Forerunner Ventures

Forerunner Ventures is a venture capital firm founded in 2010 and based in San Francisco, California. The firm specializes in investing in high-growth, privately-held branded consumer companies, particularly within sectors such as online commerce, social/mobile commerce, and internet marketplaces. Forerunner Ventures aims to understand the evolving mindset of modern consumers and supports entrepreneurs who are positioned to meet future consumer needs. By providing funding, strategic guidance, and consumer insights, the firm helps to transform industries and drive cultural advancements. With a focus on seed stage and Series A investments, Forerunner typically invests between $250,000 and $500,000 in initial funding, with the potential for additional investments in high-performing companies. The firm prefers to partner with companies in the Bay Area but also considers opportunities in New York and Los Angeles, often seeking collaboration with local investors when companies are outside its primary geographic focus.

Jason Bornstein

Principal

Nicole Johnson

Partner

Brian O’Malley

Managing Partner

KJ Sidberry

Principal

Priyanka Suri

Investor

Kirsten Green

Founder and Managing Partner

Past deals in Personal Health

Fay

Series A in 2024
Fay is a company that connects individuals with dietitians covered by their health insurance, promoting improved dietary habits and overall well-being. It offers consulting services focused on medical nutrition therapy, enabling clients to select a dietitian and arrange either virtual or in-person consultations. Fay designs personalized nutrition plans tailored to each client's needs and works with insurance providers to ensure that these services are accessible and affordable. By facilitating customized nutrition counseling, Fay aims to enhance food-related health outcomes for its clients.

Zeera

Series B in 2022
Zeera is a mental healthcare company founded in 2019 by Ariela Safira, based in New York. The company focuses on providing a digital platform and in-person experiences aimed at enhancing mental wellness through a member-centered therapy model that is both affordable and effective. Zeera offers a monthly membership that includes on-demand, therapist-created tools and resources designed to assist users in managing experiences such as burnout. The platform emphasizes empathy and design, enabling individuals to access research-based therapy tools that encourage reflection and actionable steps for mental well-being. In addition to its mental health services, Zeera also caters to tech enthusiasts with accessories and gadgets compatible with Apple products, and embraces the cultural richness of Indian cuisine through authentic recipes and dining experiences for vegan and vegetarian customers.

DUOS

Series A in 2022
DUOS is a technology-enabled service provider connecting Medicare beneficiaries to the resources needed to attain the highest level of health. Our proactive and personalized activation platform engages your membership throughout their health journey, delivering quality health outcomes and improving member satisfaction for our valued partners. Our underlying technology aggregates historically siloed data and resources from across the ecosystem, removing barriers to health literacy and access to care, and facilitating contextual and timely connections with closed loop visibility.

Oura

Venture Round in 2022
Oura is a Finland-based company that specializes in developing a smart wellness ring designed to monitor and track various biometric data related to health and wellness. The ring, paired with a smartphone application, enables users to gain insights into their sleep patterns, readiness, and activity levels. By utilizing advanced sensors, the device collects information on heart rate, sleep cycles, and overall activity, providing users with valuable physiological and behavioral data. This innovative approach supports individuals in understanding their body's responses to rest, recovery, and daily activities, thus promoting a healthier lifestyle.

Calibrate

Series B in 2021
Calibrate is a digital health company focused on improving metabolic health to achieve sustainable weight loss. Founded in 2020 and based in New York, Calibrate offers a virtual weight management program that integrates FDA-approved metabolic medications with personalized coaching and a comprehensive curriculum designed by experts in obesity and nutrition. The platform emphasizes behavior change and provides one-on-one virtual sessions with healthcare professionals, aiming to foster lasting habits for its users. Calibrate's approach combines telemedicine with a value-based pricing model, ensuring effective obesity treatment outcomes while facilitating the necessary physiological changes for improved health.

Zeera

Series A in 2021
Zeera is a mental healthcare company founded in 2019 by Ariela Safira, based in New York. The company focuses on providing a digital platform and in-person experiences aimed at enhancing mental wellness through a member-centered therapy model that is both affordable and effective. Zeera offers a monthly membership that includes on-demand, therapist-created tools and resources designed to assist users in managing experiences such as burnout. The platform emphasizes empathy and design, enabling individuals to access research-based therapy tools that encourage reflection and actionable steps for mental well-being. In addition to its mental health services, Zeera also caters to tech enthusiasts with accessories and gadgets compatible with Apple products, and embraces the cultural richness of Indian cuisine through authentic recipes and dining experiences for vegan and vegetarian customers.

