XRC Ventures

XRC Ventures, established in 2015 and located in Brooklyn, New York, serves as an incubator for startups in the retail and consumer goods sectors. The firm focuses on fostering innovation by supporting early-stage companies in areas such as retail technology, consumer healthtech, beauty, personal care, home goods, and health and wellness. Through its innovation accelerator programs, XRC Ventures connects entrepreneurs with investors, established brands, and retailers, providing crucial resources such as capital, mentorship, operational support, and workspace in Manhattan. The organization works collaboratively with leading retailers and technology firms to address current consumer needs and anticipate future market trends.

Pano Anthos

Managing Director

Ally Tam

Venture Partner

Past deals in Retail

Recurate

Series A in 2022
Operator of a resale marketplace intended to resell and promote used products directly in the store. The company's marketplace allows customers to promote the used products via social channels to drive new traffic to the store and offers features including brand protection, multiple customizations, and customer support, enabling customers to resell products they previously bought from an online store.

Scent Lab

Pre Seed Round in 2022
A new way to shop for candles online. Scent Lab is the first candle brand to put invdivuality & personalization at the center of online candle shopping. At scent lab, shopping for a candle is a custom fragrance experience because we know that fragrance isn't one-size-fits-all. Customers can pick their favorite vessel & then create a signature scent with up to three fragrance notes to create a personalized, made-to-order candle.

Returnity Innovations

Series A in 2022
Returnity is the solution to rising packaging costs and consumer complaints around excessive shipping packaging. Our patented designs save you money, create enhanced consumer experiences, and reduce carbon footprints.

SAVR

Pre Seed Round in 2021
For Price Sensitive Shoppers, Renovators, and DIY’ers who want maximum savings on consumer electronics and home appliances, who are willing to consider factory seconds or returned merchandise. SAVR is an online marketplace that connects consumers with warrantied, returned, or cosmetically flawed inventory at deep discounts. We remove the friction in shopping this liquidated merchandise for consumers, decrease losses for merchants, and keep as much of this inventory out of landfills as possible. Unlike local Scratch and Dent shops, Ebay, or Craigslist, with unverified or stolen merchandise or auction houses with slow turnaround times, SAVR uses a custom API-first marketplace, proprietary omnichannel search, and years of experience in building marketplaces, to connect our members directly to exclusive inventory from over 50 leading Brands and Merchants.

Curie

Pre Seed Round in 2021
For over 3B people experiencing Shelter-at-Home, the new normal is order-ahead and delivery. Businesses have to find whole-new ways of reaching customers because customers are not going to stores. They can no longer rely on foot traffic or visual merchandising. Curie brings the stores home to shoppers. Curie looks to improve the at-home shopping experience as opposed to a list a-la Amazon. Curie brings the store to the home with a Shelf-to-Home Experience. With Curie, customers shop with AR, then make their purchases and receive them via delivery or pickup apps. Shopping has remained nearly unchanged for over 10K years. You go to the store, look around, and buy things. We are trained to look at shelves, the packaging, the prices, and deals. For many, ordering online is broken experience. There’s simply too much cognitive dissonance between the shelf and a mobile app or website.

BorrowDécor

Pre Seed Round in 2021
Rent premium event decor with delivery anywhere in the continental U.S.

Fillogic

Seed Round in 2021
Fillogic is a New York-based technology company founded in 2018 by Bill Thayer and Rob Caucci, focusing on enhancing retail and logistics operations. The company offers a logistics-as-a-service platform that utilizes mall-based micro-distribution hubs to streamline freight delivery networks. Its services include forward-staged inventory, ship-from-store optimization, and comprehensive inventory management. By connecting traditional retail with e-commerce, Fillogic enables retailers to store inventory closer to customers and improve overall efficiency in their operations.

