Foundry Group

Foundry Group is a venture capital firm established in 2007 and based in Boulder, Colorado. It specializes in early-stage investments in technology sectors, focusing primarily on information technology, Internet, and software startups. The firm has a history of investing in over 100 companies as institutional investors and more than 50 as angel investors, with typical seed investments ranging from $250,000 to $500,000. Foundry Group seeks to support promising entrepreneurs across North America, with investment themes that include Human Computer Interaction, Implicit Web, Email, Glue, and Digital Life. The firm strategically allocates its investments across various regions, including Colorado, the Bay Area, and other major U.S. cities.

Angeli Agrawal

Investor

Lindel Eakman

Partner

Jaclyn Freeman Hester

Partner

Chris Moody

Partner

Ryan McIntyre

Managing Director, Co-Founder

Past deals in Advertising

Beeswax

Series B in 2019
Beeswax offers Bidder-as-a-Service solution that is scalable, customizable, cloud-based programmatic bidding platform. Beeswax is an advertising technology platform headquartered in New York City. The company was founded on September 1,2014.

SourcePoint

Series B in 2017
Sourcepoint Inc. is a company that specializes in developing a content compensation platform aimed at helping publishers address monetization challenges while maintaining consumer privacy. Founded in 2015 and headquartered in New York, Sourcepoint also has offices in Seattle and London. The platform provides publishers with technology to enhance options for consumers to support the content they enjoy, while also facilitating compliance with privacy laws. Sourcepoint's services include subscription-based consultative offerings that enable publishers and advertisers to obtain necessary consent from consumers regarding data usage. The company supports over 30 billion consumer touchpoints each month, helping digital publishers engage with users who use ad blockers and explore various compensation methods to generate revenue.

Beeswax

Series A in 2016
Beeswax offers Bidder-as-a-Service solution that is scalable, customizable, cloud-based programmatic bidding platform. Beeswax is an advertising technology platform headquartered in New York City. The company was founded on September 1,2014.

SourcePoint

Series A in 2015
Sourcepoint Inc. is a company that specializes in developing a content compensation platform aimed at helping publishers address monetization challenges while maintaining consumer privacy. Founded in 2015 and headquartered in New York, Sourcepoint also has offices in Seattle and London. The platform provides publishers with technology to enhance options for consumers to support the content they enjoy, while also facilitating compliance with privacy laws. Sourcepoint's services include subscription-based consultative offerings that enable publishers and advertisers to obtain necessary consent from consumers regarding data usage. The company supports over 30 billion consumer touchpoints each month, helping digital publishers engage with users who use ad blockers and explore various compensation methods to generate revenue.

Are You a Human

Series A in 2015
Are You a Human specializes in developing technology that identifies and mitigates bot traffic on websites. The company offers The Verified Human Whitelist, which ensures that businesses can confirm they are engaging with verified humans prior to delivering content, services, or advertisements. Utilizing patented technology, Are You a Human monitors typical user behaviors across major publisher sites and employs advanced machine learning algorithms to analyze this behavior. This process helps distinguish genuine human interactions from automated bot activity, allowing websites to filter out non-human traffic. By addressing the issue of bot traffic, Are You a Human supports publishers in maintaining high-quality content and experiences for real users while enhancing the effectiveness of advertising campaigns.

LinkSmart

Series B in 2013
LinkSmart is a technology company specializing in real-time bidding for content marketers, focusing on enhancing audience engagement through contextual in-text linking. By utilizing natural language processing and machine learning, LinkSmart connects brands with premium publishers, facilitating the programmatic distribution of quality content and native advertising. The company's data management platform offers web publishers tools to effectively manage and monetize their text links while providing valuable analytics and insights. This approach enables brands and content marketers to strategically direct audiences to relevant content, increase reader engagement, and optimize their audience development decisions.

G4Native

Series B in 2012
The Most Effective Retargeting Platform Connect with customers on global native advertising inventory at their moment of purchase intent. G4 Native offers you a free assessment and analysis of your retargeting needs. They’ll give you a honest perspective on what’s working, what can be improved and how you can maximize the return on every dollar you spend.

isocket

Series A in 2012
iSocket is a technology platform purpose-built to simplify the buying and selling of fixed price, premium, reserved inventory. iSocket For Publishers (iFP) sales automation and programmatic direct tools allow top publisher sales teams to focus on relationships and strategy, while iSocket For Advertisers (iFA) makes it easier for agencies, brands, and buying and planning platforms to execute orders of well-defined, guaranteed inventory directly with top publishers. Through automation, iSocket is able to eliminate many of the errors and overhead costs that plague the manual media sales process.

