Investors in Home Decor

Showing 1-50 out of 1476 matches

FJ Labs

Founded in 2015, FJ Labs is a New York-based venture capital firm focusing on stage-agnostic investments in marketplaces and consumer-facing startups. Their investment range varies from $50,000 to $5,000,000, typically at seed or series A stages.
Made 36 investments in Home Decor

Advantage Capital Partners

Advantage Capital Partners is a United States‑based venture capital firm that provides growth equity, debt, and mezzanine financing to small and mid‑market companies, with a focus on underserved communities and state and local economic development. The firm invests across sectors including manufacturing, technology, business services, life sciences, and energy, and also supports real estate development projects with equity and debt. It typically makes initial investments ranging roughly from half a million to ten million in companies with modest sales, and may participate in larger follow‑on rounds or co‑invest with other firms. It uses senior debt, mezzanine debt, subordinated loans, and government‑guaranteed lending, and often pursues equity positions through preferred shares or convertible notes. Advantage Capital operates nationwide in the United States, with roots in New Orleans and offices in multiple states, and has backed thousands of jobs and housing projects as part of its mission to expand inclusive economic growth.
Made 33 investments in Home Decor

Sequoia Capital Israel

Sequoia Capital Israel is a venture capital firm that backs startups and growth companies across seed to late-stage rounds, with a focus on Israel. It invests across sectors including fintech, financial services, internet, mobile, technology, and healthcare, spanning banking, payments, advertising, ecommerce, data, security, software, and related enabling tech. Typical commitments range from 100,000 to 1 million in seed, 1 to 10 million in early venture, and 10 to 100 million in growth rounds. The firm is based in Tel Aviv and operates as part of Sequoia Capital's global network.
Made 25 investments in Home Decor

Accel

Accel is a venture capital firm founded in 1983 and based in Palo Alto, California, with additional offices in San Francisco, London, and Bangalore. It focuses on early and growth-stage technology startups, investing across software, cloud, data analytics, mobile technology, consumer services, fintech, security, healthcare, and information technologies. Accel seeks to partner with entrepreneurs to build world-class companies that define new categories and drive growth. Its portfolio includes notable technology companies such as Atlassian, Dropbox, Slack, Spotify, Etsy, Cloudera, DJI, Braintree, and Lookout Security, among others.
Made 34 investments in Home Decor

Halogen Ventures

Founded in 2017, Halogen Ventures is a Los Angeles-based venture capital firm focused on investing in early-stage consumer technology startups led by women. The firm supports founders throughout their lifecycle, providing hands-on assistance with networking, brand exposure, talent acquisition, follow-on funding, and strategic growth.
Made 7 investments in Home Decor

Fireside Ventures

Founded in Bengaluru, India in 2017, Fireside Ventures is a venture capital firm focusing on early-stage digital startups operating within the consumer products and services sectors across India.
Made 10 investments in Home Decor

Bossa Invest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011, that manages investment portfolios and provides asset management services to clients across sectors, with a focus on software as a service companies, and analyzes market trends to inform its investment decisions while operating in finance, technology, and real estate.
Made 21 investments in Home Decor

New Enterprise Associates

New Enterprise Associates is a venture capital firm founded in 1977 and based in Menlo Park, California, with offices in the United States, India and China. It makes investments across technology and healthcare startups at multiple stages, from seed to growth, including software, cloud, data, internet services, fintech, AI, e-commerce, and enterprise technology, as well as healthcare information technology, life sciences, medical devices, and biopharma. It also considers energy technology and infrastructure opportunities, such as solar, batteries and smart grids. The firm pursues a global approach, with activity in the United States, Asia and other regions, and supports companies through rounds of financing ranging from small to sizable investments as they scale. NEA focuses on building portfolios in software, IT services, consumer technology, and healthcare technology, backing ambitious entrepreneurs across sectors and geographies.
Made 27 investments in Home Decor

