Blue Equity

At Blue Equity, LLC, their focus is on helping businesses achieve their true potential. They are an independent, private equity firm that invests in enterprises with solid developmental prospects. They form strategic partnerships with existing management teams to help them stabilize, strengthen and expand their offerings through the investment of both growth capital and their unmatched business expertise. Their proven, disciplined approach fosters the success of new ventures, while improving profits and the outlook for the future.

Jonathan S. Blue

Chairman and Managing Director

Edward H. Harrison III

Executive Vice President

Past deals in Spirits

Unicorn Auctions

Seed Round in 2024
Unicorn Auctions offers rare spirits auctions to buyers, sellers, and collectors. They provide ios and android apps in addition to their web bidding platform for digital auctions. To ensure examination of every asset listed, they must take physical possession of their items.

Spiritless

Private Equity Round in 2021
Spiritless is a beverage company that produces non-alcohol distilled-based spirits. The company is fully distilled, full of flavor, and gives the consumer the choice to go completely Spiritless, or to lower the ABV by going HALFSIES within their favorite cocktail recipe. Spiritless was founded in 2019 and is based in Austin, Texas.

DEP's Fine Wine

Acquisition in 2020
D.E.P.'s Fine Wine and Spirits is a retail operator based in Covington, Kentucky, specializing in a diverse selection of fine wines, spirits, beer, and tobacco. The company is committed to providing these products at discounted prices, making quality beverages accessible to its customers. In addition to its extensive product offerings, D.E.P.'s Fine Wine hosts wine tastings every Friday, featuring curated selections from various regions globally. This initiative not only enhances the shopping experience but also educates consumers about different wine varieties.

Liquor Barn

Acquisition in 2017
Liquor Barn is a Canadian-based operator of retail liquor stores, managing over 200 outlets in Canada, more than 20 in Alaska, and three in the Connecticut/New Jersey area. The company operates its stores under various brand names, including Liquor Depot, Liquor Barn, and Wine and Beyond in Alberta, as well as Liquor Depot and Wine Cellar in British Columbia, and Brown Jug in Alaska. In New Jersey, the stores are branded as Joe Canal's Discount Liquor Outlet. The size of the Canadian stores typically ranges from 2,000 to 5,000 square feet, while those in Alaska vary from 1,400 to 14,000 square feet. Liquor Barn aims to provide customers with a diverse selection of spirits, beer, wine, and party goods at competitive prices.

Angel's Envy Bourbon

Private Equity Round in 2013
Angel’s Envy is a craft bourbon production created by the world’s most renowned master distiller, Lincoln Henderson. Positioned as the world’s premier super-premium bourbon brand, it is distilled in the traditional homeland of bourbon, Kentucky, where the climate and soil produce the best base ingredients for bourbon. The aging process begins with a period of four to six years in American white oak barrels, followed by three to six additional months of aging in hand-selected port casks. As bourbon ages in the barrels, it’s drawn into the charred white oak during summer months and it recedes back into the virgin barrels during winter months.
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