Advantage X

Advantage Capital is a venture capital firm founded in 1992 and based in New Orleans, Louisiana, with additional offices across the United States. The firm specializes in growth equity, lending, and mezzanine debt capital investments, primarily targeting small businesses at various stages of development, from early to later stages, excluding seed investments. Advantage Capital focuses on investing in low-income communities, both urban and rural, and supports state and local economic development initiatives. It seeks opportunities in sectors such as communication, information technology, telecommunications, business services, manufacturing, pharmaceuticals, biotechnology, life sciences, and energy, while also considering investments in rural agricultural businesses. The firm typically makes initial investments ranging from $0.5 million to $10 million in companies with sales of less than $5 million, with potential for larger investments based on milestones. Advantage Capital also provides various forms of debt capital and prefers co-investing with other firms. The firm is committed to addressing the financing needs of underserved areas and fostering economic growth in communities lacking traditional sources of risk capital.

Al Alvarez

Director

Brian Anderson

Managing Director

Anthony Billings

Senior Vice President and Investment Team Member

Bitting, Thomas H.P.

Managing Director

Adam Constantinides

Senior Vice President

Anaëlle Croteau

Vice President

Trey Garland

Senior Associate

Christopher C. Harris

Principal

Joseph Henderson

Senior Vice President

Leah Hendricks

Vice President

Reid Hutchins

Managing Director

Peter Lu

Senior Associate

David McNaught

Vice President

Arjun Mohan

Vice President

Sandra M. Moore

Managing Director / Chief Impact Officer

Scott Murphy

Managing Director and Chief Investment Officer

Justin N. Obletz

CFO and Managing Director

Tim Perusek

Principal and Investment Group Member

Keith Pettus

Principal

Damon L. Rawie

Managing Director

Josh Rogers

Principal

Gabe Rosen

Vice President

Talmadge Singer

Managing Director

Steven T. Stull

President

Matthew Switzer

Vice President

Tony Toups

Principal

Alexandra Twyman

Vice President

Benjamin T. Warning

Vice President

J.P. Lynch

Vice President

Past deals in Advertising

Brado

Debt Financing in 2020
Brado is a marketing services provider focused on the healthcare sector. The company specializes in various services, including advertising, brand positioning, precision marketing, and advertising evaluation and optimization. By leveraging creative strategies, Brado enables healthcare brands to effectively promote their products and services while enhancing business outcomes. The company's approach is centered on understanding customer needs to deliver insightful and impactful marketing solutions.

Precision Opinion

Debt Financing in 2020
Precision Opinion, Inc. provides market research services to corporations and agencies in the area of social science research and public opinion polling. It offers services in the areas of data collection via telephone/Internet/cell phones/IVR modes, as well as focus group facilities in Las Vegas. The company also provides services ranging from the testing of new television pilots and Hollywood movies in a real-time behavioral response preview theater; and movie trailer and commercial testing via the Internet to traditional market research services for corporations and government agencies. Precision Opinion, Inc. was founded in 2007 and is based in Las Vegas, Nevada.

Armada Media

Series A in 2018
Armada Media is a company that specializes in radio broadcasting services, operating a network of radio stations. The stations provide leisure and entertainment content, catering to diverse audiences through a variety of programming. By focusing on engaging and relevant content, Armada Media aims to enhance the listening experience for its audience while contributing to the broader media landscape.

We Are Alexander

Debt Financing in 2018
We Are Alexander is a company that specializes in integrated marketing solutions aimed at enhancing brand visibility and consistency. It offers a range of services including creative strategy consulting, premedia and print production, art management, and brand-building. Additionally, the company focuses on application development to support consumer products marketing and packaging. By delivering comprehensive brand-building services, We Are Alexander assists clients in effectively reaching their target audiences and maintaining a cohesive brand identity across various platforms.

Astley Gilbert

Acquisition in 2017
Astley Gilbert Limited provides print and imaging solutions to companies across various industries. The company provides reprographic services; digital and offset print solutions, including high-end brochures, variable data printing, and large format graphic displays, including outdoor signage; and online services, such as on-demand print procurement and digital asset management. Its services include colour, large format colour, black and white, variable data, and book printing services; and finishing and fulfillment, facilities management, and creative services. The company also provides online/imaging services, such as Project Central suite that offers a document management infrastructure that enables users to build their construction projects efficiently; and YourStore 6.2, a customizable storefront that allows online access for printing and marketing needs with multi-location distribution capabilities. Astley Gilbert Limited has a strategic partnership with ReproMAX. The company was founded in 1970 and is based in Toronto, Canada.

