Downing

Channel Mum Limited is a UK-based online community dedicated to supporting mothers, particularly those from the millennial generation. Founded in 2014 and originally known as The Mumsultancy Limited, the company provides a platform for sharing information on various parenting topics through an extensive collection of videos. Channel Mum facilitates a space where mothers can share their personal experiences, including labor and birth stories, while also offering resources such as discussion forums and editorial content. By collaborating with established vloggers, Channel Mum aims to create an honest and approachable environment for parents to connect and learn from one another, establishing itself as a key player in the parenting media landscape.

The Tab is a media agency founded in 2009 by three students at Cambridge University, focusing on university news and youth culture. It operates with a network of writers and reporters across leading universities in the US and UK, delivering exclusive stories, videos, and engaging content that resonate with young audiences. The company has established a reputation for being at the forefront of breaking news, covering social issues, sports, entertainment, and live events. The Tab is characterized by its vibrant and bold approach to journalism, aiming to connect with millions of readers aged 18 to 24. By syndicating content to major media outlets and developing original video series, The Tab has positioned itself as a significant player in the media landscape, catering to the interests and experiences of a transformative demographic.