ZhenFund

ZhenFund is a Beijing-based venture capital firm focused on seed and early-stage investments in China. It was founded in 2011 by entrepreneurs Bob Xiaoping Xu and Victor Qiang Wang in collaboration with Sequoia Capital China. The firm backs a broad range of sectors including e-commerce, consumer, education, artificial intelligence, enterprise services, mobile internet, media, entertainment, sports, virtual reality, fintech, and healthcare. ZhenFund supports its portfolio companies with mentorship and resources such as biannual demo days for top Chinese VCs, ZhenHR services, marketing and PR consulting, and fundraising assistance, complemented by a large CEO network facilitated through a WeChat platform. It maintains a sizable portfolio network with hundreds of companies and more than 30 unicorns, and has been recognized as a leading early-stage investor in China for multiple years.

Yusen Dai

Managing Partner

Anna Fang

Partner

Grace Gu

Principal and Head of Eastern China

Li Yi

Investment Associate

Yuan Liu

Partner

Past deals in Beauty

Veminsyn

Series A in 2022
Veminsyn provides chemical production services for low-carbon biomanufacturing. Their bioactive materials are for beauty and personal care, and they hope to expand to more diverse downstream products.

COCO100

Seed Round in 2021
COCO100 produces coconut products including food snacks and personal care.

COCO100

Seed Round in 2020
COCO100 produces coconut products including food snacks and personal care.

Simpcare

Series A in 2020
Simpcare is a skincare brand that specializes in creating products designed for sensitive skin. The company offers a diverse range of skincare solutions, including medicinal laminaria series, camellia series, guaiac wood series, conotoxin peptide series, glowing glazed series, cherry blossom series, and sun protection products. Simpcare emphasizes the use of natural ingredients in its formulations, catering to customers seeking effective and gentle skincare options.

Perfect Diary

Venture Round in 2020
Perfect Diary is an e-commerce-based cosmetic brand. The company is committed to exploring the trends in international cosmetics and the frontiers of fashion to provide easy-to-use cosmetics products for young Asian women.Perfect Diary is professional in branding and online traffic management. By launching co-branded cosmetic products with KOLs, idols and even some famous organizations like the British Museum

Tongcheng Shenghuo

Series B in 2019
Tongcheng Life is a community O2O group purchase service platform. With the community as a unit, it establishes a community sales office and completes offline delivery. The platform provides supply, logistics, storage and after-sales support. It mainly provides primary edible agricultural products, food, daily necessities, flowers and gardening, and crafts. , Beauty products and other services.

Tongcheng Shenghuo

Series A in 2019
Tongcheng Life is a community O2O group purchase service platform. With the community as a unit, it establishes a community sales office and completes offline delivery. The platform provides supply, logistics, storage and after-sales support. It mainly provides primary edible agricultural products, food, daily necessities, flowers and gardening, and crafts. , Beauty products and other services.

Tongcheng Shenghuo

Series A in 2019
Tongcheng Life is a community O2O group purchase service platform. With the community as a unit, it establishes a community sales office and completes offline delivery. The platform provides supply, logistics, storage and after-sales support. It mainly provides primary edible agricultural products, food, daily necessities, flowers and gardening, and crafts. , Beauty products and other services.

Yatsen Holding

Series B in 2018
Yatsen Holding Limited, established in 2016 and headquartered in Guangzhou, China, specializes in the development and sale of beauty products. The company operates under several brands, including Perfect Diary, Little Ondine, and Abby’s Choice. Its product portfolio encompasses a wide range of items such as color cosmetics, skincare, nail care, makeup tools, accessories, kits, perfumes, beauty devices, and colored contact lenses. Yatsen Holding Limited distributes its products through both physical stores and online channels. The company's flagship brand, Perfect Diary, achieved significant success by becoming the top color cosmetics brand in China in terms of online retail sales value within three years of its launch.

Dahezi

Series A in 2018
Dahezi is an e-commerce platform specializing in women's wear, offering online personal styling services aimed at transforming the shopping experience for clients in China. The company employs a blend of data science and human judgment to provide personalized selections of apparel, shoes, and accessories tailored to individual styles. This approach allows customers to enjoy a customized shopping experience, complemented by the convenience of free returns.

Xiaohongshu

Series D in 2018
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.

Yatsen Holding

Series B in 2017
Yatsen Holding Limited, established in 2016 and headquartered in Guangzhou, China, specializes in the development and sale of beauty products. The company operates under several brands, including Perfect Diary, Little Ondine, and Abby’s Choice. Its product portfolio encompasses a wide range of items such as color cosmetics, skincare, nail care, makeup tools, accessories, kits, perfumes, beauty devices, and colored contact lenses. Yatsen Holding Limited distributes its products through both physical stores and online channels. The company's flagship brand, Perfect Diary, achieved significant success by becoming the top color cosmetics brand in China in terms of online retail sales value within three years of its launch.

