American Family Ventures

American Family Ventures is the venture capital arm of American Family Insurance, established in 2010 and headquartered in Madison, Wisconsin. The firm focuses on early-stage investments, primarily in seed to Series B rounds, and typically commits between $0.5 million and $2 million in startups. Its investment strategy targets companies that are innovating within the insurance industry and related sectors, including FinTech, data analytics, IoT, and cybersecurity. By seeking to enhance American Family's core insurance business, American Family Ventures aims to foster the development of technologies and business models that improve safety, efficiency, and quality of life. The firm also emphasizes active partnerships and collaboration within its extensive InsurTech network to help create category-leading companies.

Armbrust, Clayton

Principal

Josh Aycock

Principal

Jeremy Epstein

Senior Analyst

Amanda Joseph

Principal

Cooper LaRue

Associate

Mike Mansell

Principal

Kyle Nakatsuji

Principal

Tiana Pidgeon

Senior Associate

Vik Sasi

Associate

Stephen Todres

Senior Associate

Past deals in Reinsurance

Ledgebrook

Series B in 2024
Ledgebrook is a technology-driven managing general agent (MGA) focused on modernizing the specialty insurance sector. The company aims to streamline the quoting process for wholesale brokers through an innovative platform that utilizes an API-powered quoting system and AI-driven risk assessment. By eliminating manual processes and reducing underwriting delays, Ledgebrook facilitates a quicker and more efficient experience for brokers, enabling them to secure competitive pricing and access a diverse range of specialty products. Ledgebrook is led by seasoned insurance industry professionals who envision transforming the company into a globally diversified reinsurer, underpinned by advanced technology.

Ledgebrook

Series A in 2024
Ledgebrook is a technology-driven managing general agent (MGA) focused on modernizing the specialty insurance sector. The company aims to streamline the quoting process for wholesale brokers through an innovative platform that utilizes an API-powered quoting system and AI-driven risk assessment. By eliminating manual processes and reducing underwriting delays, Ledgebrook facilitates a quicker and more efficient experience for brokers, enabling them to secure competitive pricing and access a diverse range of specialty products. Ledgebrook is led by seasoned insurance industry professionals who envision transforming the company into a globally diversified reinsurer, underpinned by advanced technology.

Ledgebrook

Seed Round in 2022
Ledgebrook is a technology-driven managing general agent (MGA) focused on modernizing the specialty insurance sector. The company aims to streamline the quoting process for wholesale brokers through an innovative platform that utilizes an API-powered quoting system and AI-driven risk assessment. By eliminating manual processes and reducing underwriting delays, Ledgebrook facilitates a quicker and more efficient experience for brokers, enabling them to secure competitive pricing and access a diverse range of specialty products. Ledgebrook is led by seasoned insurance industry professionals who envision transforming the company into a globally diversified reinsurer, underpinned by advanced technology.

Gradient AI

Series B in 2021
Gradient AI is a provider of AI solutions specifically tailored for the insurance industry, utilizing extensive industry data to deliver accurate predictions. The company's predictive analytics platform enhances key processes such as underwriting and claims management by integrating advanced machine learning models. Through automated workflows and seamless API integration, Gradient AI enables insurance companies to streamline their operations, improve decision-making, and enhance customer service. Their technology aims to minimize claims and boost profitability, ultimately leading to better risk assessment and more efficient business practices within the insurance sector.
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