Recurate

Pre Seed Round in 2020
Operator of a resale marketplace intended to resell and promote used products directly in the store. The company's marketplace allows customers to promote the used products via social channels to drive new traffic to the store and offers features including brand protection, multiple customizations, and customer support, enabling customers to resell products they previously bought from an online store.

TAGS

Seed Round in 2020
The future of commerce is everywhere.

TRILL Marketplace

Pre Seed Round in 2020
TRILL is an app connects streetwear lovers with unique independent brands and designers from around the world. The app allows them to purchase and easily discover new items that you can’t get anywhere else. TRILL is based in New York City.

Returnity Innovations

Pre Seed Round in 2020
Returnity is the solution to rising packaging costs and consumer complaints around excessive shipping packaging. Our patented designs save you money, create enhanced consumer experiences, and reduce carbon footprints.

Shopshops

Series A in 2019
ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

Endear

Funding Round in 2019
Endear is a digital retail platform designed to enhance customer engagement by empowering store associates with tools for personalized communication. The platform enables associates to reach out to customers via email and text, effectively transforming them into digital marketers. By utilizing real-time data, associates can target customers with tailored messages, send personalized communications in bulk, and monitor performance metrics to optimize engagement strategies. Additionally, Endear facilitates the creation of lookbooks and delivers various recommendations, allowing sales personnel to engage with customers remotely when in-person interactions are limited. This innovative approach aims to revolutionize how the retail industry drives and tracks sales.

Simplista

Convertible Note in 2018
Get products to consumers in a fraction of the time with significant and trackable savings. It’s time to fully digitize your retail operation with Simplista, a cloud-based B2B product listing platform that can radically improve your business. Maximize efficiency. Currently, retail product listing and upkeep is overly time-consuming with inaccuracies and delays that lead to lost revenue and unnecessary costs. By automating product listing and change management processes, Simplista produces efficiencies that impact your bottom line. Automate. Validate. Simplify. Collaboration, speed, and accuracy are the pillars of the Simplista platform. You’ll get product data right the first time and reap the benefits: transformative savings and increased revenues for both retailers and suppliers. A cloud-based platform that's secure. Simplista allows both traditional and digital retailers and their suppliers to collaborate for rapid product intake and upkeep in a secure manner - all in real time.

Extra

Convertible Note in 2018
Marketplace connecting brands with hospitality

Shopshops

Seed Round in 2018
ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

StoreDNA

Convertible Note in 2018
StoreDNA is a behavioral business intelligence platform that focuses on enhancing retail performance by analyzing consumer behavior and optimizing various aspects of the shopping experience. The platform employs AI-powered augmented reality advertising to generate actionable insights based on shopper interactions with products. By utilizing intelligent in-store technologies, StoreDNA collects customer behavioral data and integrates it with store economics. This approach enables retail groups to maximize the effectiveness of their store assets throughout the shopping journey while improving operational efficiency. StoreDNA aims to deliver better product assortments, store layouts, visual merchandising, and associate optimization, ultimately leading to improved overall performance in the retail sector.

TradeMonday

Pre Seed Round in 2017
TradeMonday, Inc. operates a software-as-a-service machine learning market intelligence platform designed for retailers across various sectors, including fashion, cosmetics, food, electronics, and toys. Established in 2016 and based in New York, with an additional office in Hong Kong, the company offers the Retail Experimental Platform (REP!) which transforms market transaction data into actionable insights. This platform allows retailers and brand owners to simulate business strategies and manage operational risks by analyzing diverse data sources such as product performance, social media, and in-store traffic. Additionally, TradeMonday provides REP Lite!, a mobile application that helps users visualize sales revenue and volume through visual search. The platform enables businesses to uncover insights related to sales patterns, customer behavior, and market trends, thereby assisting in decision-making and optimizing sales margins.

Affinity

Convertible Note in 2017
Affinity is an online fashion site that helps retailers start a dialogue with their shoppers. It offers personalized fashion recommendations for brands and retailers.

