VMG Partners

Auxia is a composable, AI-based platform aimed at accelerating product-led growth for businesses. It provides a suite of tools that drive product growth, enhance customer activation and engagement, and facilitate the monetization of customer interactions. The platform enables companies to create and deploy hyper-personalized campaigns and growth experiments by utilizing machine learning models that adapt to user actions and preferences. Auxia's offerings allow businesses to achieve measurable results and sustained growth while reinventing the ways they activate, engage, monetize, and retain customers, all without the need for coding expertise.

The retail media landscape is changing, and we’re leading that change for those who share our vision. Zitcha is an intelligent, efficient, high-performance and all-channel platform that empowers retailers to monetise their digital media such as websites and socials, while also making it easier for suppliers to target their audience. Zitcha offers a new perspective for better results.

Nowsta is an all-in-one software for hourly and event-based workforces, providing scheduling, time tracking, and fintech solutions. It helps employers become better managers by giving them the tools they need to seamlessly manage their hourly workforce. The company is building a platform that leverages advancements in machine learning and payments technology to reimagine the way companies communicate with, and pay their hourly wage employees. Nowsta was established in 2015 and is headquartered in Brooklyn, New York, United States. Nowsta

Solidcore provides targeted strength training through high-intensity, low-impact classes on custom-built reformers. The workouts focus on total body conditioning, utilizing controlled movements designed to enhance muscle strength. Members can enjoy additional perks, including early access to schedules and special promotions through the Solidcore app.

Rinsed is a provider of customer relationship management software tailored for the car wash industry. Established in 2019 and based in New York, the company delivers subscription management tools that address the specific needs of car wash operators. Rinsed manages over 1 million subscribers for prominent car wash groups, including Crew Carwash and Metro Express. As the industry shifts towards a subscription model, Rinsed assists operators in enhancing customer interactions and optimizing operations through data-driven insights and marketing tools. This focus enables car wash businesses to not only engage customers effectively but also streamline their pricing strategies and overall operations.

Treat is a startup that uses artificial intelligence to generate personalized photo products.

Mantra Health is a digital mental healthcare company focused on providing mental health services specifically for university students. The company has developed a platform that includes a proprietary Collaboration Portal, allowing universities to create tailored telemental health programs that enhance clinical outcomes and decrease the time students wait to access care. Mantra Health's platform offers a range of services, including psychiatric care, online assessments, initial video consultations, and personalized care plans, all designed to facilitate easy and comfortable treatment for students in their own homes. This approach aims to improve the overall mental health of students across various educational institutions.

Maev is the first true wellness company for dogs. Wellness can be complicated, so we're starting with the basics. Daily bowls, bars and broth that help fill the gaps in your city dog's diet and an NYC community that has your back.

Boulevard is the premier salon and spa management platform designed to streamline operations, increase sales, and delight customers. Developed in collaboration with industry-leading owners and operators, the company’s all-in-one platform includes client self-scheduling, CRM, marketing, custom reporting, and integrated payment processing. Boulevard delivers an intuitive, modern SaaS solution to an industry traditionally underserved by technology, helping them unlock their full potential. Boulevard is based in Los Angeles and was founded in 2016 by Matt Danna and Sean Stavropoulos.

Expedock is an AI-based outsourcing services provider for logistics and freight providers.

Afresh is an AI-powered company that provides software solutions for tracking demand and managing orders of fresh produce in grocery stores. Founded in 2017 in San Francisco by Matt Schwartz, the company operates a fresh-first supply chain platform designed to navigate the complexities associated with perishable goods for brick-and-mortar retailers and wholesalers. Its platform utilizes artificial intelligence and machine learning to analyze vast amounts of data, delivering precise item-level predictions of future demand. This enables accurate replenishment recommendations that take into account supply chain constraints, helping clients to minimize waste, enhance product freshness, and improve overall profitability.

Milk Moovement is a software company focused on the dairy industry, specializing in the raw milk supply chain. Founded in 2018 and based in Halifax, Nova Scotia, the company offers a cloud-based platform that connects various stakeholders in the dairy supply chain. Its milk management system serves as an Enterprise Resource Platform for tracking milk pick-ups and monitoring production, which helps identify process improvements and enhance performance. The platform includes features such as transportation monitoring, production tracking, quality assessment, and producer payment, providing users with access to essential metrics and historical data. By streamlining operations and reducing waste, Milk Moovement aims to increase efficiency and profitability across the dairy supply chain.