Brado

Debt Financing in 2017
Brado is a marketing services provider focused on the healthcare sector. The company specializes in various services, including advertising, brand positioning, precision marketing, and advertising evaluation and optimization. By leveraging creative strategies, Brado enables healthcare brands to effectively promote their products and services while enhancing business outcomes. The company's approach is centered on understanding customer needs to deliver insightful and impactful marketing solutions.

Specialty Enhanced Imaging

Debt Financing in 2017
Specialty Enhanced Imaging is a full-service sign shop located in Slidell, Louisiana, serving the sign markets of Louisiana, Mississippi, and Alabama. The company specializes in custom signage and graphics, offering a diverse array of products including aluminum signs, hanging pole signs, feather flags, bronze plaques, yard signs, digitally printed banners, vehicle wraps, and fleet graphics. Additionally, it provides laser-cut acrylic letters, job site signs, vinyl and mesh banners, magnetic signs, retractable banners, and various types of letters such as formed plastic, injection-molded, and fabricated metal. Specialty Enhanced Imaging also produces monument signs, sandblasted signs, historical district signage, and digital LED boards, along with promotional materials like business cards, brochures, flyers, and presentation folders.

Craftsmen Industries

Debt Financing in 2016
Craftsmen Industries is a leading designer and fabricator of custom industrial mobile solutions, specializing in vehicles for the event and promotion industry. With nearly 40 years of experience, the company creates a diverse range of mobile display vehicles, including small custom units, uniquely shaped designs, and exhibit trailers. Their focus on engineering and fabrication allows them to cater to various marketing needs through innovative and effective mobile solutions.

Colortek

Debt Financing in 2016
Provider of painting facilities. The company is a tier 2 supplier for painted automobile accessories for automotive manufacturers in Baroda, Michigan.

DOmedia

Series A in 2016
DOmedia, LLC operates a media buying and selling platform focused on out-of-home advertising. Established in 2007 and based in Columbus, Ohio, the company provides cloud-based applications that facilitate RFP and proposal management as well as vendor management. Its online marketplace allows media providers to create profiles for their advertising properties, while agencies and advertisers can utilize a comprehensive database to discover new opportunities and strategize their campaigns. The platform is designed to streamline the media buying process by connecting buyers and sellers, enhancing reporting and analytics, and reducing manual labor. Through its innovative technology, DOmedia aims to transform the traditional methods of purchasing and selling out-of-home media.

BeautifulDisplays

Debt Financing in 2016
BeautifulDisplays is a manufacturer specializing in trade show displays, exhibit booths, and related accessories, serving clients in the United States and internationally. The company offers a comprehensive range of products, including fabric graphic displays, pop-up displays, banner stands, and printed flooring. Additionally, it provides services such as grand format printing, custom exhibit design, and product rentals. Founded in 1991 and based in Carbondale, Illinois, BeautifulDisplays focuses on enhancing brand awareness and customer engagement through high-quality visual marketing solutions. Operating as a subsidiary of The Noteworthy Group, Inc., the company aims to facilitate effective visual communication for organizations at events, trade shows, and retail environments.

We Are Alexander

Debt Financing in 2015
We Are Alexander is a company that specializes in integrated marketing solutions aimed at enhancing brand visibility and consistency. It offers a range of services including creative strategy consulting, premedia and print production, art management, and brand-building. Additionally, the company focuses on application development to support consumer products marketing and packaging. By delivering comprehensive brand-building services, We Are Alexander assists clients in effectively reaching their target audiences and maintaining a cohesive brand identity across various platforms.

Armada Media

Debt Financing in 2015
Armada Media is a company that specializes in radio broadcasting services, operating a network of radio stations. The stations provide leisure and entertainment content, catering to diverse audiences through a variety of programming. By focusing on engaging and relevant content, Armada Media aims to enhance the listening experience for its audience while contributing to the broader media landscape.

BeautifulDisplays

Debt Financing in 2015
BeautifulDisplays is a manufacturer specializing in trade show displays, exhibit booths, and related accessories, serving clients in the United States and internationally. The company offers a comprehensive range of products, including fabric graphic displays, pop-up displays, banner stands, and printed flooring. Additionally, it provides services such as grand format printing, custom exhibit design, and product rentals. Founded in 1991 and based in Carbondale, Illinois, BeautifulDisplays focuses on enhancing brand awareness and customer engagement through high-quality visual marketing solutions. Operating as a subsidiary of The Noteworthy Group, Inc., the company aims to facilitate effective visual communication for organizations at events, trade shows, and retail environments.

