Vertex Ventures

Vertex Ventures is a venture capital firm that specializes in early-stage investments, particularly in startups at the Seed and Series A levels. Based in Palo Alto, California, with an additional office in San Francisco, the firm focuses on enterprise and infrastructure sectors, particularly software infrastructure, developer tools, data security, and vertical SaaS. Vertex Ventures operates as a global network of operator-investors, managing portfolios across the U.S., China, Israel, India, and Southeast Asia. The firm positions itself as a trusted partner to innovative entrepreneurs, leveraging its extensive operating experience and access to essential resources such as capital, talent, and strategic partnerships to help build globally competitive businesses.

Sandeep Bhadra

Partner

Jeff Chang

Managing Director

Piyush Kharbanda

General Partner

James Lee

Managing Director

Genping Liu

Partner

Kanika Mayar

Partner, Investment

Yanai Oron

General Partner

Domenic Perri

Partner

Insik Rhee

General Partner

Chase Roberts

Principal

Emanuel Timor

General Partner

Hanming Wang

Senior Associate

Zhijin Xia

Partner

Ying XU

General Partner

David Heller

Managing Partner

Past deals in Malaysia

HappyFresh

Series C in 2019
HappyFresh is a leading online grocery company based in Jakarta, Indonesia, with operations extending to Malaysia and Thailand since its founding in 2015. The company aims to simplify the grocery shopping experience by offering a convenient platform where customers can order fresh products from local grocery stores and have them delivered directly to their homes. HappyFresh employs trained personal shoppers to ensure the quality and freshness of the groceries, alleviating common challenges associated with traditional shopping, such as parking, navigating store aisles, and carrying heavy bags. By focusing on customer convenience and high-quality service, HappyFresh has established itself as a prominent player in the Southeast Asian online grocery market.

HappyFresh

Series A in 2015
HappyFresh is a leading online grocery company based in Jakarta, Indonesia, with operations extending to Malaysia and Thailand since its founding in 2015. The company aims to simplify the grocery shopping experience by offering a convenient platform where customers can order fresh products from local grocery stores and have them delivered directly to their homes. HappyFresh employs trained personal shoppers to ensure the quality and freshness of the groceries, alleviating common challenges associated with traditional shopping, such as parking, navigating store aisles, and carrying heavy bags. By focusing on customer convenience and high-quality service, HappyFresh has established itself as a prominent player in the Southeast Asian online grocery market.

Reebonz Holding

Series C in 2013
Reebonz Holding Limited is an online marketplace specializing in the buying and selling of new and pre-owned luxury products across Southeast Asia and the Asia Pacific. Founded in 2009 and headquartered in Singapore, Reebonz offers a diverse range of luxury goods, including handbags, small leather goods, shoes, watches, and jewelry from over 100 high-end brands. The platform operates on a membership basis, providing time-limited special sales and nearly 220 new activities each month. Reebonz ensures the authenticity of all its products and offers interest-free installment payment options through selected bank credit cards. The company has expanded its reach to multiple countries in the region, including Malaysia, Thailand, Indonesia, and Australia.
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