RedBud Brands is a brand development studio bringing people, ideas, and capital together to create disruptive new companies with an emphasis on the consumer space. It is an innovative venture platform for launching impactful brands that partners with visionary founders and executives to support and supercharge the creation of transformative, valuable, and sustainable companies. The company focuses primarily on premium, consumer packaged goods sectors with an emphasis on 'better-for-you' products.

The Good Face Project, Inc. is a La Jolla, California-based company that operates a unique cosmetic product review website and an accompanying mobile application. Founded in 2017, it utilizes a proprietary AI-powered platform that features the world's largest cosmetic ingredients ontology to analyze product labels and screen ingredient efficacy and toxicity. This data-driven approach provides consumers with personalized skincare recommendations tailored to their individual needs. Additionally, The Good Face Project supports brands by helping them develop transparent products that comply with various retail and consumer standards. For retailers, the platform assists in establishing beauty category standards and evaluating product portfolios, while manufacturers and suppliers benefit from tools that facilitate the secure storage of raw materials and formulations, thereby enhancing product safety and compliance. Overall, The Good Face Project aims to connect consumers with products that align with their values and ensure they meet safety and efficacy standards in the beauty and personal care industry.

Bobbie is a baby formula delivery startup that sells direct-to-consumer and offers a subscription service to parents across the US. It exists to build a parenting culture of confidence, not a comparison, where every parent is supported in the feeding choice that is right for them and their baby. Bobbie's formulation complies with all FDA regulations, is created with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive the Clean Label Project's Purity Award as well as Pesticide Free Certification.

K18 Hair is a cosmetics manufacturer that offers a variety of products for nourishing and repairing hair.

Nowsta is an all-in-one software for hourly and event-based workforces, providing scheduling, time tracking, and fintech solutions. It helps employers become better managers by giving them the tools they need to seamlessly manage their hourly workforce. The company is building a platform that leverages advancements in machine learning and payments technology to reimagine the way companies communicate with, and pay their hourly wage employees. Nowsta was established in 2015 and is headquartered in Brooklyn, New York, United States. Nowsta

Mantra Health is a digital mental healthcare company focused on providing mental health services specifically for university students. The company has developed a platform that includes a proprietary Collaboration Portal, allowing universities to create tailored telemental health programs that enhance clinical outcomes and decrease the time students wait to access care. Mantra Health's platform offers a range of services, including psychiatric care, online assessments, initial video consultations, and personalized care plans, all designed to facilitate easy and comfortable treatment for students in their own homes. This approach aims to improve the overall mental health of students across various educational institutions.

Swell is a headless e-commerce platform that provides developers, agencies, and merchants with the necessary tools and infrastructure for flexible selling. The platform is designed for customization and headless integration, featuring an application programming interface, a customizable content management system, and subscription management capabilities. This enables businesses to create unique shopping experiences tailored to their specific needs and accommodate complex business models. Through its offerings, Swell aims to empower users to sell in a way that aligns with their distinct requirements and strategies.

Ampla Technologies is a financial technology company that specializes in providing tech-enabled financial solutions designed to support business growth. The company offers an all-in-one financing platform that includes growth capital services, modern banking solutions, and data analytics tools. By streamlining access to capital and offering brand-friendly financial resources, Ampla aims to help omnichannel businesses efficiently address cash flow challenges and accelerate their growth.

Rowan was founded on the premise that adolescence isn't a phase to be rushed through, but a journey to enjoy. They are here to be your adventure guide, starting with great accessories and sparkling conversations.

Nuvemshop provides entrepreneurs and SMBs with the tools to set up, manage, and promote their online businesses easily from any device. With the suite of tools around payments, shipping, inventory management, and marketing provided by the company, owners are enabled to participate in the e-commerce market, ramp up their sales, reduce costs, and provide their end customers with a shopping experience. In 2011, co-founders Alejandro Alfonso, Santiago Sosa, Jose Abuchaem, Martin Palombo, and Alejandro Vazquez established Nuvemshop in 2011.

Specright Inc. is a developer of cloud-based enterprise software solutions specializing in Specification Data Management. The company provides tools to standardize specifications across various aspects of the supply chain, including raw materials, ingredients, formulas, packaging, and finished goods. Its offerings include supplier management software to enhance collaboration, a marketplace for connecting buyers and vendors, and a solution that delivers recommendations for cost savings and efficiency. Additionally, Specright offers services such as Digital Artwork Annotation, integration with ERP systems, implementation support, and data management services. The company serves multiple industries, including food and beverage, beauty and cosmetics, consumer packaged goods, and retail. Founded in 2014 and headquartered in Irvine, California, Specright aims to help businesses digitize their processes, reduce costs, and promote sustainability throughout the product life cycle.

