Forerunner Ventures

Forerunner Ventures is a San Francisco-based venture capital firm that focuses on the consumer economy, supporting founders who aim to meet evolving needs with funding, strategic guidance, and consumer insight. It backs early-stage companies, typically at seed or Series A, across sectors including consumer products, health and wellness, finance, commerce, entertainment, career and learning, security, productivity, and technology. The firm emphasizes brands that blend online and offline channels, e-commerce, internet marketplaces, and tools or services that enhance consumer experiences. It has backed notable consumer brands such as Dollar Shave Club, Warby Parker, and Hims & Hers, and tends to collaborate with local investors when the company is outside the Bay Area.

Jason Bornstein

Principal

Kirsten Green

Founding Partner and Managing Partner

Fawzi Itani

Investor

Nicole Johnson

Partner

Eurie Kim

Managing Partner

Past deals in Personal Health

Fay

Series B in 2025
Fay connects individuals with dietitians covered by their health insurance, promoting healthier eating habits and lifestyles.

Teal Health

Seed Round in 2025
Teal Health specializes in developing at-home cervical cancer screening devices, aiming to enhance convenience, privacy, and accessibility for women. Their FDA-approved platform includes a sampling device, virtual consultations with licensed providers, secure laboratory testing, an online results portal, and coordination of follow-up care.

Fay

Series A in 2024
Fay connects individuals with dietitians covered by their health insurance, promoting healthier eating habits and lifestyles.

DUOS

Series A in 2022
Duos is a company founded in 2020 and headquartered in New York, focused on enhancing the independence of older adults through a personal assistance platform. The platform offers a variety of services that support the elderly in daily activities such as transportation, errands, shopping, and nutrition. By fostering trusted relationships and facilitating community engagement, Duos enables older individuals to live fulfilling lives at home while maximizing their autonomy. The company's emphasis on technology and community connections aims to create a supportive environment for seniors, ensuring they receive the assistance needed to maintain their independence.

Zeera

Series B in 2022
Founded in 2019, Zeera is a mental healthcare company based in New York. It offers a digital platform focused on member-centered care, providing affordable and effective therapy services. The platform aims to redesign mental health care by integrating empathy, design, and progressive care.

Oura

Venture Round in 2022
Oura is a Finnish company that specializes in the development of a smart wellness ring designed to monitor and track various biometric data related to health and well-being. The ring incorporates advanced sensors to measure key metrics such as heart rate, sleep cycles, and activity levels, providing users with insights into their physiological and behavioral responses to sleep, rest, and recovery. This data is accessible through the accompanying Oura application, which enables users to understand their overall health status and make informed lifestyle choices. Oura operates within the health and wellness industry, focusing on enhancing the user's understanding of their body and promoting better health outcomes.

Sika Health

Seed Round in 2022
Sika Health is a New York-based company founded in 2021 that specializes in payment solutions for the healthcare sector. It develops technology that integrates health wallets, allowing users to manage expenses related to medical bills, dental care, medications, and other health-related costs. By partnering with health and wellness brands, Sika Health's platform facilitates customer engagement at the point of sale, enabling consumers to utilize their health benefits accounts effectively. This innovative approach not only minimizes the risk of cart abandonment but also supports users in making financially sound decisions that align with their long-term health objectives.

Calibrate

Series B in 2021
Calibrate Health, Inc., established in 2020 and based in New York, specializes in digital metabolic health services for sustainable weight loss. The company combines FDA-approved metabolic medications with a comprehensive curriculum and personalized virtual coaching to address the root causes of weight issues and promote long-term behavior change. Calibrate's approach, led by experts in obesity and nutrition science, aims to improve metabolic health and drive lasting results.

Zeera

Series A in 2021
Founded in 2019, Zeera is a mental healthcare company based in New York. It offers a digital platform focused on member-centered care, providing affordable and effective therapy services. The platform aims to redesign mental health care by integrating empathy, design, and progressive care.