Yatsen Holding

Convertible Note in 2017
Yatsen Holding Limited, established in 2016 and headquartered in Guangzhou, China, specializes in the development and sale of beauty products. The company operates under several brands, including Perfect Diary, Little Ondine, and Abby’s Choice. Its product portfolio encompasses a wide range of items such as color cosmetics, skincare, nail care, makeup tools, accessories, kits, perfumes, beauty devices, and colored contact lenses. Yatsen Holding Limited distributes its products through both physical stores and online channels. The company's flagship brand, Perfect Diary, achieved significant success by becoming the top color cosmetics brand in China in terms of online retail sales value within three years of its launch.

Xiaohongshu

Series C in 2017
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.

Yatsen Holding

Convertible Note in 2016
Yatsen Holding Limited, established in 2016 and headquartered in Guangzhou, China, specializes in the development and sale of beauty products. The company operates under several brands, including Perfect Diary, Little Ondine, and Abby’s Choice. Its product portfolio encompasses a wide range of items such as color cosmetics, skincare, nail care, makeup tools, accessories, kits, perfumes, beauty devices, and colored contact lenses. Yatsen Holding Limited distributes its products through both physical stores and online channels. The company's flagship brand, Perfect Diary, achieved significant success by becoming the top color cosmetics brand in China in terms of online retail sales value within three years of its launch.

meet you

Series E in 2016
Meet you is a female health management app that provides women's menstrual management consulting services. The app is providing mothers-to-be with rich pregnancy knowledge and intimate pregnancy reminders. Record the moment of baby growth and provide scientific advice on baby growth to mothers. At the same time, it provides girls with health, emotion, weight loss, beauty, and shopping knowledge posts, as well as a built-in real-girl communication area to accompany women during every important period.

WonderFull (Wandou Gongzhu)

Series A in 2016
WonderFull (Wandou Gongzhu) provides the most accurate and professional Japanese products and services.

Juzi Entertainment

Series B in 2016
Juzi Entertainment, based in Beijing, China, is a media company focused on developing mobile applications that deliver information tailored to young audiences. The company specializes in a wide range of entertainment categories, including celebrity news, film and television, fashion, beauty, and lifestyle trends. Juzi Entertainment aims to engage users by providing fresh and captivating content that resonates with their interests. By concentrating on the evolving world of entertainment and fashion, the company acts as a platform for users to stay informed and connected to the latest developments in these dynamic fields.

Accompany

Seed Round in 2015
Accompany manufactures smart mirrors for customers' beauty and health. The company's products are Amiro Lux and PureLux.

Juzi Entertainment

Series A in 2015
Juzi Entertainment, based in Beijing, China, is a media company focused on developing mobile applications that deliver information tailored to young audiences. The company specializes in a wide range of entertainment categories, including celebrity news, film and television, fashion, beauty, and lifestyle trends. Juzi Entertainment aims to engage users by providing fresh and captivating content that resonates with their interests. By concentrating on the evolving world of entertainment and fashion, the company acts as a platform for users to stay informed and connected to the latest developments in these dynamic fields.

Juzi Entertainment

Angel Round in 2015
Juzi Entertainment, based in Beijing, China, is a media company focused on developing mobile applications that deliver information tailored to young audiences. The company specializes in a wide range of entertainment categories, including celebrity news, film and television, fashion, beauty, and lifestyle trends. Juzi Entertainment aims to engage users by providing fresh and captivating content that resonates with their interests. By concentrating on the evolving world of entertainment and fashion, the company acts as a platform for users to stay informed and connected to the latest developments in these dynamic fields.

Xiaohongshu

Series A in 2014
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.

Xiaohongshu

Series A in 2014
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.

Xiaohongshu

Seed Round in 2013
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.

Jumei

Angel Round in 2009
Jumei is a China-based online platform specializing in cosmetics and personal care products, catering primarily to women. As a pioneering business-to-consumer e-commerce site focused on the cosmetics sector, Jumei aims to capitalize on the growing demand for beauty products while minimizing competition with other retail markets. Since its inception, the platform has experienced significant growth, with monthly sales increasing from 100,000 Yuan to 500,000,000 Yuan within three years. Jumei offers a diverse range of products, featuring well-known brands such as Calvin Klein, Estee Lauder, Avon, and Elizabeth Arden. The company has attracted substantial venture capital from notable investors, including Alibaba and Sequoia Capital, and currently boasts nearly four million registered users. Founded by Chen Ou in Beijing, Jumei has established itself as a key player in the online beauty retail industry.
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