Viola Group
Viola Group is Israel's technology-focused investment group that operates a multi-strategy platform to support technology entrepreneurs from early stage to growth. Based in Herzliya and founded in 2000, the group manages over $3 billion in assets and oversees several specialized units, including Viola Ventures (early-stage venture capital), Viola Growth (growth capital), Viola Credit (private credit), Viola Partners (private investor fund), and Viola FinTech (cross-stage fintech investments). Viola Group primarily backs Israeli technology companies and related ventures, while also pursuing global opportunities. The firm provides more than capital by offering strategic guidance, board participation, and access to a broad international network to help portfolio companies scale in software, cybersecurity, fintech, AI, semiconductors, and other tech-enabled sectors. The approach emphasizes long-term value creation through investments across multiple stages and active portfolio support.
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Past deals in Credits and Lending
Duetti
Debt Financing in 2025
Duetti is a music fintech company that provides financial solutions for independent musicians by purchasing catalog rights and monetizing them through data-driven pricing and social media marketing. It enables artists to access quick catalog sales and unlock new investment opportunities, offering data-supported prices for established tracks and the option to sell individual tracks or fractions thereof. By leveraging data insights and targeted marketing, Duetti supports artists in monetizing their catalogs while pursuing professional or personal goals.
Duetti
Venture Round in 2024
Duetti is a music fintech company that provides financial solutions for independent musicians by purchasing catalog rights and monetizing them through data-driven pricing and social media marketing. It enables artists to access quick catalog sales and unlock new investment opportunities, offering data-supported prices for established tracks and the option to sell individual tracks or fractions thereof. By leveraging data insights and targeted marketing, Duetti supports artists in monetizing their catalogs while pursuing professional or personal goals.
PayZen
Series B in 2024
PayZen is a healthcare fintech company that helps patients manage out-of-pocket medical expenses by offering flexible, transparent payment plans and non-recourse financing. The platform enables patients to pay bills over time while helping providers accelerate cash flow and reduce costly collections. It uses AI-powered risk assessment to tailor each plan to the individual patient, supporting affordable payments without upfront burden. Founded in 2019 in San Francisco by Ariel Rosenthal, Itzik Cohen, and Tobias Mezger, PayZen aims to reduce financial barriers to care while enabling providers to focus on delivering services.
PayZen
Debt Financing in 2024
PayZen is a healthcare fintech company that helps patients manage out-of-pocket medical expenses by offering flexible, transparent payment plans and non-recourse financing. The platform enables patients to pay bills over time while helping providers accelerate cash flow and reduce costly collections. It uses AI-powered risk assessment to tailor each plan to the individual patient, supporting affordable payments without upfront burden. Founded in 2019 in San Francisco by Ariel Rosenthal, Itzik Cohen, and Tobias Mezger, PayZen aims to reduce financial barriers to care while enabling providers to focus on delivering services.
Duetti
Venture Round in 2024
Duetti is a music fintech company that provides financial solutions for independent musicians by purchasing catalog rights and monetizing them through data-driven pricing and social media marketing. It enables artists to access quick catalog sales and unlock new investment opportunities, offering data-supported prices for established tracks and the option to sell individual tracks or fractions thereof. By leveraging data insights and targeted marketing, Duetti supports artists in monetizing their catalogs while pursuing professional or personal goals.
Kriya Finance
Debt Financing in 2024
Kriya Finance is a business finance company based in the UK, specializing in providing flexible financial solutions to businesses through an online platform. Established as the country's first online marketplace for trading invoices, Kriya Finance enables companies to access working capital efficiently. The platform supports a variety of businesses by facilitating quick financing options, allowing them to manage essential expenses such as payroll, supplier payments, and the launch of new products or services. With a focus on leveraging technology coupled with personalized support, Kriya Finance aims to empower business owners to save time and enhance their growth potential. Since its inception, the company has made significant contributions to the financing landscape, advancing substantial funds to businesses across diverse sectors.