Alumni Ventures Group

Alumni Ventures Group is a venture capital firm based in Manchester, New Hampshire, with offices across North America. It provides access to venture investing for individual accredited investors, particularly alumni networks, by offering diversified portfolios of venture opportunities and allowing members to invest alongside fellow alumni in ventures led by peers. The firm backs early-stage and later-stage opportunities across technology, consumer, healthcare, financial services, and other sectors, with a sector- and geography-agnostic approach. It typically invests between $10,000 and $3 million per deal and emphasizes the involvement of alumni connections and an institutional lead investor in opportunities. Alumni Ventures also offers focused funds to broaden participation, enabling accredited investors to access venture portfolios diversified by type, sector, stage, and geography. The model aims to democratize access to venture capital while maintaining rigorous selection standards through alumni networks.
Made 14 investments in Home Decor

Lerer Hippeau

Lerer Hippeau is a seed-stage venture capital firm based in New York City, founded in 2010. It invests early in a wide range of sectors and provides hands-on support to founders as they build companies, drawing on operating experience. The firm has backed a broad portfolio across consumer and enterprise startups, including Allbirds, Guideline, MIRROR, K Health, ZenBusiness, Thrive, and Blockdaemon.
Made 19 investments in Home Decor

Forerunner Ventures

Forerunner Ventures is a San Francisco-based venture capital firm that focuses on the consumer economy, supporting founders who aim to meet evolving needs with funding, strategic guidance, and consumer insight. It backs early-stage companies, typically at seed or Series A, across sectors including consumer products, health and wellness, finance, commerce, entertainment, career and learning, security, productivity, and technology. The firm emphasizes brands that blend online and offline channels, e-commerce, internet marketplaces, and tools or services that enhance consumer experiences. It has backed notable consumer brands such as Dollar Shave Club, Warby Parker, and Hims & Hers, and tends to collaborate with local investors when the company is outside the Bay Area.
Made 14 investments in Home Decor

Korea Investment Partners

Established in 1986, Korea Investment Partners is a prominent venture capital firm headquartered in Seoul. With over three decades of experience, the company invests globally in innovative startups across various sectors, including technology, healthcare, and manufacturing. Notable investments include Kakao, Naver, YG Entertainment, and Didi Chuxing. The firm manages multiple funds with total assets under management exceeding US$1.8 billion.
Made 6 investments in Home Decor

Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.
Made 14 investments in Home Decor

Matrix Partners

Matrix Partners is a venture capital firm founded in 1977 and based in San Francisco that backs early-stage and Series A technology companies across sectors such as artificial intelligence, B2B software, consumer technology, fintech, health tech, infrastructure, and semiconductors. The firm emphasizes practical, founder-centered collaboration, often supporting concepts from idea stage through Series A and taking board seats to help portfolio companies scale. It operates globally, including Matrix Partners China, which focuses on long-term relationships with entrepreneurs in China and has a track record of IPOs and strategic exits. The team combines former founders and experienced investors to bring local execution and global perspective. Notable investments span across the technology landscape, reflecting a history of involvement with companies like FedEx, Apple, Oculus, Canva, Zendesk, HubSpot, Postmates, Fivetran, Sila, and GOAT, illustrating the firm’s ability to support companies from early development to scale.
Made 22 investments in Home Decor

Global Founders Capital

Founded in Berlin in 2013, Global Founders Capital is a venture capital firm supporting entrepreneurs across various stages and global markets. It focuses on software and TMT sectors, investing based on potential impact and feasibility.
Made 16 investments in Home Decor

Ferguson Ventures

Ferguson Ventures is a corporate venture capital arm focused on investing in early to late-stage companies operating within Connected Ecosystems, Digital Experiences, and Emerging Technology sectors. It aims to drive innovation and enable growth across the commercial and residential construction industries by partnering with and investing in companies that can add value to its partners and scale across its customer base.
Made 16 investments in Home Decor

Inflection Point Ventures

Founded in 2018, Inflection Point Ventures is an angel investment network based in Gurgaon, India. It supports early-to-mid stage startups by providing capital and leveraging its extensive network of investors to offer market access, guidance, and mentorship.
Made 8 investments in Home Decor

Hana Ventures

Established in 2018, Hana Ventures is the corporate venture capital arm of Hana Financial Group, based in Seoul, South Korea. It focuses on investing in companies operating within consumer products and services, financial services, healthcare, information technology, and life sciences sectors.
Made 6 investments in Home Decor

