Forerunner Ventures

Glossier, Inc. is a direct-to-consumer beauty company that specializes in manufacturing and selling a variety of skincare, makeup, body, and fragrance products. Founded in 2010 and headquartered in New York, the company emphasizes community engagement and content-driven experiences to enhance the shopping journey for its customers. Glossier offers a diverse range of personal care items, including skincare lotions, body lotions, fragrances, and foundation kits, catering to the needs of consumers inspired by everyday women. Their products are primarily sold online and are accessible in several countries, including the United States, Canada, Sweden, and the United Kingdom. Additionally, Glossier operates a showroom in New York City and maintains a blog that features interviews with models, makeup artists, and influential figures, along with beauty advice and product insights aimed at empowering customers to understand and engage with beauty more effectively.

11 Honore, Inc. is an online retailer based in West Hollywood, California, specializing in plus-size designer clothing for women. Founded in 2017, the company aims to provide an inclusive shopping experience by offering a wide array of apparel, including dresses, tops, sweaters, denim, pants, skirts, jumpsuits, outerwear, swimwear, sportwear, and lingerie. By focusing on size inclusivity, 11 Honore allows women to access high-quality designer fashion that celebrates their bodies and personal style. The platform features curated collections and exclusive pieces, as well as personalized fit and styling advice, ensuring that luxury clothing is available at the same prices as traditional sizes. Through its commitment to redefining the fashion landscape, 11 Honore seeks to empower women and promote a positive body image within the luxury market.

Neighborhood Goods, Inc. operates a department store that features a diverse array of apparel, accessories, cosmetics, and groceries. Established in 2017 and headquartered in Dallas, Texas, the company provides an evolving selection of brands and products while also creating community spaces for social engagement. Neighborhood Goods offers both in-store and online shopping experiences, allowing customers to explore and purchase a variety of daily use items. The store also hosts events and activities, fostering connections among visitors through immersive content and live discussions.

ShopShops is a livestream, interactive global shopping marketplace that connects brick and mortar retailers with consumers on their mobile devices. The new digital shopping channel breaks down geographical boundaries for fashion-savvy consumers, enabling them to shop from stores around the world from the palm of their hand. ShopShops was founded by Liyia Wu in 2016 and has headquarters in New York City and Beijing. To learn more, visit www.shopshops.com.cn.

Neighborhood Goods, Inc. operates a department store that features a diverse array of apparel, accessories, cosmetics, and groceries. Established in 2017 and headquartered in Dallas, Texas, the company provides an evolving selection of brands and products while also creating community spaces for social engagement. Neighborhood Goods offers both in-store and online shopping experiences, allowing customers to explore and purchase a variety of daily use items. The store also hosts events and activities, fostering connections among visitors through immersive content and live discussions.

Birdies, Inc., also known as Birdies Slippers, Inc., is a footwear brand established in 2015 by Bianca Gates and Marisa Sharkey, headquartered in Sacramento, California. The company specializes in manufacturing stylish and comfortable footwear for women, designed primarily for indoor use but versatile enough for everyday occasions. Birdies offers a variety of signature styles that merge the support of a sneaker, the softness of a slipper, and the elegance of a designer flat. Each product incorporates the brand's exclusive 7-layer comfort technology, ensuring luxurious style and ultimate comfort for its customers.

Away is a modern travel and lifestyle brand. The company is a vertically-integrated company offering beautiful, high-quality luggage at an affordable price point. Away designs special objects for modern travel. It started with luggage, designed with thoughtful features that solve real travel problems—for life. Now all that’s left is the world in front of you and the people you share it with. Because getting Away means getting more out of every trip to come.

Neighborhood Goods, Inc. operates a department store that features a diverse array of apparel, accessories, cosmetics, and groceries. Established in 2017 and headquartered in Dallas, Texas, the company provides an evolving selection of brands and products while also creating community spaces for social engagement. Neighborhood Goods offers both in-store and online shopping experiences, allowing customers to explore and purchase a variety of daily use items. The store also hosts events and activities, fostering connections among visitors through immersive content and live discussions.