DUOS

Seed Round in 2021
DUOS is a technology-enabled service provider connecting Medicare beneficiaries to the resources needed to attain the highest level of health. Our proactive and personalized activation platform engages your membership throughout their health journey, delivering quality health outcomes and improving member satisfaction for our valued partners. Our underlying technology aggregates historically siloed data and resources from across the ecosystem, removing barriers to health literacy and access to care, and facilitating contextual and timely connections with closed loop visibility.

Calibrate

Series A in 2021
Calibrate is a digital health company focused on improving metabolic health to achieve sustainable weight loss. Founded in 2020 and based in New York, Calibrate offers a virtual weight management program that integrates FDA-approved metabolic medications with personalized coaching and a comprehensive curriculum designed by experts in obesity and nutrition. The platform emphasizes behavior change and provides one-on-one virtual sessions with healthcare professionals, aiming to foster lasting habits for its users. Calibrate's approach combines telemedicine with a value-based pricing model, ensuring effective obesity treatment outcomes while facilitating the necessary physiological changes for improved health.

Zeera

Seed Round in 2020
Zeera is a mental healthcare company founded in 2019 by Ariela Safira, based in New York. The company focuses on providing a digital platform and in-person experiences aimed at enhancing mental wellness through a member-centered therapy model that is both affordable and effective. Zeera offers a monthly membership that includes on-demand, therapist-created tools and resources designed to assist users in managing experiences such as burnout. The platform emphasizes empathy and design, enabling individuals to access research-based therapy tools that encourage reflection and actionable steps for mental well-being. In addition to its mental health services, Zeera also caters to tech enthusiasts with accessories and gadgets compatible with Apple products, and embraces the cultural richness of Indian cuisine through authentic recipes and dining experiences for vegan and vegetarian customers.

Calibrate

Seed Round in 2020
Calibrate is a digital health company focused on improving metabolic health to achieve sustainable weight loss. Founded in 2020 and based in New York, Calibrate offers a virtual weight management program that integrates FDA-approved metabolic medications with personalized coaching and a comprehensive curriculum designed by experts in obesity and nutrition. The platform emphasizes behavior change and provides one-on-one virtual sessions with healthcare professionals, aiming to foster lasting habits for its users. Calibrate's approach combines telemedicine with a value-based pricing model, ensuring effective obesity treatment outcomes while facilitating the necessary physiological changes for improved health.

Oura

Series B in 2020
Oura is a Finland-based company that specializes in developing a smart wellness ring designed to monitor and track various biometric data related to health and wellness. The ring, paired with a smartphone application, enables users to gain insights into their sleep patterns, readiness, and activity levels. By utilizing advanced sensors, the device collects information on heart rate, sleep cycles, and overall activity, providing users with valuable physiological and behavioral data. This innovative approach supports individuals in understanding their body's responses to rest, recovery, and daily activities, thus promoting a healthier lifestyle.

Oura

Series B in 2019
Oura is a Finland-based company that specializes in developing a smart wellness ring designed to monitor and track various biometric data related to health and wellness. The ring, paired with a smartphone application, enables users to gain insights into their sleep patterns, readiness, and activity levels. By utilizing advanced sensors, the device collects information on heart rate, sleep cycles, and overall activity, providing users with valuable physiological and behavioral data. This innovative approach supports individuals in understanding their body's responses to rest, recovery, and daily activities, thus promoting a healthier lifestyle.

Modern Fertility

Series A in 2019
Modern Fertility, Inc. is a women’s health company founded in 2017 and based in San Francisco, California. The company specializes in developing fertility testing kits that allow women to measure key reproductive hormones through a simple finger-prick test at home or at a nearby lab. By making these tests more accessible and affordable, Modern Fertility empowers women to gain valuable insights into their reproductive health before they decide to start a family. The company aims to close the information gap surrounding fertility and help women make informed decisions about their health. Co-founded by Afton Vechery and Carly Leahy, Modern Fertility has raised $7 million to support its mission of advancing fertility science and providing women with the knowledge they need to understand their bodies on their own terms.

Hims & Hers Health

Series C in 2019
Hims & Hers is a multi-specialty telehealth platform that connects consumers with licensed healthcare professionals, facilitating access to high-quality medical care for various conditions, including mental health, sexual health, dermatology, and primary care. Founded in 2017, the company initially focused on telehealth services for erectile dysfunction and hair loss but quickly expanded its offerings to include a wider range of health services. Its mission is to eliminate stigmas surrounding health and wellness, making it easier for individuals to seek necessary care. Utilizing a telemedicine approach, Hims & Hers allows customers to receive diagnoses and treatments conveniently and cost-effectively. To support its operations, the company developed its own Electronic Health Record (EHR) system and collaborates with several healthcare operators to provide access to in-person medical visits.