Second Century Ventures

Second Century Ventures is a Chicago-based venture capital firm that focuses on real estate technology and related sectors. Founded in 2009, it backs early and mid-stage companies in real estate tech, software as a service, big data applications, digital media, fintech, and business services. The firm aims to promote innovation in the real estate industry and supports portfolio companies with strategic resources. It is backed by the National Association of Realtors, a nationwide trade association with extensive industry reach, enabling access to a large network and expertise to help portfolio companies scale. The firm emphasizes collaboration across regions including North America, Europe, and Asia, and seeks opportunities that leverage technology to transform real estate processes and services.
Made 10 investments in Home Decor

First Round Capital

First Round Capital is a San Francisco-based venture capital firm that concentrates on seed- and early-stage investments, often supporting pre-revenue startups across sectors including enterprise software, fintech, healthcare, consumer, hardware, artificial intelligence, and web3. The firm emphasizes a community-driven approach, providing founder-focused services, mentorship, and access to a broad founder network to help companies grow. It operates nationally with offices in San Francisco and New York and seeks to take an active role in portfolio companies to aid scaling and access to follow-on funding.
Made 20 investments in Home Decor

Channel 4 Ventures

Channel 4 Ventures, established in 2015, is the corporate venture capital arm of Channel Four Television, located in London, United Kingdom. The firm focuses on investing in high-potential brands within the media and consumer marketplaces, targeting companies at various stages from pre-Series A to pre-IPO. In exchange for equity stakes, Channel 4 Ventures offers these brands the opportunity to enhance their growth through TV advertising, leveraging the extensive reach and influence of the Channel 4 network. This approach aims to foster innovation and support the development of promising businesses in a competitive landscape.
Made 6 investments in Home Decor

IDG Capital

IDG Capital is a Beijing-based venture and growth-stage investment firm that backs technology-enabled companies across global markets, with a strong emphasis on China and Asia. It invests across seed, early, later, and growth stages and pursues buyouts, with interests spanning information technology, software, consumer products and services, healthcare, energy, SaaS, mobile, TMT, and advanced manufacturing. The firm leverages a worldwide network of limited partners, including sovereign wealth funds, pension funds, institutional investors, and philanthropic and educational endowments, to support portfolio companies. With deep local market knowledge and extensive relationships with business leaders, IDG Capital combines global perspective with local execution to facilitate inbound and outbound opportunities in China and the broader Asian region.
Made 22 investments in Home Decor

Tiger Global Management

Tiger Global Management is a New York based investment firm that manages public and private market strategies to pursue technology-driven growth opportunities worldwide. Founded in 2001 by Charles (Chase) Coleman, the firm invests in leading global companies across various industries, with a particular emphasis on technology-enabled growth. In public markets it employs long/short and growth strategies, while in private markets it targets opportunities from early to late stage. The firm operates globally, including the United States, China, India, Latin America, and Eastern Europe, and works with portfolio companies across their lifecycle to drive long-term value.
Made 22 investments in Home Decor

Morningside Group

Founded in 1986, Morningside Group is a venture capital firm based in the greater Boston area. It invests in companies with innovative science and technology across life sciences, digital health, AI, materials, and technology sectors.

GGV Capital

GGV Capital is a global venture capital firm that invests in technology companies across various stages and sectors. Established in 2000, the firm has offices in Silicon Valley, Singapore, and Beijing, providing expansion capital ranging from $5 to $25 million for initial investments. GGV Capital focuses on companies operating in the U.S., China, India, Southeast Asia, Japan, Australia, Europe, and Israel.
Made 12 investments in Home Decor

General Catalyst

Founded in 2000, General Catalyst is a venture capital firm specializing in early-stage and growth equity investments. It focuses on accelerating ideas, careers, and companies towards success by providing ongoing momentum and mentorship based on deep experience.
Made 10 investments in Home Decor

Norwest Venture Partners

Norwest Venture Partners is a global technology venture capital firm founded in 1961 and based in California. It invests across venture and growth stages in the United States, India, Israel, and other markets, targeting software, cloud and IT infrastructure, information services, enterprise software and services, financial services, consumer products and healthcare. The firm backs entrepreneurs with capital plus an extensive network and operating experience to help scale their businesses. Since its inception it has backed hundreds of companies and manages a multi-billion-dollar portfolio, deploying capital in seed to growth rounds and across sectors that drive technology-enabled growth. Norwest emphasizes building lasting relationships with founders and mentoring teams through strategic guidance and market access to accelerate expansion and scale globally.
Made 19 investments in Home Decor

