GE

General Electric Company (GE) is a diversified global infrastructure and financial services company, founded in 1892 and headquartered in Fairfield, Connecticut. GE operates across various segments, including power and water, oil and gas, energy management, aviation, healthcare, transportation, and appliances. The company provides a wide array of products and services, such as gas and steam turbines, nuclear reactors, medical imaging technologies, jet engines, and freight locomotives. GE is also a leader in the energy sector, offering innovative solutions that enable businesses and communities to generate reliable power. With a strong focus on the Industrial Internet, GE harnesses advanced analytics and software capabilities to optimize asset management and improve operational efficiency. This commitment to innovation is exemplified by its GE Software Center, which leads efforts to integrate machine data with analytics, fostering enhanced productivity and sustainability in various industries. Additionally, GE remains dedicated to addressing environmental challenges through its ecomagination initiative, which promotes the development of new technologies aimed at reducing the ecological footprint of its operations.

Karen Kerr

Senior Managing Director, Advanced Manufacturing

Past deals in Iceland

Travelshift

Venture Round in 2023
Travelshift aims to transform the travel industry by connecting travelers with authentic experiences in remarkable locations. The company has developed a travel marketplace application that facilitates bookings and provides community-led tourist information. Its platform incorporates an affiliate system that utilizes artificial intelligence to automate content and curate travel plans, enabling travelers to manage their accommodations according to suggested itineraries. Additionally, travelers can customize their trips by incorporating available experiences nearby. Initially launched and tested in Iceland, where the tourism industry was rapidly growing, Travelshift's innovative software addresses the challenges smaller service providers faced in competing with established companies that dominated the market.
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