ZhenFund

ZhenFund, established in 2011, is a prominent seed fund and venture capital firm headquartered in Beijing, with additional offices in Shenzhen, Shanghai, and Silicon Valley. Co-founded by Bob Xiaoping Xu and Victor Qiang Wang, former entrepreneurs and co-founders of New Oriental, ZhenFund invests in early-stage, innovative companies across sectors such as e-commerce, education, AI, and fintech. With a network of over 800 portfolio companies, including more than 30 unicorns, ZhenFund provides mentorship, resources, and facilitates networking among entrepreneurs to help build successful businesses. The firm has been recognized as the top early-stage investment firm for six consecutive years, with its founders, Bob Xu and Anna Fang, consistently ranked on the Midas List.

Grace Gu

Principal and Head of Eastern China

Yuan Liu

Partner

Tianyi Qin

Principal

Yuguang Sun

Investment Associate

Lulu Sun

VP

Debbie Wang

VP

Terry Wang

Venture Partner

Fangzhou Yao

Managing Director

Li Yi

Investment Associate

Emma Yin

Partner

Meng Yuan

Investment Associate

Jack Zheng

Managing Partner

Past deals in Fashion

Peppermint

Seed Round in 2022
Peppermint offers stylish innerwear for men online. They also provide a vast collection of innerwear and top brands of boy shorts for men. Peppermint's products have soft material that provides comfort, even in uncomfortable situations.

KNOWIN Trend Lab

Venture Round in 2021
Knowin is a vertical community e-commerce platform for sports categories dedicated to creating a trendy fashion space for young people.

KNOWIN Trend Lab

Series A in 2021
Knowin is a vertical community e-commerce platform for sports categories dedicated to creating a trendy fashion space for young people.

Yatsen Holding

Venture Round in 2020
Yatsen Holding Limited, established in 2016 and headquartered in Guangzhou, China, specializes in the development and sale of beauty products. The company operates under several brands, including Perfect Diary, Little Ondine, and Abby’s Choice. Its product portfolio encompasses a wide range of items such as color cosmetics, skincare, nail care, makeup tools, accessories, kits, perfumes, beauty devices, and colored contact lenses. Yatsen Holding Limited distributes its products through both physical stores and online channels. The company's flagship brand, Perfect Diary, achieved significant success by becoming the top color cosmetics brand in China in terms of online retail sales value within three years of its launch.

bosie

Seed Round in 2019
bosie is a genderless clothing fashion brand that explore apparel that suits both men and women. bosie is committed to delivering the idea of "no gender, no border" and offering fashionable products at an affordable price to everyone.

Garden Lis

Angel Round in 2018
Garden Lis is a fashion apparel company specializing in the design, production, and sale of large-size women's clothing. Since its inception, the brand "gardenlis" has targeted women over 25 years old, offering a range of fashionable garments. The company operates a chain of stores that provides a comprehensive shopping experience, allowing customers to purchase clothing, shoes, and accessories tailored to their needs.

The Good Stuff

Series B in 2018
Founded in 2016, The Good Stuff is a top community-based e-commerce startup that makes premium products and services accessible to middle-class Chinese consumers. It leverages China's upward trend in consumption and delivers a value of quality, wellness and fun. Their Curators search the world for premium offerings, from good farmers and artisanal producers, and deliver to their Stylists, mostly young parents who are opinion leaders in their communities - they select their favorites, share with the people around them and earn a commission for the value they produce.

LOOK

Series A in 2018
LOOK is an online supplier that specializes in fashion and lifestyle content, offering a diverse range of products including clothing and consumer goods. The platform features over 5,000 fashion items sourced globally, enabling Chinese users to access worldwide fashion without constraints related to time or geography. LOOK utilizes a combination of machine learning and human customer service to enhance the shopping experience, providing personalized fashion matching services that cater to individual preferences. This innovative approach allows users to seamlessly browse and purchase items, making it a distinctive player in the e-commerce landscape.

Xiaohongshu

Series D in 2018
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.

Haoyihulian

Series B in 2018
Haoyihulian is an apparel retail and clothing supply chain platform.

The Good Stuff

Series B in 2018
Founded in 2016, The Good Stuff is a top community-based e-commerce startup that makes premium products and services accessible to middle-class Chinese consumers. It leverages China's upward trend in consumption and delivers a value of quality, wellness and fun. Their Curators search the world for premium offerings, from good farmers and artisanal producers, and deliver to their Stylists, mostly young parents who are opinion leaders in their communities - they select their favorites, share with the people around them and earn a commission for the value they produce.

