Graze
Pre Seed Round in 2025
Graze is a platform designed for creating custom feeds on Bluesky, allowing users to curate their social media experience. The company enables the creation of personalized feeds, community feeds for friend groups, and specialized feeds centered around specific hobbies.
Daze is a software development company that reinvents the calendar to be more fun, expressive, and social.
Daze is the social calendar for friends to plan events and use creative tools to more vividly capture their time spent together. It’s a social calendar with powerful creative tools for scheduling your future and documenting your past with friends. They hope to unlock creativity, foster intimacy, and inspire self-reflection by reimagining the format of time.
Founded by Willem Simons in 2021 and is located in Brooklyn, New York, United States.
Ghost Message
Seed Round in 2023
Ghost Message enables users to send an anonymous message to pals in a group chat to flirt, make jokes, or pose queries.
Friendly Apps
Seed Round in 2022
Friendly Apps develops a wellness application designed to foster connections among individuals across different generations. The company focuses on enhancing both physical and mental health through innovative approaches. By prioritizing values that support well-being, Friendly Apps aims to create a suite of applications that facilitate meaningful interactions and promote overall wellness.
Camera IQ
Series A in 2020
Camera IQ Inc. is a technology company based in Santa Monica, California, that specializes in augmented reality (AR) solutions for digital marketing. Founded in 2013, Camera IQ offers a camera experience management platform that integrates various operating system platforms, AR toolkits, and native applications. This platform enables marketers to create, manage, and measure large-scale AR campaigns that engage audiences across social media and streaming platforms. By providing intuitive drag-and-drop tools, Camera IQ allows brands to design captivating marketing experiences optimized for smartphone cameras, fostering deeper connections with customers and enhancing brand engagement.
Stream Captain
Series A in 2020
Stream Captain is a developer of a gaming platform designed to enhance the interaction between streamers and their viewers during live broadcasts. The platform enables streamers to host interactive games that viewers can participate in alongside them, primarily on streaming sites like Twitch. By fostering engagement through chat interactions, the platform keeps audiences captivated while allowing viewers to support their favorite streamers by purchasing or gifting in-game skins. This approach not only enhances the viewing experience but also encourages a sense of community and participation among users.
Next Big Idea Club
Pre Seed Round in 2020
Next Big Idea Club is a subscription-based book club that aims to provide access to transformative ideas while fostering a community for discussion and engagement. The company operates an online media platform that connects readers with high-profile thought leaders, allowing them to explore and discuss impactful concepts. By organizing content around each creator's brand, it serves as a hub for ideas and insights, enabling members to interact not only with each other but also directly with the authors. Through this approach, Next Big Idea Club seeks to inspire personal growth and community development through the power of literature and thought leadership.
Notify
Pre Seed Round in 2019
Notify is a notification subscription platform designed for content creators and their audiences. It enables users to subscribe directly to content creators, facilitating the delivery of updates via deep links that open content on the native platform. The user interface is clean and straightforward, allowing individuals to manage their subscriptions and customize the notifications they receive. Content creators can choose to send notifications manually or utilize Notify's automated service. Additionally, Notify.me offers users the capability to receive immediate updates based on specified keywords from their preferred blogs or social networks, enhancing the way users engage with content.
Squad is a San Francisco-based company that offers a web-based platform designed to facilitate social interaction among users. The platform allows friends to connect and spend time together by enabling video and audio chats while sharing their screens. Users can showcase various content from their devices, including messages and videos from apps like TikTok, creating an immersive shared experience. Additionally, Squad features an AMA (ask me anything) function, which aggregates information from various online profiles, making it easily accessible in one central location. This blend of social engagement and information sharing positions Squad as a versatile tool for enhancing digital interactions.
Culture Genesis
Pre Seed Round in 2018
Culture Genesis is a digital studio based in Santa Monica, California, dedicated to serving urban multicultural audiences through innovative technology. The company empowers multicultural publishers and creators by providing tools that facilitate the monetization of their content. Through a user-friendly visual dashboard, Culture Genesis connects creators' social media accounts, allowing them to track advertising revenue and become eligible for advertising campaigns. This streamlined process enables creators to receive payouts directly to their bank accounts or debit cards, thus supporting their financial growth and expanding their audience reach. By remixing technology to align with authentic urban culture and entertainment, Culture Genesis fosters a vibrant ecosystem for diverse voices in the digital space.