The Lobby

Pre Seed Round in 2017
The Lobby is an innovative retail platform that combines online and in-store shopping experiences through influencer-created video content. By offering a unique QVC-meets-TikTok format, it presents a seamless shopping experience that appeals to young professionals. Each week, The Lobby showcases new and emerging fashion brands, allowing users to request items for delivery to their offices. Customers can try products for a week without any upfront payment, ensuring a risk-free shopping experience. This approach not only simplifies the buying process but also allows consumers to engage with products in a way that closely resembles in-person shopping.

WonderMile

Convertible Note in 2017
Wondermile, Inc. is a Boston-based company that offers a proximity shopping platform designed to assist shoppers in discovering and purchasing products available in nearby retail stores. Incorporated in 2017, the company's application enables retailers to showcase their products and current storewide sales, enhancing the shopping experience for consumers.

Convey Clothing

Convertible Note in 2017
Convey Clothing, founded in 2017 by Steve Zerneri and headquartered in New York, operates a certified apparel-leasing platform designed to enhance the lifecycle of clothing while benefiting brands financially. The platform allows consumers to purchase new garments from participating brands and return them after gentle use in exchange for store credit. This innovative approach not only offers customers a way to refresh their wardrobes regularly but also provides brands with an opportunity to tap into the secondhand market, unlocking additional revenue and fostering customer loyalty. Backed by investors such as XRC Labs, Convey Clothing aims to create a sustainable and profitable ecosystem for both consumers and brands in the fashion industry.

STOREE

Convertible Note in 2017
STOREE operates an online platform that leverages artificial intelligence to enhance retail operations. Based in Tel Aviv, Israel, the company has developed an AI virtual assistant named Tore-E, which facilitates communication between headquarters and individual stores. This tool translates real-time data into actionable insights, enabling retail managers to address sales floor challenges effectively. Tore-E helps retailers analyze existing data, identify merchandise issues, and autonomously generate relevant tasks tailored to each store's performance and inventory. By monitoring execution, STOREE ensures that stores align with customer demands, ultimately maximizing product value, improving operational productivity, and enhancing the overall customer experience.

Ziel

Convertible Note in 2017
Ziel, Inc. PBC, founded in 2015 and based in New York, specializes in the design, manufacturing, and retail of athletic apparel. The company focuses on providing on-demand sports apparel and accessories, leveraging machine learning technology to create custom designs that cater to the specific needs of athletes. Ziel operates as a retail-as-a-service platform, enabling leaders within health and wellness communities to develop and market personalized performance wear. Through this approach, Ziel aims to enhance the fitness experience by offering tailored solutions that support athletes in their pursuit of fitness and well-being.

Shopshops

Convertible Note in 2016
ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

Savvy Society

Convertible Note in 2016
Strypes is an interactive 3D platform retail customers use to design and add custom embroidery, embossing or 3D printed elements to products. Retailers can embed the Strypes platform in e-commerce sites or leverage Strypes on in-store tablets.

by REVEAL

Convertible Note in 2016
by REVEAL gives emerging designers and established brands access to consumers in-person. They reveal brands to the right consumers in the right place at the right time. Their trained concierges operate their small-format REVEALS, appearing in unique locations for a limited time. They make it easier for consumers to find products they love and easier for designers to be in retail.

FindMine

Convertible Note in 2015
FINDMINE specializes in using machine learning to automate manual and tedious tasks in the retail industry. It provides 3-10% total revenue lift and helping brands scale their unique POV. FINDMINE's Complete the Look product shows shoppers how to use each product across e-commerce, email, marketing channels, and in-store. The company was founded in 2014 and is headquartered in New York.

REINGE

Convertible Note in 2015
High-end Streetwear for Athletes ( @reingeclothing | reingeclothing.com). Follow us @reingeclothing Facebook: facebook.com/reingeclothing Instagram: instagram.com/reingeclothing Twitter: twitter.com/reingeclothing Angel List: angel.co/reingeclothing
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