BOLD

BOLD is the corporate venture capital arm of L'Oréal, established in 2018 and based in Clichy, France. The company focuses on investing in innovative and sustainable business models across various sectors, including sustainable beauty, clean natural beauty, health and wellness, data management, beauty technology, and green science. By targeting these areas, BOLD aims to support the development of disruptive ideas that align with L'Oréal's commitment to sustainability and innovation in the beauty industry.

Muriel Atias

Chief Investment Officer

Past deals in Beauty

Borntostandout

Series A in 2025
Borntostandout is a niche luxury fragrance brand from Seoul aims to redefine luxury fragrance.

Deconstruct

Venture Round in 2025
Deconstruct is a skincare brand focused on offering chemical-free and risk-free products for a safe and effective skincare routine. The company provides a diverse range of items designed to improve skin texture, remove tan, address whiteheads, and combat acne. In addition to its product offerings, Deconstruct maintains a website that serves as a resource for users, featuring blog content on various skin conditions, including pigmentation, dryness, oiliness, and open pores. This approach aims to deliver an all-in-one solution for individuals seeking to address their skin-related concerns in a clear and accessible manner.

Arata

Series A in 2024
Arata is a company that specializes in high-performance, plant-based hair care and personal care products. Founded in 2017 by Dhruv Madhok and Dhruv Bhasin, the company is headquartered in New Delhi, India. Arata's offerings include a range of unisex products such as hair gel, shampoo, face and body wash, and hair cream. All products are vegan, cruelty-free, and formulated without harmful chemicals like SLS and parabens, making them suitable for all individuals. The company's commitment to sustainability and the use of clinically proven technology underscores its focus on providing natural, skin-friendly solutions for consumers seeking effective personal care products.

Zuvi

Venture Round in 2024
Zuvi is a manufacturer and designer of innovative cordless hair dryers and accessories. The company utilizes advanced technology, employing light energy to dry hair at lower temperatures. Its products feature a unique system of warm air heated by infrared panels, which is then propelled by rotor-like fans. This approach effectively dries hair while minimizing the risk of damage, allowing users to maintain healthier hair and scalp conditions. The emphasis on lower temperatures contributes to smoother and shinier hair, making Zuvi a noteworthy player in the personal care industry.
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