Cikers Sports Lab

Series A in 2017
Cikers Sports, established in 2015 and located in Haidian District, China, operates as a multifaceted sportswear brand and football competition management platform. The company specializes in providing high-quality, customizable teamwear designed for sports teams, clubs, schools, and universities. Cikers Sports emphasizes sustainable practices, utilizing premium materials to create unique football gear that meets the specific needs of athletes. In addition to its apparel offerings, the company also provides event services and social networking features, enhancing the overall experience for participants in sports competitions.

Few Moda

Seed Round in 2017
Few Moda is an online wholesale fashion marketplace for women that is located all over the world. Few Moda brings fashion products to style-savvy retailers, department stores, and other partner distribution channels by combining brand designers and rising designers with global production resources.

YCloset

Series C in 2017
YCloset was an online platform based in Beijing that offered a clothing rental and shopping service specifically for women. Founded in 2015, the platform allowed users to enroll for a monthly fee, enabling them to rent clothes and accessories without additional charges for individual items. YCloset operated in approximately 40 cities across China, including major urban centers like Beijing, Shanghai, Guangzhou, and Shenzhen. The company partnered with over a hundred fashion brands to provide a diverse selection of rental options, helping women stay current with fashion trends without the need to purchase new clothing. However, YCloset announced its closure, ceasing operations by August 15, 2021.

NEIWAI

Series B in 2017
NEIWAI is a mid-to-high-end underwear brand founded in Shanghai in 2012, dedicated to providing comfortable clothing that respects the feelings of women. The company emphasizes a design philosophy that harmonizes comfort, function, and beauty, resulting in a diverse range of products suitable for various daily activities, including home and sports. Over the past five years, NEIWAI has served more than 200,000 female customers, reflecting its commitment to meeting the needs of its clientele. By focusing on the comfort of close-fitting clothing, NEIWAI aims to enhance the everyday experiences of its customers through thoughtfully designed underwear.

Haoyihulian

Series A in 2017
Haoyihulian is an apparel retail and clothing supply chain platform.

YCloset

Series B in 2017
YCloset was an online platform based in Beijing that offered a clothing rental and shopping service specifically for women. Founded in 2015, the platform allowed users to enroll for a monthly fee, enabling them to rent clothes and accessories without additional charges for individual items. YCloset operated in approximately 40 cities across China, including major urban centers like Beijing, Shanghai, Guangzhou, and Shenzhen. The company partnered with over a hundred fashion brands to provide a diverse selection of rental options, helping women stay current with fashion trends without the need to purchase new clothing. However, YCloset announced its closure, ceasing operations by August 15, 2021.

Xiaohongshu

Series C in 2017
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.

NEIWAI

Series A in 2016
NEIWAI is a mid-to-high-end underwear brand founded in Shanghai in 2012, dedicated to providing comfortable clothing that respects the feelings of women. The company emphasizes a design philosophy that harmonizes comfort, function, and beauty, resulting in a diverse range of products suitable for various daily activities, including home and sports. Over the past five years, NEIWAI has served more than 200,000 female customers, reflecting its commitment to meeting the needs of its clientele. By focusing on the comfort of close-fitting clothing, NEIWAI aims to enhance the everyday experiences of its customers through thoughtfully designed underwear.

Yiigoo

Series A in 2016
Yiigoo is a developer of an e-commerce platform focused on baby clothing and accessories, catering specifically to infants aged 0 to 3 years. The platform offers a curated selection of self-branded clothing made from organic cotton, ensuring that parents can purchase safe and high-quality products for their children at affordable prices. Through its user-friendly interface, Yiigoo aims to provide a convenient shopping experience for parents looking for reliable and stylish options for their babies.

Inagora

Series B in 2016
Inagora Inc. is a Japanese company that specializes in cross-border e-commerce, primarily connecting Japanese businesses with overseas customers, particularly in China. Founded in 2014 and based in Minato, Japan, Inagora operates the mobile application Wando, which facilitates cross-border transactions by offering services such as content creation, marketing, logistics, and settlement without currency risk. The platform, known as Wandou, caters to approximately 3 million users and features around 40,000 products, focusing on categories like cosmetics, clothing, and food from various Japanese brands. Through its innovative approach, Inagora aims to enhance the accessibility of Japanese goods to international markets.

WonderFull (Wandou Gongzhu)

Series A in 2016
WonderFull (Wandou Gongzhu) provides the most accurate and professional Japanese products and services.

