Equal Ventures
Equal Ventures is a New York‑based venture capital firm founded in 2018 that partners with entrepreneurs at the earliest stage. The firm, led by Richard Kerby and Rick Zullo, focuses on sectors such as climate, insurance and benefits, retail, and supply chain and logistics. It adopts a Diversity Term Sheet Rider to promote inclusive investment practices and typically seeks to invest amounts of around $1.5 million in early‑stage companies.
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Past deals in Insurance Brokers
Equal Parts
Seed Round in 2025
Equal Parts is a technology-driven insurance agency that leverages artificial intelligence to enhance traditional insurance distribution. The company specializes in acquiring low-revenue agencies and transforming their operations by implementing AI tools for tasks such as document processing, client onboarding, and claims management. This allows Equal Parts to provide insights for cross-selling and upselling opportunities, while enabling agents to focus on building and maintaining strong customer relationships.
ThreeFlow
Series B in 2021
ThreeFlow is a Chicago-based company that specializes in developing a cloud-based Benefits Placement System aimed at streamlining the employee benefits insurance distribution process. Founded in 2015, the company provides software that facilitates the placement process for brokers and carriers, allowing them to manage their operations within a unified system. By leveraging advanced predictive analytics and machine learning, ThreeFlow enhances the efficiency of the request for proposal (RFP) process, improving communication, transparency, and decision-making for brokers and employers alike. This innovative platform empowers brokers to better assist employers in selecting benefits, ultimately making the entire process quicker and more productive for all parties involved.
ThreeFlow
Series A in 2021
ThreeFlow is a Chicago-based company that specializes in developing a cloud-based Benefits Placement System aimed at streamlining the employee benefits insurance distribution process. Founded in 2015, the company provides software that facilitates the placement process for brokers and carriers, allowing them to manage their operations within a unified system. By leveraging advanced predictive analytics and machine learning, ThreeFlow enhances the efficiency of the request for proposal (RFP) process, improving communication, transparency, and decision-making for brokers and employers alike. This innovative platform empowers brokers to better assist employers in selecting benefits, ultimately making the entire process quicker and more productive for all parties involved.
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