VMG Partners is a private equity firm based in San Francisco, California, with additional offices in Irvine, New York City, and Los Angeles. Established in 2005, the firm specializes in investing in branded consumer products, particularly in the lifestyle, wellness, food and beverage, nutrition, personal care, pet care, and technology sectors. VMG Partners focuses on the lower middle market, typically investing between $10 million and $30 million in companies with revenues ranging from $5 million to $500 million. The firm generally aims to acquire a majority stake in its portfolio companies, providing both financial resources and strategic guidance to support their growth and development. Since its inception, VMG has partnered with over 60 companies, emphasizing transformative brands and the technologies that enhance them.
Nutpods is a consumer goods company focused on producing dairy-free beverage creamers that serve as healthy alternatives to traditional milk. The company offers a range of products made from almonds, oats, and MCT-rich coconuts, catering to health-conscious consumers who follow a dairy-free and plant-based lifestyle. Nutpods has garnered a strong following, particularly among individuals engaged in wellness programs like Whole30, and has established itself as a prominent player in the alternative milk market. Its offerings allow consumers to enjoy coffee, tea, and related beverages without compromising their dietary preferences.
Spindrift
Series B in 2018
Spindrift Beverage Co., Inc., founded in 2010 and based in Newton, Massachusetts, specializes in producing unsweetened sparkling beverages made with real squeezed fruit. The company offers a range of drinks that combine triple-filtered sparkling water with authentic fruit flavors, such as lemon, raspberry lime, and strawberry, without any artificial sweeteners. Spindrift aims to provide consumers with refreshing beverages that promote a healthy and active lifestyle through the use of real ingredients.
Humm Kombucha
Venture Round in 2018
Humm Kombucha, LLC is a producer of fermented tea drinks, specifically kombucha, offering a diverse range of flavors including ginger lemonade, blood orange, raspberry lemonade, and more. The company's products are designed to provide healthy beverage options, infused with seasonal offerings. Humm Kombucha markets its beverages under the HUMM and HUMM KOMBUCHA ZERO brands and also sells merchandise through an online portal. Founded in 2008 and based in Bend, Oregon, Humm Kombucha was originally known as Kombucha Mama, LLC before rebranding in March 2014.
Smashmallow
Venture Round in 2018
Smashmallow, LLC is a company based in Sonoma, California, that specializes in producing premium snacking marshmallows made with organic cane sugar and natural ingredients. Founded in 2016, the company offers a diverse range of flavors, including mint chocolate chip, toasted coconut pineapple, strawberries and cream, root beer float, lemon chia seed, cinnamon churro, and espresso bean. The marshmallows are gluten-free, low in calories, and designed to provide a guilt-free indulgence, with each serving containing around 80 calories and less than 1 gram of fat. Smashmallow sells its products online, catering to consumers seeking a sweet treat that satisfies cravings at any time of the day.
Daily Harvest
Series B in 2017
Daily Harvest, Inc. is a New York-based company that specializes in subscription-based food delivery services, focusing on healthy frozen foods. Founded in 2014, it offers a diverse range of products including smoothies, harvest bowls, flatbreads, soups, bites, oat bowls, chia bowls, and lattes. The company's offerings are developed by nutritionists to meet the needs of health-conscious consumers, allowing them to enjoy pre-portioned meals without the need for cooking. Daily Harvest utilizes a combination of data science and a direct-to-farmer supply chain to personalize its products and ensure rapid delivery to customers. This customer-centric approach aims to provide convenient and nutritious meal options for busy lifestyles.
Humm Kombucha
Series B in 2017
Humm Kombucha, LLC is a producer of fermented tea drinks, specifically kombucha, offering a diverse range of flavors including ginger lemonade, blood orange, raspberry lemonade, and more. The company's products are designed to provide healthy beverage options, infused with seasonal offerings. Humm Kombucha markets its beverages under the HUMM and HUMM KOMBUCHA ZERO brands and also sells merchandise through an online portal. Founded in 2008 and based in Bend, Oregon, Humm Kombucha was originally known as Kombucha Mama, LLC before rebranding in March 2014.
Spindrift
Series B in 2017
Spindrift Beverage Co., Inc., founded in 2010 and based in Newton, Massachusetts, specializes in producing unsweetened sparkling beverages made with real squeezed fruit. The company offers a range of drinks that combine triple-filtered sparkling water with authentic fruit flavors, such as lemon, raspberry lime, and strawberry, without any artificial sweeteners. Spindrift aims to provide consumers with refreshing beverages that promote a healthy and active lifestyle through the use of real ingredients.
Sonoma Brands Capital
Funding Round in 2016
Sonoma Brands Capital is a private equity growth investment firm established in 2015 and located in Sonoma, California. The firm focuses on investing in early-stage and growth equity companies within the consumer economy, specifically in sectors such as food and beverage, beauty, personal care, wellness, pet products, home and lifestyle, and consumer services. Sonoma Brands typically invests between $5 million and $30 million in companies with revenues of at least $5 million, seeking both minority and majority stakes. The firm aims to collaborate with innovative founders to help develop enduring brands in both physical and digital markets, often preferring to secure a board seat in its portfolio companies to provide strategic guidance.
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