Blue Equity

Blue Equity is a private equity firm founded in 2004, headquartered in Louisville, Kentucky. It invests in diverse industries such as distribution, talent representation, hospitality, media, finance, healthcare, and real estate. The firm focuses on investments with solid developmental potential, typically ranging from $0.1 million to $50 million. Blue Equity seeks operating control and prefers majority stakes.

Jonathan S. Blue

Chairman and Managing Director

Edward H. Harrison III

Executive Vice President

Past deals in Kentucky

DEP's Fine Wine

Acquisition in 2020
D.E.P.'s Fine Wine and Spirits is a retail operator based in Covington, Kentucky, specializing in a diverse selection of fine wines, spirits, beer, and tobacco products. The company offers its customers a range of beverages at competitive prices, making it accessible for various consumers. Additionally, D.E.P.'s Fine Wine hosts wine tastings every Friday, featuring select wines from around the globe, which enhances the shopping experience and allows customers to explore new offerings in a social setting. Through its comprehensive product selection and engaging events, the company aims to cater to the preferences of wine and spirit enthusiasts.

Blue Equity Sports Television

Private Equity Round in 2020
Blue Equity Sports Television is an NBA and international player agency that develops individual goals specific to each client. It creates individual programs for each client based on their one-of-a-kind characteristics and circumstances. In addition to NBA contract negotiation, counsel, and marketing, their clients receive the BEST legal assistance, concierge service, VIP entertainment access, and a host of other services that are unparalleled in the industry. Blue Equity Sports Television is based in Louisville, Kentucky.

Gilford Johnson Flooring

Acquisition in 2016
Gilford Johnson Flooring is a distributor of flooring products catering to both commercial and residential customers. The company provides a diverse selection of offerings, including carpets, hardwoods, sheet vinyl, and resilient flooring, as well as cushion and underlayment. With a strong presence in multiple states such as Alabama, Florida, Georgia, Indiana, Kentucky, Mississippi, North Carolina, Ohio, and Tennessee, Gilford Johnson Flooring distinguishes itself through product diversification and exclusive brands. The company aims to expand its market footprint by pursuing acquisitions, establishing new partnerships, and introducing additional product lines, positioning itself to become a leading distributor in the nation.

Party Mart

Private Equity Round in 2015
Party Mart, LLC is a prominent retailer of alcoholic beverages and party supplies located in Louisville, Kentucky. Established in 2015, the company operates several liquor stores that feature an extensive selection of wines, spirits, beers, and liquors, making it a favored destination for bourbon enthusiasts and other customers alike. In addition to its broad array of alcoholic products, Party Mart also offers party goods and personalized VIP bottles that can be customized with company logos, names, or special messages. The company's focus on high-volume sales and a diverse product range positions it as a leading establishment in its market.

Angel's Envy Bourbon

Private Equity Round in 2013
Angel's Envy is a craft bourbon brand founded by renowned master distiller Lincoln Henderson. Located in Kentucky, the company focuses on producing super-premium bourbon using traditional methods. The bourbon undergoes an aging process that lasts four to six years in American white oak barrels, followed by an additional three to six months in hand-selected port casks. This unique aging process enhances the spirit's flavor profile, as it interacts with the charred wood during the seasonal temperature changes. In addition to bourbon, Angel's Envy also produces handcrafted whiskey and cocktails, emphasizing quality and craftsmanship in its offerings.

NetBallistics

Private Equity Round in 2011
NetBallistics, LLC, operating under the name iAmmo.Com, specializes in the sale and distribution of ammunition, firearms, and a wide range of hunting and shooting supplies. The company offers a diverse selection of ammunition products, including handgun, rifle, shotgun, and rimfire options, along with reloading tools and accessories. In addition to firearms, NetBallistics provides various training products, optics, and electronics designed for outdoor enthusiasts and professionals. Their inventory also includes survival gear, self-defense items, archery equipment, and apparel. With a product catalog exceeding 45,000 items, NetBallistics caters to hunters, sportsmen, law enforcement, and military agencies. Based in Louisville, Kentucky, the company is positioned for growth, driven by a management team with over 40 years of industry experience.

The Voice-Tribune

Private Equity Round in 2007
The Voice-Tribune is a media services provider based in Louisville, Kentucky. It offers weekly suburban lifestyle magazines and newspapers, covering local news, events, sports, entertainment, weather, and business directories.
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