Better Food Ventures

Better Food Ventures is a venture capital firm established in 2013 and located in Menlo Park, California. The company specializes in investing in early-stage technology firms that aim to enhance and transform the food and agriculture sectors. With a focus on scalable technologies, Better Food Ventures seeks to identify and nurture companies that can significantly improve industry performance through the integration of information and communications technology. The firm emphasizes the need for the food and agriculture industries to adopt advancements such as mobile and cloud computing, sensor technologies, the Internet of Things, robotics, data analytics, and artificial intelligence, as well as collaborative production and consumption platforms to address evolving market demands.

Michael Rose

Partner

Brita Rosenheim

Venture Partner

20 past transactions

Breedr

Seed Round in 2023
Breedr is a productivity and marketing platform focused on transforming the livestock supply chain through a suite of digital tools designed for effective livestock management. The platform includes a central Livestock App for monitoring and tracking vital livestock data, streamlining management processes. Additionally, the Livestock Market connects farmers with a wider network for efficient buying and selling of livestock. Breedr Tools also features financial management capabilities, such as a Cashflow tool that provides insights into income and expenses. The Farm System integrates data from various farming aspects, aiding in decision-making and optimization. Specific modules for Suckler, Finisher, and Rearer management address the needs of different animal growth stages, while dedicated features for sheep farming cater to the unique requirements of sheep farmers. Overall, Breedr empowers livestock farmers by offering data-driven insights and efficient tools that enhance productivity and streamline operations.

Farm-ng

Seed Round in 2022
Farm-ng is a robotics company based in Watsonville, California, focused on developing general-purpose farm robots to promote sustainable farming practices. Founded in 2020, the company creates an open-source, low-cost electric microtractor designed to enhance efficiency for small-scale farmers. Their robotics platform is fully configurable and can be extended through the Amiga Development Kit (ADK), allowing developers and agricultural technology companies to create innovative products and services. By providing accessible technology, Farm-ng aims to support farmers in implementing sustainable methods and scaling their operations effectively.

Four Growers

Seed Round in 2022
Four Growers, Inc., founded in 2017 and located in Turtle Creek, Pennsylvania, specializes in the manufacture of harvesting robots tailored for greenhouse environments. These robots are designed to efficiently harvest crops such as tomatoes, peppers, and cucumbers while employing advanced computer vision algorithms and robot grippers. This technology not only identifies and selectively harvests ripe produce but also analyzes plant health, helping greenhouse farmers optimize their operations. By leveraging automation and plant analytics, Four Growers aims to enhance the accessibility of healthy, affordable, and locally produced food, ultimately contributing to improved agricultural productivity and reduced production costs.

Milk Moovement

Seed Round in 2021
Milk Moovement is a software company focused on the dairy industry, specializing in the raw milk supply chain. Founded in 2018 and based in Halifax, Nova Scotia, the company offers a cloud-based platform that connects various stakeholders in the dairy supply chain. Its milk management system serves as an Enterprise Resource Platform for tracking milk pick-ups and monitoring production, which helps identify process improvements and enhance performance. The platform includes features such as transportation monitoring, production tracking, quality assessment, and producer payment, providing users with access to essential metrics and historical data. By streamlining operations and reducing waste, Milk Moovement aims to increase efficiency and profitability across the dairy supply chain.

Afresh

Series A in 2020
Afresh is an AI-powered company that provides software solutions for tracking demand and managing orders of fresh produce in grocery stores. Founded in 2017 in San Francisco by Matt Schwartz, the company operates a fresh-first supply chain platform designed to navigate the complexities associated with perishable goods for brick-and-mortar retailers and wholesalers. Its platform utilizes artificial intelligence and machine learning to analyze vast amounts of data, delivering precise item-level predictions of future demand. This enables accurate replenishment recommendations that take into account supply chain constraints, helping clients to minimize waste, enhance product freshness, and improve overall profitability.

DecisionNext

Series A in 2019
DecisionNext, Inc. is a provider of a cloud-based predictive analytics platform tailored for commodities-driven businesses, including sectors such as minerals, agribusiness, fishing, forestry, oil, and gas. Established in 2013 and headquartered in San Francisco, California, with an additional office in Brisbane, Australia, the company focuses on enhancing decision-making processes for its clients. The platform offers a range of solutions, including commodity price forecasting, purchasing optimization, product mix optimization, capacity optimization, and pricing and promotion optimization. By integrating these functionalities into a unified system, DecisionNext enables clients to improve end-to-end performance, maximize profit margins, and reduce uncertainty through real-time validation of forecasting models and simulation of market scenarios.

Edifice Health

Seed Round in 2019
Edifice Health is a spin-out company from a 10-year research study on immune profiling from Stanford University, the Stanford 1,000 Immunomes Project. The technology is the first biomarker composite scoring system to measure immune health and the Inflammatory Age® of an individual which predicts the onset of multiple chronic diseases and provides comprehensive health insights designed to help people change the course of their aging process.

Gastrograph AI

Series A in 2018
Gastrograph, developed by Analytical Flavor Systems, is an AI-driven platform designed to assist packaged food companies in navigating the challenges of a competitive market characterized by high product failure rates. By moving beyond traditional tasting panels, Gastrograph employs a flavor profile engine that predicts how new food products will perform across various markets and demographic groups. This sensory analytics software enables food producers to understand consumer preferences, refine their product development processes, and optimize production to minimize flaws. As consumer tastes evolve rapidly, Gastrograph provides valuable insights that help food and beverage businesses align their offerings with market demands, ultimately enhancing their chances of success.

