Ben Franklin Technology Partners of Southeastern Pennsylvania

Founded in 2018, Boostpoint develops software-as-a-service platforms for digital advertising and talent acquisition. Its platform enables local brands to create, target, publish, and measure digital ad campaigns, while its recruitment marketing platform helps businesses automate hiring processes through social media recruiting, text message automation, and AI writing assistance.

AuDIGENT is an audience intelligence platform that empowers brands to optimize their online video ad targeting, engagement, and ROI using actionable data and analytics. It also enables artists and influencers to monetize their social influence. The company operates globally with teams in New York, Philadelphia, and London.

Sidecar Interactive, Inc. is an e-commerce technology company that specializes in providing software solutions for retailers to enhance their online marketing efforts. The company's primary offering is the Sidecar Predictive Bid Engine, which optimizes advertising bids for intelligent product groupings based on real-time data analysis. This system ensures that products receive appropriate bids to maximize visibility and return on advertising spend, while also allowing high-performing products to be managed individually. Additionally, Sidecar's solutions include dynamic product advertisements on social media platforms, enabling retailers to showcase their entire product catalogs effectively. By leveraging machine learning and extensive data analytics, Sidecar assists online retailers in managing their product listing advertisement campaigns, ultimately improving business performance and efficiency. Founded in 2007 and based in Philadelphia, Pennsylvania, Sidecar was previously known as Snipi, Inc. until its name change in 2011.

SilverLine Global, Inc. is a pioneering digital video publishing platform tailored specifically for the endurance sports industry. Founded in 2012 and headquartered in Philadelphia, Pennsylvania, with a subsidiary in Bengaluru, India, the company connects endurance sports event directors and brands, facilitating video distribution and advertising services for events such as running, triathlons, cycling, and adventure sports. SilverLine enables users to create customized video experiences, upload race footage and engaging content, and allows sponsors to deliver targeted advertisements. Its platform also features SilverLine NOW, a publishing network that helps event organizers, product manufacturers, retailers, and content providers leverage advancements in digital media technology. By offering video hosting, publishing, asset management, and analytics, SilverLine enhances revenue opportunities for event managers and enriches the experience for athletes and fans.

LiftDNA is a yield optimization platform uniquely positioned as a first-party to publishers' ad servers, offering advanced solutions for maximizing revenue yield. By integrating directly with ad servers, LiftDNA enhances demand competition for every impression, which is essential for increasing revenue. The platform focuses on real-time bidding and analytics, allowing publishers to optimize inventory demand by managing various demand-side partners, including advertisement networks, exchanges, and agencies. This approach improves inventory value through effective management of advertisement quality and editorial standards, enabling clients to achieve superior optimization across both remnant and premium inventory. LiftDNA's commitment to data-driven insights and audience segmentation empowers publishers to enhance campaign performance and revenue generation efficiently.