Forerunner Ventures

Founded in New York in 2021 by Arun Ranganathan, Roon is an online platform designed to support individuals navigating complex health conditions. It facilitates connections among patients dealing with various diseases, allowing them to share experiences and build supportive communities.

Duos is a company founded in 2020 and headquartered in New York, focused on enhancing the independence of older adults through a personal assistance platform. The platform offers a variety of services that support the elderly in daily activities such as transportation, errands, shopping, and nutrition. By fostering trusted relationships and facilitating community engagement, Duos enables older individuals to live fulfilling lives at home while maximizing their autonomy. The company's emphasis on technology and community connections aims to create a supportive environment for seniors, ensuring they receive the assistance needed to maintain their independence.

Founded in 2019, Zeera is a mental healthcare company based in New York. It offers a digital platform focused on member-centered care, providing affordable and effective therapy services. The platform aims to redesign mental health care by integrating empathy, design, and progressive care.

Kale is a media platform established in 2021 and headquartered in New York, designed to empower creators by translating their social value into economic value. The company connects brands with their socially aware superfans through an innovative algorithm that identifies these loyal customers based on their purchasing history and social activity. By enabling brands to engage directly with their superfans, Kale allows these customers to be compensated for promoting the brands, thereby enhancing brand loyalty and creating a mutually beneficial relationship between brands and creators.

Dutch is a veterinary telehealth company that connects pet owners with licensed veterinarians through video consultations to provide ongoing care for conditions such as anxiety and allergies. By addressing root causes and delivering personalized treatment plans, Dutch prescribes medications when appropriate and ships them directly to customers' homes. The service aims to make veterinary care convenient, affordable, and less stressful by enabling regular remote check-ins rather than relying on infrequent in-person visits. Dutch operates in eight states: New York, Pennsylvania, New Jersey, Michigan, South Dakota, Virginia, Idaho, and Indiana.

Sika Health is a New York-based company founded in 2021 that specializes in payment solutions for the healthcare sector. It develops technology that integrates health wallets, allowing users to manage expenses related to medical bills, dental care, medications, and other health-related costs. By partnering with health and wellness brands, Sika Health's platform facilitates customer engagement at the point of sale, enabling consumers to utilize their health benefits accounts effectively. This innovative approach not only minimizes the risk of cart abandonment but also supports users in making financially sound decisions that align with their long-term health objectives.

Calibrate Health, Inc., established in 2020 and based in New York, specializes in digital metabolic health services for sustainable weight loss. The company combines FDA-approved metabolic medications with a comprehensive curriculum and personalized virtual coaching to address the root causes of weight issues and promote long-term behavior change. Calibrate's approach, led by experts in obesity and nutrition science, aims to improve metabolic health and drive lasting results.

Founded in 2010, Glossier is a direct-to-consumer beauty company that manufactures and sells skincare, makeup, body care, and fragrance products. It operates primarily online, with a physical showroom in New York City, serving customers in the United States, Canada, Sweden, and the UK.

Dutch is a veterinary telehealth company that connects pet owners with licensed veterinarians through video consultations to provide ongoing care for conditions such as anxiety and allergies. By addressing root causes and delivering personalized treatment plans, Dutch prescribes medications when appropriate and ships them directly to customers' homes. The service aims to make veterinary care convenient, affordable, and less stressful by enabling regular remote check-ins rather than relying on infrequent in-person visits. Dutch operates in eight states: New York, Pennsylvania, New Jersey, Michigan, South Dakota, Virginia, Idaho, and Indiana.

Nate Inc. is a New York-based company founded in 2018 that specializes in developing artificial intelligence software designed to facilitate online transactions on behalf of users. The company offers a shopping app that allows individuals to purchase products from various online retailers with ease, requiring only a single click. In addition to its primary function as a shopping solution, the app includes a social component, enabling users to share information about their purchases with friends. This integration of shopping and social interaction positions Nate as a versatile platform in the e-commerce space.

Founded in 2019, Zeera is a mental healthcare company based in New York. It offers a digital platform focused on member-centered care, providing affordable and effective therapy services. The platform aims to redesign mental health care by integrating empathy, design, and progressive care.

Founded in 2019, Chord provides headless commerce technology and data management solutions tailored for commerce entrepreneurs. Its platform offers scalable tech software, sophisticated data insights, and governance tools to enhance businesses by leveraging first-party data.