Choosy is an on-demand social shopping platform where users influence every collection to match their favorite style inspirations. Through social tagging and a team of Style Scouts, Choosy identifies and manufactures trend-driven fashion delivered to shoppers in as little as two weeks. It’s the modern-day equivalent of the ultimate window-shopping experience, creating a new generation of social commerce. All looks are designed and produced in-house, so women sizes 0-20 can get today’s most covetable looks without the ticket price of labels. You see it, you like it, we make it - it’s time to #GetChoosy with your wardrobe.

ShopShops is a livestream, interactive global shopping marketplace that connects brick and mortar retailers with consumers on their mobile devices. The new digital shopping channel breaks down geographical boundaries for fashion-savvy consumers, enabling them to shop from stores around the world from the palm of their hand. ShopShops was founded by Liyia Wu in 2016 and has headquarters in New York City and Beijing. To learn more, visit www.shopshops.com.cn.

11 Honore, Inc. is an online retailer based in West Hollywood, California, specializing in plus-size designer clothing for women. Founded in 2017, the company aims to provide an inclusive shopping experience by offering a wide array of apparel, including dresses, tops, sweaters, denim, pants, skirts, jumpsuits, outerwear, swimwear, sportwear, and lingerie. By focusing on size inclusivity, 11 Honore allows women to access high-quality designer fashion that celebrates their bodies and personal style. The platform features curated collections and exclusive pieces, as well as personalized fit and styling advice, ensuring that luxury clothing is available at the same prices as traditional sizes. Through its commitment to redefining the fashion landscape, 11 Honore seeks to empower women and promote a positive body image within the luxury market.

Outdoor Voices, Inc. is a company that designs, manufactures, and sells athletic apparel aimed at promoting an active lifestyle. Founded in 2012 and headquartered in Austin, Texas, the brand offers a variety of clothing items for both men and women, including sports bras, tops, sweatshirts, jackets, leggings, pants, and shorts. The company emphasizes the importance of recreation and social engagement, encouraging individuals to be active and enjoy outdoor activities with others. Outdoor Voices distributes its products through retail locations and online platforms, serving customers in the United States, Canada, the United Kingdom, and Australia. The brand is committed to redefining recreation as an integral part of daily life, making it accessible and enjoyable for all.

Glossier, Inc. is a direct-to-consumer beauty company that specializes in manufacturing and selling a variety of skincare, makeup, body, and fragrance products. Founded in 2010 and headquartered in New York, the company emphasizes community engagement and content-driven experiences to enhance the shopping journey for its customers. Glossier offers a diverse range of personal care items, including skincare lotions, body lotions, fragrances, and foundation kits, catering to the needs of consumers inspired by everyday women. Their products are primarily sold online and are accessible in several countries, including the United States, Canada, Sweden, and the United Kingdom. Additionally, Glossier operates a showroom in New York City and maintains a blog that features interviews with models, makeup artists, and influential figures, along with beauty advice and product insights aimed at empowering customers to understand and engage with beauty more effectively.

Birdies, Inc., also known as Birdies Slippers, Inc., is a footwear brand established in 2015 by Bianca Gates and Marisa Sharkey, headquartered in Sacramento, California. The company specializes in manufacturing stylish and comfortable footwear for women, designed primarily for indoor use but versatile enough for everyday occasions. Birdies offers a variety of signature styles that merge the support of a sneaker, the softness of a slipper, and the elegance of a designer flat. Each product incorporates the brand's exclusive 7-layer comfort technology, ensuring luxurious style and ultimate comfort for its customers.

