Vice Ventures is a venture capital firm based in New York that focuses on investing in early-stage startups within non-traditional sectors often considered stigmatized. The firm targets industries such as alcohol, cannabis, harm-reducing nicotine, psychedelics, sex technology, wellness, and skill-based betting, among others. By engaging with these "bad" industries, Vice Ventures aims to challenge societal perceptions while pursuing superior financial returns. The firm is dedicated to identifying and supporting innovative companies that operate in these unique markets.
Maude is a sexual wellness brand that offers body-safe intimate care products, including latex-based condoms, lubricants formulated from natural ingredients, and a range of personal massagers, vibrators, and massage candles. Based in Brooklyn, New York, Maude pursues quality, simplicity, and inclusivity to make intimacy better for all people. The company partners with carefully selected manufacturers to produce easy-to-use items designed to elevate everyday experiences while destigmatizing sexual health. Its product platform focuses on body-safe solutions for intimate care, aiming to provide accessible options that minimize side effects and support well-being. Maude emphasizes transparent formulations, modern design, and a straightforward approach to personal wellness, seeking to simplify choosing and using products that enhance comfort, pleasure, and confidence.
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