Inuvo

Inuvo, Inc. is a technology company based in Little Rock, Arkansas, that specializes in developing and selling information technology solutions for marketing purposes. The company's platforms are designed to identify and engage online audiences across various devices, channels, and formats, including video, mobile, connected TV, display, social, and native advertisements. Inuvo's key products, ValidClick and IntentKey, utilize data analytics to align advertising messages with anonymous consumers, enhancing the effectiveness of marketing campaigns. The company operates a network of websites, such as alot.com and earnspendlive.com, which provide content across diverse categories including health, finance, travel, and education. Inuvo serves a wide range of clients from industries such as retail, automotive, insurance, healthcare, technology, telecommunications, and finance, generating revenue primarily from digital advertising placements on different platforms.

Jeremy Chrysler

Vice President, Business and New Product Development

Past deals in Arkansas

ALOT

Acquisition in 2012
ALOT is a company based in Little Rock, Arkansas, focused on developing and marketing applications for personal computers. It collaborates with recognized developers and publishers to enhance consumers' online experiences. ALOT has built a significant international user base that integrates its applications into their daily web-browsing routines. The company offers two main products: the ALOT Appbar, which is a customizable toolbar accessible from any website, allowing users to add apps related to their interests, and ALOT Home, the customizable homepage that users see when they open their web browser. Both products aim to provide a personalized and engaging digital experience. ALOT’s portfolio is owned and operated by Inuvo, Inc., following its acquisition of Vertro in 2012. The company was previously known as MIVA Direct and underwent a rebranding after MIVA sold its media division.
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