Forerunner Ventures

Forerunner Ventures, established in 2010 and based in San Francisco, is a venture capital firm specializing in early-stage investments in the consumer sector. The firm focuses on identifying and supporting entrepreneurs who anticipate and meet the evolving needs of modern consumers, thereby transforming industries and driving cultural change. Forerunner invests in a range of consumer-focused segments, including offline-to-online commerce, e-commerce, social and mobile commerce, internet marketplaces, and supporting tools and services. The firm typically invests $250,000 to $500,000 initially, with the potential for follow-on funding in top-performing companies. While preferring investments in the Bay Area, Forerunner also considers companies based in New York and Los Angeles, and often co-invests with active local investors when companies are not based in the Bay Area. Notable portfolio companies include Dollar Shave Club, Warby Parker, and Hims & Hers.

Jason Bornstein

Partner and Head of Research

Fawzi Itani

Principal

Nicole Johnson

Partner

Priyanka Suri

Investor

252 past transactions

Prenuvo

Series B in 2025
Prenuvo, Inc. is a company that specializes in whole-body magnetic resonance imaging (MRI) scanning services aimed at early detection of solid tumors and other medical conditions. Founded in 2018 and headquartered in Vancouver, Canada, Prenuvo operates preventative screening clinics in both Vancouver and Silicon Valley, California. The company leverages advanced multiparametric MRI techniques to provide high-quality imaging for various diagnostic needs, including cancer and major diseases. Prenuvo's innovative approach to MRI scanning focuses on delivering precise and reproducible results, making it a valuable resource for patients and pharmacology companies seeking clinically accurate and affordable methods for early symptom detection.

Fay

Series B in 2025
Fay is a company focused on enhancing individual health through better nutrition by connecting clients with dietitians who are covered by their health insurance. It offers consulting services that specialize in medical nutrition therapy, facilitating access to personalized dietary guidance. Fay assists clients in selecting a suitable dietitian, coordinating both virtual and in-person consultations, and developing tailored nutrition plans. Additionally, the company collaborates with insurance providers to ensure that these services are affordable and accessible, thereby enabling individuals to receive comprehensive nutrition counseling that aligns with their health needs.

Craftwork

Series A in 2025
Craftwork is a full-service home painting company that leverages technology to enhance both the homeowner and operator experience. The company offers an online platform that allows homeowners to obtain quotes for residential painting services by simply answering questions and utilizing their smartphone cameras to measure the surface area of the intended space. This streamlined process enables clients to make deposits and schedule painting services according to their specific needs, facilitating a more efficient and user-friendly experience in home improvement.

Teal Health

Seed Round in 2025
Teal Health is dedicated to improving women's health by providing innovative solutions, starting with at-home cervical cancer screenings. The company has developed the first FDA-approved device that allows women to perform cervical cancer screenings in the comfort and privacy of their own homes. By simplifying the screening process, Teal Health aims to encourage timely screenings and promote early treatment, ultimately working towards the eradication of cervical cancer in the United States. The company's mission focuses on designing health solutions that cater to women's preferences and experiences, addressing the pressing issues in women's health with a commitment to empowerment and accessibility.

Fora

Series C in 2025
Fora is a technology-driven travel agency that empowers travel entrepreneurs by curating unique experiences for travelers. The company operates by creating personalized trips from scratch, assisting clients in booking pre-decided itineraries, and offering guidance throughout the planning process. Fora connects travelers with advisors who understand their preferences, aiming to facilitate dream vacations tailored to individual styles.

Roon

Series A in 2024
Roon is a health platform founded in 2021 by Arun Ranganathan in New York, United States. The company aims to provide medically vetted and empathic information to patients dealing with complex health conditions, particularly glioblastoma. Roon serves as a supportive online space where individuals can navigate their health challenges and connect with others facing similar journeys. The interdisciplinary team behind Roon includes doctors, patients, caregivers, designers, engineers, content producers, and product managers, all dedicated to enhancing the experience of patients by facilitating access to relevant resources and community support.

Leland

Series A in 2024
Leland is a coaching marketplace designed to support individuals in achieving their educational and career objectives. The platform connects users with coaches who provide tailored assistance for standardized tests, such as the SAT, ACT, GMAT, and GRE, as well as guidance for entering fields like private equity, product management, and investment banking. Leland facilitates career transitions by offering specialized mentorship aimed at skill development. Users can find coaches that match their budget and aspirations, enabling them to navigate their career paths effectively. The company generates revenue through transaction fees based on the payments made by clients to their coaches.

Table22

Series A in 2024
Table22 is a digital hospitality platform designed to assist local restaurants in enhancing their customer engagement and revenue streams. By facilitating unique subscription experiences, the company enables restaurants, chefs, and brands to connect more effectively with their patrons. Through its platform, customers can access exclusive offers such as collaboration dinners, new menu items, and special cellar wines, allowing them to enjoy curated local food experiences. This approach not only fosters strong relationships between restaurants and their customers but also helps restaurant owners establish stable and recurring revenue beyond the limitations of their physical locations.

Pie

Series A in 2024
Pie is an app that allows users to make plan.

MindTrip

Seed Round in 2024
Mindtrip is a technology company that specializes in AI-driven travel assistance. It offers a platform that provides personalized travel experiences, allowing users to ask questions in natural language to receive tailored suggestions for places to visit, real-time availability data, and organized itineraries.

Joy

Seed Round in 2024
Joy is a parenting platform that offers a comprehensive suite of resources aimed at supporting young families. The company provides access to certified sleep and feeding consultants, experienced parent coaches, and a community forum, facilitating peer support among parents. Through its subscription service, Joy delivers personalized guidance, educational materials, and essential information tailored to the unique challenges of parenthood. By consolidating these services, Joy aims to empower parents with the tools and confidence needed to navigate their parenting journey effectively.

Headway

Series D in 2024
Headway is a digital health company specializing in mental healthcare. It operates a virtual network of licensed therapists who accept insurance and offer video or in-person sessions booked online, making mental health services more accessible and affordable. Additionally, Headway supports mental health providers in expanding their practices and helps individuals save on mental health sessions.