Slow Ventures

Founded in 2011, Slow Ventures is a San Francisco-based early-stage venture capital firm. It invests in innovative companies operating at the intersection of technology, science, society, and culture across various sectors such as software, biotechnology, e-commerce, fintech, and more.
Made 11 investments in Home Decor

8VC

8VC is a technology and life sciences investment firm that partners with founders to develop transformational technologies and create long-term value. Its activities span sectors such as healthcare, logistics, software, energy, manufacturing, enterprise IT, and life sciences, with a focus on supporting early-stage and growth opportunities in the United States and beyond.
Made 7 investments in Home Decor

Basis Set Ventures

Basis Set Ventures is an early-stage venture capital firm based in San Francisco, California. Founded in 2017, it concentrates on artificial intelligence and its practical applications, with seed and Series A investments. Typical checks range from $1 million to $3 million. The firm backs enterprise companies, particularly those building scalable infrastructure, collaboration tools, automated workflows, and autonomous machines, including robotics and AI-enabled software. Basis Set Ventures focuses on information technology sectors that enable AI-powered automation and scalable software platforms, supporting startups across the enterprise technology landscape.
Made 7 investments in Home Decor

Headline

Headline is a San Francisco-based venture capital firm founded in 1998 (formerly e.ventures). It maintains a global footprint with activity in seven cities and invests across geographies, leading rounds at every stage. The firm operates Early Stage Funds aligned with regional focus in the US, Europe, Asia, and Brazil to invest locally, and a Growth Fund based in San Francisco that participates from Series B onward. It backs companies across consumer, media, retail, financial services, healthcare, information technology, software-as-a-service, mobile, cybersecurity, e-commerce, artificial intelligence, advertising technology, and digital health. Notable portfolio companies include Sonos, The RealReal, Creditas, Sorare, Pismo, AppFolio, goPuff, Acorns, Farfetch, Segment, Bumble, and Yeahka. Headline is a registered investment adviser.
Made 19 investments in Home Decor

We Founder Circle

We Founder Circle is a global community established in 2020, based in Mumbai, India, that connects successful founders and strategic angel investors with early-stage startups. The organization focuses on fostering collaboration to accelerate the growth of these startups by providing seed funding, business development support, and opportunities for global networking. Through its network, We Founder Circle aims to empower entrepreneurs by leveraging the expertise and resources of its members, facilitating a supportive environment for emerging businesses.
Made 4 investments in Home Decor

K2VC

Founded in 2010, K2VC is a Beijing-based venture capital firm focused on early-stage investments in technology start-ups across China. It concentrates on promoting technological progress and innovative business models.
Made 12 investments in Home Decor

Chiratae Ventures

Chiratae Ventures is a Bengaluru-based venture capital firm that operates a global network of five independent partnerships managing funds across North America and Asia, investing on behalf of limited partners including IDG. The firm has funded a portfolio of more than 220 companies and manages billions of dollars in capital. It focuses on early-stage technology startups across mobility, software as a service, education technology, consumer technology, health technology, climate technology, fintech, agricultural technology, B2B and deep technology, leveraging international reach and local market expertise to help portfolio companies scale and succeed.
Made 13 investments in Home Decor

Index Ventures

Index Ventures is a venture capital firm headquartered in London with offices in San Francisco and Geneva, focused on backing technology-driven startups across Europe, North America, and beyond. The firm specializes in high technology and life sciences, and invests across early and growth stages in sectors such as artificial intelligence, software, data, fintech, healthcare, media, mobility, open source, and security. Since its founding in 1996, Index Ventures has partnered with ambitious entrepreneurs to turn bold ideas into global businesses, providing strategic guidance and capital to help companies scale. Notable portfolio companies include Adyen, Deliveroo, Dropbox, Farfetch, King, Slack, and Supercell, reflecting the firm’s track record of supporting market-changing technology companies.
Made 21 investments in Home Decor

