Activate Venture Partners
Activate Venture Partners is a New York–based venture capital firm focused on early-stage and growth investments in software, data, and technology-enabled services, with a particular emphasis on digital health and healthcare IT, fintech, and enterprise technology. The firm backs technology-enabled service businesses offering software as a service, data-as-a-service, mobile apps, and related platforms, and seeks to invest in companies serving providers, payors, biopharmaceutical firms, and patients. It targets opportunities in the Northeast and Mid-Atlantic, especially the Greater New York area, New Jersey, Connecticut, Eastern Pennsylvania, and neighboring markets, and tends to invest in initial rounds ranging from roughly $0.75 million to $3 million, preferring deals that require under $5 million to reach profitability. Activate often leads or co-leads investments, takes a board seat, and assists with follow-on equity rounds and financing. The firm has a history of digital health activity and software and data provenance across its portfolio, underscoring its focus on scalable technology-enabled solutions rather than medical devices or drugs.
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Past deals in New Jersey
Princeton Identity
Venture Round in 2019
Princeton Identity designs and manufactures biometric equipment and software for identity management. The company produces iris and face biometric capture devices used for access control and identification, and offers a software platform that enables multimodal and multifactor biometric identification, including iris and PINs. Its solutions support physical security and data access applications across government, commercial, industrial, and border-control settings, delivering secure identity verification for mobile, on-site, and high-security environments. Headquartered in Hamilton, New Jersey, with an office in Dubai.
Benefix
Seed Round in 2018
BeneFix, Inc. is a technology company based in Lancaster, Pennsylvania, specializing in a digital platform for health insurance quoting applications. Founded in 2016, BeneFix provides health insurance brokers with a streamlined solution to manage various health insurance plans from multiple carriers. The platform enables users to obtain accurate quotes significantly faster than traditional methods, enhancing the efficiency of the quoting process. By managing data from thousands of plans available in Pennsylvania and New Jersey, BeneFix allows brokers to deliver quotes in minutes through a user-friendly online interface. The company aims to modernize the health insurance industry, which has been slow to adopt innovative technologies, thereby improving access to healthcare for small businesses and their employees. BeneFix has quickly gained traction, amassing over 1,000 customers within two years of its inception and positioning itself as a noteworthy player in the insurtech sector.
Digital Pharmacist
Series B in 2017
Digital Pharmacist Inc. is a healthcare technology company that provides a patient engagement platform designed for pharmacies and hospital brands. Founded in 2010 and headquartered in Austin, Texas, with an additional office in Newark, New Jersey, the company offers a range of HIPAA-compliant digital solutions aimed at enhancing patient communication and adherence. Its platform includes tools for revenue generation, patient retention, and workload reduction, integrating with over 70 pharmacy management systems. Key offerings include secure two-way messaging, branded health websites, mobile applications, and cloud-based interactive voice response systems. Additionally, Digital Pharmacist collaborates with organizations like the National Community Pharmacists Association and powers marketing programs to help pharmacies attract new patients and improve operational efficiencies. The company aims to transform pharmacy operations by providing innovative digital marketing tools and comprehensive support for pharmacies to grow their businesses and enhance patient care.
AppBus
Seed Round in 2016
AppBus, Inc. is a technology company based in Wenonah, New Jersey, that specializes in developing a Workplace-as-a-Service platform. This platform enables the delivery of enterprise functionality on employee-owned devices, facilitating a connected experience across various applications. AppBus provides a digital business platform that integrates, automates, and secures enterprise application delivery across any device and network. By leveraging API-driven automation and integration, the company allows organizations to seamlessly connect internal, external, and vendor systems, ensuring transparency and accelerating the delivery of optimal experiences. AppBus focuses on enhancing innovation and time to value across the enterprise ecosystem, benefiting employees, customers, and partners alike.
Sapphire Digital
Series C in 2013
Sapphire Digital, established in 2007 and headquartered in Lyndhurst, New Jersey, is a healthcare technology company specializing in cost reduction and care selection. It offers a suite of solutions, including CareSelect, SmartShopper, MEG, and Sapphire 360, which empower consumers, employers, and health plans to make informed decisions about their healthcare, driving down costs and improving quality. These platforms facilitate care shopping, reward cost-conscious employees, provide surgeon and facility quality scores, and support data-driven medical spend reduction. The company, formerly known as Vitals, serves over 280 million people annually.
Identropy
Series A in 2012
Identropy, Inc. specializes in identity and access management (IAM) services, providing businesses with a comprehensive platform known as SCUID, or Secure Co-Sourced Unified Identity. This Identity-Management-as-a-Service solution features pre-packaged virtual appliances that facilitate a range of identity management functions, including provisioning, governance, and compliance. The SCUID platform consists of several components: SCUID Lifecycle for identity and access governance, SCUID Operations for outsourced monitoring and management, and IC2, a cloud-based provisioning gateway that integrates with existing identity management solutions. Additionally, Identropy offers advisory and implementation services tailored to address specific business challenges, including automated provisioning, attestation management, and privileged access management. Founded in 2006 and headquartered in Moonachie, New Jersey, Identropy operates as a subsidiary of Protiviti Inc. The company is committed to helping organizations successfully navigate their identity management initiatives, leveraging cloud computing to enhance security and reduce costs.
Sapphire Digital
Series A in 2008
Sapphire Digital, established in 2007 and headquartered in Lyndhurst, New Jersey, is a healthcare technology company specializing in cost reduction and care selection. It offers a suite of solutions, including CareSelect, SmartShopper, MEG, and Sapphire 360, which empower consumers, employers, and health plans to make informed decisions about their healthcare, driving down costs and improving quality. These platforms facilitate care shopping, reward cost-conscious employees, provide surgeon and facility quality scores, and support data-driven medical spend reduction. The company, formerly known as Vitals, serves over 280 million people annually.
CareGain
Series B in 2004
CareGain Inc. is a software solutions provider specializing in the consumer-directed healthcare industry. Founded in 2001 and headquartered in East Windsor, New Jersey, the company offers the CareGain Defined Care platform, which enables health plans and third-party administrators to create and manage consumer-directed health plans. Its product suite includes the CareGain Asset Management Platform for benefits administration, CareGain BankConnect for linking health plans with banking systems, and CareGain CardConnect for transaction processing integration. Additionally, CareGain provides services such as business analysis, consulting, customer support, and implementation training. The company serves managed care organizations and third-party administrators, facilitating secure claims adjudication and decision-support tools for comprehensive healthcare product offerings. CareGain operates as a subsidiary of Canopy Financial, Inc.
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