Fay

Series A in 2024
Fay is a company focused on enhancing individual health through better nutrition by connecting clients with dietitians who are covered by their health insurance. It offers consulting services that specialize in medical nutrition therapy, facilitating access to personalized dietary guidance. Fay assists clients in selecting a suitable dietitian, coordinating both virtual and in-person consultations, and developing tailored nutrition plans. Additionally, the company collaborates with insurance providers to ensure that these services are affordable and accessible, thereby enabling individuals to receive comprehensive nutrition counseling that aligns with their health needs.

Wonder

Venture Round in 2024
Wonder is a technology company that specializes in gaming and food delivery services. It offers an all-in-one gaming platform for Android mobile devices, enabling users to play, stream, and share games across various devices. Additionally, Wonder operates a food delivery service using trucks that function as mobile restaurants. Customers order food through a mobile app, and the Wonder trucks drive to a location near the user's home to prepare and deliver fresh meals on-site.

TravelJoy

Series A in 2024
TravelJoy is a travel management platform designed to enhance the trip planning experience for travel agents and their clients. It provides a suite of tools that streamline the booking process, allowing travel professionals to manage their businesses more efficiently. The platform offers modern, digital solutions that simplify invoicing and secure payments, enabling users to save time and stay organized. By focusing on these essential services, TravelJoy aims to help travel agents attract ideal clients more quickly and with less effort, thereby improving the overall efficiency of their operations in the tourism industry.

Craftwork

Seed Round in 2023
Craftwork is a full-service home painting company that leverages technology to enhance both the homeowner and operator experience. The company offers an online platform that allows homeowners to obtain quotes for residential painting services by simply answering questions and utilizing their smartphone cameras to measure the surface area of the intended space. This streamlined process enables clients to make deposits and schedule painting services according to their specific needs, facilitating a more efficient and user-friendly experience in home improvement.

Duckbill

Series A in 2023
Duckbill is a company that develops an AI-based platform focused on managing daily life through virtual assistant services. Its offerings include task management, errand completion, and appointment scheduling, all designed to help clients streamline their routines and optimize their time. By utilizing advanced artificial intelligence, Duckbill aims to simplify the various aspects of daily living, making it easier for individuals to navigate their personal and professional responsibilities.

Topline Pro

Series A in 2023
Topline Pro is a digital marketplace that offers home services to businesses, focusing on empowering small home service business owners to transition their operations online. The company provides tools for these businesses to manage and enhance their online presence automatically, helping them grow and optimize their operational efficiency. Topline Pro's platform utilizes artificial intelligence to create and maintain websites, online listings, and social media content, ensuring that businesses are easily discoverable, trusted, and frequently booked by customers.

Boombox

Seed Round in 2023
Boombox is a company that focuses on enhancing the creative process for musicians by providing a collaboration platform designed to simplify their work. The platform offers a range of tools that facilitate remote collaboration on songwriting, management of song splits, and content publication. By enabling artists to assign tasks and save audio tracks, Boombox fosters an environment where musicians can express their creativity more effectively. This approach not only aids in collaboration but also helps artists get paid and reach new audiences, ultimately empowering them to produce innovative and motivating music.

Jump

Series A in 2023
Jump is a technology platform that focuses on enhancing the fan experience while generating new revenue opportunities for sports teams. The company offers an end-to-end solution that encompasses various services, including ticketing, e-commerce, content, and event experiences. Notable features of the platform include dynamic ticketing, which allows fans to pay for upgraded seating during live events, thereby enhancing their overall enjoyment. By personalizing interactions and improving the way fans engage with events, Jump aims to create memorable experiences while supporting teams in maximizing their revenue potential.

Fora

Series B in 2023
Fora is a technology-driven travel agency that empowers travel entrepreneurs by curating unique experiences for travelers. The company operates by creating personalized trips from scratch, assisting clients in booking pre-decided itineraries, and offering guidance throughout the planning process. Fora connects travelers with advisors who understand their preferences, aiming to facilitate dream vacations tailored to individual styles.

Fora

Series A in 2022
Fora is a technology-driven travel agency that empowers travel entrepreneurs by curating unique experiences for travelers. The company operates by creating personalized trips from scratch, assisting clients in booking pre-decided itineraries, and offering guidance throughout the planning process. Fora connects travelers with advisors who understand their preferences, aiming to facilitate dream vacations tailored to individual styles.

Balance

Series B in 2022
Balance is a digital payments platform based in Tel Aviv, Israel, founded in 2019 by Bar Geron and Yoni Shuster. The company specializes in enhancing the B2B online purchasing experience for both buyers and vendors. Balance's platform processes online payments using a machine learning engine that provides real-time authentication and financial risk assessment, offering businesses flexibility in payment timing.

Eclipse Foods

Series B in 2022
Eclipse Foods is a producer of plant-based dairy products that closely mimic the taste, texture, and functionality of traditional animal dairy products, such as ice cream, cream cheese, and sour cream. Founded in 2019 and headquartered in Walnut, California, the company utilizes innovative plant-processing technology to create dairy alternatives that address health, environmental, and ethical concerns associated with conventional dairy. Eclipse Foods aims to contribute to a more sustainable and humane food system by offering delicious plant-based options that do not require consumers to sacrifice taste or quality.

Wonder

Series B in 2022
Wonder is a technology company that specializes in gaming and food delivery services. It offers an all-in-one gaming platform for Android mobile devices, enabling users to play, stream, and share games across various devices. Additionally, Wonder operates a food delivery service using trucks that function as mobile restaurants. Customers order food through a mobile app, and the Wonder trucks drive to a location near the user's home to prepare and deliver fresh meals on-site.

Kinly

Series A in 2022
Kinly is a financial technology company focused on serving the unique needs of African-Americans and their allies. It provides a range of digital banking services designed to enhance financial literacy and promote responsible money management. Kinly offers tools for financial education, expense tracking, and goal setting, alongside debit cards linked to savings accounts. By delivering these resources, the company aims to empower users to develop positive financial habits, achieve their financial goals, and fulfill their aspirations.

Arrived

Series A in 2022
Arrived Homes, LLC is a Seattle-based company founded in 2019 that specializes in residential real estate investment services. The company provides a platform for individuals to invest in rental properties by purchasing shares, allowing them to earn passive income from rental payments and potential property appreciation. Arrived Homes manages all aspects of the investment process, including property acquisition, necessary improvements, and ongoing management, thereby simplifying the experience for investors. The company's focus is on enabling financial independence for its clients through accessible real estate investments, making homeownership more attainable without the burdens of direct property management.

