First Round Capital

First Round Capital, established in 2004, is a San Francisco-based venture capital firm specializing in seed-stage investments. It focuses on building a robust community of technology entrepreneurs and companies, providing custom software solutions, in-person experiences, and unique services to help early-stage companies grow. First Round Capital has invested in notable startups like Uber, Square, and Warby Parker, and has adopted the Diversity Term Sheet Rider to promote diversity in its portfolio. The firm invests nationally, with additional offices in San Francisco and New York, typically providing around $500,000 in the initial investment. It actively supports its portfolio companies and has facilitated a VC-sponsored exchange fund for qualified entrepreneurs. To date, members of the First Round Capital community have raised over $2.5 billion in follow-on capital.

Meka Asonye

Partner

Brett Berson

Partner

Jeffrey Donnon

CFO

Amy Fu

Vice President of Investments

Todd Jackson

Partner

Whitnie Narcisse

Operating Partner

Cory Perkins

Partner Operations Manager

Bill Trenchard

Partner

Liz Wessel

Partner

James Wu

Infrastructure and AI / ML Investor

Past deals in Search Engine Optimization

Gumloop

Series A in 2025
Gumloop is a technology company that offers a user-friendly, no-code platform for automating various business workflows using artificial intelligence. Its platform enables users, regardless of coding knowledge, to design and execute complex tasks such as web scraping, document processing, and SEO marketing through a visual interface. By integrating with multiple applications, Gumloop helps businesses across diverse sectors boost productivity and optimize operations.

elicit

Series A in 2014
Elicit, Inc. is a SaaS software company based in Chicago, Illinois, that specializes in enhancing on-site search capabilities for marketers and retailers. Founded in 2011 and originally named Elevation, Inc., Elicit provides a platform that allows users to transform the search box into a powerful branding and conversion tool. Its software features a drag-and-drop interface, enabling businesses to prioritize and customize search results based on various criteria, such as context, time, keyword, and location. This functionality helps marketers effectively curate search results, align their branding with marketing calendars, and support promotional initiatives, ultimately driving better engagement and conversions for their online businesses.

elicit

Series A in 2012
Elicit, Inc. is a SaaS software company based in Chicago, Illinois, that specializes in enhancing on-site search capabilities for marketers and retailers. Founded in 2011 and originally named Elevation, Inc., Elicit provides a platform that allows users to transform the search box into a powerful branding and conversion tool. Its software features a drag-and-drop interface, enabling businesses to prioritize and customize search results based on various criteria, such as context, time, keyword, and location. This functionality helps marketers effectively curate search results, align their branding with marketing calendars, and support promotional initiatives, ultimately driving better engagement and conversions for their online businesses.

Yieldex

Series C in 2011
Yieldex is a prominent provider of digital advertising forecasting, analytic pricing, and inventory management tools tailored for online publishers and advertisers. The company offers Yieldex Analytics, which delivers forward-looking insights that enable publishers to optimize their operations, save time, and enhance revenue generation. Additionally, Yieldex operates YieldexDirect, a programmatic marketplace that facilitates the buying and selling of targeted, guaranteed advertising inventory, providing a centralized platform for both advertisers and publishers. The company’s DynamicIQ service supports decision-making by offering insights into inventory availability and revenue forecasts for various products, while BusinessIQ provides analytic reports and dashboards that assist publishers in managing their operations and strategic planning. Yieldex's solutions are utilized by leading media organizations, enhancing their digital advertising strategies and maximizing their advertising value.

elicit

Series A in 2011
Elicit, Inc. is a SaaS software company based in Chicago, Illinois, that specializes in enhancing on-site search capabilities for marketers and retailers. Founded in 2011 and originally named Elevation, Inc., Elicit provides a platform that allows users to transform the search box into a powerful branding and conversion tool. Its software features a drag-and-drop interface, enabling businesses to prioritize and customize search results based on various criteria, such as context, time, keyword, and location. This functionality helps marketers effectively curate search results, align their branding with marketing calendars, and support promotional initiatives, ultimately driving better engagement and conversions for their online businesses.

Altruik

Series B in 2011
Altruik specializes in providing automated Search Engine Optimization (SEO) services tailored for eCommerce companies and online businesses. Their technology aims to enhance visibility on search engines, driving more traffic to websites, increasing visits to content and product pages, and boosting click-through rates. Altruik's solution integrates seamlessly with various Content Management Systems (CMS) and legacy systems, streamlining the SEO process. The platform handles labor-intensive tasks associated with site-wide SEO changes, ensuring compliance with search engine best practices. It also addresses infrastructure barriers such as inflexible CMS or limited technology resources, making it easier for companies to maintain visible and optimized online content without extensive manual effort.

Altruik

Series A in 2009
Altruik specializes in providing automated Search Engine Optimization (SEO) services tailored for eCommerce companies and online businesses. Their technology aims to enhance visibility on search engines, driving more traffic to websites, increasing visits to content and product pages, and boosting click-through rates. Altruik's solution integrates seamlessly with various Content Management Systems (CMS) and legacy systems, streamlining the SEO process. The platform handles labor-intensive tasks associated with site-wide SEO changes, ensuring compliance with search engine best practices. It also addresses infrastructure barriers such as inflexible CMS or limited technology resources, making it easier for companies to maintain visible and optimized online content without extensive manual effort.

Yieldex

Series B in 2009
Yieldex is a prominent provider of digital advertising forecasting, analytic pricing, and inventory management tools tailored for online publishers and advertisers. The company offers Yieldex Analytics, which delivers forward-looking insights that enable publishers to optimize their operations, save time, and enhance revenue generation. Additionally, Yieldex operates YieldexDirect, a programmatic marketplace that facilitates the buying and selling of targeted, guaranteed advertising inventory, providing a centralized platform for both advertisers and publishers. The company’s DynamicIQ service supports decision-making by offering insights into inventory availability and revenue forecasts for various products, while BusinessIQ provides analytic reports and dashboards that assist publishers in managing their operations and strategic planning. Yieldex's solutions are utilized by leading media organizations, enhancing their digital advertising strategies and maximizing their advertising value.
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