Trada

Series D in 2012
Trada has developed a PPC marketplace that allows agencies and in-house advertisers to leverage the skills of hundreds of the best PPC experts in the world, who in turn earn money risk free by generating clicks and conversions for advertisers.

Medialets

Series B in 2010
Medialets is the creator of Servo the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns. Servo is also the only buy-side mobile ad server to receive Media Rating Council (MRC) accreditation for display impressions and clicks and it's the only ad serving platform that comprehensively delivers, accurately measures, fully attribute, and instantly optimizes the ROI of every impression across all creative types, everywhere in mobile. Partnered with all five of the top five agency holding groups including Publicis, Omnicom, and Interpublic, Medialets’ Servo supports clients like P&G, American Express, Toyota, HBO, and other global brands. Founded in 2008 and is headquartered in New York City with offices in London, Chicago, and Los Angeles.

AdMeld

Series C in 2010
AdMeld specializes in advertising network optimization technology aimed at helping online publishers maximize their ad inventory sales. Founded by professionals with extensive publishing experience, the company offers clients tools and expertise to generate new revenue streams, manage the sale of ad impressions, and safeguard their data and brands. AdMeld's technology monitors clients' websites and selects a mix of advertisements from various advertising networks, exchanges, and demand-side platforms. Additionally, it consolidates data into a unified reporting interface, manages demand relationships, and applies business rules to mitigate issues such as channel conflicts and inappropriate ads. With a diverse client base that includes major companies like Discovery Communications and FOX News, AdMeld operates from its headquarters in New York City and has offices in London, Berlin, San Francisco, and Toronto.

Trada

Series C in 2010
Trada has developed a PPC marketplace that allows agencies and in-house advertisers to leverage the skills of hundreds of the best PPC experts in the world, who in turn earn money risk free by generating clicks and conversions for advertisers.

G4Native

Venture Round in 2010
The Most Effective Retargeting Platform Connect with customers on global native advertising inventory at their moment of purchase intent. G4 Native offers you a free assessment and analysis of your retargeting needs. They’ll give you a honest perspective on what’s working, what can be improved and how you can maximize the return on every dollar you spend.

LinkSmart

Series B in 2010
LinkSmart is a technology company specializing in real-time bidding for content marketers, focusing on enhancing audience engagement through contextual in-text linking. By utilizing natural language processing and machine learning, LinkSmart connects brands with premium publishers, facilitating the programmatic distribution of quality content and native advertising. The company's data management platform offers web publishers tools to effectively manage and monetize their text links while providing valuable analytics and insights. This approach enables brands and content marketers to strategically direct audiences to relevant content, increase reader engagement, and optimize their audience development decisions.

Trada

Series B in 2010
Trada has developed a PPC marketplace that allows agencies and in-house advertisers to leverage the skills of hundreds of the best PPC experts in the world, who in turn earn money risk free by generating clicks and conversions for advertisers.

LinkSmart

Series A in 2009
LinkSmart is a technology company specializing in real-time bidding for content marketers, focusing on enhancing audience engagement through contextual in-text linking. By utilizing natural language processing and machine learning, LinkSmart connects brands with premium publishers, facilitating the programmatic distribution of quality content and native advertising. The company's data management platform offers web publishers tools to effectively manage and monetize their text links while providing valuable analytics and insights. This approach enables brands and content marketers to strategically direct audiences to relevant content, increase reader engagement, and optimize their audience development decisions.

AdMeld

Series B in 2009
AdMeld specializes in advertising network optimization technology aimed at helping online publishers maximize their ad inventory sales. Founded by professionals with extensive publishing experience, the company offers clients tools and expertise to generate new revenue streams, manage the sale of ad impressions, and safeguard their data and brands. AdMeld's technology monitors clients' websites and selects a mix of advertisements from various advertising networks, exchanges, and demand-side platforms. Additionally, it consolidates data into a unified reporting interface, manages demand relationships, and applies business rules to mitigate issues such as channel conflicts and inappropriate ads. With a diverse client base that includes major companies like Discovery Communications and FOX News, AdMeld operates from its headquarters in New York City and has offices in London, Berlin, San Francisco, and Toronto.

