Blue Equity

Blue Equity is a private equity firm founded in 2004, headquartered in Louisville, Kentucky. It invests in diverse industries such as distribution, talent representation, hospitality, media, finance, healthcare, and real estate. The firm focuses on investments with solid developmental potential, typically ranging from $0.1 million to $50 million. Blue Equity seeks operating control and prefers majority stakes.

Jonathan S. Blue

Chairman and Managing Director

Edward H. Harrison III

Executive Vice President

Past deals in Auction

Unicorn Auctions

Seed Round in 2024
Unicorn Auctions facilitates rare spirits auctions for buyers, sellers, and collectors worldwide. Their platform offers digital bidding via web, iOS, and Android apps. To ensure authenticity, they physically examine each item before listing.
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