11 Honore, Inc. is an online retailer based in West Hollywood, California, specializing in plus-size designer clothing for women. Founded in 2017, the company aims to provide an inclusive shopping experience by offering a wide array of apparel, including dresses, tops, sweaters, denim, pants, skirts, jumpsuits, outerwear, swimwear, sportwear, and lingerie. By focusing on size inclusivity, 11 Honore allows women to access high-quality designer fashion that celebrates their bodies and personal style. The platform features curated collections and exclusive pieces, as well as personalized fit and styling advice, ensuring that luxury clothing is available at the same prices as traditional sizes. Through its commitment to redefining the fashion landscape, 11 Honore seeks to empower women and promote a positive body image within the luxury market.

Outdoor Voices, Inc. is a company that designs, manufactures, and sells athletic apparel aimed at promoting an active lifestyle. Founded in 2012 and headquartered in Austin, Texas, the brand offers a variety of clothing items for both men and women, including sports bras, tops, sweatshirts, jackets, leggings, pants, and shorts. The company emphasizes the importance of recreation and social engagement, encouraging individuals to be active and enjoy outdoor activities with others. Outdoor Voices distributes its products through retail locations and online platforms, serving customers in the United States, Canada, the United Kingdom, and Australia. The brand is committed to redefining recreation as an integral part of daily life, making it accessible and enjoyable for all.

M.Gemi is a luxury brand that specializes in handcrafted shoes and bags, produced in esteemed family-owned artisan factories in Italy. The company distinguishes itself by introducing new, limited edition styles weekly and selling directly to consumers, which allows it to offer its products at more accessible price points. By merging traditional craftsmanship with modern technology, M.Gemi aims to provide a platform for Italian artistry while maintaining a commitment to quality and affordability. The brand caters to both men and women, emphasizing the belief that luxury can be both exquisite and attainable.

Away is a modern travel and lifestyle brand. The company is a vertically-integrated company offering beautiful, high-quality luggage at an affordable price point. Away designs special objects for modern travel. It started with luggage, designed with thoughtful features that solve real travel problems—for life. Now all that’s left is the world in front of you and the people you share it with. Because getting Away means getting more out of every trip to come.

Stadium Goods is an online marketplace for sneakers and apparel with a brick and mortar store in soho, NYC. It is a U.S.-based company doing business globally that was founded in 2015 by John McPheters and Jed Stiller.

Rockets of Awesome is a direct-to-consumer brand specializing in children's apparel. The company offers a subscription model that delivers curated boxes of clothing to parents, allowing them to personalize selections based on their children's preferences. By utilizing technology and data, Rockets of Awesome aims to streamline the shopping experience, enabling parents to provide their children with the freedom to choose from a variety of styles, patterns, and colors. This innovative approach seeks to transform the way parents shop for kids' clothing, emphasizing personalization and exceptional merchandise.

Hollar is an online dollar store that provides a diverse range of consumer products, including toys, apparel, electronics, beauty items, accessories, party supplies, and home essentials. Founded in 2015 and headquartered in California, the company focuses on offering affordable prices for its curated selections, which include unique gift and party collections. Hollar's e-commerce platform allows customers to conveniently purchase a variety of products online, catering to their everyday needs while maintaining cost-effectiveness.

Away is a modern travel and lifestyle brand. The company is a vertically-integrated company offering beautiful, high-quality luggage at an affordable price point. Away designs special objects for modern travel. It started with luggage, designed with thoughtful features that solve real travel problems—for life. Now all that’s left is the world in front of you and the people you share it with. Because getting Away means getting more out of every trip to come.

Rockets of Awesome is a direct-to-consumer brand specializing in children's apparel. The company offers a subscription model that delivers curated boxes of clothing to parents, allowing them to personalize selections based on their children's preferences. By utilizing technology and data, Rockets of Awesome aims to streamline the shopping experience, enabling parents to provide their children with the freedom to choose from a variety of styles, patterns, and colors. This innovative approach seeks to transform the way parents shop for kids' clothing, emphasizing personalization and exceptional merchandise.

