AfricInvest

Founded in 1994, AfricInvest is a Tunisia-based private equity firm with dedicated teams focused on North Africa and Sub-Saharan Africa. It manages USD1 billion across multiple funds, supported by local and international investors. The firm has invested in over 135 companies across 25 African countries, spanning high-growth sectors such as financial services, agribusiness, consumer/retail, education, and healthcare.

Omar Bekkali

Partner

Cherif Bouattour

CFO

Brahim El Jaî

Senior Partner

Anis Fathallah

Senior Partner

Karim Ghedamsi

Senior Partner

Samia Ghorbel

Partner

Khaled Ben Jennet

Partner

Faisal Jiwa

Senior Partner

Anis Kallel

Senior Partner

Hakim Khelifa

Partner

Khalil Lakhoua

Partner and Deputy Chief Investment Officer

George Odo

Senior Partner and Managing Director, East Africa

Skander Oueslati

Chief Investment Officer and Deputy Managing Director

Mohamed Sebti

Partner

Yazid Taalba

Senior Partner and Managing Directorr

Karim Trad

Co-Founder, Partner and Executive Director

Past deals in North Africa

ArabyAds

Series B in 2022
ArabyAds is a Dubai-based performance marketing company that provides influencer and affiliate marketing, media buying, and lead generation to strengthen e-commerce marketing in the Middle East and North Africa. Founded in 2013 with an office in Cairo, it operates a platform and services offering data-driven targeting, omnichannel campaign management, and real-time performance tracking to help merchants optimize advertising spend and reach the right audience across multiple channels. Its offerings cover market testing, online marketing, product display, customer acquisition, and sales promotion, enabling brands to improve campaign effectiveness in the regional market.

GOMYCODE

Series A in 2022
GoMyCode is an educational platform that focuses on equipping students with essential digital skills through a blend of online and offline learning experiences. Founded in 2017 and headquartered in Tunis, Tunisia, the company has expanded its presence to Algeria, France, and Morocco. GoMyCode offers a range of training programs in areas such as artificial intelligence, web development, deep learning, DevOps, UX design, and digital marketing. By utilizing data-driven assessments and matching techniques, the platform not only enhances learners' skills but also connects them with global tech opportunities. Its innovative approach aims to empower individuals by providing them with the knowledge and competencies needed for the future workforce.

Heetch

Series B in 2019
Heetch is a ride-sharing company based in Paris, France, founded in 2013. It operates a mobile application that connects users with drivers for late-night transportation, providing an alternative to traditional taxis. The platform also offers music streaming for users during their rides. Heetch is active in France, Belgium, and Morocco, facilitating thousands of daily rides. The company is backed by several investors, including Cathay Innovation, Total Ventures, and Felix Capital.

Promamec

Venture Round in 2018
Promamec SARL, established in 1981 and headquartered in Casablanca, Morocco, specializes in the manufacture and distribution of medical and paramedical equipment. The company offers a diverse range of products, including customized medical devices designed for both public and private healthcare sectors. Promamec focuses on creating prototypes and assembling medical equipment in small to medium production runs, allowing clients to meet specific needs for downstream medical devices and upstream storable consumables. Through its comprehensive offerings, Promamec plays a vital role in enhancing healthcare delivery by providing tailored solutions for medical professionals.

Vneuron

Private Equity Round in 2017
Vneuron is a software development company based in Tunis, Tunisia, established in 2007. It specializes in creating innovative solutions for enterprise content management (ECM), business process management (BPM), operational risk management, and enterprise resource planning (ERP). Vneuron's flagship product, Reis™ RCS, offers comprehensive anti-money laundering (AML) technologies, streamlining compliance for financial institutions. This solution simplifies the complex requirements of AML compliance, enabling organizations to monitor and filter significant transaction volumes effectively. Reis™ RCS incorporates key features such as automated customer onboarding, risk scoring, and real-time transaction screening, facilitating integration with various information systems, including legacy infrastructures. Vneuron's technology has screened millions of customers and is designed to address both regional and international regulatory demands, making it a valuable resource for financial institutions seeking a modern and customizable AML solution.