Guestfriend
Seed Round in 2018
Guestfriend is a technology company specializing in AI-powered chatbots tailored for the restaurant industry. Their primary service is a personalized chatbot that instantly responds to guests' queries on various platforms such as websites, Facebook, and SMS. Guestfriend differentiates itself by automatically creating these chatbots based on information already available online about restaurants, eliminating the need for owners or employees to manually design conversational flows. The company's mission is to facilitate small business growth by actively engaging with customers in real-time through messaging, aligning with consumers' preferred communication methods. Guestfriend's chatbot service works across multiple platforms including SMS, Facebook, Twitter, and Google search results, with plans to expand support for speech platforms like Amazon Alexa and Google Home.
Camera IQ
Seed Round in 2018
Camera IQ Inc. is a technology company based in Santa Monica, California, that specializes in augmented reality (AR) solutions for digital marketing. Founded in 2013, Camera IQ offers a camera experience management platform that integrates various operating system platforms, AR toolkits, and native applications. This platform enables marketers to create, manage, and measure large-scale AR campaigns that engage audiences across social media and streaming platforms. By providing intuitive drag-and-drop tools, Camera IQ allows brands to design captivating marketing experiences optimized for smartphone cameras, fostering deeper connections with customers and enhancing brand engagement.
Squad is a San Francisco-based company that offers a web-based platform designed to facilitate social interaction among users. The platform allows friends to connect and spend time together by enabling video and audio chats while sharing their screens. Users can showcase various content from their devices, including messages and videos from apps like TikTok, creating an immersive shared experience. Additionally, Squad features an AMA (ask me anything) function, which aggregates information from various online profiles, making it easily accessible in one central location. This blend of social engagement and information sharing positions Squad as a versatile tool for enhancing digital interactions.
MojiLaLa
Seed Round in 2017
MojiLaLa, Inc. is a mobile application company based in Claymont, Delaware, founded in 2016. The company operates an emoji marketplace that connects independent artists and studios worldwide, enabling them to create and share unique stickers and emoticons. This platform enhances personal communication by allowing users to express a wide range of emotions and ideas through high-quality, creative designs. In addition to its core offerings, MojiLaLa has developed a keyboard application that provides users with access to various emoticons and stickers reflecting local, current, and global issues. The company also features an augmented reality application named Leo, which allows users to interact with animated and 3D objects in real-world settings. By continually adding new original designs from artists, MojiLaLa aims to enrich user experiences and foster creative expression in digital communication.
Breaker
Seed Round in 2017
Breaker Inc., established in 2016 with headquarters in San Francisco and an office in New York, develops a podcast listening application available on the App Store. The company's core business is facilitating podcast discovery and consumption, with a focus on creating value for both listeners and creators. Breaker offers 'Breaker Upstream,' a marketplace enabling podcasters to sell premium content directly to their audience. The platform aims to attract a large listener base by providing an exceptional user experience, community engagement features, and analytics tools for podcasters. With a notable 67% retention rate among beta users after one month, Breaker seeks to differentiate itself by offering exclusive deals for high-quality podcasts and charging users a monthly subscription fee of $6.
Me.me
Convertible Note in 2016
Me.me is a meme search engine that uses data science and computer vision to analyze the millions of memes created daily, enabling trend mapping and predictions of future memes. The platform aggregates meme content to reveal popularity dynamics and evolutions in meme culture. It has attracted early venture funding, totaling about $1.5 million from investors including The Social+Capital Partnership, Betaworks Ventures, Danhua Capital and Mirarmar Ventures.
Beep is a fully loaded chat app for the younger generation that allows you to add creativity and fun to your voice messages.
Tapslash
Seed Round in 2015
Tapslash is a mobile keyboard application designed for iPhone and iPad that enhances communication by allowing users to share various types of content, including videos, links, news articles, music, and maps, directly from their keyboard without the need to switch between applications. The innovative keyboard connects seamlessly with popular platforms such as Giphy, Spotify, and YouTube, facilitating the sharing of rich media and contextual information. By integrating with services like Contacts and Weather, Tapslash enables users to access a broader range of information while chatting. The company's goal is not only to improve the speed of communication but to increase the effectiveness of idea sharing, allowing users to transition quickly from concept to action.