Shogun is an E-commerce platform that helps brands create unique buying experiences and optimize their online stores. It specializes in the fields of eCommerce, Shopify, big commerce, web development, web design, and web content management. Shogun was founded on February 27, 2015, by Nick Raushenbush, Finbarr Taylor, and Damien Kan.

Favor is a direct-to-consumer service for women and people who menstruate, that’s on a mission to make healthcare more accessible by building a digital health platform that closes racial, gender and socioeconomic gaps in our healthcare system. Favor is the easiest way for women and people who menstruate to address their sexual health and overall wellbeing, regardless of where they live or if they’re covered by health insurance–making Favor an affordable, accessible telehealth provider.

The Pill Club is a healthcare and wellness company that specializes in providing online birth control prescriptions and delivery services. It focuses on simplifying access to birth control, emergency contraceptives, skincare, and menstrual care, thereby enhancing women's overall well-being. By offering a personalized and connected healthcare experience, The Pill Club empowers women to take ownership of their health and bodies while ensuring they have the necessary access to reproductive health products. The service also includes the delivery of free gifts, further promoting personal freedom and convenience in managing women's health needs.

Bobbie is a baby formula delivery startup that sells direct-to-consumer and offers a subscription service to parents across the US. It exists to build a parenting culture of confidence, not a comparison, where every parent is supported in the feeding choice that is right for them and their baby. Bobbie's formulation complies with all FDA regulations, is created with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive the Clean Label Project's Purity Award as well as Pesticide Free Certification.

Daasity, Inc. is a technology company based in San Diego, California, specializing in cloud-based data analytics solutions. Founded in 2017, Daasity centralizes a brand’s data into a unified platform, allowing businesses to analyze and leverage their information effectively. Its D2C Analytics Suite provides users with access to key insights by integrating data from various sources, enabling a comprehensive understanding of customer activities. The platform combines triggers from multiple applications and tools, facilitating the creation of detailed customer segments and marketing flows. By automating data transformation and management, Daasity empowers businesses to unlock valuable insights and foster more meaningful customer relationships, ultimately supporting profitable growth.

Solidcore provides targeted strength training through high-intensity, low-impact classes on custom-built reformers. The workouts focus on total body conditioning, utilizing controlled movements designed to enhance muscle strength. Members can enjoy additional perks, including early access to schedules and special promotions through the Solidcore app.

Monument is an alcohol addiction treatment platform for those looking to change their relationship with alcohol. The company includes leading experts in the addiction field who have built research-based treatment plans, which include access to an anonymous community of peers, virtual therapist-moderated support groups, and options for one-on-one video therapy and physician-prescribed medication. They provide a medical solution to a medical problem, entirely online. Monument was founded by Michael Russell and Amit Klein and is based in New York, USA.

Boulevard is the premier salon and spa management platform designed to streamline operations, increase sales, and delight customers. Developed in collaboration with industry-leading owners and operators, the company’s all-in-one platform includes client self-scheduling, CRM, marketing, custom reporting, and integrated payment processing. Boulevard delivers an intuitive, modern SaaS solution to an industry traditionally underserved by technology, helping them unlock their full potential. Boulevard is based in Los Angeles and was founded in 2016 by Matt Danna and Sean Stavropoulos.

Shogun is an E-commerce platform that helps brands create unique buying experiences and optimize their online stores. It specializes in the fields of eCommerce, Shopify, big commerce, web development, web design, and web content management. Shogun was founded on February 27, 2015, by Nick Raushenbush, Finbarr Taylor, and Damien Kan.

Weee!, Inc. is an online grocery delivery platform based in Fremont, California, founded in 2015. The company specializes in providing a wide range of grocery items, focusing on products that cater to Asian and Hispanic communities, including fruits, vegetables, seafood, snacks, beauty products, and daily necessities. Weee! serves customers across several major regions, including the San Francisco Bay Area, Sacramento, Seattle, Portland, Los Angeles, San Diego, New York City, and New Jersey. The platform emphasizes sourcing authentic gourmet delicacies from Asia, working closely with local farms and trusted brands to curate fresh and affordable products for its users. Through its services, Weee! aims to facilitate a farm-to-door experience, making it a primary source for essential ingredients and meals for its diverse customer base.