Outsourcia

Venture Round in 2016
Outsourcia is a multinational outsourcing and customer relationship management provider active in France and Morocco. The group delivers IT outsourcing, business process outsourcing, customer services, and digital back‑office support, with multilingual and multichannel capabilities and social media integration. It employs about 700 people, including around 200 in France, and serves a broad client base including Carrefour, PSA, Coface, Thomson, and others. The company expanded in 2011 by acquiring As-com to strengthen its French market presence and established its onshore Evreux site, while building a social media division through the Alias Community acquisition. Based in Casablanca, Morocco, Outsourcia operates across locations to provide multilingual support and digital services to clients. The group has pursued certifications and CSR recognition in France and Morocco, reflecting its commitment to service standards and social responsibility.

One Tech Group

Venture Round in 2016
One Tech Group, established in 1978 and headquartered in Tunis, Tunisia, specializes in manufacturing and providing technological solutions across three primary areas. The company produces cabling for the energy, telecommunications, and automotive sectors, alongside mechatronics, which includes the manufacturing of printed circuit boards, electrical and mechanical assemblies, connectors, and wiring. Additionally, One Tech Group is involved in plastic injection and the distribution and implementation of information and communication technology services. This diverse portfolio enables the company to serve a wide range of industries while leveraging its technological expertise.

Maille Club

Venture Round in 2013
Maille Club is a textile manufacturer established in 1976, specializing in knit clothing. Based in Tunisia, the company designs, embroiders, cuts, and tailors garments to serve a diverse clientele across Tunisia and Algeria. It offers a range of products, including both mass market and luxury apparel, distributed through its network of mono and multi-brand retail shops. Maille Club is committed to providing high-quality industrial textiles and clothing, catering to various consumer needs in the region.

Servicom

Private Equity Round in 2013
Servicom S.A. is a Tunisia-based company that specializes in infrastructure-related services and operates in several key sectors, including telecommunications, construction, air conditioning, heating, and elevator distribution. Founded in 2003 and headquartered in Ariana, Tunisia, the company engages in both private and public construction projects, focusing on water management, energy, and environmental construction. In addition to construction services, Servicom provides a range of telecommunications products, including smartphones and tablets for both business and consumer markets. The company also offers heating and air conditioning equipment, along with comprehensive after-sales services. Its elevator division is dedicated to the marketing, installation, and maintenance of various types of lifts, escalators, and freight elevators, ensuring optimal customer support and efficient operation of its products.

San José López Group

Private Equity Round in 2013
Founded in Spain over six decades ago, San José López Group specializes in international road freight transport. With a strong presence in Morocco since the 1980s, the group offers comprehensive logistics solutions, including commissioning, freight forwarding, and transportation services. It is renowned for its expertise in automotive sector logistics, serving major global players.

Amimer Energie Group

Venture Round in 2013
Amimer Energie Group is a leading Algerian energy equipment company that designs, manufactures, and installs industrial power generators and transformers for power generation plants, including micro and mini power stations powered by natural gas and fuel. It provides end-to-end services across the product lifecycle from needs assessment to solution implementation and adheres to environmental policies. Founded in 1989 and based in Seddouk, it operates across Algeria with a footprint in the MENA region and employs more than 700 people.

Tejra

Venture Round in 2012
Established in 2012 in Tunisia, Tejra specializes in the production and distribution of terracotta construction materials, particularly hollow clay bricks and ceramic products. Recognized as a leading manufacturer of bricks in Tunisia, Tejra has built a reputation for the quality, originality, and innovation of its products. The company leverages its expertise in terracotta and the abundant resources of its quarries to enhance its production processes and ensure high-quality output. Quality control is paramount at Tejra, with rigorous testing and adherence to industry standards at every stage of production, from raw material selection to final packaging and delivery. By providing a diverse range of bricks in various sizes, colors, and finishes, Tejra aims to meet the needs of builders and contribute effectively to the construction industry.

