inc. is a technology company based in Sunnyvale, California, that specializes in innovative solutions for girls and women. Founded in 2013, the company is best known for its flagship product, the Nailbot, an automated device that prints art and photos on nails in just five seconds. This AI-powered device is complemented by an art platform that fosters a creative community, primarily targeting Gen Z and Gen A young women. Preemadonna's offerings include customized nail art and the ability to share creations on social media. The company is also focused on developing future products that expand into nail polish and body art, utilizing advanced technologies such as computer vision, machine learning, and augmented reality, along with sustainable consumables.

Senreve

Seed Round in 2018
Senreve is a luxury handbag company catering to the multifaceted modern woman. The brand focuses on creating stylish and functional bags that accommodate the demands of contemporary life, allowing women to seamlessly transition from work to leisure. Senreve's products are characterized by a blend of elegant design and high-quality Italian craftsmanship, offering a range of lightweight, travel-friendly options. Each handbag is thoughtfully constructed to carry essential items, such as phones, wallets, and laptops, while maintaining a sophisticated appearance. Customers can conveniently order their chosen bags through the company’s online platform, ensuring a personalized shopping experience.

Finery

Seed Round in 2018
Finery is a fashion and technology startup focused on developing a wardrobe management platform designed to transform the way individuals interact with their clothing collections. The platform allows users to scan online shopping receipts to create a virtual wardrobe, utilizing predictive analytics to provide insights on styling and spending. It enables consumers to compile wishlists of desired items, receive alerts for sales on saved products, and obtain reminders for returns on recently purchased goods. Through these features, Finery aims to enhance the shopping experience and promote smarter wardrobe management for women.

Preemadonna

Seed Round in 2017
Preemadonna Inc. is a technology company based in Sunnyvale, California, that specializes in innovative solutions for girls and women. Founded in 2013, the company is best known for its flagship product, the Nailbot, an automated device that prints art and photos on nails in just five seconds. This AI-powered device is complemented by an art platform that fosters a creative community, primarily targeting Gen Z and Gen A young women. Preemadonna's offerings include customized nail art and the ability to share creations on social media. The company is also focused on developing future products that expand into nail polish and body art, utilizing advanced technologies such as computer vision, machine learning, and augmented reality, along with sustainable consumables.

VIDA

Venture Round in 2017
VIDA & Co. is an e-commerce platform based in San Francisco, California, that connects manufacturers and artists for the design and production of clothing and accessories. Founded in 2014, the company utilizes direct-to-fabric technology to enable the rapid production of unique apparel from designers worldwide, allowing designs to move from sketch to completion in just one week. By carefully selecting its partnerships, VIDA bridges the gap between artists and consumers, while also promoting socially responsible fashion practices. Since July 2018, VIDA has operated as a subsidiary of Cimpress plc.

Armoire

Convertible Note in 2017
Armoire is a clothing rental service based in Seattle, Washington, founded in 2016, that specializes in providing contemporary women's clothing for various occasions. The platform allows customers to borrow and swap a diverse range of apparel, including blouses, dresses, jumpsuits, and denim, offering a practical solution for modern shopping needs. Utilizing machine learning technology, Armoire personalizes clothing recommendations to align with customers' individual styles and preferences. Additionally, the company enhances convenience by offering door-to-door pickup and delivery services, making it easier for women to access fashionable attire without the commitment of purchasing.

Carbon38

Venture Round in 2017
Carbon38 is an e-commerce company specializing in performance fashion for women. Based in Los Angeles, California, it was founded in 2012. The company offers its own proprietary label alongside a carefully selected range of contemporary brands, providing items such as bodysuits, sweaters, leggings, and shoes. Carbon38 aims to blend functional activewear with progressive street style, offering women bold fashion choices through its online platform and physical stores.

THIS IS L

Venture Round in 2015
This Is L. Inc., founded in 2015 and headquartered in San Francisco, California, specializes in manufacturing and selling personal care products for women, including tampons, pads, liners, and condoms. The company operates primarily online, serving customers in the United States and Canada. This Is L. is committed to sourcing certified organic cotton for its menstrual products and natural rubber latex for condoms. Emphasizing social responsibility, the company follows a solidarity model, ensuring that for every product sold, one is made accessible to another woman or girl in need. As a certified B Corporation, This Is L. strives to enhance women's health and well-being while promoting accountability within the personal care industry. The company is on track to make over 200 million products available to women and girls globally.
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