YETI Capital

YETI Capital is a venture capital firm founded in 2017 and headquartered in Austin, Texas. The firm specializes in investing in consumer services companies located in the United States and Canada, typically targeting investments ranging from $0.5 million to $5 million per company. YETI Capital aims to take an active role in its investments, preferring to secure either board representation or observer roles within the companies it supports.

Maxx Karr

Partner and Managing Director

Past deals in Leisure

Guidesly

Series A in 2025
Guidesly is a platform that connects anglers with trusted fishing guides through a mobile and web app, enabling users to search, review, and book guided fishing trips across saltwater and freshwater settings. The service also provides guides with tools to manage inquiries, bookings, and client communications to grow their business. Founded in 2019 and based in Topsfield, Massachusetts, Guidesly focuses on delivering a streamlined, transparent experience for outdoor enthusiasts by pairing a marketplace with practical business management features for guides.
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