Polymères SA

Venture Round in 2011
POLYMERES SA is an industrial unit for the extrusion of plastic raw materials for injection, mainly for the electrical, electronic and automotive sectors. It is the only producer of plastic granulates in Tunisia and one of the pioneers of this activity in the Maghreb. POLYMERES SA is in the process of successfully transferring a technology to Africa, long considered the preserve of the West. Its technical team of engineers and senior technicians has been trained for months at a German partner; One of the biggest European compounders. The company POLYMERES SA aims to become a major player in the plastics industry in the Maghreb, offering a product of quality equal to that of the European product, at a lower cost and a proximity to the Maghreb plastrers and European operators who settle in the Maghreb . It capitalizes on the emergence of Tunisia as an important subcontracting platform for OEMs of injected or extruded products.

AfricInvest

Venture Round in 2011
Founded in 1994, AfricInvest is a Tunisia-based private equity firm with dedicated teams focused on North Africa and Sub-Saharan Africa. It manages USD1 billion across multiple funds, supported by local and international investors. The firm has invested in over 135 companies across 25 African countries, spanning high-growth sectors such as financial services, agribusiness, consumer/retail, education, and healthcare.

General Emballage

Venture Round in 2009
General Emballage is a leading manufacturer and supplier of corrugated cardboard based in Bejaia, Algeria. Established in 2002, the company has experienced significant growth and now operates three production facilities located in Akbou, Setif, and Oran, employing approximately 1,000 individuals. General Emballage specializes in producing a variety of cardboard products, including double-layered and double-double-layered cardboard, as well as containers designed for diverse industries such as dairy, food, fruits and vegetables. Additionally, the company provides corrugated paper sheets suited for sectors including food processing, pharmaceuticals, cosmetics, household appliances, and electronics.

Maghreb Leasing Algérie

Venture Round in 2008
MLA is the first independent leasing company created in Algeria in December 2006. It employs about 70 people and is the market leader in terms of annual financing. The company has five branches and is planning to start new businesses such as factoring and fleet management.

Snax

Venture Round in 2008
Snax, a producer of salty snacks, is the unchallenged leader in the Algerian market with over 50% market share. The company has also developed production and distribution of sweet snacks mainly muffins and sorbet sticks.

Omniacom

Venture Round in 2008
Omniacom SA is a telecommunications solutions provider based in Ariana, Tunisia, serving operators and service providers across Africa and the Middle East. Founded in 1999, the company specializes in a range of telecom solutions, including mobile gateways, modems, mobile routers, and wireless access networks such as microwave and hotspot WiFi. In addition to its core offerings, Omniacom provides essential infrastructure, civil engineering, installation and integration services, as well as radio network optimization and ongoing maintenance support. The company is expanding its service portfolio to include IT, web solutions, and multimedia services, backed by a team of highly qualified engineers with extensive industry experience. This diversification aims to enhance its ability to meet customer needs and adapt to evolving market demands.

Sicopa

Acquisition in 2008
Sicopa, established in 1985 and based in Fez, Morocco, is a producer of packaged food products specializing in olives, sun-dried tomatoes, capers, cherry peppers, and roasted vegetables. The company has earned certifications in International Food Standards and British Retail Consortium, ensuring high quality and safety in its offerings. Through its diversified product range, Sicopa maintains a significant presence in the distribution market and has garnered approval from various American food companies, including Subway, after undergoing rigorous audits.

Saiss Lait

Venture Round in 2007
Saiss Lait is specialises in the production of sterilized milk and other dairy products and is based in Morocco.

icosnet

Venture Round in 2007
Icosnet SpA, founded in 1999 and based in Cheraga, Algeria, is an internet service provider (ISP) and Voice over Internet Protocol (VoIP) operator. The company specializes in providing internet access and telecommunications solutions, focusing on voice and data convergence for small to medium-sized enterprises (SMEs) and large multinational corporations operating in Algeria. Icosnet's multidisciplinary team has established strong relationships within the telecommunications sector both locally and internationally. The company holds ISP, VoIP, and Wimax licenses, enabling it to offer reliable and economically advantageous connection and communication solutions. Icosnet routes its internet connectivity from London, enhancing network reliability. The company aims to expand its presence nationwide while maintaining a focus on quality service, customer satisfaction, technological innovation, and strategic growth.