Viably
Debt Financing in 2023
Viably is a financial platform tailored for online sellers, focused on enhancing their cash flow and banking solutions. The company provides an application that integrates a comprehensive financial toolset, offering users real-time information and tips for effective financial management. By simplifying money management and facilitating easy access to finance, Viably aims to empower ecommerce businesses to streamline their daily financial operations, ensuring they can navigate their financial landscape with greater efficiency.
Defacto
Debt Financing in 2023
Defacto is a fintech company that specializes in providing credit infrastructure through an API aimed at small and medium-sized enterprises. The company has developed an invoice financing platform that addresses the working capital needs of businesses engaged in B2B transactions. This platform enables companies to finance their invoices and offers the flexibility to repay loans when their customers settle their payments. By facilitating early payments to suppliers and automating payout and reconciliation processes, Defacto helps businesses manage their cash flow efficiently and streamline their financial operations.
Duetti
Series A in 2023
Duetti is a music fintech company that provides financial solutions for independent musicians by purchasing catalog rights and monetizing them through data-driven pricing and social media marketing. It enables artists to access quick catalog sales and unlock new investment opportunities, offering data-supported prices for established tracks and the option to sell individual tracks or fractions thereof. By leveraging data insights and targeted marketing, Duetti supports artists in monetizing their catalogs while pursuing professional or personal goals.
PayZen
Debt Financing in 2022
PayZen is a healthcare fintech company that helps patients manage out-of-pocket medical expenses by offering flexible, transparent payment plans and non-recourse financing. The platform enables patients to pay bills over time while helping providers accelerate cash flow and reduce costly collections. It uses AI-powered risk assessment to tailor each plan to the individual patient, supporting affordable payments without upfront burden. Founded in 2019 in San Francisco by Ariel Rosenthal, Itzik Cohen, and Tobias Mezger, PayZen aims to reduce financial barriers to care while enabling providers to focus on delivering services.
Kriya Finance
Debt Financing in 2022
Kriya Finance is a business finance company based in the UK, specializing in providing flexible financial solutions to businesses through an online platform. Established as the country's first online marketplace for trading invoices, Kriya Finance enables companies to access working capital efficiently. The platform supports a variety of businesses by facilitating quick financing options, allowing them to manage essential expenses such as payroll, supplier payments, and the launch of new products or services. With a focus on leveraging technology coupled with personalized support, Kriya Finance aims to empower business owners to save time and enhance their growth potential. Since its inception, the company has made significant contributions to the financing landscape, advancing substantial funds to businesses across diverse sectors.
Viably
Seed Round in 2022
Viably is a financial platform tailored for online sellers, focused on enhancing their cash flow and banking solutions. The company provides an application that integrates a comprehensive financial toolset, offering users real-time information and tips for effective financial management. By simplifying money management and facilitating easy access to finance, Viably aims to empower ecommerce businesses to streamline their daily financial operations, ensuring they can navigate their financial landscape with greater efficiency.
PayZen
Series A in 2021
PayZen is a healthcare fintech company that helps patients manage out-of-pocket medical expenses by offering flexible, transparent payment plans and non-recourse financing. The platform enables patients to pay bills over time while helping providers accelerate cash flow and reduce costly collections. It uses AI-powered risk assessment to tailor each plan to the individual patient, supporting affordable payments without upfront burden. Founded in 2019 in San Francisco by Ariel Rosenthal, Itzik Cohen, and Tobias Mezger, PayZen aims to reduce financial barriers to care while enabling providers to focus on delivering services.
Behalf
Venture Round in 2021
Behalf, Inc. is a financing provider based in New York, established in 2011, with an additional office in Tel Aviv, Israel. The company specializes in facilitating commerce between business-to-business merchants and their customers by offering automated payment solutions, including instant credit and flexible payment terms at the point of sale. Behalf integrates seamlessly into merchants' sales and invoicing processes or online checkout systems, allowing business customers to access financing regardless of the invoice or transaction size. By paying merchants upfront, Behalf enhances their sales and cash flow, while also enabling small businesses to manage their operational efficiency through short-term financing and flexible repayment options.