DUOS

Series A in 2022
Duos is a company founded in 2020 and headquartered in New York, focused on enhancing the independence of older adults through a personal assistance platform. The platform offers a variety of services that support the elderly in daily activities such as transportation, errands, shopping, and nutrition. By fostering trusted relationships and facilitating community engagement, Duos enables older individuals to live fulfilling lives at home while maximizing their autonomy. The company's emphasis on technology and community connections aims to create a supportive environment for seniors, ensuring they receive the assistance needed to maintain their independence.

Glow Labs

Seed Round in 2022
Glow Labs is a no-code loyalty rewards program built on the blockchain. Glow Labs is a white-label loyalty rewards program on the blockchain built by the community for the community. It was founded and led by two engineers in their twenties—Annie Reardon and Renee Russo—in 2021, and is based in Portsmouth, New Hampshire, United States.

Zeera

Series B in 2022
Zeera is a mental healthcare company founded in 2019 by Ariela Safira and headquartered in New York, United States. It focuses on providing a digital platform combined with in-person experiences for mental health patients, emphasizing a member-centered approach that is both affordable and effective. The platform offers a monthly membership that includes on-demand, therapist-created tools and resources to assist users in navigating challenges such as burnout. By integrating empathy and progressive care, Zeera aims to redesign mental health support, enabling individuals to access research-based therapy tools for their well-being. In addition to its mental health offerings, Zeera also engages with technology enthusiasts through Zeera Wireless, which provides MagSafe compatible accessories and gadgets for Apple devices. This diverse focus highlights Zeera's commitment to enhancing mental wellness and convenience in daily life.

Studio

Series B in 2022
Studio is an online training and education platform that connects individuals with mentors to enhance their skills in various creative fields. The platform offers intensive classes and immersive month-long experiences in areas such as creative baking, filmmaking, and pop songwriting. Unlike traditional learning methods that focus primarily on passive video consumption, Studio emphasizes hands-on learning and active participation, allowing students, entrepreneurs, and professionals to engage deeply with the material and foster personal development. Through its innovative approach, Studio aims to empower users to acquire new skills and knowledge effectively.

Oura

Venture Round in 2022
Oura is a Finnish company that specializes in the development of a smart wellness ring designed to monitor and track various biometric data related to health and well-being. The ring incorporates advanced sensors to measure key metrics such as heart rate, sleep cycles, and activity levels, providing users with insights into their physiological and behavioral responses to sleep, rest, and recovery. This data is accessible through the accompanying Oura application, which enables users to understand their overall health status and make informed lifestyle choices. Oura operates within the health and wellness industry, focusing on enhancing the user's understanding of their body and promoting better health outcomes.

AmplifyMD

Seed Round in 2022
AmplifyMD is a telemedicine platform that bridges the gap between over 3,300 medical institutions, particularly in rural and underserved areas, and a network of specialized healthcare providers. The company develops a customized telehealthcare system that enables hospitals to access on-demand, remotely available specialists for various medical needs. By facilitating virtual care delivery and streamlining billing workflows, AmplifyMD helps reduce unnecessary patient transfers and lowers costs associated with temporary staffing solutions. The platform is designed to integrate seamlessly with existing electronic health records, enhancing the operational efficiency of healthcare facilities while improving patient access to specialized care.

Kale

Seed Round in 2022
Kale is a media platform established in 2021 and headquartered in New York, designed to empower creators by translating their social value into economic value. The company connects brands with their socially aware superfans through an innovative algorithm that identifies these loyal customers based on their purchasing history and social activity. By enabling brands to engage directly with their superfans, Kale allows these customers to be compensated for promoting the brands, thereby enhancing brand loyalty and creating a mutually beneficial relationship between brands and creators.

The Expert

Series A in 2022
The Expert is a Los Angeles-based platform that connects clients with interior design professionals for personalized one-on-one consultations via video calls. Founded in 2021 by Jake Arnold and Leo Seigal, the company offers an accessible alternative to traditional design services, allowing customers to receive expert advice without the necessity of a large budget or full-service engagement. By facilitating hour-long consultations, The Expert enables clients to obtain tailored guidance and support from top design experts, fostering a more flexible and affordable approach to interior design.

KINLÃ’

Seed Round in 2022
KINLÃ’ is a skincare brand dedicated to formulating beauty products specifically for individuals with melanated skin tones. The company offers a diverse range of products, including facial oil, body oil, sunscreen, and eye cream. In addition to its product offerings, KINLÃ’ focuses on educating customers about effective skincare practices and the importance of sun protection for all skin colors. By addressing the unique needs of its target demographic, KINLÃ’ aims to enhance skin health and promote awareness of sun damage prevention.

Canal

Series A in 2022
Canal is engaged in building a curated network of brands that are ready to unlock novel revenue streams wherein it reaches consumers at the point of purchase intent while shopping instead of post-purchase.

Pavilion

Series A in 2022
CoProcure, Inc. operates a cooperative purchasing platform designed to assist local governments in finding and utilizing shared purchasing contracts. Established in 2018 and based in San Francisco, CoProcure addresses the information gap in public purchasing, where local U.S. governments spend approximately $1.5 trillion annually. By enabling government buyers to access a marketplace of competitively bid contracts from various local agencies and cooperatives, CoProcure streamlines the procurement process, which traditionally involves lengthy competitive bidding. This platform allows government employees to save time and taxpayer money by reusing existing contracts instead of initiating new ones. CoProcure does not engage in direct sales to governments, thereby simplifying the procurement process for both government buyers and suppliers.

Cococart

Seed Round in 2022
Cococart is an e-commerce platform designed to help small businesses establish online shops quickly and efficiently. It enables local businesses to accept online orders within a minute, allowing them to manage their own sales without the need for complex applications or incurring high fees and commissions typically associated with other marketplaces. The platform provides a user-friendly experience, requiring no coding or design skills, making it accessible for independent businesses to sell online effectively. Cococart's focus is on empowering these businesses by simplifying the online selling process and reducing financial burdens.

fabric

Series C in 2022
Fabric is a headless commerce platform headquartered in Seattle, Washington, dedicated to enhancing digital commerce for merchants underserved by traditional platforms like Shopify, Oracle, or Salesforce. The company aims to simplify the challenges of replatforming by providing an open and modular design that enables businesses to launch quickly, often within a few months. By leveraging Fabric's tools, clients such as BuildDirect and GNC can maximize their existing technology investments and potentially increase their digital revenue by up to threefold. With a global presence and a commitment to democratizing access to top-tier commerce solutions, Fabric positions itself as a valuable partner for retailers looking to thrive in the evolving e-commerce landscape.