Duos is a company founded in 2020 and headquartered in New York, focused on enhancing the independence of older adults through a personal assistance platform. The platform offers a variety of services that support the elderly in daily activities such as transportation, errands, shopping, and nutrition. By fostering trusted relationships and facilitating community engagement, Duos enables older individuals to live fulfilling lives at home while maximizing their autonomy. The company's emphasis on technology and community connections aims to create a supportive environment for seniors, ensuring they receive the assistance needed to maintain their independence.

Calibrate Health, Inc., established in 2020 and based in New York, specializes in digital metabolic health services for sustainable weight loss. The company combines FDA-approved metabolic medications with a comprehensive curriculum and personalized virtual coaching to address the root causes of weight issues and promote long-term behavior change. Calibrate's approach, led by experts in obesity and nutrition science, aims to improve metabolic health and drive lasting results.

Founded in 2019, Zeera is a mental healthcare company based in New York. It offers a digital platform focused on member-centered care, providing affordable and effective therapy services. The platform aims to redesign mental health care by integrating empathy, design, and progressive care.

Calibrate Health, Inc., established in 2020 and based in New York, specializes in digital metabolic health services for sustainable weight loss. The company combines FDA-approved metabolic medications with a comprehensive curriculum and personalized virtual coaching to address the root causes of weight issues and promote long-term behavior change. Calibrate's approach, led by experts in obesity and nutrition science, aims to improve metabolic health and drive lasting results.

CUUP Inc. is a New York-based company that specializes in the design and manufacture of bras for women. Founded in 2017 by Kearnon O'Molony and Abby Morgan, CUUP focuses on providing a collection of bras that prioritize comfort, fit, and aesthetic appeal, catering to women of all sizes. The company operates primarily as a direct-to-consumer brand, selling its products online. CUUP aims to deliver lingerie that is flattering and unrestrictive, ensuring that each piece offers the necessary support while maintaining a commitment to quality design and performance.

The Yes is an artificial intelligence-based shopping platform founded in 2018 and headquartered in Burlingame, California, with additional operations in New York City. The company aims to transform the e-commerce landscape by leveraging AI technology to enhance the online shopping experience. By focusing on innovative solutions, The Yes seeks to attract critical thinkers who can contribute to reimagining the rules of online retail. The platform is dedicated to creating a dynamic and engaging shopping environment for users.

Founded in 2019, Hilma creates science-backed natural remedies using clinically studied ingredients. Headquartered in New York, the company formulates its products with a scientific advisory board of practicing clinicians and invests in clinical studies to ensure quality and efficacy.

Founded in 2019, Chord provides headless commerce technology and data management solutions tailored for commerce entrepreneurs. Its platform offers scalable tech software, sophisticated data insights, and governance tools to enhance businesses by leveraging first-party data.

Founded in 2010, Glossier is a direct-to-consumer beauty company that manufactures and sells skincare, makeup, body care, and fragrance products. It operates primarily online, with a physical showroom in New York City, serving customers in the United States, Canada, Sweden, and the UK.

Serial Box is an entertainment company that provides serialized entertainment for readers and listeners. The company creates short, immersive stories that you can listen to or read. They produce completely original series and tell official new stories around story worlds like BBC's Orphan Black and characters like Marvel's Black Panther and Jessica Jones. Serial Box is designed for consumption on smartphones in either an audiobook or e-book format, users can read or listen to each weekly episodic installment. It produces original fiction with a focus on science fiction, fantasy, mystery, crime, and thrillers. The users can use the Serial Box mobile app to access both audio and text and even toggle between them. Serial Box was founded in 2015 and is headquartered in New York, NY, United States

The Farmer's Dog, Inc. is a New York-based company founded in 2014 that specializes in producing and delivering homemade pet food. The company focuses on enhancing pet nutrition by offering fresh, nutritionally complete meals through a personalized subscription service. Each meal plan is tailored to the dog's specific profile, including factors such as age, breed, size, and activity level. Utilizing simple recipes made with human-grade USDA ingredients, The Farmer's Dog aims to transform the highly processed commercial dog food market by providing healthier, balanced options. By prioritizing convenience and affordability, the company has successfully filled millions of bowls across the nation, positioning itself as a leader in the future of pet care.

Prose specializes in custom hair care products tailored to individual needs. Through an online consultation, it assesses factors such as hair type, lifestyle habits, and personal preferences (vegan, gluten-free, fragrance-free) to create bespoke formulas made-to-order in their NYC lab.

