Validity
Validity, Inc. is a software company that specializes in data integrity and compliance solutions, primarily through its Software-as-a-Service platform. Founded in 2018 and headquartered in Boston, Massachusetts, Validity offers a range of tools aimed at simplifying data management for professionals. Key products include BriteVerify, which provides real-time email and contact verification; DemandTools, a toolkit for managing CRM data such as duplicates and lead processing; and DupeBlocker, which prevents data duplication at the source. Additionally, the company offers GridBuddy, which enhances CRM data management and adoption, and Return Path, ensuring email deliverability. Validity also features Trust Assessments, allowing users to evaluate data quality and identify areas for improvement. With a commitment to helping organizations manage their data efficiently, Validity supports better decision-making and customer engagement across various industries. The company has offices in multiple locations, including Tampa, Florida; Millbrae, California; and international offices in Sydney, Paris, São Paulo, and London.
Litmus
Acquisition in 2025
Litmus is a testing service for web and marketing professionals. It allows people to cross-browser test their websites, and test their email newsletters across a range of email clients and spam filters.
MailCharts
Acquisition in 2022
Mailcharts is a revolutionary tool for email marketers.
250ok Inc. is a company that develops and operates an email management platform designed to enhance email analytics and deliverability for modern marketers. Founded in 2010 and based in Indianapolis, Indiana, 250ok offers a range of products, including tools for measuring inbox placement, monitoring email reputation, protecting brands through DMARC, analyzing email performance, and designing marketing campaigns. These solutions enable clients, including email marketers, agencies, and resellers, to gain critical insights into key metrics such as deliverability, sender reputation, fraud protection, and consumer engagement. Additionally, 250ok provides dashboards, alerts, and customized reports, along with consulting services focused on deliverability, authentication, privacy, compliance, and certification migrations. The company aims to help clients improve their email marketing effectiveness by transforming data into actionable insights.
Return Path
Acquisition in 2019
Return Path is a specialized provider of email marketing solutions, established in 1999 and headquartered in New York, with additional offices in various global locations including Denver, Toronto, London, and Sydney. The company focuses on helping clients optimize their email marketing campaigns through its comprehensive platform, which delivers valuable data and insights. By collaborating with leading email service providers, Return Path enables marketers to enhance their email deliverability, ensuring that their messages reach a larger audience. This strategic approach allows clients to increase engagement and drive revenue, ultimately elevating their email marketing programs to achieve better results.
BriteVerify
Acquisition in 2018
BriteVerify is the industry leader in email verification and delivers the industry's simplest, fastest and most affordable real-time email verification platform. Designed for any company that builds and maintains an email marketing database, BriteVerify provides a reliable safeguard against sending messages to invalid email addresses, a process that can significantly reduce marketing campaign ROI and damage a company's sender reputation. BriteVerify requires no contracts, no set up fees and with no monthly minimum, customers only to pay for what they use.
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