Prose

Series B in 2018
Prose is a custom hair care brand that specializes in creating personalized hair and scalp products tailored to individual needs. Consumers begin with a holistic online consultation that assesses various factors, including hair type, texture, lifestyle, environmental influences, and dietary habits. This information is processed through a proprietary algorithm, resulting in unique formulations crafted in Prose's New York City lab. Each product is made-to-order, allowing for customization based on personal preferences such as vegan, gluten-free, or fragrance-free options. Prose's offerings are available nationwide through their website and select stylists, ensuring that customers receive effective nourishment tailored to their specific hair care requirements.

Hims & Hers Health

Series B in 2018
Hims & Hers is a multi-specialty telehealth platform that connects consumers with licensed healthcare professionals, facilitating access to high-quality medical care for various conditions, including mental health, sexual health, dermatology, and primary care. Founded in 2017, the company initially focused on telehealth services for erectile dysfunction and hair loss but quickly expanded its offerings to include a wider range of health services. Its mission is to eliminate stigmas surrounding health and wellness, making it easier for individuals to seek necessary care. Utilizing a telemedicine approach, Hims & Hers allows customers to receive diagnoses and treatments conveniently and cost-effectively. To support its operations, the company developed its own Electronic Health Record (EHR) system and collaborates with several healthcare operators to provide access to in-person medical visits.

Prose

Series A in 2017
Prose is a custom hair care brand that specializes in creating personalized hair and scalp products tailored to individual needs. Consumers begin with a holistic online consultation that assesses various factors, including hair type, texture, lifestyle, environmental influences, and dietary habits. This information is processed through a proprietary algorithm, resulting in unique formulations crafted in Prose's New York City lab. Each product is made-to-order, allowing for customization based on personal preferences such as vegan, gluten-free, or fragrance-free options. Prose's offerings are available nationwide through their website and select stylists, ensuring that customers receive effective nourishment tailored to their specific hair care requirements.

Hims & Hers Health

Series A in 2017
Hims & Hers is a multi-specialty telehealth platform that connects consumers with licensed healthcare professionals, facilitating access to high-quality medical care for various conditions, including mental health, sexual health, dermatology, and primary care. Founded in 2017, the company initially focused on telehealth services for erectile dysfunction and hair loss but quickly expanded its offerings to include a wider range of health services. Its mission is to eliminate stigmas surrounding health and wellness, making it easier for individuals to seek necessary care. Utilizing a telemedicine approach, Hims & Hers allows customers to receive diagnoses and treatments conveniently and cost-effectively. To support its operations, the company developed its own Electronic Health Record (EHR) system and collaborates with several healthcare operators to provide access to in-person medical visits.

Curology

Series B in 2016
Curology, Inc. is a skincare company based in San Diego, California, that specializes in producing and shipping prescription skincare products targeting acne and anti-aging. Founded in 2014 by a mother-son team of dermatologists, Curology offers customized skincare solutions that include medications for acne, clogged pores, dark spots, skin firmness, texture, and wrinkles. The company provides affordable and accessible online consultations through partner medical service providers, allowing users to receive personalized treatment plans delivered directly to their homes. Clinical trials indicate that prescription treatments can be significantly more effective than over-the-counter options, often requiring in-person dermatologist visits and higher costs. Curology addresses these barriers by leveraging technology to facilitate 1:1 interactions with dermatology providers and fostering a supportive community for users to share their experiences. This approach has enabled Curology to make effective acne care accessible to a broader audience, improving long-term skin health for many who previously lacked access to professional treatment.

Curology

Series A in 2014
Curology, Inc. is a skincare company based in San Diego, California, that specializes in producing and shipping prescription skincare products targeting acne and anti-aging. Founded in 2014 by a mother-son team of dermatologists, Curology offers customized skincare solutions that include medications for acne, clogged pores, dark spots, skin firmness, texture, and wrinkles. The company provides affordable and accessible online consultations through partner medical service providers, allowing users to receive personalized treatment plans delivered directly to their homes. Clinical trials indicate that prescription treatments can be significantly more effective than over-the-counter options, often requiring in-person dermatologist visits and higher costs. Curology addresses these barriers by leveraging technology to facilitate 1:1 interactions with dermatology providers and fostering a supportive community for users to share their experiences. This approach has enabled Curology to make effective acne care accessible to a broader audience, improving long-term skin health for many who previously lacked access to professional treatment.
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