Dutch

Series A in 2022
Dutch is a veterinary telehealth service focused on addressing anxiety and allergies in pets. The company aims to improve pet healthcare by making veterinary visits more convenient and accessible through telehealth solutions. By connecting pet owners with licensed veterinarians via smartphone, Dutch enables timely consultations that go beyond mere symptom management to identify the underlying causes of chronic conditions. The veterinarians affiliated with Dutch develop comprehensive treatment plans tailored to individual cases, allowing for ongoing support and care. Treatments and prescriptions are medically backed and delivered directly to pet owners' homes. Dutch operates in several states, including New York, Pennsylvania, New Jersey, Michigan, South Dakota, Virginia, Idaho, and Indiana.

Homebound

Series C in 2022
Homebound Inc. is a tech-enabled custom home builder based in Santa Rosa, California, founded in 2017. The company was established in response to the Northern California wildfires and aims to simplify the homebuilding process for homeowners, particularly those affected by natural disasters. Homebound manages the entire building process, offering services that include insurance negotiation, architecture, design, permitting, and construction. By leveraging easy-to-use technology and a network of vetted experts, Homebound provides a transparent and supportive experience for clients, alleviating the stress and complexity often associated with rebuilding. The company's focus is on making the journey of creating a custom home straightforward and accessible for all its clients.

Sika Health

Seed Round in 2022
Sika Health is a New York-based company founded in 2021 that specializes in payment solutions for the healthcare sector. It develops technology that integrates health wallets, allowing users to manage expenses related to medical bills, dental care, medications, and other health-related costs. By partnering with health and wellness brands, Sika Health's platform facilitates customer engagement at the point of sale, enabling consumers to utilize their health benefits accounts effectively. This innovative approach not only minimizes the risk of cart abandonment but also supports users in making financially sound decisions that align with their long-term health objectives.

Calii

Series A in 2022
Calii Inc is a technology-driven company that designs and develops marketplace software solutions to revolutionize grocery shopping in Latin America. Founded in 2016 by Stanford engineers and based in San Francisco, Calii connects consumers directly with local producers, utilizing a group-buying model to aggregate demand. By cutting out middlemen, Calii enables customers in Monterrey, Mexico, to access ultra-fresh produce and a wide range of grocery items with delivery times as short as minutes. The company employs a network of micro-fulfillment centers to automate the food supply chain, which not only provides cost savings for consumers but also reduces food waste significantly. As the grocery delivery market continues to grow, Calii aims to capture a substantial share of this multi-trillion-dollar industry, positioning itself as a key player in the future of grocery shopping in the region.

Ampla

Series A in 2021
Ampla Technologies is a financial technology company that specializes in delivering tech-enabled financial solutions aimed at fostering business growth. Its comprehensive platform offers a range of services including growth capital solutions, modern banking services, and data analytics. By streamlining access to capital and providing essential financial tools, Ampla addresses the cash flow challenges faced by omnichannel businesses. The company's focus is on facilitating efficient growth through brand-friendly services that support operational needs and enhance financial management.

Fora

Seed Round in 2021
Fora is a technology-driven travel agency that empowers travel entrepreneurs by curating unique experiences for travelers. The company operates by creating personalized trips from scratch, assisting clients in booking pre-decided itineraries, and offering guidance throughout the planning process. Fora connects travelers with advisors who understand their preferences, aiming to facilitate dream vacations tailored to individual styles.

Curated

Series C in 2021
Curated, founded in 2017, is a collaborative shopping platform aimed at enhancing the online shopping experience by providing personalized, one-on-one advice to customers. The company focuses on matching shoppers with knowledgeable experts who offer unbiased product recommendations, particularly in the outdoor sporting goods sector, including skiing, snowboarding, golf, camping, cycling, and fishing equipment. Curated's approach humanizes online shopping by recreating the personal touch of in-store experiences, allowing customers to make informed purchasing decisions with ease. Additionally, the platform supports a community of passionate experts, enabling them to earn meaningful income while sharing their expertise. As the company continues to grow, it plans to expand into new product verticals, further enriching its offerings.

Nova

Seed Round in 2021
Nova is the professional community platform for the next generation to grow their careers together. On Nova, members can join interest-based communities, consume high-quality career content, engage in fun discussions, land your dream job, and form meaningful relationships with peers and mentors.

Buffalo Market

Series A in 2021
Buffalo Market is a technology-enabled food distributor that specializes in working with fast-moving consumer goods companies committed to making the world a better place. The company focuses on distributing "better for you" brands, ensuring that customers receive fresher products more quickly by innovating its supply chain processes. Buffalo Market offers a range of premium organic products, including meat, seafood, eggs, dairy, and fruits sourced from local suppliers such as farmers, butchers, bakers, and fishermen. These products are transported to a fulfillment center where they are packed and prepared for delivery, providing consumers with high-quality, fresh goods at affordable rates.

Alkeme Health

Seed Round in 2021
Alkeme Health is a digital health platform established in 2020 by Ryan Mundy, aimed at promoting mental well-being within the Black community. The platform features content created by Black practitioners and wellness experts, focusing on psychology and mindfulness. Alkeme Health seeks to normalize mental health discussions and make mental wellness both accessible and aspirational. It offers online courses that educate users on various mental health topics, addressing critical issues such as intergenerational trauma, systemic racism, anxiety, and microaggressions. The company is dedicated to the belief that a healthy life begins with a healthy mind, positioning itself as a comprehensive healthcare provider for its target audience.

Sunday

Series C in 2021
Sunday is a subscription-based lawn care service that specializes in providing nutrient and soil health plans for gardens and lawns. Founded in 2019 by Coulter and Trent Lewis in Boulder, Colorado, the company utilizes customized planning based on climate, soil, and satellite data to deliver tailored gardening and lawn maintenance products. By offering these services, Sunday aims to help customers transform their yards into lush, sustainable ecosystems while simplifying the process of lawn care. The company's approach allows gardening enthusiasts and lawn owners to effectively design and maintain their outdoor spaces with ease.