Outdoor Voices, Inc. is a company that designs, manufactures, and sells athletic apparel aimed at promoting an active lifestyle. Founded in 2012 and headquartered in Austin, Texas, the brand offers a variety of clothing items for both men and women, including sports bras, tops, sweatshirts, jackets, leggings, pants, and shorts. The company emphasizes the importance of recreation and social engagement, encouraging individuals to be active and enjoy outdoor activities with others. Outdoor Voices distributes its products through retail locations and online platforms, serving customers in the United States, Canada, the United Kingdom, and Australia. The brand is committed to redefining recreation as an integral part of daily life, making it accessible and enjoyable for all.

M.Gemi is a luxury brand that specializes in handcrafted shoes and bags, produced in esteemed family-owned artisan factories in Italy. The company distinguishes itself by introducing new, limited edition styles weekly and selling directly to consumers, which allows it to offer its products at more accessible price points. By merging traditional craftsmanship with modern technology, M.Gemi aims to provide a platform for Italian artistry while maintaining a commitment to quality and affordability. The brand caters to both men and women, emphasizing the belief that luxury can be both exquisite and attainable.

Outdoor Voices, Inc. is a company that designs, manufactures, and sells athletic apparel aimed at promoting an active lifestyle. Founded in 2012 and headquartered in Austin, Texas, the brand offers a variety of clothing items for both men and women, including sports bras, tops, sweatshirts, jackets, leggings, pants, and shorts. The company emphasizes the importance of recreation and social engagement, encouraging individuals to be active and enjoy outdoor activities with others. Outdoor Voices distributes its products through retail locations and online platforms, serving customers in the United States, Canada, the United Kingdom, and Australia. The brand is committed to redefining recreation as an integral part of daily life, making it accessible and enjoyable for all.

Draper James, LLC is a retail brand that specializes in designing and selling women's apparel and accessories, along with home décor items. Founded in 2013 and headquartered in New York, the company offers a diverse range of products including dresses, skirts, sweaters, outerwear, tops, pants, and denim. Its accessory line features handbags, jewelry, hats, belts, sunglasses, and shoes, while the home collection includes gifts, stationery, linens, and decorative items. Draper James emphasizes personal style and sensibility in its offerings, catering to a multi-channel lifestyle for women. The brand's products are available for purchase online.

Away is a modern travel and lifestyle brand. The company is a vertically-integrated company offering beautiful, high-quality luggage at an affordable price point. Away designs special objects for modern travel. It started with luggage, designed with thoughtful features that solve real travel problems—for life. Now all that’s left is the world in front of you and the people you share it with. Because getting Away means getting more out of every trip to come.

Hollar is an online dollar store that provides a diverse range of consumer products, including toys, apparel, electronics, beauty items, accessories, party supplies, and home essentials. Founded in 2015 and headquartered in California, the company focuses on offering affordable prices for its curated selections, which include unique gift and party collections. Hollar's e-commerce platform allows customers to conveniently purchase a variety of products online, catering to their everyday needs while maintaining cost-effectiveness.

Guildery is an e-commerce startup that specializes in the mass customization of home products, particularly home textiles and accessories. Operating within the $200 billion home décor industry, Guildery addresses the gap between high-end, made-to-order items and mass-produced goods by offering personalized products without the high costs and lengthy timelines typically associated with artisan customization. The company utilizes advanced digital printing techniques that chemically bond ink to fabric, enabling a virtually limitless selection of patterns and materials to be produced on-demand. Guildery curates exclusive designs from various artists, allowing customers to choose from a range of items, including pillows, drapes, and ottomans, all tailored to individual preferences.

Cotopaxi is an outdoor gear and apparel company based in Salt Lake City, Utah, founded in 2014. The company operates with a social mission focused on eradicating extreme poverty, linking each product to humanitarian causes in some of the world's poorest regions. For instance, the sale of a travel pack can fund one to three weeks of education for a child, while a water bottle can provide six months of clean water. Cotopaxi offers a diverse range of products, including travel packs, activewear, outerwear, and footwear, all made from responsibly sourced materials. By prioritizing sustainability and transparency, Cotopaxi enables customers to make purchases that not only meet their outdoor needs but also contribute positively to global issues.

