Zizzl Health
Venture Round in 2021
Zizzl Health is a full-service benefits brokerage firm based in Milwaukee, Wisconsin, founded in 2016. The company specializes in integrating human resource technology with payroll administration, providing a range of services that streamline hiring, onboarding, benefits management, and performance evaluation. By automating administrative processes, Zizzl Health enables businesses to enhance employee engagement, manage costs effectively, and mitigate compliance risks. Through its extensive experience, Zizzl Health is dedicated to helping companies grow and create jobs.
Bright Cellars
Series A in 2019
Bright Cellars Inc. operates an online wine subscription service that personalizes wine selections for its members. Founded in 2014 and headquartered in Milwaukee, Wisconsin, the company employs a questionnaire and customer feedback to understand individual tastes and preferences. Using a machine-learning algorithm, Bright Cellars generates tailored wine recommendations that are shipped monthly to subscribers, helping them discover and refine their wine palate. The service also includes options for gifting wine, making it accessible for users to share their experience with friends. Bright Cellars aims to educate and inspire a new generation of wine enthusiasts through a curated and transformative wine experience.
Bright Cellars
Venture Round in 2018
Bright Cellars Inc. operates an online wine subscription service that personalizes wine selections for its members. Founded in 2014 and headquartered in Milwaukee, Wisconsin, the company employs a questionnaire and customer feedback to understand individual tastes and preferences. Using a machine-learning algorithm, Bright Cellars generates tailored wine recommendations that are shipped monthly to subscribers, helping them discover and refine their wine palate. The service also includes options for gifting wine, making it accessible for users to share their experience with friends. Bright Cellars aims to educate and inspire a new generation of wine enthusiasts through a curated and transformative wine experience.
Understory
Series A in 2016
Understory, Inc. is a weather infrastructure and analytics company that specializes in real-time data collection and analysis of weather events, including rain, hail, and wind, directly at the earth's surface. Founded in 2012 and based in Madison, Wisconsin, Understory builds and operates networks of patented RTi weather stations that deliver precise measurements at an unprecedented frequency. These stations provide critical data for insurance companies, property owners, and academic institutions, enabling enhanced property-level analytics and accurate weather risk assessment. The company's offerings include precision reports on hail, wind, and precipitation, as well as weather verification reports detailing various weather conditions. Understory's advanced technology, which features wireless data transmission and cloud-based artificial intelligence, aims to transform the understanding of weather globally, while also providing parametric insurance services to help businesses mitigate financial risks associated with severe weather.
Bright Cellars
Seed Round in 2015
Bright Cellars Inc. operates an online wine subscription service that personalizes wine selections for its members. Founded in 2014 and headquartered in Milwaukee, Wisconsin, the company employs a questionnaire and customer feedback to understand individual tastes and preferences. Using a machine-learning algorithm, Bright Cellars generates tailored wine recommendations that are shipped monthly to subscribers, helping them discover and refine their wine palate. The service also includes options for gifting wine, making it accessible for users to share their experience with friends. Bright Cellars aims to educate and inspire a new generation of wine enthusiasts through a curated and transformative wine experience.
Bright Cellars
Convertible Note in 2014
Bright Cellars Inc. operates an online wine subscription service that personalizes wine selections for its members. Founded in 2014 and headquartered in Milwaukee, Wisconsin, the company employs a questionnaire and customer feedback to understand individual tastes and preferences. Using a machine-learning algorithm, Bright Cellars generates tailored wine recommendations that are shipped monthly to subscribers, helping them discover and refine their wine palate. The service also includes options for gifting wine, making it accessible for users to share their experience with friends. Bright Cellars aims to educate and inspire a new generation of wine enthusiasts through a curated and transformative wine experience.
EatStreet
Series B in 2014
EatStreet, Inc. is an online and mobile food ordering service that connects customers with local restaurants across the United States. Founded in 2009 and headquartered in Madison, Wisconsin, the company caters primarily to college students and young professionals, offering a straightforward and affordable way to order delivery and takeout. The platform serves as a centralized hub, providing users with access to a comprehensive listing of partnered restaurants in their area, enabling quick and convenient food ordering. For restaurant owners, EatStreet offers a one-stop solution for online ordering and marketing, helping them attract new customers and increase sales. Through its web, mobile, and social products, EatStreet enhances the dining experience for consumers while supporting local businesses.
Scanalytics
Funding Round in 2013
Scanalytics Inc., founded in 2012 and based in Milwaukee, Wisconsin, specializes in software solutions that analyze customer behavior in physical locations such as retail stores, tradeshows, and medical facilities. The company employs proprietary smart floor sensors that passively gather data on individual movements, including walking patterns, stopping points, and duration of stay, without the use of cameras or RFID technology. This data is then processed to provide actionable insights, allowing businesses to enhance customer engagement, predict behavior patterns, and improve in-store conversion rates. Scanalytics also offers tools like Analysis Lab, which helps users refine their operations for increased profitability. By transforming physical spaces into intelligent environments, Scanalytics enables clients to optimize various aspects of their operations, including workforce scheduling and marketing strategies.
Scanalytics
Seed Round in 2013
Scanalytics Inc., founded in 2012 and based in Milwaukee, Wisconsin, specializes in software solutions that analyze customer behavior in physical locations such as retail stores, tradeshows, and medical facilities. The company employs proprietary smart floor sensors that passively gather data on individual movements, including walking patterns, stopping points, and duration of stay, without the use of cameras or RFID technology. This data is then processed to provide actionable insights, allowing businesses to enhance customer engagement, predict behavior patterns, and improve in-store conversion rates. Scanalytics also offers tools like Analysis Lab, which helps users refine their operations for increased profitability. By transforming physical spaces into intelligent environments, Scanalytics enables clients to optimize various aspects of their operations, including workforce scheduling and marketing strategies.
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