Wells Fargo Capital Finance

Founded in 2002, Wells Fargo Capital Finance offers flexible financing solutions to mid-sized and large businesses. It provides traditional asset-based financing, specialized senior and junior secured financing, accounts receivable financing, factoring, and supply chain financing. The company serves a diverse range of industries including manufacturing, healthcare, government contracting, consumer products, retail, software technology, energy, staffing, and transportation.
Made 4 investments in Home Decor

Revolution

Revolution is a Washington, D.C.–based venture capital firm founded in 2005 by Steve Case, with an additional office in San Francisco. It backs technology-enabled startups that disrupt traditional industries and supports both early-stage and growth-stage companies, often taking leadership roles in financings and serving on boards. The firm operates a family of funds, including Revolution Ventures and Revolution Growth, and seeks opportunities across sectors such as consumer internet, software and services, media, financial services, healthcare, and other technology-enabled businesses. It emphasizes geography, aiming to back high-potential ventures in regions beyond traditional hubs by pairing capital with hands-on involvement and broad entrepreneurial networks.
Made 10 investments in Home Decor

Venture Catalysts

Venture Catalysts is recognized as Asia's largest integrated incubator, established in 2016, which offers investments ranging from $500,000 to $2 million per startup, along with incubation support for 18 to 24 months. It has successfully incubated notable companies such as BharatPe, Fynd, and Innov8, which have emerged as leaders in their respective categories. With a robust network of over 4,500 angel investors across 36 cities in six countries, including India, Hong Kong, and the UAE, Venture Catalysts has attracted participation from prominent global investors like YCombinator and Greenoaks. The organization focuses on nurturing the startup ecosystem in Tier II and III cities in India, conducting incubation programs in locations such as Ahmedabad, Lucknow, and Surat, as well as major metros. In addition to providing seed and Series A funding, Venture Catalysts excels in startup development, strategic guidance, and investor education, ensuring substantial returns for its investors. Its leadership in the early-stage investment landscape is underscored by the successful fundraising of over ten incubatees in a challenging market environment, solidifying its reputation as a top early-stage investor in India.
Made 8 investments in Home Decor

Purple Innovation

Purple Innovation designs, manufactures and sells mattresses and a range of comfort products including pillows, cushions, sheets, bed platforms, mattress protectors, bed frames and related items such as weighted blankets and duvets. It operates an omni-channel approach, selling through direct-to-consumer e-commerce, factory outlets and company-owned showrooms, wholesale partners in retail, and third-party online retailers. Founded in 2010 and headquartered in Lehi, Utah, the company emphasizes comfort technology and product innovation across its portfolio.

SV Angel

Founded in 2009, SV Angel is a San Francisco-based angel investment firm and service organization that backs early-stage startups, particularly in software and technology, by providing business development support, financing, strategic guidance on mergers and acquisitions, and other resources. It leverages a broad network to assist founders at critical inflection points, helping with market strategy, partnerships, and access to capital to build durable companies across the United States.
Made 13 investments in Home Decor

SFC Capital

SFC Capital is a United Kingdom based venture capital firm founded in 2012 that focuses on early-stage investments, including pre-seed and seed rounds, in sectors such as software, technology, e-commerce, consumer products, enterprise solutions, green technology, medical technology, and hospitality. It backs UK startups through an Angel Network and seed funds, providing capital and guidance and offering access to SEIS- and EIS-qualifying investment opportunities. The firm is described as a leading seed investor in the UK.
Made 4 investments in Home Decor

Flat6labs

Flat6Labs is a prominent accelerator and venture capital firm based in Cairo, Egypt, founded in 2011. It plays a crucial role in fostering the technology ecosystem in the MENA region by investing in seed and early-stage startups across various sectors, including transportation, mobile, big data, and virtual reality. With offices in multiple cities such as Abu Dhabi, Amman, Beirut, Jeddah, Manama, and Tunis, Flat6Labs supports over 100 innovative startups annually, empowering entrepreneurs to realize their ambitions. The firm offers a range of investment amounts from $50,000 to $500,000, catering to startups from pre-seed to pre-Series A stages. In addition to financial support, Flat6Labs provides a comprehensive suite of services, connecting startups with a vast network of business mentors, investors, and corporate partners, thereby enhancing their growth potential. The firm is committed to expanding its impact in emerging markets while maintaining its leadership position in the region's startup ecosystem.
Made 6 investments in Home Decor