Glossier, Inc. is a direct-to-consumer beauty company that specializes in manufacturing and selling a variety of skincare, makeup, body, and fragrance products. Founded in 2010 and headquartered in New York, the company emphasizes community engagement and content-driven experiences to enhance the shopping journey for its customers. Glossier offers a diverse range of personal care items, including skincare lotions, body lotions, fragrances, and foundation kits, catering to the needs of consumers inspired by everyday women. Their products are primarily sold online and are accessible in several countries, including the United States, Canada, Sweden, and the United Kingdom. Additionally, Glossier operates a showroom in New York City and maintains a blog that features interviews with models, makeup artists, and influential figures, along with beauty advice and product insights aimed at empowering customers to understand and engage with beauty more effectively.

Into The Gloss is a web-based platform that features insights, trade secrets, and inspiration shared by stylists, models, editors, and other specialists. It specializes in the fields of fashion, lifestyle, and retail. Into The Gloss was founded in 2010 and headquartered in New York, United States

Cotopaxi is an outdoor gear and apparel company based in Salt Lake City, Utah, founded in 2014. The company operates with a social mission focused on eradicating extreme poverty, linking each product to humanitarian causes in some of the world's poorest regions. For instance, the sale of a travel pack can fund one to three weeks of education for a child, while a water bottle can provide six months of clean water. Cotopaxi offers a diverse range of products, including travel packs, activewear, outerwear, and footwear, all made from responsibly sourced materials. By prioritizing sustainability and transparency, Cotopaxi enables customers to make purchases that not only meet their outdoor needs but also contribute positively to global issues.

Bonobos, Inc. is a men's clothing brand that specializes in providing a wide range of apparel including pants, shirts, suits, sweaters, outerwear, shoes, and accessories. Founded in 2007, Bonobos initially made a name for itself with its signature line of better-fitting men's pants, and has since grown to become the largest apparel brand established online in the United States. The company offers various categories of clothing such as washed chinos, dress shirts, and casual wear, as well as a selection of accessories like belts, socks, and watches. Bonobos has expanded its presence by launching Guideshops, which provide personalized shopping experiences, and by partnering with major retailers like Nordstrom to increase its distribution. The brand is recognized for its commitment to delivering excellent fit and customer service, contributing to its reputation as a prominent name in menswear. Bonobos operates primarily online, with a physical store located in Seattle and a headquarters in New York City.

Chloe + Isabel is an innovative social commerce jewelry company that empowers and connects women through their own social selling experience. Launched in 2011, Chloe + Isabel is disrupting the traditional direct sales model to provide an entrepreneurial opportunity. Chloe + Isabel has developed a platform that powers a seller's personal e-commerce experience. Users who sign up as Merchandisers receive a customized digital workplace to create their boutique shopping experience, and earn commission from every sale. Merchandisers may participate in streaming video training, are able to curate personal collections of Chloe + Isabel jewelry on their online boutiques, and receive real-time trends, insights and recommendations to help support their businesses. Chloe + Isabel founder and CEO Chantel Waterbury has over 14 years of expert experience developing jewelry for major retailers in the United States, including Target Corp, Macy's, Gap Inc, LVMH and Kenneth Cole. Waterbury, who supported herself through college by direct-selling, says she made the jump from working for multi-billion dollar retailers to launching a startup so she could empower the next generation of women.

Darby Smart, Inc. is a San Francisco-based platform that specializes in video commerce, allowing users to watch and shop for DIY projects related to fashion and home products. Founded in 2013, the company provides a space for creators to share videos showcasing ideas in various categories, including beauty, home decor, and cooking. Users can engage with these videos to see how products are used in real-life settings, enhancing their creativity and shopping experience. As of April 2019, Darby Smart operates as a subsidiary of Grove Collaborative, Inc.