A-Frame Brands

Series A in 2021
A-Frame Brands LLC is a Los Angeles-based company specializing in the development of plant-based personal care products. Founded in 2019, it offers a range of items including soaps, foaming soap refills, hand sanitizers, and cleansing hand sprays, which are sold primarily online. The company partners with leading celebrities to launch sustainable, mission-driven brands that cater to everyday needs while promoting social responsibility. A-Frame Brands is committed to proving that businesses can achieve both commercial success and positive social impact.

Clay

Seed Round in 2021
Introducing Clay, the beautiful and private home for all your relationships. Populated from the ground up using your calendar and social history, Clay is the most stunning, powerful way to remember who you’ve met—and what matters to them.

Moment House

Series A in 2021
Moment House is a social live media platform for creators and artists. The platform's interactive features allow viewers to chat with performers and other fans live. It encourages artists to avoid filming their Moment on stage or in front of an audience in order to provide viewers with a unique, online-only cinematic experience. Fans can also interact with one another via live chat, participate in artist Q&As, and meet and greet with VIPs after the performance. Moment House was founded in 2019 and is headquartered in Los Angeles, California.

Calibrate

Series B in 2021
Calibrate Health, Inc., established in 2020 and based in New York, specializes in digital metabolic health services for sustainable weight loss. The company combines FDA-approved metabolic medications with a comprehensive curriculum and personalized virtual coaching to address the root causes of weight issues and promote long-term behavior change. Calibrate's approach, led by experts in obesity and nutrition science, aims to improve metabolic health and drive lasting results.

MakerSights

Series B in 2021
MakerSights Inc. is a San Francisco-based company founded in 2015 that specializes in product intelligence software solutions for the retail industry. The company's platform empowers retail brands to integrate actionable consumer data into their product development processes, facilitating informed decisions from seasonal direction to purchasing strategies for individual SKUs. MakerSights leverages predictive analysis to forecast product sales, track shifts in consumer behavior, and identify both popular and underrated products, thereby reducing waste associated with over-assortment and overproduction. With a client roster that includes notable brands such as New Balance, Madewell, Ralph Lauren, and Rothy’s, MakerSights aims to help companies create products that resonate with consumers while optimizing their product offerings.

Revel

Seed Round in 2021
Revel is a community-focused marketplace designed for women over 50, facilitating small, local gatherings on a variety of topics. Founded in 2019 by Lisa and Alexa, the company is headquartered in San Francisco, California. Membership is free, allowing users to search, discover, and sign up for nearby events. Members also have the opportunity to host gatherings on topics of their choice, enabling them to share their interests and potentially earn income. Revel serves a diverse range of markets, including health, food and drink, home and lifestyle, science and tech, and travel, among others. Through its platform, Revel aims to foster connections and create a supportive environment for women in this age group.

Lolli

Series A in 2021
Lolli, Inc. is a company that specializes in a rewards platform enabling users to earn bitcoin while shopping online. Founded in 2018 and headquartered in Durham, North Carolina, Lolli has established partnerships with over 1,000 leading brands, allowing users to accumulate bitcoin rewards effortlessly. The platform operates through a browser extension for Chrome, as well as a mobile rewards wallet, facilitating transactions with networked merchants. When users make purchases at partner sites, Lolli earns a percentage of each sale and shares a portion of that revenue with users by depositing bitcoin directly into their Lolli wallets. This innovative approach provides users with an alternative currency for their shopping needs.

Glossier

Series E in 2021
Glossier, Inc. is a direct-to-consumer beauty company that specializes in the manufacturing and sale of skincare, makeup, body, and fragrance products. Founded in 2010 and based in New York, the company emphasizes a unique shopping experience that combines content and community engagement. Glossier offers a diverse range of beauty products inspired by everyday women, including skincare lotions, body lotions, and foundation kits. The company operates an online platform that features beauty-related content such as interviews with models and makeup artists, as well as advice on various beauty topics. Glossier's products are available for purchase in the United States, Canada, Sweden, and the United Kingdom, and they also maintain a showroom in New York City.

Dutch

Seed Round in 2021
Dutch is a veterinary telehealth service focused on addressing anxiety and allergies in pets. The company aims to improve pet healthcare by making veterinary visits more convenient and accessible through telehealth solutions. By connecting pet owners with licensed veterinarians via smartphone, Dutch enables timely consultations that go beyond mere symptom management to identify the underlying causes of chronic conditions. The veterinarians affiliated with Dutch develop comprehensive treatment plans tailored to individual cases, allowing for ongoing support and care. Treatments and prescriptions are medically backed and delivered directly to pet owners' homes. Dutch operates in several states, including New York, Pennsylvania, New Jersey, Michigan, South Dakota, Virginia, Idaho, and Indiana.

Nate

Series A in 2021
Nate Inc. is a New York-based company founded in 2018 that specializes in developing artificial intelligence software designed to facilitate online transactions on behalf of users. The company offers a shopping app that allows individuals to purchase products from various online retailers with ease, requiring only a single click. In addition to its primary function as a shopping solution, the app includes a social component, enabling users to share information about their purchases with friends. This integration of shopping and social interaction positions Nate as a versatile platform in the e-commerce space.

Loupe

Series A in 2021
Loupe is a live eCommerce streaming platform developing a mobile application used to collect sports cards. Its application offers exciting new ways to buy, sell, invest, and collect sports cards that enable users to reinvent sports card games at a whole new level. The company was founded in 2020 and is headquartered in Miami, Florida.

Faire

Series F in 2021
Faire is an online wholesale marketplace that connects retailers with unique merchandise while enabling brands to reach local stores. The platform is designed to alleviate the inventory risk often associated with wholesale purchasing, offering features such as net 60 payment terms and free returns. This approach allows local retailers and independent brands to compete effectively against larger competitors. Utilizing artificial intelligence and predictive analytics, Faire helps retailers forecast product demand and streamline inventory management, reducing the time and resources needed to source goods. Headquartered in San Francisco, California, and Kitchener, Ontario, Faire supports the growth of local retail through its innovative technology and data-driven insights.