Founded in 2010, Glossier is a direct-to-consumer beauty company that manufactures and sells skincare, makeup, body care, and fragrance products. It operates primarily online, with a physical showroom in New York City, serving customers in the United States, Canada, Sweden, and the UK.

Prose specializes in custom hair care products tailored to individual needs. Through an online consultation, it assesses factors such as hair type, lifestyle habits, and personal preferences (vegan, gluten-free, fragrance-free) to create bespoke formulas made-to-order in their NYC lab.

Reachify Inc. is a software buying platform that assists enterprise brands in making informed decisions about software solutions, including website platforms, mobile applications, and web analytics. Founded in 2015 and headquartered in New York, the company provides a comprehensive intelligence platform that allows brands to access vetted technology solutions, understand competitor usage, and gather market insights. Reachify's offerings include tools that help brands shortlist reliable software vendors and provide technology vendors with the ability to manage their listings and update their information. By combining robust data collection and industry expertise, Reachify aims to streamline the software evaluation process for enterprise brands and enhance the sales experience for technology vendors. The founder, Cindy Lincks, leveraged her extensive background in e-commerce and software evaluation challenges to create a solution that addresses the needs of both buyers and sellers in the enterprise software market.

The Farmer's Dog, Inc. is a New York-based company founded in 2014 that specializes in producing and delivering homemade pet food. The company focuses on enhancing pet nutrition by offering fresh, nutritionally complete meals through a personalized subscription service. Each meal plan is tailored to the dog's specific profile, including factors such as age, breed, size, and activity level. Utilizing simple recipes made with human-grade USDA ingredients, The Farmer's Dog aims to transform the highly processed commercial dog food market by providing healthier, balanced options. By prioritizing convenience and affordability, the company has successfully filled millions of bowls across the nation, positioning itself as a leader in the future of pet care.

Stadium Goods is an online marketplace specializing in the retail of premium sneakers, streetwear footwear, and apparel. Founded in 2015 by John McPheters and Jed Stiller, the company is headquartered in New York City and operates both online and through a physical store in Soho. Stadium Goods curates a diverse selection of authentic products, catering to men, women, and children, and serves a global customer base. As of January 2019, it functions as a subsidiary of Farfetch Limited.

Brickwork is a retail technology company that offers a Software as a Service (SaaS) platform designed to enhance the pre-visit experience for customers of major brands and retailers. Founded in 2013 and headquartered in New York, Brickwork's platform provides accurate store information, access to events and promotions, and personal assistance, ensuring customers are well-informed before visiting stores. The solution aims to bridge the gap between online and in-store shopping by managing critical store data and content, which helps brands improve decision-making and overall customer experience. Additionally, Brickwork's innovative approach includes measuring Digital-to-Store Conversion, allowing marketers and store teams to drive traffic, engagement, and increase sales.

Birchbox is a New York-based retailer of personalized beauty and grooming products that operates online and through select stores. It offers makeup, skincare, haircare, fragrance, bath and body, nail products, and related lifestyle items for women, along with men's grooming products. The company partners with major and niche brands and uses a proprietary algorithm to deliver customized product selections, often through a monthly personalized sample experience combined with e-commerce shopping. It also provides educational content, product tips, tutorials, and a loyalty program. Birchbox has operations in the United Kingdom, France, Spain, and Belgium, reflecting its international reach.

The Farmer's Dog, Inc. is a New York-based company founded in 2014 that specializes in producing and delivering homemade pet food. The company focuses on enhancing pet nutrition by offering fresh, nutritionally complete meals through a personalized subscription service. Each meal plan is tailored to the dog's specific profile, including factors such as age, breed, size, and activity level. Utilizing simple recipes made with human-grade USDA ingredients, The Farmer's Dog aims to transform the highly processed commercial dog food market by providing healthier, balanced options. By prioritizing convenience and affordability, the company has successfully filled millions of bowls across the nation, positioning itself as a leader in the future of pet care.

Zola, Inc. is a wedding company that operates a comprehensive wedding planning and registry platform designed to streamline the wedding experience for couples. Founded in 2013 and based in New York, Zola offers a suite of tools under the Zola Weddings brand, which includes customizable wedding websites, a diverse registry of gifts and experiences, a personalized wedding checklist, and a guest list management tool. The platform allows users to create and personalize their wedding websites, register for a variety of gifts with benefits such as free shipping and group gifting, and manage their wedding planning tasks and guest communications efficiently. Zola aims to enhance the wedding planning journey by combining modern technology with attentive customer service, ultimately supporting couples from engagement through to their new life together.