Sochat is an iOS and Android mobile messaging application and connection platform. It allows its users to publish groups nearby with a PIN to quickly gather up and share GIFs, photos, videos, disappearing messages, and drawings among its users. It also allows sending songs and YouTube videos, play rock paper scissors game, and poll friends and groups.
Sochat is a U.S.-based company that was founded in 2014 by Lukens Orthwein.
Dasher is a messaging platform founded in 2013 and headquartered in the United States. The company's application focuses on enhancing communication among users by offering a variety of features, including live location sharing, map sharing, GIFs, and photos. It also enables users to conduct polls within their groups and delete messages after sending them. Additionally, Dasher integrates peer-to-peer payments through a partnership with Venmo, allowing seamless financial transactions among users. The platform is designed to keep individuals connected with friends and family while providing an array of interactive tools to enrich their social experience.
Founded in 2011, VSCO is a global platform empowering photographers with tools for creative expression across mobile and desktop devices. It fosters a community-driven environment where creatives can connect and grow professionally.
Yo is a mobile communication application that offers a straightforward and efficient single-tap zero character communication tool. This application allows users to connect easily by sending notifications from their favorite brands and enables them to inform their Instagram followers about new posts. Additionally, Yo facilitates the sharing of event notifications and location details with friends using just two taps. By simplifying communication, Yo aims to enhance user interactions in a fast-paced digital environment.
CrowdTangle
Venture Round in 2014
CrowdTangle develops a social media tracking and discovery platform that enables users to monitor public content across multiple platforms. The platform provides tools to follow, analyze, and report on broad trends in public posts, helping users understand how content spreads on social media and identify patterns in engagement and reach.
BLOGLOVIN
Series A in 2014
Bloglovin' is a platform for marketers and influencers to use influencer marketing technologies. The company offers technology to manage and track social media influencer campaigns in one place, as well as to build deep profiles of influencers, capturing their reach, topics, demographics, and retailer affinities, as well as proprietary performance metrics, to assist marketers in managing, measuring, and analyzing influencer collaborations across all available content platforms.
ACTIVATE Holdings LLC operates as a comprehensive influencer marketing platform specializing in the fashion and lifestyle sectors. Founded in 2007 and based in New York, the company connects users with their favorite influencers while enabling content discovery through personalized recommendations. The platform supports influencer discovery, program workflow, measurement, and analytics, facilitating cross-platform collaborations across social media channels such as Instagram, YouTube, and Twitter. With a network of over 150,000 vetted influencers, ACTIVATE allows brands to engage with curated communities and niche groups, utilizing geo-targeting and micro-survey capabilities to refine their marketing strategies. As of August 2020, ACTIVATE operates as a subsidiary of Impact Tech, Inc.
Memoir
Convertible Note in 2013
Memoir transforms your photos, the places you go, and your social media into memories that can be relived when they’re most interesting to you. As soon as you request them, the photos your friends choose to share with you become part of your Memoir seamlessly. You can find memories and photos by people, places, dates, context, and more - no tagging or organization required. Memoir discovers photos and memories wherever they were created - iPhone cameras, DSLR's, Instagram, Facebook, Foursquare - even on your computer. With Memoir, all of your photos and memories are backed up securely to the cloud.
Piictu
Acquisition in 2013
Piictu is a mobile application that enables users to share photos and engage with friends and a wider community through interactive picture-based communication. Users can capture images, add captions, and post them on Piictu and their social networks, encouraging live responses and interactions. This platform serves as an influence-based photo gaming tool, allowing for creative collaboration around ideas and experiences. It offers a simple and enjoyable way for individuals and brands to connect with audiences, making it an effective tool for both personal expression and customer engagement.
SocialFlow
Series B in 2013
SocialFlow, Inc. is a software company that specializes in social media distribution and monetization solutions tailored for publishers and media organizations. Founded in 2009 and based in New York, SocialFlow utilizes an advanced algorithm to optimize the timing, relevance, and audience targeting of social media posts. The platform identifies high-performing content for amplification through advertising and integrates these posts into platform-specific advertising formats. Furthermore, it establishes a feedback loop that analyzes audience responses, facilitating the development of new advertising opportunities that enhance client reach to segmented audiences. SocialFlow’s technologies enable publishers to distribute engaging content effectively while generating new revenue streams, and its client roster includes prominent organizations such as Condé Nast, The Associated Press, and CNN. The software supports tens of thousands of journalists globally in extending the reach and engagement of editorial content across various social platforms.
