Backstage Capital

Trim-It is a tech-enabled mobile barbershop that simplifies the process of booking hair and beauty appointments for men. Through its innovative application, Trim-It allows users to schedule on-demand mobile barbershops to arrive at their preferred location, such as their home, office, or gym. The service not only offers convenience but also provides an opportunity for barbers to earn higher wages than the average barber. Additionally, Trim-It offers a subscription model, enabling customers to save time while ensuring access to quality haircuts at their doorstep.

Afrocenchix is a beauty care brand specializing in natural hair care products tailored for curly and multi-textured hair. The company offers a range of safe and effective products, formulated with natural and organic ingredients, aimed at addressing the specific needs of its customers. Committed to environmental sustainability and ethical practices, Afrocenchix ensures that its products are cruelty-free and made from ethically sourced raw materials without preservatives. With a customer-centric and data-driven approach, the brand has successfully sold over 65,000 bottles of its award-winning products, which have received an average rating of 4.7 stars from thousands of customers. Afrocenchix has been featured in prominent publications and continues to grow within the rapidly expanding $42 billion afro haircare market.

Founded in 2013, Naturalicious specializes in manufacturing non-toxic, vegan hair care products designed specifically for women with curly, kinky, coily, or coarse hair. Its multi-tasking products aim to reduce hair routine time while providing superior results.

ShearShare is a SaaS platform that connects beauty industry professionals with empty salon suites and booths on demand. It serves cosmetologists, barbers, nail technicians, and other beauty specialists, helping them find workspaces and offering usage-based liability insurance.

Swivel is a mobile application designed to assist black women in locating the ideal hairdresser. The platform enables users to discover and book stylists based on their unique hair types and desired styles, addressing a specific need for personalized hair care solutions. By providing a tailored resource for finding the right salon or stylist, Swivel empowers women of color to meet their hair care requirements more effectively.

CurlMix is a haircare brand focused on products for curly hair. It operates a subscription service that delivers natural, toxin-free ingredients and ready-made products to help customers define, moisturize, and manage frizz-free curls. Offerings include DIY kits with step-by-step instructions and explainer videos, as well as ready-made items such as flaxseed gel, moisturizers, regrowth serums, and hair and body butters, with bundles and wash-and-go sets. The company sells through stores and online channels. It was founded in 2015 and is based in Chicago.

TresseNoire, LLC is a beauty service company based in Philadelphia, Pennsylvania, that specializes in providing on-location beauty services for women of color, primarily in New York City and Philadelphia. Established in 2014, TresseNoire offers an online platform that allows clients to easily book and pay for appointments. The company provides a diverse range of services, including natural hair styling, precision cuts, and custom healthy hair care regimens. TresseNoire aims to support its clients through various life events such as promotions, graduations, engagements, and other celebrations by offering personalized beauty consultations and services tailored to individual hair, skin, and lifestyle needs.