YCloset

Series A in 2016
YCloset was an online platform based in Beijing that offered a clothing rental and shopping service specifically for women. Founded in 2015, the platform allowed users to enroll for a monthly fee, enabling them to rent clothes and accessories without additional charges for individual items. YCloset operated in approximately 40 cities across China, including major urban centers like Beijing, Shanghai, Guangzhou, and Shenzhen. The company partnered with over a hundred fashion brands to provide a diverse selection of rental options, helping women stay current with fashion trends without the need to purchase new clothing. However, YCloset announced its closure, ceasing operations by August 15, 2021.

Inagora

Series A in 2016
Inagora Inc. is a Japanese company that specializes in cross-border e-commerce, primarily connecting Japanese businesses with overseas customers, particularly in China. Founded in 2014 and based in Minato, Japan, Inagora operates the mobile application Wando, which facilitates cross-border transactions by offering services such as content creation, marketing, logistics, and settlement without currency risk. The platform, known as Wandou, caters to approximately 3 million users and features around 40,000 products, focusing on categories like cosmetics, clothing, and food from various Japanese brands. Through its innovative approach, Inagora aims to enhance the accessibility of Japanese goods to international markets.

YCloset

Venture Round in 2016
YCloset was an online platform based in Beijing that offered a clothing rental and shopping service specifically for women. Founded in 2015, the platform allowed users to enroll for a monthly fee, enabling them to rent clothes and accessories without additional charges for individual items. YCloset operated in approximately 40 cities across China, including major urban centers like Beijing, Shanghai, Guangzhou, and Shenzhen. The company partnered with over a hundred fashion brands to provide a diverse selection of rental options, helping women stay current with fashion trends without the need to purchase new clothing. However, YCloset announced its closure, ceasing operations by August 15, 2021.

Juzi Entertainment

Series B in 2016
Juzi Entertainment, based in Beijing, China, specializes in developing mobile applications that cater to the interests of young people by providing information across various entertainment sectors. The company focuses on delivering content related to celebrity news, film and television, fashion, beauty, food, and lifestyle. Its applications aim to keep users informed and engaged with trendy and captivating entertainment topics, fostering a positive and enjoyable experience. By covering a wide range of pan-entertainment categories, Juzi Entertainment positions itself as a key player in the mobile entertainment news landscape.

Luxe.Co

Angel Round in 2015
Luxe.Co is a business media company based in China that operates an online platform dedicated to the luxury sector. The company provides a range of news articles and research reports covering various topics, including luxury products, fashion, beauty, travel, celebrity, education, and finance. By offering valuable insights into the global fashion industry, Luxe.Co aims to support fashion students and emerging entrepreneurs in their pursuits.

TD Brand

Angel Round in 2015
A one-stop service platform for brands to design, produce, market and sell products to consumers in China.

Juzi Entertainment

Series A in 2015
Juzi Entertainment, based in Beijing, China, specializes in developing mobile applications that cater to the interests of young people by providing information across various entertainment sectors. The company focuses on delivering content related to celebrity news, film and television, fashion, beauty, food, and lifestyle. Its applications aim to keep users informed and engaged with trendy and captivating entertainment topics, fostering a positive and enjoyable experience. By covering a wide range of pan-entertainment categories, Juzi Entertainment positions itself as a key player in the mobile entertainment news landscape.

Easyflower

Series A in 2015
Beijing Easyflower Co., Ltd. is a private company based in China, founded in 2014. It operates the e-commerce platform EasyFlower Yihuakeji, specializing in the sale of flowers. The company focuses on providing a convenient online shopping experience for customers seeking floral arrangements and related products.

NEIWAI

Seed Round in 2015
NEIWAI is a mid-to-high-end underwear brand founded in Shanghai in 2012, dedicated to providing comfortable clothing that respects the feelings of women. The company emphasizes a design philosophy that harmonizes comfort, function, and beauty, resulting in a diverse range of products suitable for various daily activities, including home and sports. Over the past five years, NEIWAI has served more than 200,000 female customers, reflecting its commitment to meeting the needs of its clientele. By focusing on the comfort of close-fitting clothing, NEIWAI aims to enhance the everyday experiences of its customers through thoughtfully designed underwear.

Juzi Entertainment

Angel Round in 2015
Juzi Entertainment, based in Beijing, China, specializes in developing mobile applications that cater to the interests of young people by providing information across various entertainment sectors. The company focuses on delivering content related to celebrity news, film and television, fashion, beauty, food, and lifestyle. Its applications aim to keep users informed and engaged with trendy and captivating entertainment topics, fostering a positive and enjoyable experience. By covering a wide range of pan-entertainment categories, Juzi Entertainment positions itself as a key player in the mobile entertainment news landscape.