Medialets

Series A in 2009
Medialets is the creator of Servo the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns. Servo is also the only buy-side mobile ad server to receive Media Rating Council (MRC) accreditation for display impressions and clicks and it's the only ad serving platform that comprehensively delivers, accurately measures, fully attribute, and instantly optimizes the ROI of every impression across all creative types, everywhere in mobile. Partnered with all five of the top five agency holding groups including Publicis, Omnicom, and Interpublic, Medialets’ Servo supports clients like P&G, American Express, Toyota, HBO, and other global brands. Founded in 2008 and is headquartered in New York City with offices in London, Chicago, and Los Angeles.

AdMeld

Series A in 2008
AdMeld specializes in advertising network optimization technology aimed at helping online publishers maximize their ad inventory sales. Founded by professionals with extensive publishing experience, the company offers clients tools and expertise to generate new revenue streams, manage the sale of ad impressions, and safeguard their data and brands. AdMeld's technology monitors clients' websites and selects a mix of advertisements from various advertising networks, exchanges, and demand-side platforms. Additionally, it consolidates data into a unified reporting interface, manages demand relationships, and applies business rules to mitigate issues such as channel conflicts and inappropriate ads. With a diverse client base that includes major companies like Discovery Communications and FOX News, AdMeld operates from its headquarters in New York City and has offices in London, Berlin, San Francisco, and Toronto.

Trada

Series A in 2008
Trada has developed a PPC marketplace that allows agencies and in-house advertisers to leverage the skills of hundreds of the best PPC experts in the world, who in turn earn money risk free by generating clicks and conversions for advertisers.

Zynga

Series B in 2008
Zynga Inc. is a prominent developer and operator of social games, offering a diverse portfolio that includes popular titles such as FarmVille, Words With Friends, and Zynga Poker. Founded in 2007 and headquartered in San Francisco, California, Zynga's games are accessible on mobile platforms like iOS and Android, as well as on social networking sites such as Facebook and Snapchat. The company generates revenue primarily through mobile game downloads, in-game sales of virtual goods, and advertising services, with the majority of its income stemming from online gaming. Zynga's games have been downloaded over 6 billion times globally, reaching audiences in more than 175 countries. Additionally, Zynga has developed a next-generation platform for optimizing programmatic advertising, enhancing its capabilities in the mobile advertising space. As a wholly-owned subsidiary of Take-Two Interactive Software, Zynga continues to innovate and expand its presence in the interactive entertainment industry.

Zynga

Series A in 2008
Zynga Inc. is a prominent developer and operator of social games, offering a diverse portfolio that includes popular titles such as FarmVille, Words With Friends, and Zynga Poker. Founded in 2007 and headquartered in San Francisco, California, Zynga's games are accessible on mobile platforms like iOS and Android, as well as on social networking sites such as Facebook and Snapchat. The company generates revenue primarily through mobile game downloads, in-game sales of virtual goods, and advertising services, with the majority of its income stemming from online gaming. Zynga's games have been downloaded over 6 billion times globally, reaching audiences in more than 175 countries. Additionally, Zynga has developed a next-generation platform for optimizing programmatic advertising, enhancing its capabilities in the mobile advertising space. As a wholly-owned subsidiary of Take-Two Interactive Software, Zynga continues to innovate and expand its presence in the interactive entertainment industry.

Zynga

Series A in 2008
Zynga Inc. is a prominent developer and operator of social games, offering a diverse portfolio that includes popular titles such as FarmVille, Words With Friends, and Zynga Poker. Founded in 2007 and headquartered in San Francisco, California, Zynga's games are accessible on mobile platforms like iOS and Android, as well as on social networking sites such as Facebook and Snapchat. The company generates revenue primarily through mobile game downloads, in-game sales of virtual goods, and advertising services, with the majority of its income stemming from online gaming. Zynga's games have been downloaded over 6 billion times globally, reaching audiences in more than 175 countries. Additionally, Zynga has developed a next-generation platform for optimizing programmatic advertising, enhancing its capabilities in the mobile advertising space. As a wholly-owned subsidiary of Take-Two Interactive Software, Zynga continues to innovate and expand its presence in the interactive entertainment industry.
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