VMG Partners

VMG Partners, established in 2005, is a San Francisco-based private equity firm specializing in investments in the lower middle market across the United States. The firm focuses on consumer-facing sectors, including lifestyle, wellness, personal care, and food and beverage. VMG Partners typically invests between $10 million to $30 million in marketing-driven branded consumer products companies with revenues between $5 million and $500 million, often taking a majority stake. The firm seeks to provide financial resources and strategic guidance to drive growth and value creation in its portfolio companies.

Dhruv Bansal

Vice President

David Baram

Co-Founder and Managing Director

Eliza Becker

Principal

Jose A. Bermudez

Associate

Alisa Carmichael

Partner

Kara Cissell-Roell

General Partner

Landen Enns

Venture Capital Investor

Jarom Fawson

Principal

Rose Fisher

Associate

Khira Gabliani

Principal, Technology

Rebecca Gilbert

Associate

Indy Guha

General Partner

Aarti Kapoor

Partner, Consumer

Jeremy Levy

Associate

Lucinda Liu

Associate

Carter McKeon

Associate

Maria Ryabova

Associate

Robert Schult

Managing Director and Co-Founder

Varun Sridhar

Vice President

Jeff Truong

Partner

Tommy Walker

Associate

Kate Winschuh

Associate

Kathy Yuh

Vice President, Consumer

Past deals in Nova Scotia

Milk Moovement

Series A in 2022
Milk Moovement is a software company focused on the dairy industry, specializing in the raw milk supply chain. Founded in 2018 and based in Halifax, Nova Scotia, the company offers a cloud-based platform that connects various stakeholders in the dairy supply chain. Its milk management system serves as an Enterprise Resource Platform for tracking milk pick-ups and monitoring production, which helps identify process improvements and enhance performance. The platform includes features such as transportation monitoring, production tracking, quality assessment, and producer payment, providing users with access to essential metrics and historical data. By streamlining operations and reducing waste, Milk Moovement aims to increase efficiency and profitability across the dairy supply chain.
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