Pray.com is a social impact company driven by a mission to grow faith & cultivate community. Started by Steve Gatena and his three co-founders in 2016, the company is comprised of people from all backgrounds and is building Pray.com as the digital destination for faith. At Pray.com prayer is the priority and the Pray.com app is the easiest way to incorporate prayer into your daily life. The Pray.com app is the world's #1 app for Daily Prayer and faith-based media content. In 2020, Pray.com became the highest-grossing religious media app in history. In addition to its explosive growth in revenue and subscribers, Pray.com became the first and only mental & spiritual health app federally approved to host the President of the United States as well as other elected officials on the platform so they could promote the power of prayer, highlight the health benefits of faith, and promote religious equity, diversity, and inclusion. As an inter-faith platform, Pray.com has brought together religious, celebrity, and political leaders across industries for major events that pray for, discuss, and act on social issues like: race relations, forced migration, and religious inclusion. Pray.com's marque events include participation from the White House, the National Hispanic Christian Leadership Conference, the Vatican City state, the Southern Baptist Convention, and more. In addition to the success of the Pray.com app, Pray.com's marquee events, and fundraising for social causes, Pray.com's studio division has produced the largest library of Biblically inspired original content in English, Spanish, and Portuguese and its content has been syndicated across broadcast media platforms and new media platforms like SiriusXM Satellite Radio, DirectTV, and YouTube. Pray.com's mission is to grow faith & cultivate community and its vision is to create a world where everyone leaves a legacy of helping others.

Shogun is an E-commerce platform that helps brands create unique buying experiences and optimize their online stores. It specializes in the fields of eCommerce, Shopify, big commerce, web development, web design, and web content management. Shogun was founded on February 27, 2015, by Nick Raushenbush, Finbarr Taylor, and Damien Kan.

Weee!, Inc. is an online grocery delivery platform based in Fremont, California, founded in 2015. The company specializes in providing a wide range of grocery items, focusing on products that cater to Asian and Hispanic communities, including fruits, vegetables, seafood, snacks, beauty products, and daily necessities. Weee! serves customers across several major regions, including the San Francisco Bay Area, Sacramento, Seattle, Portland, Los Angeles, San Diego, New York City, and New Jersey. The platform emphasizes sourcing authentic gourmet delicacies from Asia, working closely with local farms and trusted brands to curate fresh and affordable products for its users. Through its services, Weee! aims to facilitate a farm-to-door experience, making it a primary source for essential ingredients and meals for its diverse customer base.

Popchips, Inc. is a snack food company based in Playa Vista, California, founded in 2007. It specializes in the production and marketing of a variety of popped snacks, including popped potato chips, sweet potato chips, and popped tortilla chips. The company's innovative method of creating these snacks involves heating ingredients in a pressurized chamber, resulting in non-greasy, low-fat options that cater to health-conscious consumers. Popchips offers its products in various flavors and also provides a range of variety packs. The company distributes its snacks through retail stores across the United States and Canada, as well as through its online store, allowing customers to conveniently purchase their favorite snacks. In addition to its primary markets, Popchips has expanded its reach to several European countries, including the United Kingdom, Ireland, France, Belgium, and the Netherlands.

Nutpods is a consumer goods company focused on producing dairy-free beverage creamers that serve as healthy alternatives to traditional milk. The company offers a range of products made from almonds, oats, and MCT-rich coconuts, catering to health-conscious consumers who follow a dairy-free and plant-based lifestyle. Nutpods has garnered a strong following, particularly among individuals engaged in wellness programs like Whole30, and has established itself as a prominent player in the alternative milk market. Its offerings allow consumers to enjoy coffee, tea, and related beverages without compromising their dietary preferences.

Favor is a direct-to-consumer service for women and people who menstruate, that’s on a mission to make healthcare more accessible by building a digital health platform that closes racial, gender and socioeconomic gaps in our healthcare system. Favor is the easiest way for women and people who menstruate to address their sexual health and overall wellbeing, regardless of where they live or if they’re covered by health insurance–making Favor an affordable, accessible telehealth provider.

The Pill Club is a healthcare and wellness company that specializes in providing online birth control prescriptions and delivery services. It focuses on simplifying access to birth control, emergency contraceptives, skincare, and menstrual care, thereby enhancing women's overall well-being. By offering a personalized and connected healthcare experience, The Pill Club empowers women to take ownership of their health and bodies while ensuring they have the necessary access to reproductive health products. The service also includes the delivery of free gifts, further promoting personal freedom and convenience in managing women's health needs.

Little Freddie is a foreign-invested company specializing in the research, development, production and sale. Little Freddie was born when their founders, husband and wife team Piers and Taslim, started their family and discovered the food on offer at the time fell short of what they what wished for.

Spindrift Beverage Co., Inc., founded in 2010 and based in Newton, Massachusetts, specializes in producing unsweetened sparkling beverages made with real squeezed fruit. The company offers a range of drinks that combine triple-filtered sparkling water with authentic fruit flavors, such as lemon, raspberry lime, and strawberry, without any artificial sweeteners. Spindrift aims to provide consumers with refreshing beverages that promote a healthy and active lifestyle through the use of real ingredients.