DUOS

Seed Round in 2021
Duos is a company founded in 2020 and headquartered in New York, focused on enhancing the independence of older adults through a personal assistance platform. The platform offers a variety of services that support the elderly in daily activities such as transportation, errands, shopping, and nutrition. By fostering trusted relationships and facilitating community engagement, Duos enables older individuals to live fulfilling lives at home while maximizing their autonomy. The company's emphasis on technology and community connections aims to create a supportive environment for seniors, ensuring they receive the assistance needed to maintain their independence.

Calibrate

Series A in 2021
Calibrate Health, Inc., established in 2020 and based in New York, specializes in digital metabolic health services for sustainable weight loss. The company combines FDA-approved metabolic medications with a comprehensive curriculum and personalized virtual coaching to address the root causes of weight issues and promote long-term behavior change. Calibrate's approach, led by experts in obesity and nutrition science, aims to improve metabolic health and drive lasting results.

Zeera

Seed Round in 2020
Founded in 2019, Zeera is a mental healthcare company based in New York. It offers a digital platform focused on member-centered care, providing affordable and effective therapy services. The platform aims to redesign mental health care by integrating empathy, design, and progressive care.

Calibrate

Seed Round in 2020
Calibrate Health, Inc., established in 2020 and based in New York, specializes in digital metabolic health services for sustainable weight loss. The company combines FDA-approved metabolic medications with a comprehensive curriculum and personalized virtual coaching to address the root causes of weight issues and promote long-term behavior change. Calibrate's approach, led by experts in obesity and nutrition science, aims to improve metabolic health and drive lasting results.

Oura

Series B in 2020
Oura is a Finnish company that specializes in the development of a smart wellness ring designed to monitor and track various biometric data related to health and well-being. The ring incorporates advanced sensors to measure key metrics such as heart rate, sleep cycles, and activity levels, providing users with insights into their physiological and behavioral responses to sleep, rest, and recovery. This data is accessible through the accompanying Oura application, which enables users to understand their overall health status and make informed lifestyle choices. Oura operates within the health and wellness industry, focusing on enhancing the user's understanding of their body and promoting better health outcomes.

Oura

Series B in 2019
Oura is a Finnish company that specializes in the development of a smart wellness ring designed to monitor and track various biometric data related to health and well-being. The ring incorporates advanced sensors to measure key metrics such as heart rate, sleep cycles, and activity levels, providing users with insights into their physiological and behavioral responses to sleep, rest, and recovery. This data is accessible through the accompanying Oura application, which enables users to understand their overall health status and make informed lifestyle choices. Oura operates within the health and wellness industry, focusing on enhancing the user's understanding of their body and promoting better health outcomes.

Modern Fertility

Series A in 2019
Modern Fertility, Inc. is a women’s health company founded in 2017 and based in San Francisco, California, that focuses on empowering women to make informed decisions regarding their reproductive health. The company offers accessible fertility testing kits that allow women to measure key reproductive hormones, including those related to ovarian reserve and ovulation, through a simple finger-prick test or traditional blood draw at a nearby lab. By providing these tests at a fraction of the cost typically associated with infertility clinics, Modern Fertility aims to close the fertility information gap and provide women with valuable insights about their bodies before they decide to start families. Co-founded by Afton Vechery and Carly Leahy, the company is dedicated to advancing fertility science and enhancing women's understanding of their reproductive health.

Prose

Series B in 2018
Prose specializes in custom hair care products tailored to individual needs. Through an online consultation, it assesses factors such as hair type, lifestyle habits, and personal preferences (vegan, gluten-free, fragrance-free) to create bespoke formulas made-to-order in their NYC lab.

Prose

Series A in 2017
Prose specializes in custom hair care products tailored to individual needs. Through an online consultation, it assesses factors such as hair type, lifestyle habits, and personal preferences (vegan, gluten-free, fragrance-free) to create bespoke formulas made-to-order in their NYC lab.
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