YETI Capital

YETI Capital is a venture capital firm founded in 2017 and headquartered in Austin, Texas. The firm specializes in investing in consumer services companies located in the United States and Canada, typically targeting investments ranging from $0.5 million to $5 million per company. YETI Capital aims to take an active role in its investments, preferring to secure either board representation or observer roles within the companies it supports.

Maxx Karr

Partner and Managing Director

Past deals in Montana

Proper Good

Seed Round in 2022
Proper Good Inc, founded in 2019 and based in Bozeman, Montana, specializes in the production of convenient meals and soups designed for health-conscious consumers. The company offers a diverse range of products, including keto, vegan, and gluten-free options, all made with clean ingredients. Proper Good's meals are crafted to be quick and easy to prepare, typically ready in just 90 seconds. Their menu features a variety of recipes such as squash and sausage spaghetti, chicken cordon bleu, and potato leek soup, among others. Products are sold directly to customers through their online platform, ensuring convenience and accessibility.
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