ShopShops

Series B in 2021
ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

The Expert

Seed Round in 2021
The Expert is a Los Angeles-based platform that connects clients with interior design professionals for personalized one-on-one consultations via video calls. Founded in 2021 by Jake Arnold and Leo Seigal, the company offers an accessible alternative to traditional design services, allowing customers to receive expert advice without the necessity of a large budget or full-service engagement. By facilitating hour-long consultations, The Expert enables clients to obtain tailored guidance and support from top design experts, fostering a more flexible and affordable approach to interior design.

Table22

Seed Round in 2021
Table22 is a digital hospitality platform designed to assist local restaurants in enhancing their customer engagement and revenue streams. By facilitating unique subscription experiences, the company enables restaurants, chefs, and brands to connect more effectively with their patrons. Through its platform, customers can access exclusive offers such as collaboration dinners, new menu items, and special cellar wines, allowing them to enjoy curated local food experiences. This approach not only fosters strong relationships between restaurants and their customers but also helps restaurant owners establish stable and recurring revenue beyond the limitations of their physical locations.

Swyft

Series A in 2021
Swyft is a B2B marketplace offering same-day delivery for brands and retailers. It enables carriers to digitize or automate a good deal of what they’re traditionally doing by hand. Ship via Swyft and gain unified bills, digital PODs, real-time track and trace, branded customer notifications, SMS updates, and more. Swyft converts more shoppers at checkout and delights them with reliable and affordable same-day delivery. Swyft was founded in 2020 and is based in Toronto, Canada.

Zeera

Series A in 2021
Zeera is a mental healthcare company founded in 2019 by Ariela Safira and headquartered in New York, United States. It focuses on providing a digital platform combined with in-person experiences for mental health patients, emphasizing a member-centered approach that is both affordable and effective. The platform offers a monthly membership that includes on-demand, therapist-created tools and resources to assist users in navigating challenges such as burnout. By integrating empathy and progressive care, Zeera aims to redesign mental health support, enabling individuals to access research-based therapy tools for their well-being. In addition to its mental health offerings, Zeera also engages with technology enthusiasts through Zeera Wireless, which provides MagSafe compatible accessories and gadgets for Apple devices. This diverse focus highlights Zeera's commitment to enhancing mental wellness and convenience in daily life.

Chord

Series A in 2021
Chord is a New York-based company founded in 2019 that specializes in commerce-as-a-service software designed to empower businesses in the commerce sector. The company provides technology and data products that enable direct-to-consumer brands to create customized digital experiences and gain valuable insights through first-party customer data. Chord's offerings include scalable headless commerce technology that allows businesses to transition seamlessly to modern commerce solutions. By focusing on enhancing the capabilities of commerce entrepreneurs, Chord aims to facilitate deeper and richer customer interactions while providing cost-effective solutions for businesses looking to innovate in the digital marketplace.

Metafy

Seed Round in 2021
Metafy, Inc. is an esports platform founded in 2020 and based in Pennsylvania. The company focuses on connecting gamers with professional players for personalized coaching and courses. Its platform allows competitive players to monetize their skills by offering coaching sessions, where customers can learn advanced techniques, strategies, and game mechanics directly from top experts in the gaming community. By facilitating this interaction, Metafy aims to enhance the gaming experience and support players in their development and success in the esports arena.

Around

Series A in 2021
Around is a developer of an innovative video calling platform that focuses on enhancing the quality of virtual meetings. Its technology utilizes AI-based camera framing to eliminate background distractions and provide a clear view of participants, making video calls less intrusive and more effective. The platform also features auto-mute and voice filtering capabilities, ensuring that human voices are prioritized during conversations. This allows users to conduct high-impact video meetings from any location without the need for specialized conferencing hardware, creating an adaptable and efficient meeting environment.

Canal

Seed Round in 2021
Canal is engaged in building a curated network of brands that are ready to unlock novel revenue streams wherein it reaches consumers at the point of purchase intent while shopping instead of post-purchase.

Thingtesting

Seed Round in 2021
Thingtesting is an online platform that serves as a consumer guide for discovering and reviewing emerging brands and products. The company aims to create a space where users can engage in honest discussions about new offerings. It provides exclusive content, including behind-the-scenes insights into various products and brands, which enhances the user experience. By fostering a community of paying members, Thingtesting offers a comprehensive guide that allows consumers to make informed decisions about the latest trends in the market.

DUOS

Seed Round in 2021
Duos is a company founded in 2020 and headquartered in New York, focused on enhancing the independence of older adults through a personal assistance platform. The platform offers a variety of services that support the elderly in daily activities such as transportation, errands, shopping, and nutrition. By fostering trusted relationships and facilitating community engagement, Duos enables older individuals to live fulfilling lives at home while maximizing their autonomy. The company's emphasis on technology and community connections aims to create a supportive environment for seniors, ensuring they receive the assistance needed to maintain their independence.

Calibrate

Series A in 2021
Calibrate Health, Inc., established in 2020 and based in New York, specializes in digital metabolic health services for sustainable weight loss. The company combines FDA-approved metabolic medications with a comprehensive curriculum and personalized virtual coaching to address the root causes of weight issues and promote long-term behavior change. Calibrate's approach, led by experts in obesity and nutrition science, aims to improve metabolic health and drive lasting results.

Sunday

Series B in 2020
Sunday is a subscription-based lawn care service that specializes in providing nutrient and soil health plans for gardens and lawns. Founded in 2019 by Coulter and Trent Lewis in Boulder, Colorado, the company utilizes customized planning based on climate, soil, and satellite data to deliver tailored gardening and lawn maintenance products. By offering these services, Sunday aims to help customers transform their yards into lush, sustainable ecosystems while simplifying the process of lawn care. The company's approach allows gardening enthusiasts and lawn owners to effectively design and maintain their outdoor spaces with ease.

Eclipse Foods

Series A in 2020
Eclipse Foods is a producer of plant-based dairy products that closely mimic the taste, texture, and functionality of traditional animal dairy products, such as ice cream, cream cheese, and sour cream. Founded in 2019 and headquartered in Walnut, California, the company utilizes innovative plant-processing technology to create dairy alternatives that address health, environmental, and ethical concerns associated with conventional dairy. Eclipse Foods aims to contribute to a more sustainable and humane food system by offering delicious plant-based options that do not require consumers to sacrifice taste or quality.