Gastrograph AI

Seed Round in 2017
Gastrograph, developed by Analytical Flavor Systems, is an AI-driven platform designed to assist packaged food companies in navigating the challenges of a competitive market characterized by high product failure rates. By moving beyond traditional tasting panels, Gastrograph employs a flavor profile engine that predicts how new food products will perform across various markets and demographic groups. This sensory analytics software enables food producers to understand consumer preferences, refine their product development processes, and optimize production to minimize flaws. As consumer tastes evolve rapidly, Gastrograph provides valuable insights that help food and beverage businesses align their offerings with market demands, ultimately enhancing their chances of success.

Bountiful

Seed Round in 2017
Bountiful is an agtech company founded in 2015 and based in San Francisco, California, that specializes in developing a platform for yield forecasting and actionable insights for farmers. The company employs advanced technologies, including machine learning, to analyze weather, satellite, geographic, and historical data, allowing farmers to access real-time analytics and yield forecasts months before harvest at various levels, including country, state, region, and field. Bountiful aims to eliminate uncertainty in crop production by providing transparent insights that enable farmers to optimize their operations. Additionally, the Bountiful Marketplace facilitates direct sales between farmers and vetted buyers, allowing farmers to market their products based on precise forecasts through multi-year contracts.

Byte Foods

Seed Round in 2016
Byte Foods, Inc. is a company based in San Rafael, California, that specializes in manufacturing automatic vending machines and refrigerators designed to serve food on-site at businesses. Founded in 2015, the company operates primarily in the San Francisco Bay Area and focuses on distributing food products for corporate clients. Byte Foods utilizes IoT-enabled fridges to enhance workplace dining experiences, offering a variety of fresh and healthy meals from local food brands. As of January 2020, Byte Foods operates as a subsidiary of Oh My Green, Inc., further expanding its reach in the food service sector.

LumiGrow

Series B in 2015
LumiGrow, Inc. specializes in horticultural LED lighting solutions, providing advanced products such as LED grow lights and a smartPAR wireless control system. This technology allows users to customize lighting schedules, manage multiple growing zones, and monitor energy consumption through devices like smartphones and tablets. LumiGrow's products are designed for various commercial applications, enhancing crop yield, quality, and consistency in sectors such as floriculture, propagation, breeding, and the cultivation of leafy greens, vine crops, and cannabis. Established in 2008 and located in Emeryville, California, the company has successfully replaced traditional HID lighting with its innovative LED solutions in numerous commercial horticulture and research settings, helping customers achieve significant improvements in crop quality and operational efficiency.

Mavrx

Seed Round in 2015
Mavrx uses satellite and high resolution crop imagery to deliver services to the agriculture inputs supply chain, input manufacturers, and large farms. Mavrx’s award winning precision agriculture platform and Mavrx Scout mobile tool are used by agriculture professionals around the world on more than 30 crops from corn and soybeans to cotton and sugarcane. The system uses sophisticated computer vision, data compression, and machine learning algorithms to detect abnormalities like weeds, uneven emergence, nutrient deficiencies, disease/insect infestations, water damage, equipment problems and more so that farmers can address issues quickly and understand the impact on yield and cost of production.

Nima

Seed Round in 2014
Nima specializes in developing innovative consumer products that help users identify allergens in their food, enhancing the mealtime experience by alleviating concerns about potential health risks. Their flagship product is a portable sensor that tests food for gluten and peanuts, utilizing a combination of electronic sensing technology and antibody-based detection. The device uses disposable capsules for testing and connects to a mobile application that records test results and allows users to share restaurant reviews with the community. This technology is designed to empower individuals with food allergies to enjoy their meals with confidence and safety.

Love With Food

Seed Round in 2014
LoveWithFood.com is a marketing platform that collects product intelligence data for consumer food brands trying to reach female consumers ages 25-45. Our platform help brands send out their products to our community of highly engaging foodies who pay a small monthly fee to discover new, organic, all-natural products at their door and collect product feedback. By bridging an offline and online experience, LoveWithFood's technology helps consumer brands cut their marketing and research cost by 99%. LoveWithFood client list include General Mills, Nestle, Green and Blacks Organic Chocolate, SoyJoy, Lindt Chocolates and many more. For every snack box delivered, Love With Food donates a meal to feed a hungry child in America. To date, Love With Food has donated more than 250,000 meals to feed hungry children in the U.S.

Jiyo

Seed Round in 2014
Jiyo is your personal well-being companion. We’re a comprehensive digital platform that lets you engage, learn, and interact with a diverse range of information, articles, videos and reminders that help you be your best self.

Agronomic Technology

Seed Round in 2014
Agronomic Technology Corp. provides a cloud-based recommendation platform, Adapt-N, which offers precision nitrogen management solutions tailored for farmers and agronomists. This platform integrates various software models to deliver accurate nitrogen application rates specifically for corn fields, taking into account soil variation, climate dynamics, and farm management practices. By utilizing data on soil, crop management, and weather conditions, Adapt-N assists farmers in making informed decisions regarding fertilizer, crop, and irrigation strategies. It also helps in anticipating nitrogen stress, thereby reducing the risk of yield losses and minimizing excess fertilizer applications while identifying opportunities for yield improvements. The company's services extend to agricultural enterprises, including retailers and cooperatives, across multiple states in the United States. Founded in 2013 and headquartered in New York, Agronomic Technology Corp. aims to enhance both the financial and environmental performance of growers through independent data and advanced cloud technology.

Dine Market

Angel Round in 2011
Dine Market is an online purchasing platform designed to streamline the procurement process for restaurants by connecting them with all their vendors. This platform allows restaurants to maintain their traditional purchasing methods while consolidating their orders into a single, user-friendly order form. By facilitating this connection, Dine Market enhances efficiency and simplifies the ordering process, enabling restaurants to manage their supply needs more effectively.
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