Doejo

Debt Financing in 2015
Doejo is a Chicago-based marketing agency that offers comprehensive consulting services for both brick-and-mortar and online businesses. The agency specializes in creating compelling websites and brands while also providing expertise in search engine optimization and social media marketing. In addition to brand development, Doejo focuses on product development, motion graphics, and photography, helping emerging companies effectively promote their products and services across web, mobile, and social media platforms.

Jimi Allen Photography

Debt Financing in 2015
Jimi Allen Photography, Inc. is a firm that delivers marketing consulting services. The company is located in Aurora, Illinois.

ProLabel

Debt Financing in 2015
ProLabel offers unique solutions, cutting-edge technology, and unrivaled customer service. ProLabel is located in Hialeah, Florida.

elevate DIGITAL

Series B in 2014
Elevate Digital is an interactive digital advertising and software company based in Chicago, Illinois, established in 2011. It specializes in transforming consumer engagement through innovative advertising solutions that incorporate rich media and city information into a multi-sensory experience. The company's primary products are interactive, touch-screen glass displays strategically placed in high-traffic areas. These displays enable consumers to interact with advertisements, control messaging, and access geo-targeted services. Elevate Digital's technology also allows advertisers to engage directly with consumers, collect valuable data, and enhance the overall user experience.

ProLabel

Debt Financing in 2014
ProLabel offers unique solutions, cutting-edge technology, and unrivaled customer service. ProLabel is located in Hialeah, Florida.

We Are Alexander

Debt Financing in 2014
We Are Alexander is a company that specializes in integrated marketing solutions aimed at enhancing brand visibility and consistency. It offers a range of services including creative strategy consulting, premedia and print production, art management, and brand-building. Additionally, the company focuses on application development to support consumer products marketing and packaging. By delivering comprehensive brand-building services, We Are Alexander assists clients in effectively reaching their target audiences and maintaining a cohesive brand identity across various platforms.

Stout Sign Company

Debt Financing in 2014
Stout Sign Company, founded in 1886 and based in St. Louis, Missouri, specializes in the fabrication of metal signs for various industries, including beverage, petroleum, automotive, lottery, agriculture, and food service. The company produces a wide range of products such as illuminated signage, wall graphics, displays, and point-of-purchase materials. In addition to its manufacturing capabilities, Stout Sign Company offers services in graphic design, engineering, prototyping, warehousing, and installation, enabling businesses to effectively advertise their products and services. This comprehensive approach allows clients to enhance their visibility and reach customers through various advertising mediums.

Armada Media

Venture Round in 2013
Armada Media is a company that specializes in radio broadcasting services, operating a network of radio stations. The stations provide leisure and entertainment content, catering to diverse audiences through a variety of programming. By focusing on engaging and relevant content, Armada Media aims to enhance the listening experience for its audience while contributing to the broader media landscape.

Armada Media

Debt Financing in 2013
Armada Media is a company that specializes in radio broadcasting services, operating a network of radio stations. The stations provide leisure and entertainment content, catering to diverse audiences through a variety of programming. By focusing on engaging and relevant content, Armada Media aims to enhance the listening experience for its audience while contributing to the broader media landscape.

GateHouse Media

Debt Financing in 2013
GateHouse Media's business model is to be the preeminent provider of local content and advertising in the small and midsize markets we serve. Their portfolio of products, which includes 404 community publications and more than 350 related websites and six yellow page directories, serves over 128,000 business advertising accounts and reaches approximately 10 million people on a weekly basis. As of June 30, 2012, their core products included: - 78 daily newspapers with total paid circulation of approximately 547,000; - 235 weekly newspapers (published up to three times per week) with total paid circulation of approximately 282,000 and total free circulation of approximately 706,000; - 91 "shoppers" (generally advertising-only publications) with total circulation of approximately 1.5 million; - Over 350 locally focused websites, which extend our franchises onto the internet; and - Six yellow page directories, with a distribution of approximately 489,000, that covers a population of approximately 1.3 million people.

We Are Alexander

Debt Financing in 2012
We Are Alexander is a company that specializes in integrated marketing solutions aimed at enhancing brand visibility and consistency. It offers a range of services including creative strategy consulting, premedia and print production, art management, and brand-building. Additionally, the company focuses on application development to support consumer products marketing and packaging. By delivering comprehensive brand-building services, We Are Alexander assists clients in effectively reaching their target audiences and maintaining a cohesive brand identity across various platforms.

elevate DIGITAL

Series A in 2012
Elevate Digital is an interactive digital advertising and software company based in Chicago, Illinois, established in 2011. It specializes in transforming consumer engagement through innovative advertising solutions that incorporate rich media and city information into a multi-sensory experience. The company's primary products are interactive, touch-screen glass displays strategically placed in high-traffic areas. These displays enable consumers to interact with advertisements, control messaging, and access geo-targeted services. Elevate Digital's technology also allows advertisers to engage directly with consumers, collect valuable data, and enhance the overall user experience.

