Vertex Ventures

Vertex Ventures is a global venture capital firm specializing in early-stage investments. With offices across the U.S., China, Israel, India, and Southeast Asia, they focus on enterprise and infrastructure companies, supporting innovative entrepreneurs with operational expertise and access to capital.

Sandeep Bhadra Ph.D

Partner

Jeff Chang

Managing Director

Jonathan Heiliger

General Partner at Vertex Ventures

Kanika Mayar

Partner, Investment and ESG Officer

Domenic Perri

Partner

Past deals in Shopping

Wangbaobao

Series B in 2020
Wangbaoba is a oatmeal brand, and consumers can buy it through some shopping platforms

Wasoko

Series A in 2020
Wasoko is an Africa-focused e-commerce platform that connects small shops and informal retailers with suppliers, allowing retailers to place orders via SMS or a mobile app and receive free same-day delivery to their stores. By digitizing procurement, the platform expands access to a broad range of essential goods, helping manufacturers and distributors reach more stores and improve product availability for consumers in emerging markets. The service supports trade and economic growth across Africa by increasing sales, widening market coverage for suppliers, and delivering a stable, efficient sourcing experience.

HappyFresh

Series C in 2019
HappyFresh is a leading online grocery company based in Jakarta, Indonesia, with operations extending to Malaysia and Thailand since its establishment in 2015. The company aims to simplify the grocery shopping experience by providing a platform where customers can order groceries from local stores and have them delivered directly to their doors. With a focus on high-quality service, HappyFresh employs trained personal shoppers who ensure that customers receive fresh and carefully selected products. This approach alleviates the challenges associated with traditional grocery shopping, such as parking, navigating aisles, and carrying heavy bags, allowing customers to save time and enjoy a more convenient shopping experience. HappyFresh has gained recognition as one of Asia's best companies to work for, reflecting its commitment to both customer satisfaction and employee welfare.

Xiaoqule

Series A in 2018
Xiaoqule is a community-focused e-commerce platform headquartered in Hangzhou, China, and operates as a subsidiary of Zhejiang Gejia Network Technology Co., Ltd. The company connects local businesses with consumers, enabling the provision of cost-effective products and services tailored to community needs. Through its platform, users can order a variety of items, including seasonal fruits, vegetables, and imported snacks, while also benefiting from group ordering options. Xiaoqule emphasizes convenience by shortening transportation times and ensuring the quality of goods. Additionally, the platform offers logistical support, encompassing transportation, technology, marketing, and customer service, thereby facilitating interactions within the community and enhancing the overall shopping experience.

Huajuan Mall

Series B in 2017
Huajuan Mall is an online video and m-commerce platform that enhances the shopping experience through the use of video content. The platform allows users to engage with short videos created by influencers, which serve to promote various products. By integrating video advertising into mobile shopping, Huajuan Mall provides a dynamic and interactive way for consumers to discover and purchase items, bridging the gap between entertainment and commerce.

Xingtang miniKTV

Series A in 2017
Xingtang miniKTV operates self-serve karaoke boxes in China, aiming to transform the traditional karaoke experience. Founded by a team from Baidu Inc., it is a pioneering start-up in this sector and has attracted significant financing. The company's automated karaoke boxes are strategically located in shopping malls, enabling easy access for consumers. Each box features mobile payment options and WeChat integration, catering to the preferences of young Chinese users who are eager to explore new entertainment options. The management envisions the potential for approximately 500,000 miniKTV boxes to be deployed across major Chinese cities, highlighting the significant growth opportunities within this market.

Huajuan Mall

Series A in 2016
Huajuan Mall is an online video and m-commerce platform that enhances the shopping experience through the use of video content. The platform allows users to engage with short videos created by influencers, which serve to promote various products. By integrating video advertising into mobile shopping, Huajuan Mall provides a dynamic and interactive way for consumers to discover and purchase items, bridging the gap between entertainment and commerce.