Into The Gloss is a web-based platform that features insights, trade secrets, and inspiration shared by stylists, models, editors, and other specialists. It specializes in the fields of fashion, lifestyle, and retail. Into The Gloss was founded in 2010 and headquartered in New York, United States

Darby Smart, Inc. is a San Francisco-based platform that specializes in video commerce, allowing users to watch and shop for DIY projects related to fashion and home products. Founded in 2013, the company provides a space for creators to share videos showcasing ideas in various categories, including beauty, home decor, and cooking. Users can engage with these videos to see how products are used in real-life settings, enhancing their creativity and shopping experience. As of April 2019, Darby Smart operates as a subsidiary of Grove Collaborative, Inc.

With sharp designs, meticulous fit and a commitment to developing beautifully crafted basics in California, we’re refining the notion of modern workwear, one t-shirt at a time

Bonobos, Inc. is a men's clothing brand that specializes in providing a wide range of apparel including pants, shirts, suits, sweaters, outerwear, shoes, and accessories. Founded in 2007, Bonobos initially made a name for itself with its signature line of better-fitting men's pants, and has since grown to become the largest apparel brand established online in the United States. The company offers various categories of clothing such as washed chinos, dress shirts, and casual wear, as well as a selection of accessories like belts, socks, and watches. Bonobos has expanded its presence by launching Guideshops, which provide personalized shopping experiences, and by partnering with major retailers like Nordstrom to increase its distribution. The brand is recognized for its commitment to delivering excellent fit and customer service, contributing to its reputation as a prominent name in menswear. Bonobos operates primarily online, with a physical store located in Seattle and a headquarters in New York City.

Trendabl, Inc. is a company that operates an online community centered around fashion enthusiasts. Launched in March 2012, it offers a photo-sharing platform designed for users to capture and upload images related to fashion. The application allows users to enhance their photos with filters and tag them with details including brand, price, and retail availability. Users can share their images with followers and connect with fashion icons, celebrities, designers, and influencers, thereby creating a vibrant social network focused on fashion content. Founded in 2011, Trendabl is headquartered in New York, New York.

With sharp designs, meticulous fit and a commitment to developing beautifully crafted basics in California, we’re refining the notion of modern workwear, one t-shirt at a time

Wanelo, Inc. operates a social media shopping platform that connects users with a vast array of products from over 350,000 stores, including well-known brands and independent boutiques. Founded in 2010 by Deena Varshavskaya, the company is based in San Francisco, California. Wanelo aims to transform the retail experience by enabling users to discover, buy, and sell unique items through a mobile app. The platform allows millions of users to curate and share their favorite products, with tens of thousands of new items posted daily. Wanelo's innovative approach to online shopping seeks to streamline the process by consolidating various stores into one accessible location, making it easier for users to find products that resonate with their individual styles.

Threadflip operates an online marketplace designed to transform the shopping experience for women's fashion through a peer-to-peer model. The platform enables users to photograph and list their clothing items for sale, facilitating a collaborative and engaging environment for buying and selling pre-owned apparel. This approach not only promotes efficient transactions but also fosters a sense of community among users. While Threadflip ceased operations in January 2015, it has since formed a partnership with Le Tote to continue its vision of enhancing the way women shop for clothes and style their wardrobes.

Threadflip operates an online marketplace designed to transform the shopping experience for women's fashion through a peer-to-peer model. The platform enables users to photograph and list their clothing items for sale, facilitating a collaborative and engaging environment for buying and selling pre-owned apparel. This approach not only promotes efficient transactions but also fosters a sense of community among users. While Threadflip ceased operations in January 2015, it has since formed a partnership with Le Tote to continue its vision of enhancing the way women shop for clothes and style their wardrobes.