Cotugrain

Venture Round in 2007
Cotugrain S.a.r.l. is a Tunisian company specializing in the production and marketing of various types of seeds, including vegetable, forage, legumes, cereals, industrial, and open pollinated seeds. Established in 1985 and based in Tunis, the company also provides a wide range of agricultural products and services. These include fertilizers, pesticides, no-till and system machinery, as well as other agricultural materials. Furthermore, Cotugrain offers lawn fertilizers, substrates and peat moss, flower seeds and bulbs, along with agro-diagnostics and laboratory equipment, catering to the diverse needs of the agricultural sector in Tunisia.

Altea Packaging

Venture Round in 2007
Altea Packaging Group is a prominent flexible packaging converter operating in the MENA region. Founded in 2006 and based in Tunis, Tunisia, the company specializes in the processing, converting, and printing of a wide range of flexible packaging products. Its offerings include lids, films, cold seals, stand-up pouches, labels, and various specialized films, catering to diverse markets such as dairy, confectionery, detergents, pet food, and beverages. With nearly 700 employees across five production facilities in Egypt, Tunisia, and Algeria, Altea Packaging combines regional expertise with high-quality service, positioning itself as a reliable supplier for multinational companies seeking innovative packaging solutions tailored to their specific needs. The company was formerly known as Intaj Packaging Limited before rebranding in December 2007.

Traveltodo

Venture Round in 2006
Traveltodo is the first fully online travel agency in Tunisia, dedicated to meeting the travel needs of Tunisians. Its e-commerce platform features a wide array of offerings from approximately 800 local tourism providers, including hotels, restaurants, car rental agencies, and thalassotherapy centers. In addition to local services, Traveltodo also provides access to options in Morocco and other global destinations. The agency facilitates seamless online booking and payment for flights and offers automated management tools for business travel budgets. Operating under the public brand of Splendid Tour, which is approved by the National Tourist Board, Traveltodo aims to enhance the travel experience for its customers through a comprehensive digital platform.

Hydrolsol Fondations

Venture Round in 2006
Hydrolsol Fondations is a company specialized in geological surveys and specialized foundations. The main clients of the company are international firms that have won large infrastructure contracts in Tunisia and North Africa. It also provides services for the infrastructures and agriculture ministries, as well as for consulting firms.

Siprof

Venture Round in 2005
Siprof is a prominent manufacturer of friction products located in Morocco, specializing in the automotive sector. With over 30 years of experience, the company produces a range of components for both light and heavy-duty vehicles, including disc brake pads, heavy-duty drum brake pads, drum brake linings, and jaw kits. Siprof's extensive expertise in the industry positions it as a key player in providing reliable and high-quality products for automotive applications.

Nouvelair

Venture Round in 2001
Nouvelair is a prominent airline charter company in Africa, primarily providing flights to European destinations. With an average fleet of 15 aircraft, the company has recently expanded its operations to Egypt through the acquisition of Coral Blue, a charter airline. Nouvelair serves as a travel partner, facilitating trips for tourists, business travelers, students, and families between Europe and Tunisia. The company is recognized for its commitment to safety and operational excellence, holding the highest certification in these areas. Additionally, Nouvelair has diversified its services by offering aircraft assistance, maintenance, and training through dedicated affiliates, further enhancing its operational capabilities and customer service.

Cogitel

Acquisition in 1998
Cogitel is a manufacturer of flexible packaging in North Africa. It offers printing and light packaging services using materials that inlcude olefin, polyester, paper, and aluminum. The company’s services help in preservation of a wide range of products such as pasta, couscous, rice, cookies, chocolate, milk products, ice cream, yogurt, and detergents.
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