Koala develops a photo-sharing application which can be integrated into smartphone messenger.
Koala was formerly known as Albumatic Inc. and changed its name to Koala in November 2013. It was founded in 2012 and is based in San Francisco, California.
Totems offers a marketing suite for brands on [Instagram](http://www.crunchbase.com/organization/instagram). It enables its users to discover, understand, and measure their [Instagram](http://www.crunchbase.com/organization/instagram) presence.
Totems provides its customers with an advanced social analytics platform to understand their audience, track their campaigns, and benchmark their competitors. It also offers a data-driven platform to work with creators.
Founded in 2004, Digg is a social news aggregator platform that curates and shares the most relevant and talked-about stories on the internet. It offers services through its website, mobile applications, and daily emails, covering topics such as technology, politics, entertainment, and viral content.
Bondsy is a new way for friends to trade things you can’t put a price on.
Bondsy, founded by a long-haired, bearded, and Brazilian Diego Zambrano, lets users trade anything they own for anything their network has to offer.
Yet, unlike Zaarly, TaskRabbit, or other peer-to-peer marketplaces, Bondsy tries to take the focus away from money, and place the real value of the service on the experiences shared.
When you first sign up, you’re asked to give permissions to Twitter and Facebook and you instantly dive into a stream of your friends’ trade-worthy items. These can be things like tickets, an old bicycle, access to your home while you’re away for the week, herbs from your garden, or really anything you’re looking to get rid of.
ACTIVATE Holdings LLC operates as a comprehensive influencer marketing platform specializing in the fashion and lifestyle sectors. Founded in 2007 and based in New York, the company connects users with their favorite influencers while enabling content discovery through personalized recommendations. The platform supports influencer discovery, program workflow, measurement, and analytics, facilitating cross-platform collaborations across social media channels such as Instagram, YouTube, and Twitter. With a network of over 150,000 vetted influencers, ACTIVATE allows brands to engage with curated communities and niche groups, utilizing geo-targeting and micro-survey capabilities to refine their marketing strategies. As of August 2020, ACTIVATE operates as a subsidiary of Impact Tech, Inc.
Moped
Venture Round in 2012
Moped is a messaging application designed to facilitate communication for users on both desktop and mobile devices. Launched in Berlin, Germany, the platform allows users to send messages and integrates seamlessly with various web services, enhancing its functionality. It caters to small businesses by providing tools that streamline communication, making it easier for teams to collaborate. In December 2013, Moped was acquired by 6Wunderkinder, further expanding its reach and capabilities in the messaging space.
Frontback
Seed Round in 2012
Frontback is a mobile application based in San Francisco that allows users to capture photos from both the front and back cameras of their smartphones simultaneously. This innovative app combines these dual perspectives into a single image, enabling users to share their experiences more vividly. Users can take a selfie while also showcasing their surroundings, creating a unique visual narrative. The app includes features such as advanced gestures for switching between cameras, options to add captions and locations, and easy sharing capabilities across various social media platforms. By connecting with friends through the app and other social networks, users can enhance their social interactions and storytelling through photography.
Vibe future of fashion technology is in visual commerce, personalization and social commerce. They bring together Artificial Intelligence, Augmented Reality and other computer vision techniques to make fashion shopping a fun, visual experience like never before.
Highlight
Seed Round in 2012
Highlight is a mobile application designed to facilitate social connections among users in their vicinity. The app notifies users when they are in close proximity to others who share mutual friends or interests on Facebook, allowing for potential interactions. Users receive push notifications when they come within a few blocks of these individuals, enabling them to message each other. The app's homescreen features a reverse chronological list of people the user has encountered, enhancing the experience of discovering and engaging with nearby acquaintances. Highlight aims to foster a sense of community and connection in urban environments by leveraging social media networks.
Piictu is a mobile application that enables users to share photos and engage with friends and a wider community through interactive picture-based communication. Users can capture images, add captions, and post them on Piictu and their social networks, encouraging live responses and interactions. This platform serves as an influence-based photo gaming tool, allowing for creative collaboration around ideas and experiences. It offers a simple and enjoyable way for individuals and brands to connect with audiences, making it an effective tool for both personal expression and customer engagement.
