Betaworks

Betaworks is a New York-based startup studio, accelerator, and ecosystem builder that creates, funds, and scales technology companies. Founded in 2008, it operates an accelerator program and supports early-stage ventures across information technology, software as a service, gaming, e-sports, and frontier technologies such as artificial intelligence and virtual and augmented reality. Betaworks also runs Betaworks Studios, a New York City membership space that enables collaboration, mentorship, events, work sessions, and company-building activity within its network. Through Betaworks Ventures, the firm maintains a product-focused seed investment arm with a presence in New York and San Francisco, having invested in more than 150 companies.

Joshua Auerbach

Venture Partner

Neel Baronia

Associate

John Borthwick

CEO and Founder

Jordan Crook

Partner

Jason Morrow

Partner

Nicole Ripka

Associate

Past deals in Augmented Reality

Shader

Pre Seed Round in 2023
Shader, established in 2022 in San Francisco, specializes in AI-driven augmented reality (AR) technology. It enables users, regardless of coding proficiency, to create personalized AR effects in real-time using text-to-AR functionality. The company's lightweight AR technology, developed by former Snap AR team members, facilitates the creation of unique digital identities through voice and speech recognition, enhancing smartphone user experiences.

Moviebot

Seed Round in 2021
MovieBot is an innovative platform that empowers Gen-Z video creators to produce interactive 3D movies effortlessly. By transforming text prompts into animated videos, MovieBot enables users to create fully customizable 3D worlds, complete with interactive characters and environments. The platform utilizes advanced virtual and mixed-reality technologies to synchronize user experiences, allowing creators to modify stories, characters, and settings in real time. MovieBot envisions a future where teenagers can harness their creativity to develop high-quality animated content from the comfort of their own homes, making advanced filmmaking accessible to a new generation of storytellers.

Leo

Seed Round in 2021
Leo, formerly known as Surreal, is an augmented reality app that allows people to experience advanced augmented reality through realistic animated and 3D objects. The phone camera becomes a portal and tool that allows anyone to augment their world through Surreal. People can customize any surrounding environment into their wildest dreams: expressing themselves in a new mixed reality space, as well as sharing with family, friends and other social outlets. Surreal has hundreds of realistic animated 3D objects. In addition to that, Surreal has special effects like money falling, balloons flying or a rain of roses. People can customize the real world how they want, and whenever they want.

Moviebot

Pre Seed Round in 2020
MovieBot is an innovative platform that empowers Gen-Z video creators to produce interactive 3D movies effortlessly. By transforming text prompts into animated videos, MovieBot enables users to create fully customizable 3D worlds, complete with interactive characters and environments. The platform utilizes advanced virtual and mixed-reality technologies to synchronize user experiences, allowing creators to modify stories, characters, and settings in real time. MovieBot envisions a future where teenagers can harness their creativity to develop high-quality animated content from the comfort of their own homes, making advanced filmmaking accessible to a new generation of storytellers.

Camera IQ

Series A in 2020
Camera IQ Inc. is a technology company based in Santa Monica, California, that specializes in augmented reality (AR) solutions for digital marketing. Founded in 2013, Camera IQ offers a camera experience management platform that integrates various operating system platforms, AR toolkits, and native applications. This platform enables marketers to create, manage, and measure large-scale AR campaigns that engage audiences across social media and streaming platforms. By providing intuitive drag-and-drop tools, Camera IQ allows brands to design captivating marketing experiences optimized for smartphone cameras, fostering deeper connections with customers and enhancing brand engagement.

Morphin

Venture Round in 2018
Morphin is a technology company that specializes in creating personalized GIFs and avatars for users. Its innovative image-mapping application allows individuals to generate custom three-dimensional avatars that can be utilized across various platforms, including virtual reality and augmented reality applications as well as video games. By focusing on user customization, Morphin enables clients to express themselves in unique ways through their digital representations, facilitating a more engaging and personalized experience in the virtual realm.

Streem

Seed Round in 2018
Streem is an innovative technology company that specializes in enhancing real-time communication and collaboration through its intelligent camera platform. The company integrates augmented reality, computer vision, and machine learning to facilitate remote assistance, allowing users to capture vital information such as brand models, serial numbers, and measurements. Streem’s tools enable users to generate notes and images through a digital toolbox, streamlining the process of diagnosing customer inquiries and delivering prompt support. In addition to its collaboration capabilities, Streem offers unlimited cloud storage for media files, allowing users to store, stream, and share content without using device storage space. This seamless integration ensures instant access to files from any device, enhancing both individual and organizational workflows.