Bonobos, Inc. is a men's clothing brand that specializes in providing a wide range of apparel including pants, shirts, suits, sweaters, outerwear, shoes, and accessories. Founded in 2007, Bonobos initially made a name for itself with its signature line of better-fitting men's pants, and has since grown to become the largest apparel brand established online in the United States. The company offers various categories of clothing such as washed chinos, dress shirts, and casual wear, as well as a selection of accessories like belts, socks, and watches. Bonobos has expanded its presence by launching Guideshops, which provide personalized shopping experiences, and by partnering with major retailers like Nordstrom to increase its distribution. The brand is recognized for its commitment to delivering excellent fit and customer service, contributing to its reputation as a prominent name in menswear. Bonobos operates primarily online, with a physical store located in Seattle and a headquarters in New York City.

Chloe + Isabel is an innovative social commerce jewelry company that empowers and connects women through their own social selling experience. Launched in 2011, Chloe + Isabel is disrupting the traditional direct sales model to provide an entrepreneurial opportunity. Chloe + Isabel has developed a platform that powers a seller's personal e-commerce experience. Users who sign up as Merchandisers receive a customized digital workplace to create their boutique shopping experience, and earn commission from every sale. Merchandisers may participate in streaming video training, are able to curate personal collections of Chloe + Isabel jewelry on their online boutiques, and receive real-time trends, insights and recommendations to help support their businesses. Chloe + Isabel founder and CEO Chantel Waterbury has over 14 years of expert experience developing jewelry for major retailers in the United States, including Target Corp, Macy's, Gap Inc, LVMH and Kenneth Cole. Waterbury, who supported herself through college by direct-selling, says she made the jump from working for multi-billion dollar retailers to launching a startup so she could empower the next generation of women.

Chloe + Isabel is an innovative social commerce jewelry company that empowers and connects women through their own social selling experience. Launched in 2011, Chloe + Isabel is disrupting the traditional direct sales model to provide an entrepreneurial opportunity. Chloe + Isabel has developed a platform that powers a seller's personal e-commerce experience. Users who sign up as Merchandisers receive a customized digital workplace to create their boutique shopping experience, and earn commission from every sale. Merchandisers may participate in streaming video training, are able to curate personal collections of Chloe + Isabel jewelry on their online boutiques, and receive real-time trends, insights and recommendations to help support their businesses. Chloe + Isabel founder and CEO Chantel Waterbury has over 14 years of expert experience developing jewelry for major retailers in the United States, including Target Corp, Macy's, Gap Inc, LVMH and Kenneth Cole. Waterbury, who supported herself through college by direct-selling, says she made the jump from working for multi-billion dollar retailers to launching a startup so she could empower the next generation of women.

Bonobos, Inc. is a men's clothing brand that specializes in providing a wide range of apparel including pants, shirts, suits, sweaters, outerwear, shoes, and accessories. Founded in 2007, Bonobos initially made a name for itself with its signature line of better-fitting men's pants, and has since grown to become the largest apparel brand established online in the United States. The company offers various categories of clothing such as washed chinos, dress shirts, and casual wear, as well as a selection of accessories like belts, socks, and watches. Bonobos has expanded its presence by launching Guideshops, which provide personalized shopping experiences, and by partnering with major retailers like Nordstrom to increase its distribution. The brand is recognized for its commitment to delivering excellent fit and customer service, contributing to its reputation as a prominent name in menswear. Bonobos operates primarily online, with a physical store located in Seattle and a headquarters in New York City.

Bonobos, Inc. is a men's clothing brand that specializes in providing a wide range of apparel including pants, shirts, suits, sweaters, outerwear, shoes, and accessories. Founded in 2007, Bonobos initially made a name for itself with its signature line of better-fitting men's pants, and has since grown to become the largest apparel brand established online in the United States. The company offers various categories of clothing such as washed chinos, dress shirts, and casual wear, as well as a selection of accessories like belts, socks, and watches. Bonobos has expanded its presence by launching Guideshops, which provide personalized shopping experiences, and by partnering with major retailers like Nordstrom to increase its distribution. The brand is recognized for its commitment to delivering excellent fit and customer service, contributing to its reputation as a prominent name in menswear. Bonobos operates primarily online, with a physical store located in Seattle and a headquarters in New York City.