Craft Ventures

Craft Ventures is a venture capital firm based in San Francisco, California, founded in 2017. Specializing in early-stage and growth investments, the firm focuses on building innovative companies across various sectors, including consumer products, enterprise solutions, financial services, information technology, e-commerce, and blockchain. With a team of 15 experienced investors and operators, Craft Ventures combines entrepreneurial experience with investment expertise to identify and support promising startups. The firm values strong founding teams with clear visions and scalable business models, demonstrating a commitment to nurturing the next generation of impactful companies while respecting the founders behind them.

Sarah Blanchard

Operating Partner, Community and Executive Briefing Center

Margarita Del Coto

Chief of Staff to Jeff Fluhr and General Partner

Kevin Gabura

Vice President

Jessica Hoffman

Operating Partner and Head of Platform Team

Ryan Hrabak

Principal

Bill Lee

Co-Founder and Venture Partner

Kindle Van

Vice President

Arra Malekzadeh

Principal

Mike Marg

Partner and Investor

Lainy Painter

Partner

Sitara Ramesh

Associate and Investor

Bryan Rosenblatt

Partner

Ethan Ruby

Partner, Analytics

Jennifer Sui

Associate and Investor

Sean R. Whitney

Principal

Jeff Fluhr

Co-Founder and Partner

Past deals in Apparel

Pickle

Seed Round in 2023
Pickle is a peer-to-peer clothing rental marketplace that connects users within their local communities to rent trendy outfits. The platform facilitates both in-person exchanges and same-day local delivery through courier services, primarily focusing on major cities such as New York, Los Angeles, and Miami. Pickle emphasizes a simple listing process and offers flexible pricing and rental periods, allowing users to explore a variety of brands and styles affordably. By providing access to community closets, the service promotes sustainable alternatives to traditional clothing ownership, making fashionable attire more accessible to consumers.

Superplastic

Series A in 2023
Superplastic is a character-based product and entertainment company. It creates limited edition art toys, apparel, games, and animation based on characters created in collaboration with some of the greatest artists in the world. Superplastic is founded on the principle that effort and scarcity are intrinsic components of value. The company appropriates the tools of mass media and mass production to create limited edition works of art for a limited audience. It was established in 2017 and is based in Burlington, Vermont.

Superplastic

Venture Round in 2021
Superplastic is a character-based product and entertainment company. It creates limited edition art toys, apparel, games, and animation based on characters created in collaboration with some of the greatest artists in the world. Superplastic is founded on the principle that effort and scarcity are intrinsic components of value. The company appropriates the tools of mass media and mass production to create limited edition works of art for a limited audience. It was established in 2017 and is based in Burlington, Vermont.

Trynow

Series A in 2021
TryNow is an innovative e-commerce platform that offers a try-before-you-buy solution for shoppers and Shopify brands. By transforming customers' living rooms into fitting rooms, TryNow allows users to receive and test apparel before making a purchase. The platform facilitates the authorization of credit cards and tracks the items customers try, ensuring that payments are only processed for the items they choose to keep. This approach not only enhances the shopping experience but also helps businesses increase their sales and productivity by reducing returns and improving customer satisfaction.

Superplastic

Series B in 2020
Superplastic is a character-based product and entertainment company. It creates limited edition art toys, apparel, games, and animation based on characters created in collaboration with some of the greatest artists in the world. Superplastic is founded on the principle that effort and scarcity are intrinsic components of value. The company appropriates the tools of mass media and mass production to create limited edition works of art for a limited audience. It was established in 2017 and is based in Burlington, Vermont.

Superplastic

Seed Round in 2020
Superplastic is a character-based product and entertainment company. It creates limited edition art toys, apparel, games, and animation based on characters created in collaboration with some of the greatest artists in the world. Superplastic is founded on the principle that effort and scarcity are intrinsic components of value. The company appropriates the tools of mass media and mass production to create limited edition works of art for a limited audience. It was established in 2017 and is based in Burlington, Vermont.

Superplastic

Series A in 2019
Superplastic is a character-based product and entertainment company. It creates limited edition art toys, apparel, games, and animation based on characters created in collaboration with some of the greatest artists in the world. Superplastic is founded on the principle that effort and scarcity are intrinsic components of value. The company appropriates the tools of mass media and mass production to create limited edition works of art for a limited audience. It was established in 2017 and is based in Burlington, Vermont.

Storr

Seed Round in 2019
Storr, Inc. is a peer-to-peer marketplace that allows users to create their own retail stores directly from their smartphones. By selecting brands and products, users can share their curated stores with friends and earn money through sales, thus positioning themselves as independent sellers rather than relying on traditional retailers. Established in 2014 and based in San Francisco, Storr collaborates with over 200 brands, including notable names like Chanel, Ray-Ban, and Adidas. The company is supported by a diverse group of investors, including prominent figures from the retail and tech industries, which underscores its innovative approach to the retail market. By decentralizing retail, Storr aims to tap into a substantial segment of the global market, transforming how consumers engage with brand-name products.
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