Metafy

Venture Round in 2020
Metafy, Inc. is an esports platform founded in 2020 and based in Pennsylvania. The company focuses on connecting gamers with professional players for personalized coaching and courses. Its platform allows competitive players to monetize their skills by offering coaching sessions, where customers can learn advanced techniques, strategies, and game mechanics directly from top experts in the gaming community. By facilitating this interaction, Metafy aims to enhance the gaming experience and support players in their development and success in the esports arena.

Alkeme Health

Pre Seed Round in 2020
Alkeme Health is a digital health platform established in 2020 by Ryan Mundy, aimed at promoting mental well-being within the Black community. The platform features content created by Black practitioners and wellness experts, focusing on psychology and mindfulness. Alkeme Health seeks to normalize mental health discussions and make mental wellness both accessible and aspirational. It offers online courses that educate users on various mental health topics, addressing critical issues such as intergenerational trauma, systemic racism, anxiety, and microaggressions. The company is dedicated to the belief that a healthy life begins with a healthy mind, positioning itself as a comprehensive healthcare provider for its target audience.

Faire

Series E in 2020
Faire is an online wholesale marketplace that connects retailers with unique merchandise while enabling brands to reach local stores. The platform is designed to alleviate the inventory risk often associated with wholesale purchasing, offering features such as net 60 payment terms and free returns. This approach allows local retailers and independent brands to compete effectively against larger competitors. Utilizing artificial intelligence and predictive analytics, Faire helps retailers forecast product demand and streamline inventory management, reducing the time and resources needed to source goods. Headquartered in San Francisco, California, and Kitchener, Ontario, Faire supports the growth of local retail through its innovative technology and data-driven insights.

Moment House

Seed Round in 2020
Moment House is a social live media platform for creators and artists. The platform's interactive features allow viewers to chat with performers and other fans live. It encourages artists to avoid filming their Moment on stage or in front of an audience in order to provide viewers with a unique, online-only cinematic experience. Fans can also interact with one another via live chat, participate in artist Q&As, and meet and greet with VIPs after the performance. Moment House was founded in 2019 and is headquartered in Los Angeles, California.

Humane

Series A in 2020
Humane is a company focused on developing consumer hardware and software that prioritize a natural and human-centered experience. By integrating innovative design with advanced engineering, Humane aims to create technology that enhances human interaction and collaboration. The company emphasizes the importance of crafting products that serve the needs of individuals, positioning itself as a leader in the evolution of computing. Through its commitment to developing technology that feels familiar and intuitive, Humane seeks to facilitate meaningful connections between people and devices, ultimately shaping the future of human-computer interaction.

Ok Play

Series A in 2020
Ok Play is a company based in Los Angeles, California, co-founded in 2019 by JJ, Chris, Colleen, Ken, and Travis. It focuses on enhancing family bonding and communication through a mobile application designed for children. The app serves as a learning tool that encourages kids to create their own personalized story adventures, fostering essential qualities such as empathy, kindness, and creativity. By offering themed programs developed by artists, educators, and scientists, Ok Play empowers children to take the lead in their storytelling, while also engaging them in weekly creative challenges. The platform aims to facilitate conversations and connections between parents and children, making everyday interactions more meaningful.

Juni Learning

Series A in 2020
Juni Learning, Inc. is an online education platform that specializes in providing private coding courses tailored for children and teenagers aged 7 to 18. Founded in 2017 and headquartered in San Francisco, with an additional office in Boston, the company offers a diverse curriculum that includes beginner courses like Juni Jr and Scratch: Game Superstar, as well as advanced topics such as AP Computer Science A and training for the USA Computing Olympiad. Juni Learning emphasizes personalized education through tailored lesson plans that accommodate individual learning styles and interests, delivered by experienced instructors from top universities. The platform fosters a community-oriented approach, utilizing project-centered learning and advanced technology to prepare students for future success in STEM fields.

Zeera

Seed Round in 2020
Zeera is a mental healthcare company founded in 2019 by Ariela Safira and headquartered in New York, United States. It focuses on providing a digital platform combined with in-person experiences for mental health patients, emphasizing a member-centered approach that is both affordable and effective. The platform offers a monthly membership that includes on-demand, therapist-created tools and resources to assist users in navigating challenges such as burnout. By integrating empathy and progressive care, Zeera aims to redesign mental health support, enabling individuals to access research-based therapy tools for their well-being. In addition to its mental health offerings, Zeera also engages with technology enthusiasts through Zeera Wireless, which provides MagSafe compatible accessories and gadgets for Apple devices. This diverse focus highlights Zeera's commitment to enhancing mental wellness and convenience in daily life.

Calibrate

Seed Round in 2020
Calibrate Health, Inc., established in 2020 and based in New York, specializes in digital metabolic health services for sustainable weight loss. The company combines FDA-approved metabolic medications with a comprehensive curriculum and personalized virtual coaching to address the root causes of weight issues and promote long-term behavior change. Calibrate's approach, led by experts in obesity and nutrition science, aims to improve metabolic health and drive lasting results.

Dumpling

Series A in 2020
Dumpling, Inc. is a company that develops an application designed to empower individuals to establish and manage their own independent grocery shopping and delivery businesses. Founded in 2016 and headquartered in Seattle, Washington, with an additional office in Berkeley, California, Dumpling provides essential tools, technology, and business support to entrepreneurs across the United States. The platform offers features such as storefront applications, programmable debit cards, customer relationship management, and marketing automation, allowing users to tailor their business strategies effectively. By fostering local entrepreneurship, Dumpling aims to deliver a more personal and ethical approach to grocery shopping and delivery services, supporting thousands of independent operators nationwide.

Oura

Series B in 2020
Oura is a Finnish company that specializes in the development of a smart wellness ring designed to monitor and track various biometric data related to health and well-being. The ring incorporates advanced sensors to measure key metrics such as heart rate, sleep cycles, and activity levels, providing users with insights into their physiological and behavioral responses to sleep, rest, and recovery. This data is accessible through the accompanying Oura application, which enables users to understand their overall health status and make informed lifestyle choices. Oura operates within the health and wellness industry, focusing on enhancing the user's understanding of their body and promoting better health outcomes.

