Commerce Ventures

Commerce Ventures is a San Francisco-based venture capital firm that invests across early-stage and growth capital in commerce-related sectors, including mobile, payments, retail fintech, insureTech, and related software and services. The firm combines capital with strategic guidance to help portfolio companies scale their commerce innovations, drawing a network of entrepreneurs, senior executives, and corporate partners from its focus sectors. It pursues opportunities across North America, funding software, financial services, and retail technology companies that transform how consumers shop and transact.

Vivek Krishnamurthy

Partner

Ysbrant Marcelis

Partner

Matthew Nichols

General Partner

Rishabh Pudhota

Associate

Dan Raveh

Principal

Past deals in Rwanda

Smile ID (formerly Smile Identity)

Series B in 2023
Smile Identity Inc. is a technology company based in San Francisco, California, that focuses on identity verification solutions. Founded in 2016, the company has developed an application called SmartSelfie, which allows users to create a universal biometric for authentication on Android devices. The team comprises engineers and financial services professionals from both the United States and Africa, bringing expertise in global markets with a focus on highly regulated environments. Smile Identity has developed advanced encryption, authentication, and security solutions, as well as image processing technology. The company has experience working with telecoms, lenders, banks, and startups, enabling them to understand the unique challenges faced by consumers and enterprises in Africa. With support from prominent investors in Silicon Valley and Africa, Smile Identity has established a pan-African presence, operating in countries such as South Africa, Nigeria, Kenya, Ghana, and Rwanda.
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