agencyQ

Venture Round in 2011
agencyQ (Q) is a digital marketing agency that excels in four core services: Digital Marketing, Technology, Strategy and Design. Q helps businesses harness the web to transform ideas into effective websites, applications and digital marketing campaigns. Headquartered in Washington, D.C., Q serves a global portfolio of commercial, government, healthcare and association and nonprofit organizations.

agencyQ

Debt Financing in 2011
agencyQ (Q) is a digital marketing agency that excels in four core services: Digital Marketing, Technology, Strategy and Design. Q helps businesses harness the web to transform ideas into effective websites, applications and digital marketing campaigns. Headquartered in Washington, D.C., Q serves a global portfolio of commercial, government, healthcare and association and nonprofit organizations.

We Are Alexander

Debt Financing in 2011
We Are Alexander is a company that specializes in integrated marketing solutions aimed at enhancing brand visibility and consistency. It offers a range of services including creative strategy consulting, premedia and print production, art management, and brand-building. Additionally, the company focuses on application development to support consumer products marketing and packaging. By delivering comprehensive brand-building services, We Are Alexander assists clients in effectively reaching their target audiences and maintaining a cohesive brand identity across various platforms.

Stout Sign Company

Debt Financing in 2010
Stout Sign Company, founded in 1886 and based in St. Louis, Missouri, specializes in the fabrication of metal signs for various industries, including beverage, petroleum, automotive, lottery, agriculture, and food service. The company produces a wide range of products such as illuminated signage, wall graphics, displays, and point-of-purchase materials. In addition to its manufacturing capabilities, Stout Sign Company offers services in graphic design, engineering, prototyping, warehousing, and installation, enabling businesses to effectively advertise their products and services. This comprehensive approach allows clients to enhance their visibility and reach customers through various advertising mediums.

ContentNow

Venture Round in 2009
ContentNow is an internet marketing firm specializing in content writing, blog creation & other site linking for search engine optimization.

Pulse 360, Inc.

Debt Financing in 2005
P360 in an online advertising and marketing network based in Getzville, New York. The company was originally founded in October of 1999 under the name Kanoodle. The company reaches over 65% of online users monthly and also reaches 141 million unique visitors across over 1000 websites. The ad distribution is centered on highly visited national and local news sites across the United States. Sites include NBCNews.com, CNN.com, Weather.com, ABCNews.com and Weatherbug.com.

EmailChannel

Venture Round in 2001
EmailChannel is an online search engine that allows consumers to find e-mail promotions and deals. It was headquartered in Boca Raton, Florida.

AudienceBank

Venture Round in 2001
AudienceBank, founded in 1998 and headquartered in Fort Lauderdale, Florida, specializes in creating an online advertising and commerce platform aimed at fostering cooperation within the Internet community. The company's primary offering is the P2P Collaborative Communication Environment, which includes the AudienceBank Messenger, a tool that allows users to share files and engage in instant messaging. This system and its associated products are designed to enhance collaborative interactions among users, contributing to a more interconnected online experience.

EmailChannel

Debt Financing in 2000
EmailChannel is an online search engine that allows consumers to find e-mail promotions and deals. It was headquartered in Boca Raton, Florida.

PowerAdz

Venture Round in 2000
PowerAdz.com offers consumers access to an unparalleled marketplace of local and national classified ads and unique, relevant content. Affiliates using the PowerAdz.com infrastructure find their sites engage viewers longer, and provide extended exposure for participating advertisers. All PowerAdz products are designed to enhance a consumer's online experience by providing the type of information, related content and state-of-the-art features they're looking for — without the need to search the entire Internet. And, because the data is aggregated and accessible across the entire PowerAdz.com network, consumers can find what they need locally, wherever they happen to be.

PowerAdz

Venture Round in 1998
PowerAdz.com offers consumers access to an unparalleled marketplace of local and national classified ads and unique, relevant content. Affiliates using the PowerAdz.com infrastructure find their sites engage viewers longer, and provide extended exposure for participating advertisers. All PowerAdz products are designed to enhance a consumer's online experience by providing the type of information, related content and state-of-the-art features they're looking for — without the need to search the entire Internet. And, because the data is aggregated and accessible across the entire PowerAdz.com network, consumers can find what they need locally, wherever they happen to be.

Taxi Ads

Debt Financing in 1994
Taxi Ads is a taxi back advertising company that provides advertising services. The company is based in New Orleans, Louisiana, United States.
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