CUUP

Series A in 2020
CUUP Inc. is a New York-based company that specializes in the design and manufacture of bras for women. Founded in 2017 by Kearnon O'Molony and Abby Morgan, CUUP focuses on providing a collection of bras that prioritize comfort, fit, and aesthetic appeal, catering to women of all sizes. The company operates primarily as a direct-to-consumer brand, selling its products online. CUUP aims to deliver lingerie that is flattering and unrestrictive, ensuring that each piece offers the necessary support while maintaining a commitment to quality design and performance.

Oura

Series B in 2019
Oura is a Finnish company that specializes in the development of a smart wellness ring designed to monitor and track various biometric data related to health and well-being. The ring incorporates advanced sensors to measure key metrics such as heart rate, sleep cycles, and activity levels, providing users with insights into their physiological and behavioral responses to sleep, rest, and recovery. This data is accessible through the accompanying Oura application, which enables users to understand their overall health status and make informed lifestyle choices. Oura operates within the health and wellness industry, focusing on enhancing the user's understanding of their body and promoting better health outcomes.

Heroes Jobs

Venture Round in 2019
Heroes Jobs Inc. is a San Francisco-based company founded in 2017 that specializes in a mobile application designed to streamline the recruitment process. The platform connects job seekers with employers through video messaging, allowing users to respond to pre-recorded interview questions. Candidates can re-record their answers multiple times before submitting them to potential employers, enhancing their chances of making a positive impression. By facilitating this innovative approach to job applications, Heroes Jobs aims to simplify the hiring process across various industries, enabling job seekers to showcase their skills effectively and connect with their ideal job opportunities.

Ok Play

Seed Round in 2019
Ok Play is a company based in Los Angeles, California, co-founded in 2019 by JJ, Chris, Colleen, Ken, and Travis. It focuses on enhancing family bonding and communication through a mobile application designed for children. The app serves as a learning tool that encourages kids to create their own personalized story adventures, fostering essential qualities such as empathy, kindness, and creativity. By offering themed programs developed by artists, educators, and scientists, Ok Play empowers children to take the lead in their storytelling, while also engaging them in weekly creative challenges. The platform aims to facilitate conversations and connections between parents and children, making everyday interactions more meaningful.

11 Honore

Series A in 2019
11 Honore, Inc. is an online retailer specializing in plus-size designer clothing for women, founded in 2017 and based in West Hollywood, California. The company offers a diverse range of apparel, including dresses, tops, sweaters, denims, pants, skirts, jumpsuits, outerwear, swimwear, and lingerie. By providing size-inclusive options, 11 Honore aims to transform the fashion landscape, making luxury and designer clothing accessible to women of all sizes. The platform not only features well-curated collections and exclusive pieces but also emphasizes personalized fit and styling advice, ensuring that customers can celebrate their bodies and express their individual styles. Through its offerings, 11 Honore seeks to honor the beauty and diversity of women's fashion, challenging traditional notions of size in the luxury market.

Curated

Series A in 2019
Curated, founded in 2017, is a collaborative shopping platform aimed at enhancing the online shopping experience by providing personalized, one-on-one advice to customers. The company focuses on matching shoppers with knowledgeable experts who offer unbiased product recommendations, particularly in the outdoor sporting goods sector, including skiing, snowboarding, golf, camping, cycling, and fishing equipment. Curated's approach humanizes online shopping by recreating the personal touch of in-store experiences, allowing customers to make informed purchasing decisions with ease. Additionally, the platform supports a community of passionate experts, enabling them to earn meaningful income while sharing their expertise. As the company continues to grow, it plans to expand into new product verticals, further enriching its offerings.

Faire

Series D in 2019
Faire is an online wholesale marketplace that connects retailers with unique merchandise while enabling brands to reach local stores. The platform is designed to alleviate the inventory risk often associated with wholesale purchasing, offering features such as net 60 payment terms and free returns. This approach allows local retailers and independent brands to compete effectively against larger competitors. Utilizing artificial intelligence and predictive analytics, Faire helps retailers forecast product demand and streamline inventory management, reducing the time and resources needed to source goods. Headquartered in San Francisco, California, and Kitchener, Ontario, Faire supports the growth of local retail through its innovative technology and data-driven insights.

The Yes

Series A in 2019
The Yes is an artificial intelligence-based shopping platform founded in 2018 and headquartered in Burlingame, California, with additional operations in New York City. The company aims to transform the e-commerce landscape by leveraging AI technology to enhance the online shopping experience. By focusing on innovative solutions, The Yes seeks to attract critical thinkers who can contribute to reimagining the rules of online retail. The platform is dedicated to creating a dynamic and engaging shopping environment for users.

Revel

Seed Round in 2019
Revel is a community-focused marketplace designed for women over 50, facilitating small, local gatherings on a variety of topics. Founded in 2019 by Lisa and Alexa, the company is headquartered in San Francisco, California. Membership is free, allowing users to search, discover, and sign up for nearby events. Members also have the opportunity to host gatherings on topics of their choice, enabling them to share their interests and potentially earn income. Revel serves a diverse range of markets, including health, food and drink, home and lifestyle, science and tech, and travel, among others. Through its platform, Revel aims to foster connections and create a supportive environment for women in this age group.

Neighborhood Goods

Series A in 2019
Neighborhood Goods, Inc. is a retail company that operates a department store in Dallas, Texas, offering a diverse range of products including apparel, accessories, cosmetics, and groceries. Established in 2017, the company emphasizes an innovative shopping experience by featuring a rotating selection of brands and concepts, along with community-focused activities such as events, food offerings, and live speakers. Neighborhood Goods aims to create a vibrant environment where customers can shop, dine, and engage with thoughtful content, both in their physical locations and through their online platform.

Homebound

Series B in 2019
Homebound Inc. is a tech-enabled custom home builder based in Santa Rosa, California, founded in 2017. The company was established in response to the Northern California wildfires and aims to simplify the homebuilding process for homeowners, particularly those affected by natural disasters. Homebound manages the entire building process, offering services that include insurance negotiation, architecture, design, permitting, and construction. By leveraging easy-to-use technology and a network of vetted experts, Homebound provides a transparent and supportive experience for clients, alleviating the stress and complexity often associated with rebuilding. The company's focus is on making the journey of creating a custom home straightforward and accessible for all its clients.
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