Khosla Ventures

Khosla Ventures is a California-based venture capital firm founded in 2004 by Vinod Khosla. It provides capital and strategic guidance to startups across stages, focusing on technology-driven companies in areas such as artificial intelligence, climate and sustainability, enterprise software and services, fintech, digital health, medical technology and diagnostics, therapeutics, consumer products, and frontier technologies. The firm backs bold ventures with the potential to disrupt markets and improve lives, supporting companies from early to growth stages and working closely with entrepreneurs to apply science, technology and innovative business models. While primarily investing in North American technology companies, Khosla Ventures pursues opportunities globally and emphasizes experimentation and impact alongside financial returns. The firm also maintains related impact initiatives that support entrepreneurs addressing socio-economic challenges in emerging markets.
Made 5 investments in Home Decor

Shunwei Capital

Shunwei Capital is a Beijing-based venture capital firm founded in 2011 that focuses on early to mid-stage investments in the local internet industry and related technology sectors. It emphasizes incubation and growth capital for startups across information technology, internet services, high technology, new media, games, internet finance, and rural internet, with cross-border interest in opportunities between China and India. The firm targets investments in mobile internet, IoT, smart hardware, and other internet-enabled platforms to support scalable digital economy ventures. Its investor base includes sovereign wealth funds, fund of funds, university endowments, and family offices, reflecting a diverse backing for its venture activities.
Made 15 investments in Home Decor

CIBC Capital Partners

CIBC Capital Partners is a Toronto-based investment firm specializing in direct, fund, and mezzanine investments. It provides subordinated debt and equity to mid- and late-stage private or public companies for growth financing, acquisitions, management buyouts, and recapitalizations. The firm prefers investments in later-stage companies undergoing financial restructurings, with a focus on sectors such as Industrials, Healthcare, Biotechnology, Financials, and Technology. It typically invests CAD10-20 million ($9.81-$19.61 million) per company, based primarily in Canada, Europe, and Australia.
Made 3 investments in Home Decor

Octopus Ventures

Octopus Ventures is a London-based venture capital firm that backs technology-enabled startups across Europe, with a bias toward the UK. It invests across stages, from idea/concept through seed, Series A/B to growth, typically taking lead rounds and board seats. The firm targets sectors including health, fintech, deep tech, consumer, and B2B software, as well as climate and digital health, and provides hands-on support to help portfolio companies scale, not only capital. Annual activity amounts to several hundred million pounds, with equity investments ranging from relatively small rounds to tens of millions. It seeks to partner with founders for multi-year growth, and has backed notable companies such as ManyPets, Cazoo, Depop, Elvie, and WaveOptics. Operations span London and New York, aided by a network of partners in the US and Asia.
Made 15 investments in Home Decor

Eoniq.fund

Eoniq.fund is a venture capital firm headquartered in Seville, Spain. Established in 2022, it invests in pre-seed and seed-stage companies with Spanish-based founders, focusing on regions outside Madrid and Barcelona. The fund prioritizes businesses with strong teams, scalable models, market traction, and a minimum viable product (MVP). It aims to provide value beyond funding.
Made 2 investments in Home Decor

MetaProp

MetaProp is a New York-based venture capital firm and accelerator focused on real estate technology (PropTech). Founded in 2015, it backs startups across the real estate value chain and runs a 16-week accelerator program, supporting early-stage ventures and broader PropTech initiatives. The organization operates PropTech Place and the MetaProp Accelerator at Columbia University, and hosts global events to advance PropTech adoption.
Made 8 investments in Home Decor

Canaan Partners

Founded in 1987, Canaan Partners is a global venture capital firm based in Menlo Park, California. With over $5 billion under management, the firm invests in early-stage technology and healthcare companies worldwide.
Made 12 investments in Home Decor

Atomic

Atomic, established in 2012, is a venture studio and investment management firm based in San Francisco, with additional offices in Arizona and Canada. It specializes in creating and funding early-stage companies, providing comprehensive support services including engineering, product development, sales, distribution, and business development. Atomic has successfully launched multiple companies such as Bungalow, Found, Hims & Hers, and Replicant, demonstrating a track record of speeding up and scaling startup growth.
Made 2 investments in Home Decor