Genius
Convertible Note in 2011
Genius Media Group, Inc. operates an online platform that focuses on music intelligence, originally starting as a site for annotating rap lyrics. Founded in 2009 and based in Brooklyn, New York, Genius has evolved to serve a broader audience, providing insights into various music genres beyond hip-hop. The platform attracts over 100 million users monthly, enabling contributors, editors, and musicians to engage in discussions about songs and share their interpretations with a global fan base. In addition to lyrics, Genius features charts and videos, offering a comprehensive view of music and its cultural significance. Renowned artists, including Frank Ocean and Lin-Manuel Miranda, also participate in the platform, contributing their perspectives and enhancing the storytelling aspect of music.
Lascaux
Seed Round in 2011
Lascaux Co. is a company dedicated to revitalizing the enjoyment of art on a large scale. It specializes in developing social networking applications specifically designed for mobile devices, aiming to create an engaging platform that connects users with artistic content and fosters community interaction. Through its innovative approach, Lascaux seeks to make art more accessible and enjoyable for a broader audience, encouraging creativity and participation in the arts.
SocialFlow
Series A in 2011
SocialFlow, Inc. is a software company that specializes in social media distribution and monetization solutions tailored for publishers and media organizations. Founded in 2009 and based in New York, SocialFlow utilizes an advanced algorithm to optimize the timing, relevance, and audience targeting of social media posts. The platform identifies high-performing content for amplification through advertising and integrates these posts into platform-specific advertising formats. Furthermore, it establishes a feedback loop that analyzes audience responses, facilitating the development of new advertising opportunities that enhance client reach to segmented audiences. SocialFlow’s technologies enable publishers to distribute engaging content effectively while generating new revenue streams, and its client roster includes prominent organizations such as Condé Nast, The Associated Press, and CNN. The software supports tens of thousands of journalists globally in extending the reach and engagement of editorial content across various social platforms.
Bloom Studio
Seed Round in 2011
Bloom Studio Inc., established in 2010 and headquartered in San Francisco, develops a visual discovery application platform. The company creates applications for iOS, Android, and web platforms that simplify exploration of social media and streaming datasets from sources like Twitter, Facebook, Instagram, and more. Focusing on audio and video services, Bloom's apps combine data visualization with casual gameplay to offer users engaging ways to discover interesting content within their social networks, media libraries, and locations. Users can authenticate via popular web APIs such as Facebook, Twitter, Netflix, Dropbox, and Google Reader, then choose from a growing collection of 'instruments' to interact with data in novel, playful ways.
Findery
Angel Round in 2011
Findery is a social discovery platform that enhances the exploration of places through user-generated content. It allows individuals to share stories, histories, and unique insights about various locations, creating a rich tapestry of experiences that can be accessed via smartphone. The platform serves as a crowdsourced travel guide, enabling users to document their travels and memories while inviting others to contribute their own narratives. By fostering a community of travelers, adventure-seekers, and storytellers, Findery aims to make the world more engaging and informative, allowing users to discover both local and global destinations through the perspectives of others.
GroupMe Inc. is a New York-based company that develops and operates a group messaging application designed to facilitate communication among users, including those without smartphones. Launched in 2010, the platform allows users to easily connect with friends, family, and coworkers through push notifications or SMS. GroupMe's services include group messaging, conference calling, and location and photo sharing, enabling seamless interaction within social networks. Since its inception, the company has experienced significant growth, processing billions of messages and expanding its team to 25 employees. Acquired by Skype Global, GroupMe operates with a degree of autonomy, maintaining an entrepreneurial culture while aiming to become a primary communications provider for a large user base.
Star.me
Seed Round in 2010
Star.me is a platform that facilitates rich and deep engagement for brands and celebrities, including Imogen Heap, iJustine, Michael Buckley, and many more. Star.me provides fans with opportunities for participation in the form of missions, games, custom rewards, and fun.