Ancient Nutrition is dedicated to enhancing health and well-being by offering whole food nutrients derived from traditional sources. The company specializes in a range of products, including Bone Broth Protein, Multi Collagen Protein, Essential Oils, and Keto dietary options. These offerings are designed to deliver nutritional benefits that reflect ancient dietary practices in a modern and convenient format, helping customers to improve their overall health, strength, and vitality.

Humm Kombucha, LLC is a producer of fermented tea drinks, specifically kombucha, offering a diverse range of flavors including ginger lemonade, blood orange, raspberry lemonade, and more. The company's products are designed to provide healthy beverage options, infused with seasonal offerings. Humm Kombucha markets its beverages under the HUMM and HUMM KOMBUCHA ZERO brands and also sells merchandise through an online portal. Founded in 2008 and based in Bend, Oregon, Humm Kombucha was originally known as Kombucha Mama, LLC before rebranding in March 2014.

Smashmallow, LLC is a company based in Sonoma, California, that specializes in producing premium snacking marshmallows made with organic cane sugar and natural ingredients. Founded in 2016, the company offers a diverse range of flavors, including mint chocolate chip, toasted coconut pineapple, strawberries and cream, root beer float, lemon chia seed, cinnamon churro, and espresso bean. The marshmallows are gluten-free, low in calories, and designed to provide a guilt-free indulgence, with each serving containing around 80 calories and less than 1 gram of fat. Smashmallow sells its products online, catering to consumers seeking a sweet treat that satisfies cravings at any time of the day.

Daily Harvest, Inc. is a New York-based company that specializes in subscription-based food delivery services, focusing on healthy frozen foods. Founded in 2014, it offers a diverse range of products including smoothies, harvest bowls, flatbreads, soups, bites, oat bowls, chia bowls, and lattes. The company's offerings are developed by nutritionists to meet the needs of health-conscious consumers, allowing them to enjoy pre-portioned meals without the need for cooking. Daily Harvest utilizes a combination of data science and a direct-to-farmer supply chain to personalize its products and ensure rapid delivery to customers. This customer-centric approach aims to provide convenient and nutritious meal options for busy lifestyles.

Humm Kombucha, LLC is a producer of fermented tea drinks, specifically kombucha, offering a diverse range of flavors including ginger lemonade, blood orange, raspberry lemonade, and more. The company's products are designed to provide healthy beverage options, infused with seasonal offerings. Humm Kombucha markets its beverages under the HUMM and HUMM KOMBUCHA ZERO brands and also sells merchandise through an online portal. Founded in 2008 and based in Bend, Oregon, Humm Kombucha was originally known as Kombucha Mama, LLC before rebranding in March 2014.

Spindrift Beverage Co., Inc., founded in 2010 and based in Newton, Massachusetts, specializes in producing unsweetened sparkling beverages made with real squeezed fruit. The company offers a range of drinks that combine triple-filtered sparkling water with authentic fruit flavors, such as lemon, raspberry lime, and strawberry, without any artificial sweeteners. Spindrift aims to provide consumers with refreshing beverages that promote a healthy and active lifestyle through the use of real ingredients.

Solazyme is a synthetic biology company that specializes in converting algal biomass into biofuels. Solazyme not only creates biofuels for the the transportation industry, but is experimenting with ways to tailor its products for the cosmetic and food industries.

Sonoma Brands Capital is a private equity growth investment firm established in 2015 and located in Sonoma, California. The firm focuses on investing in early-stage and growth equity companies within the consumer economy, specifically in sectors such as food and beverage, beauty, personal care, wellness, pet products, home and lifestyle, and consumer services. Sonoma Brands typically invests between $5 million and $30 million in companies with revenues of at least $5 million, seeking both minority and majority stakes. The firm aims to collaborate with innovative founders to help develop enduring brands in both physical and digital markets, often preferring to secure a board seat in its portfolio companies to provide strategic guidance.

Health Warrior, Inc. is a nutrition-focused company based in Richmond, Virginia, specializing in the production and marketing of healthy snacks, particularly chia bars and protein bars that emphasize plant-based ingredients. Founded in 2010, the company offers a diverse range of flavors and also sells pumpkin seeds and apparel through its online store. Health Warrior aims to promote better health and inspire healthy eating habits by providing nutrient-dense superfoods in convenient forms. Its products are widely available through various retailers across the United States, including Whole Foods Market, Target, and Amazon, among others. In 2018, Health Warrior became a subsidiary of PepsiCo, further expanding its reach in the natural food market.