Nice

Series C in 2014
Nice allows users to add labels, stickers and screens to photos that they share on social networks. It currently has close to 10 million registered users. First launched in October 2013 by a team of fashionistas turned developers, nice soon found a niche of like-minded users who enjoyed tagging their clothes with the app. Touted as "China's Instagram", Nice has become the leading photo sharing app in mainland China. Nice has a very active and young audience and also has steady international growth, with multi-lingual interface options available in its settings.

Mia.com

Series C in 2014
Mia.com is an e-commerce platform founded in 2011 by Liu Nan, headquartered in Beijing, China. The company specializes in offering a wide range of baby care products, including maternity dresses, milk powders, diapers, toys, shoes, and blankets. By providing an online retail space, Mia.com enables customers to access high-quality baby products at competitive prices, making it easier for parents to meet their needs for essential baby items.

Easyflower

Seed Round in 2014
Beijing Easyflower Co., Ltd. is a private company based in China, founded in 2014. It operates the e-commerce platform EasyFlower Yihuakeji, specializing in the sale of flowers. The company focuses on providing a convenient online shopping experience for customers seeking floral arrangements and related products.

Xiaohongshu

Series A in 2014
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.

Xiaohongshu

Series A in 2014
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.

Nice

Series A in 2014
Nice allows users to add labels, stickers and screens to photos that they share on social networks. It currently has close to 10 million registered users. First launched in October 2013 by a team of fashionistas turned developers, nice soon found a niche of like-minded users who enjoyed tagging their clothes with the app. Touted as "China's Instagram", Nice has become the leading photo sharing app in mainland China. Nice has a very active and young audience and also has steady international growth, with multi-lingual interface options available in its settings.

Xiaohongshu

Seed Round in 2013
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.

Hortor

Series A in 2013
Beijing Hortor Soft Co., Ltd. is a company specializing in the development and marketing of mobile games and integrated publishing solutions, particularly within the fashion industry. Founded in 2011 and based in Beijing, China, Hortor offers innovative applications such as "Crazy Guess Figure," "Fashion Assistant," and "Digital Fair," which have gained popularity in mobile app rankings. The company maintains strong partnerships with various media groups and has established itself as a key player in providing mobile publishing solutions, especially for clients in the Chinese market. With a focus on combining fashion insights and content production expertise, Hortor aims to address specific needs within the garment sector, including streamlining order-placing processes for enterprises.

The Good Stuff

Seed Round in 2012
Founded in 2016, The Good Stuff is a top community-based e-commerce startup that makes premium products and services accessible to middle-class Chinese consumers. It leverages China's upward trend in consumption and delivers a value of quality, wellness and fun. Their Curators search the world for premium offerings, from good farmers and artisanal producers, and deliver to their Stylists, mostly young parents who are opinion leaders in their communities - they select their favorites, share with the people around them and earn a commission for the value they produce.

Instreet

Angel Round in 2011
Instreet is a Beijing-based company that operates an online information platform specializing in images and videos. Founded by Nan Hu, Instreet Network serves as a shopping website and open information distribution hub. It offers picture-interactive information and in-picture advertising, effectively merging internet advertising with shopping guidance. The platform employs advanced object identification and extraction technology to enhance user experience in social shopping and personal recommendations, particularly in the business-to-consumer sector. Through its innovative approach, Instreet aims to enrich e-commerce by leveraging rich media to facilitate engaging and informative shopping experiences.

LightInTheBox.com

Angel Round in 2006
LightInTheBox Holdings Co., Ltd. is a B2C e-commerce website selling a variety of integrated supply chain products. LightInTheBox presently offers commodities for overseas purchase, which are concentrated in three fields: consumer electronics dominated by cell phones and digital products, customized garments and sports equipment, and cultural goods. It completed its acquisition of the 3C e-business website Ouku.com and has a number of suppliers as well as its own data warehouse and long-term logistics partners. Lighinthebox offers over 60,000 kinds of commodities ranging from apparel, fashion accessories, electronics, and home and garden accessories, to sports equipment. After several years of development, LightInTheBox has established a large number of suppliers throughout China, including Guangdong, Shanghai, Zhejiang, Jiangsu, Fujian, Shandong, Beijing and other provinces. Its partners and suppliers include Newman, Patriot, Founder Technology, Yadu, and Shenzhou Computer. LightInTheBox was founded in 2006 with a registered capital of US$3 million, ranking number one domestically among foreign trade websites. It has received several rounds of venture capital funding, totalling US$51.27 million. On June 6, 2013, LightInTheBox was listed on the New York Stock Exchange (NYSE). As of 2012, LightInTheBox serves customers from over 200 countries worldwide, with over 1 million daily foreign visitors and 2 million daily page views. Its major rivals are AliExpress and E-bay.
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