Validity
Validity, Inc. is a software company that specializes in data integrity and compliance solutions, primarily through its Software-as-a-Service platform. Founded in 2018 and headquartered in Boston, Massachusetts, Validity offers a range of tools aimed at simplifying data management for professionals. Key products include BriteVerify, which provides real-time email and contact verification; DemandTools, a toolkit for managing CRM data such as duplicates and lead processing; and DupeBlocker, which prevents data duplication at the source. Additionally, the company offers GridBuddy, which enhances CRM data management and adoption, and Return Path, ensuring email deliverability. Validity also features Trust Assessments, allowing users to evaluate data quality and identify areas for improvement. With a commitment to helping organizations manage their data efficiently, Validity supports better decision-making and customer engagement across various industries. The company has offices in multiple locations, including Tampa, Florida; Millbrae, California; and international offices in Sydney, Paris, São Paulo, and London.
Top Stages
7 past transactions
Litmus
Acquisition in 2025
Litmus is a testing service designed for web and marketing professionals, focusing on email and website optimization. The platform enables users to conduct cross-browser testing and preview email campaigns across various email clients and spam filters. It offers quality assurance tools and comprehensive analytics to help marketers, designers, and agencies enhance their campaigns. By facilitating collaboration and troubleshooting, Litmus supports efficient campaign development and ensures optimal performance across multiple platforms.
MailCharts
Acquisition in 2022
MailCharts is an innovative platform designed for email marketers, specializing in data-driven campaign planning for e-commerce marketing teams. The company offers a curated and vetted index of brands, allowing users to effectively plan, report, and create campaigns or customer journeys. By providing valuable insights and resources, MailCharts empowers organizations to make informed decisions that enhance lead generation, improve sales performance, and support sustainable growth.
250ok
Acquisition in 2020
250ok Inc. is a company that develops and operates an email management platform designed to enhance email analytics and deliverability for modern marketers. Founded in 2010 and based in Indianapolis, Indiana, 250ok offers a range of products, including tools for measuring inbox placement, monitoring email reputation, protecting brands through DMARC, analyzing email performance, and designing marketing campaigns. These solutions enable clients, including email marketers, agencies, and resellers, to gain critical insights into key metrics such as deliverability, sender reputation, fraud protection, and consumer engagement. Additionally, 250ok provides dashboards, alerts, and customized reports, along with consulting services focused on deliverability, authentication, privacy, compliance, and certification migrations. The company aims to help clients improve their email marketing effectiveness by transforming data into actionable insights.
AppBuddy
Acquisition in 2019
AppBuddy is a technology company focused on enhancing business process efficiency through its innovative platform. Founded by a team of experienced technologists, AppBuddy specializes in developing applications that integrate seamlessly with Salesforce, drawing on extensive experience with the Force.com platform. The company aims to improve the user experience by addressing common challenges faced by Salesforce users. Its offerings include tools for opportunity management, account planning, and forecasting accuracy, all designed to simplify processes and facilitate interaction across systems. By leveraging cloud computing and configurable applications, AppBuddy is committed to delivering solutions that meet the evolving needs of businesses.
Return Path
Acquisition in 2019
Return Path is a specialized provider of email marketing solutions, established in 1999 and headquartered in New York, with additional offices in various global locations including Denver, Toronto, London, and Sydney. The company focuses on helping clients optimize their email marketing campaigns through its comprehensive platform, which delivers valuable data and insights. By collaborating with leading email service providers, Return Path enables marketers to enhance their email deliverability, ensuring that their messages reach a larger audience. This strategic approach allows clients to increase engagement and drive revenue, ultimately elevating their email marketing programs to achieve better results.
BriteVerify
Acquisition in 2018
BriteVerify LLC, founded in 2009 and headquartered in Charlotte, North Carolina, specializes in real-time email verification solutions. The company is recognized as an industry leader, offering a platform that ensures the validity of email addresses, which is crucial for maintaining effective email marketing campaigns. BriteVerify's service helps businesses avoid sending emails to invalid addresses, thereby improving their marketing return on investment and protecting their sender reputation. The platform is designed for ease of use, requiring no contracts, setup fees, or monthly minimums, allowing customers to pay only for what they utilize. It also includes features such as secure form protection, detailed metrics, and mechanisms to combat spam and entry errors, thereby enhancing the overall user experience while ensuring reliable email deliverability. BriteVerify has been operating as a subsidiary of Validity, Inc. since June 2018.
CRMfusion
Acquisition in 2018
CRMfusion Inc. is a software company specializing in data quality solutions for Salesforce users, based in Keswick, Canada. Founded in 2000 and rebranded in 2004, CRMfusion develops automated tools designed to enhance data cleansing and maintenance. The company's primary offerings include DemandTools, which allows administrators to clean duplicate records directly within Salesforce; PeopleImport, a Windows-based application that streamlines data imports while automatically deduplicating incoming datasets; and DupeBlocker, a real-time solution that prevents the creation of duplicate entries. These tools equip Salesforce administrators with the capabilities to efficiently manage and maintain data integrity, thus enabling organizations to maximize the effectiveness of their Salesforce platforms. As of May 2018, CRMfusion operates as a subsidiary of Validity, Inc.
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