Kriya Finance
Debt Financing in 2020
Kriya Finance is a business finance company based in the UK, specializing in providing flexible financial solutions to businesses through an online platform. Established as the country's first online marketplace for trading invoices, Kriya Finance enables companies to access working capital efficiently. The platform supports a variety of businesses by facilitating quick financing options, allowing them to manage essential expenses such as payroll, supplier payments, and the launch of new products or services. With a focus on leveraging technology coupled with personalized support, Kriya Finance aims to empower business owners to save time and enhance their growth potential. Since its inception, the company has made significant contributions to the financing landscape, advancing substantial funds to businesses across diverse sectors.
Behalf
Series D in 2020
Behalf, Inc. is a financing provider based in New York, established in 2011, with an additional office in Tel Aviv, Israel. The company specializes in facilitating commerce between business-to-business merchants and their customers by offering automated payment solutions, including instant credit and flexible payment terms at the point of sale. Behalf integrates seamlessly into merchants' sales and invoicing processes or online checkout systems, allowing business customers to access financing regardless of the invoice or transaction size. By paying merchants upfront, Behalf enhances their sales and cash flow, while also enabling small businesses to manage their operational efficiency through short-term financing and flexible repayment options.
PayZen
Seed Round in 2019
PayZen is a healthcare fintech company that helps patients manage out-of-pocket medical expenses by offering flexible, transparent payment plans and non-recourse financing. The platform enables patients to pay bills over time while helping providers accelerate cash flow and reduce costly collections. It uses AI-powered risk assessment to tailor each plan to the individual patient, supporting affordable payments without upfront burden. Founded in 2019 in San Francisco by Ariel Rosenthal, Itzik Cohen, and Tobias Mezger, PayZen aims to reduce financial barriers to care while enabling providers to focus on delivering services.
Kriya Finance
Debt Financing in 2019
Kriya Finance is a business finance company based in the UK, specializing in providing flexible financial solutions to businesses through an online platform. Established as the country's first online marketplace for trading invoices, Kriya Finance enables companies to access working capital efficiently. The platform supports a variety of businesses by facilitating quick financing options, allowing them to manage essential expenses such as payroll, supplier payments, and the launch of new products or services. With a focus on leveraging technology coupled with personalized support, Kriya Finance aims to empower business owners to save time and enhance their growth potential. Since its inception, the company has made significant contributions to the financing landscape, advancing substantial funds to businesses across diverse sectors.
Kriya Finance
Series B in 2019
Kriya Finance is a business finance company based in the UK, specializing in providing flexible financial solutions to businesses through an online platform. Established as the country's first online marketplace for trading invoices, Kriya Finance enables companies to access working capital efficiently. The platform supports a variety of businesses by facilitating quick financing options, allowing them to manage essential expenses such as payroll, supplier payments, and the launch of new products or services. With a focus on leveraging technology coupled with personalized support, Kriya Finance aims to empower business owners to save time and enhance their growth potential. Since its inception, the company has made significant contributions to the financing landscape, advancing substantial funds to businesses across diverse sectors.
Behalf
Debt Financing in 2018
Behalf, Inc. is a financing provider based in New York, established in 2011, with an additional office in Tel Aviv, Israel. The company specializes in facilitating commerce between business-to-business merchants and their customers by offering automated payment solutions, including instant credit and flexible payment terms at the point of sale. Behalf integrates seamlessly into merchants' sales and invoicing processes or online checkout systems, allowing business customers to access financing regardless of the invoice or transaction size. By paying merchants upfront, Behalf enhances their sales and cash flow, while also enabling small businesses to manage their operational efficiency through short-term financing and flexible repayment options.
Behalf
Series C in 2016
Behalf, Inc. is a financing provider based in New York, established in 2011, with an additional office in Tel Aviv, Israel. The company specializes in facilitating commerce between business-to-business merchants and their customers by offering automated payment solutions, including instant credit and flexible payment terms at the point of sale. Behalf integrates seamlessly into merchants' sales and invoicing processes or online checkout systems, allowing business customers to access financing regardless of the invoice or transaction size. By paying merchants upfront, Behalf enhances their sales and cash flow, while also enabling small businesses to manage their operational efficiency through short-term financing and flexible repayment options.
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