HappyFresh

Series B in 2016
HappyFresh is a leading online grocery company based in Jakarta, Indonesia, with operations extending to Malaysia and Thailand since its establishment in 2015. The company aims to simplify the grocery shopping experience by providing a platform where customers can order groceries from local stores and have them delivered directly to their doors. With a focus on high-quality service, HappyFresh employs trained personal shoppers who ensure that customers receive fresh and carefully selected products. This approach alleviates the challenges associated with traditional grocery shopping, such as parking, navigating aisles, and carrying heavy bags, allowing customers to save time and enjoy a more convenient shopping experience. HappyFresh has gained recognition as one of Asia's best companies to work for, reflecting its commitment to both customer satisfaction and employee welfare.

Zhai.me

Series B in 2015
Zhai.Me is a Chinese online-to-offline e-commerce platform focused on serving students by providing a convenient way to purchase a wide range of products online. The platform facilitates on-demand delivery, ensuring that students can access the items they need quickly and efficiently. By bridging the gap between online shopping and local delivery, Zhai.Me enhances the shopping experience for its user base, making it easier for students to acquire products without the need to visit physical stores.

HappyFresh

Series A in 2015
HappyFresh is a leading online grocery company based in Jakarta, Indonesia, with operations extending to Malaysia and Thailand since its establishment in 2015. The company aims to simplify the grocery shopping experience by providing a platform where customers can order groceries from local stores and have them delivered directly to their doors. With a focus on high-quality service, HappyFresh employs trained personal shoppers who ensure that customers receive fresh and carefully selected products. This approach alleviates the challenges associated with traditional grocery shopping, such as parking, navigating aisles, and carrying heavy bags, allowing customers to save time and enjoy a more convenient shopping experience. HappyFresh has gained recognition as one of Asia's best companies to work for, reflecting its commitment to both customer satisfaction and employee welfare.

Ichuanyi

Series B in 2015
Ichuanyi is an e-commerce platform dedicated to women's fashion, providing a mobile application that empowers users to create and manage their outfits for various occasions. The application facilitates a fashion community where women can record, share, and communicate their clothing combinations and accessory choices. By focusing on enhancing the decision-making process related to fashion, Ichuanyi aims to simplify the way women approach their style, allowing them to express themselves confidently through curated looks.

Metao.com

Series B in 2014
Metao.com is an online retailer specializing in cross-border e-commerce, headquartered in Beijing. It offers a platform for Chinese consumers to purchase high-quality, internationally-branded products directly from overseas suppliers. With over 10,000 commodities sourced from nearly 100 foreign brands through dozens of suppliers, Metao.com provides real-time pricing updates based on current exchange rates and supports RMB payment via PayPal. The company prioritizes secure and efficient logistics to ensure a convenient and affordable shopping experience for its users.

Hunliji

Series A in 2014
Hunliji is a wedding planner application designed to assist couples in China with the planning and organization of their weddings. The platform offers a comprehensive range of services, including wedding venue booking, photography, video shooting, and online sales of wedding-related products such as candies, jewelry, and dresses. By centralizing various aspects of the wedding market supply chain, Hunliji simplifies the wedding preparation process, allowing users to create their ideal wedding experience efficiently.

GreenDust

Series C in 2013
GreenDust is a leading online shopping platform in India that specializes in offering unused, branded factory seconds, surplus, overstock, and refurbished products at competitive prices. The company caters to both individual consumers and bulk buyers, ensuring that its prices are among the lowest available, even more affordable than those at CSD canteens. In addition to its online presence, GreenDust operates over 100 physical retail stores, with plans to expand this number to over 500 within the next six months. The product range is diverse and includes electronic gadgets, appliances, and personal care items from renowned brands like Sony, Samsung, LG, and Apple, among others. GreenDust aims to provide customers with quality products while promoting sustainability through its re-commerce model, which focuses on the refurbishment and resale of returned items.

GreenDust

Series B in 2012
GreenDust is a leading online shopping platform in India that specializes in offering unused, branded factory seconds, surplus, overstock, and refurbished products at competitive prices. The company caters to both individual consumers and bulk buyers, ensuring that its prices are among the lowest available, even more affordable than those at CSD canteens. In addition to its online presence, GreenDust operates over 100 physical retail stores, with plans to expand this number to over 500 within the next six months. The product range is diverse and includes electronic gadgets, appliances, and personal care items from renowned brands like Sony, Samsung, LG, and Apple, among others. GreenDust aims to provide customers with quality products while promoting sustainability through its re-commerce model, which focuses on the refurbishment and resale of returned items.
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