Draper James, LLC is a retail brand that specializes in designing and selling women's apparel and accessories, as well as home décor. Founded in 2013 and headquartered in New York, the company offers a diverse range of products, including dresses, skirts, tops, pants, outerwear, handbags, jewelry, and various home items such as blankets and stationery. The brand emphasizes personal style and sensibility, with its collections reflecting timeless grace and charm. Draper James operates primarily through online sales, aiming to provide women with a versatile lifestyle brand that caters to both fashion and home needs.

BloomThat is an on-demand flower delivery service founded in 2013 in San Francisco by David Bladow, Matthew Schwab, and Chad Powell. The company specializes in providing next and same-day delivery of handcrafted bouquets and curated goods, with prices starting around $32. By sourcing flowers directly from farms, BloomThat ensures high-quality products that celebrate life’s milestones and everyday moments. The service is currently available for delivery within an hour in the San Francisco Bay Area, New York, and Los Angeles, while also offering next-day delivery options across the United States.

Cricket's Circle, Inc. is a retail company based in New York that operates an online platform dedicated to expectant and new parents. Founded in 2014, the company offers a wide range of product recommendations and useful information related to baby care. Its offerings include essential items across various categories such as bath and skin care, diapering, feeding, health and safety, nursery products, and toys. Additionally, Cricket's Circle provides a shoppable solution and a baby gift registry, utilizing personalized content and data to enhance the shopping experience for mothers. By focusing on both e-commerce and content, the company aims to support parents in making informed choices for their children.

Founded in 2010, Glossier is a direct-to-consumer beauty company that manufactures and sells skincare, makeup, body care, and fragrance products. It operates primarily online, with a physical showroom in New York City, serving customers in the United States, Canada, Sweden, and the UK.

Into The Gloss is a web-based platform that features insights, trade secrets, and inspiration shared by stylists, models, editors, and other specialists. It specializes in the fields of fashion, lifestyle, and retail. Into The Gloss was founded in 2010 and headquartered in New York, United States

Brickwork is a retail technology company that offers a Software as a Service (SaaS) platform designed to enhance the pre-visit experience for customers of major brands and retailers. Founded in 2013 and headquartered in New York, Brickwork's platform provides accurate store information, access to events and promotions, and personal assistance, ensuring customers are well-informed before visiting stores. The solution aims to bridge the gap between online and in-store shopping by managing critical store data and content, which helps brands improve decision-making and overall customer experience. Additionally, Brickwork's innovative approach includes measuring Digital-to-Store Conversion, allowing marketers and store teams to drive traffic, engagement, and increase sales.

Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.

Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity in the direct sales model.

ALOHA is an employee-owned company founded in 2013 by three Hawaiian business partners, specializing in the production and retail of plant-based protein products. Based in New York, the company offers a diverse range of items, including protein drinks, protein bars, and protein powders, all made from USDA Organic and non-GMO ingredients. ALOHA products are designed to be healthy, delicious, and free from common allergens such as soy and dairy, as well as sugar alcohols and stevia. The company is committed to sustainability and ethical sourcing, ensuring that its practices are beneficial for both the environment and the communities it serves. ALOHA's products are available at various grocery and natural food retailers, as well as online through platforms like Amazon and its own direct-to-consumer website.

Nomi is an omni-channel marketing platform designed to enhance customer engagement for retailers. By analyzing and optimizing the return on investment from offline marketing and store operations, Nomi quantifies the effectiveness of marketing campaigns in driving foot traffic and assesses customer lifetime value. The platform helps retailers evaluate how well stores convert visitors into buyers, identify underperforming staff, and measure the impact of training and management investments on customer behavior. Nomi offers a comprehensive view of the customer conversion funnel, enabling retailers to predict store performance and diagnose operational issues proactively. Founded in September 2012 by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek, the company is headquartered in New York, United States.

Into The Gloss is a web-based platform that features insights, trade secrets, and inspiration shared by stylists, models, editors, and other specialists. It specializes in the fields of fashion, lifestyle, and retail. Into The Gloss was founded in 2010 and headquartered in New York, United States

JOOR operates a digital wholesale platform that connects fashion brands and retailers worldwide. The system replaces manual ordering with automated B2B order management, payment processing, and virtual showrooms, enabling faster transactions and reduced errors. It supplies data analytics to help users track performance, cut costs, and enhance customer experience. Through a curated network of global partners, the platform supports brands and buyers in building strategic relationships and scaling operations across markets.

Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.

Nomi is an omni-channel marketing platform designed to enhance customer engagement for retailers. By analyzing and optimizing the return on investment from offline marketing and store operations, Nomi quantifies the effectiveness of marketing campaigns in driving foot traffic and assesses customer lifetime value. The platform helps retailers evaluate how well stores convert visitors into buyers, identify underperforming staff, and measure the impact of training and management investments on customer behavior. Nomi offers a comprehensive view of the customer conversion funnel, enabling retailers to predict store performance and diagnose operational issues proactively. Founded in September 2012 by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek, the company is headquartered in New York, United States.

Trendabl, Inc. is a company that operates an online community centered on fashion enthusiasts. Founded in 2011 and based in New York, Trendabl offers a photo-sharing platform designed specifically for fashion-related content. Users can capture images, apply filters, and tag their photos with details such as brand, price, and retail availability. The application allows members to share their posts with friends and followers, fostering a vibrant community where users can connect with fashion icons, celebrities, designers, and influencers. Trendabl aims to enhance the way individuals engage with fashion through its innovative platform.

JOOR operates a digital wholesale platform that connects fashion brands and retailers worldwide. The system replaces manual ordering with automated B2B order management, payment processing, and virtual showrooms, enabling faster transactions and reduced errors. It supplies data analytics to help users track performance, cut costs, and enhance customer experience. Through a curated network of global partners, the platform supports brands and buyers in building strategic relationships and scaling operations across markets.

Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.

Wantful, a San Francisco, CA- and NYC-based gift-giving service. Founded in 2011 by by designer and serial entrepreneur John Poisson, CEO, the company also expects to make a number of key hires in both its San Francisco and New York City offices in order to grow its engineering, merchandising and operations teams.

Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity in the direct sales model.

Birchbox is a New York-based retailer of personalized beauty and grooming products that operates online and through select stores. It offers makeup, skincare, haircare, fragrance, bath and body, nail products, and related lifestyle items for women, along with men's grooming products. The company partners with major and niche brands and uses a proprietary algorithm to deliver customized product selections, often through a monthly personalized sample experience combined with e-commerce shopping. It also provides educational content, product tips, tutorials, and a loyalty program. Birchbox has operations in the United Kingdom, France, Spain, and Belgium, reflecting its international reach.

JOOR operates a digital wholesale platform that connects fashion brands and retailers worldwide. The system replaces manual ordering with automated B2B order management, payment processing, and virtual showrooms, enabling faster transactions and reduced errors. It supplies data analytics to help users track performance, cut costs, and enhance customer experience. Through a curated network of global partners, the platform supports brands and buyers in building strategic relationships and scaling operations across markets.

Chloe + Isabel, established in 2011, is a New York-based social commerce jewelry company that empowers women through entrepreneurship. It offers a wide range of hand-crafted jewelry, as well as accessories and beauty products, sold through independent Merchandisers in the U.S. and online. The company's innovative platform enables Merchandisers to create personalized digital boutiques, earn commissions, and access training, trends, and insights to support their businesses. Founder and CEO Chantel Waterbury, with over 14 years of experience in jewelry design for major retailers, aims to empower women by providing an entrepreneurial opportunity in the direct sales model.

Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.

Birchbox is a New York-based retailer of personalized beauty and grooming products that operates online and through select stores. It offers makeup, skincare, haircare, fragrance, bath and body, nail products, and related lifestyle items for women, along with men's grooming products. The company partners with major and niche brands and uses a proprietary algorithm to deliver customized product selections, often through a monthly personalized sample experience combined with e-commerce shopping. It also provides educational content, product tips, tutorials, and a loyalty program. Birchbox has operations in the United Kingdom, France, Spain, and Belgium, reflecting its international reach.

Bonobos, Inc. is a men's clothing brand that specializes in offering a wide range of apparel, including pants, shorts, shirts, suits, sweaters, outerwear, shoes, and various accessories. Founded in 2007, Bonobos initially launched online with a focus on better-fitting men's pants and has since become the largest online apparel brand in the United States. The company emphasizes an excellent customer experience, providing personalized service through its Guideshops, which allow customers to try on clothing before purchasing. Bonobos has expanded its reach by partnering with retailers such as Nordstrom to offer its products in select stores and online. The brand is committed to delivering a well-targeted promise of superior fit and innovative shopping experiences, and it has received recognition for its quality and workplace culture. Headquartered in New York, Bonobos also has a physical presence in Seattle.