Open Places
Seed Round in 2010
Open Places is a company that develops an open network of high-quality information about various locations, curated by writers and photographers globally. This platform promotes neighborhoods, towns, and regions, fostering a connection between travelers and locals. Open Places creates social content platforms for iOS and Android, which engage users by leveraging mobile actions linked to social media, while also building email and push notification lists for targeted communications. The company offers the Trazzler application, allowing users to discover nearby places and collaborate with editors on editorial content. Open Places provides opportunities for writers and photographers to receive assignments, collaborate with professionals, win awards, and enhance their portfolios. The company serves a diverse range of clients, including nonprofits, public radio stations, parks, schools, tourism bureaus, and various approved organizations. Incorporated in 2008 and headquartered in San Francisco, California, Open Places was previously known as Trazzler, Inc.
TweetDeck
Series B in 2010
TweetDeck is a Twitter client designed for desktop, web, and mobile devices, originally developed as an Adobe AIR application. It features a unique columned user interface that allows users to monitor multiple Twitter feeds in a concise and organized manner. This functionality enables users to categorize their main feed into specific topics or groups, providing a broader overview of tweets. In 2011, TweetDeck was acquired by Twitter, which subsequently rebuilt the application using HTML5 technology. The platform integrates various services, enhancing the user experience by allowing real-time monitoring of information from multiple sources.
SocialFlow
Seed Round in 2010
SocialFlow, Inc. is a software company that specializes in social media distribution and monetization solutions tailored for publishers and media organizations. Founded in 2009 and based in New York, SocialFlow utilizes an advanced algorithm to optimize the timing, relevance, and audience targeting of social media posts. The platform identifies high-performing content for amplification through advertising and integrates these posts into platform-specific advertising formats. Furthermore, it establishes a feedback loop that analyzes audience responses, facilitating the development of new advertising opportunities that enhance client reach to segmented audiences. SocialFlow’s technologies enable publishers to distribute engaging content effectively while generating new revenue streams, and its client roster includes prominent organizations such as Condé Nast, The Associated Press, and CNN. The software supports tens of thousands of journalists globally in extending the reach and engagement of editorial content across various social platforms.
TweetDeck
Seed Round in 2009
TweetDeck is a Twitter client designed for desktop, web, and mobile devices, originally developed as an Adobe AIR application. It features a unique columned user interface that allows users to monitor multiple Twitter feeds in a concise and organized manner. This functionality enables users to categorize their main feed into specific topics or groups, providing a broader overview of tweets. In 2011, TweetDeck was acquired by Twitter, which subsequently rebuilt the application using HTML5 technology. The platform integrates various services, enhancing the user experience by allowing real-time monitoring of information from multiple sources.
StockTwits
Seed Round in 2008
Founded in 2008 by Howard Lindzon, StockTwits operates a real-time financial communications platform for the investing community. It facilitates sharing of ideas, news, and information around individual stocks using $TICKER streams, benefiting investors, analysts, media, and companies alike.
StockTwits
Angel Round in 2008
Founded in 2008 by Howard Lindzon, StockTwits operates a real-time financial communications platform for the investing community. It facilitates sharing of ideas, news, and information around individual stocks using $TICKER streams, benefiting investors, analysts, media, and companies alike.
Biosocia developer of online communities that are structured like games.
Someecards
Seed Round in 2008
Someecards is an online platform that specializes in providing free eCards for a wide range of occasions. The website features humorous greeting cards suitable for various events, including birthdays, holidays, and everyday sentiments such as apologies and congratulations. Users can easily send these cards to friends, family, and colleagues, enhancing their communication with a touch of humor. The service caters to numerous themes, ensuring that users can find appropriate cards for both significant moments and lighthearted interactions.
Mob.ly, originally known as Goodrec, is a mobile and online recommendation service that specializes in delivering concise recommendations from friends and trusted sources. Launched at TechCrunch50 in 2008, Mob.ly enables users to easily create, discover, and remember actionable recommendations across various platforms, including its iPhone application and mobile browsers. The company focuses on enhancing mobile experiences by providing a comprehensive range of services, such as mobile strategy development, product management, design, development, and testing. This integrated approach allows clients to manage their mobile initiatives efficiently without the need to coordinate with multiple vendors. In May 2010, Mob.ly was acquired by Groupon, further expanding its reach and capabilities in the mobile recommendations space.
Tumblr is an online publishing platform designed to enable users to connect, express themselves, and discover content. It allows individuals to share a variety of media, including text, photos, quotes, links, music, and videos, from various devices such as browsers, phones, desktops, or via email. This functionality facilitates the creation of short-form blogs, making it easy for users to post and engage with multimedia content.