Selerio

Seed Round in 2018
Selerio Inc. is a company based in London, United Kingdom, that specializes in providing real-time personalized in-video advertisements. Founded in 2016, Selerio seamlessly integrates sponsored assets, such as posters or products, into video streams, functioning effectively on both standalone videos and live streaming feeds. The company employs advanced technologies, including deep learning and computer vision, to address core augmented reality (AR) challenges like occlusion and 3D semantic understanding. This innovative approach enables the creation of a digital canvas for every object in the physical world, enhancing viewer engagement and advertising effectiveness. As of May 2019, Selerio operates as a subsidiary of Streem, Inc.

Camera IQ

Seed Round in 2018
Camera IQ Inc. is a technology company based in Santa Monica, California, that specializes in augmented reality (AR) solutions for digital marketing. Founded in 2013, Camera IQ offers a camera experience management platform that integrates various operating system platforms, AR toolkits, and native applications. This platform enables marketers to create, manage, and measure large-scale AR campaigns that engage audiences across social media and streaming platforms. By providing intuitive drag-and-drop tools, Camera IQ allows brands to design captivating marketing experiences optimized for smartphone cameras, fostering deeper connections with customers and enhancing brand engagement.

Streem

Seed Round in 2017
Streem is an innovative technology company that specializes in enhancing real-time communication and collaboration through its intelligent camera platform. The company integrates augmented reality, computer vision, and machine learning to facilitate remote assistance, allowing users to capture vital information such as brand models, serial numbers, and measurements. Streem’s tools enable users to generate notes and images through a digital toolbox, streamlining the process of diagnosing customer inquiries and delivering prompt support. In addition to its collaboration capabilities, Streem offers unlimited cloud storage for media files, allowing users to store, stream, and share content without using device storage space. This seamless integration ensures instant access to files from any device, enhancing both individual and organizational workflows.

MojiLaLa

Seed Round in 2017
MojiLaLa, Inc. is a mobile application company based in Claymont, Delaware, founded in 2016. The company operates an emoji marketplace that connects independent artists and studios worldwide, enabling them to create and share unique stickers and emoticons. This platform enhances personal communication by allowing users to express a wide range of emotions and ideas through high-quality, creative designs. In addition to its core offerings, MojiLaLa has developed a keyboard application that provides users with access to various emoticons and stickers reflecting local, current, and global issues. The company also features an augmented reality application named Leo, which allows users to interact with animated and 3D objects in real-world settings. By continually adding new original designs from artists, MojiLaLa aims to enrich user experiences and foster creative expression in digital communication.

Viro Media

Seed Round in 2017
Viro Media, Inc. is a Seattle-based company founded in 2015 that specializes in developing a software application for creating and publishing virtual reality (VR) and augmented reality (AR) applications. The company provides a digital platform that allows mobile developers to efficiently build immersive VR experiences using advanced tools and a react-native framework. This platform supports the creation of applications compatible with various mobile VR head-mounted displays and offers features such as assistance for 360-degree photos and videos, 3D assets, and sample applications, along with comprehensive developer documentation. Viro Media's solutions enable developers to streamline the process of designing and deploying VR content, making it accessible to a broader audience.

8th Wall

Venture Round in 2016
8th Wall Inc. specializes in developing an augmented reality (AR) platform that facilitates the creation and deployment of interactive AR content directly on mobile websites, eliminating the need for separate apps. Founded in 2016 and based in Palo Alto, California, the company offers a suite of tools, including 8th Wall XR, which empowers developers to design mobile AR applications for a wide range of industries, such as retail, travel, automotive, and entertainment. Its proprietary SLAM engine enables markerless AR experiences with advanced features such as six degrees of freedom (6DoF) positional tracking, surface detection, and lighting estimation. The platform also includes XR Remote for real-time testing of AR applications and a Cloud Editor for collaborative development. 8th Wall effectively enhances AR accessibility across various devices that support rear-facing cameras, making it easier for creators to deliver immersive user experiences.

FutureFly

Seed Round in 2015
FutureFly Ltd. is a mobile application development company based in Helsinki, Finland, founded in 2014. The company specializes in creating innovative entertainment and gaming software that leverages augmented reality and social technology. With a team boasting over 100 years of combined experience in game and app development, FutureFly has contributed to the creation of popular titles such as Angry Birds and Alan Wake. Their flagship products include Rawr Messenger, an avatar-powered messaging app that enhances communication through animated emojis, and Dubface, a 3D animated augmented reality sticker application. FutureFly focuses on integrating game mechanics with user-generated avatars, allowing individuals to engage in virtual reality-based games and social experiences.

Vibe

Acquisition in 2012
Vibe future of fashion technology is in visual commerce, personalization and social commerce. They bring together Artificial Intelligence, Augmented Reality and other computer vision techniques to make fashion shopping a fun, visual experience like never before.
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