Upfront Ventures

Upfront Ventures is a California-based early-stage venture capital firm focused on seed and Series A rounds for technology-led startups. Founded in 1996 and headquartered in Santa Monica with an additional office in Los Angeles, the firm backs companies across software, SaaS, fintech, health tech, AI, consumer internet, gaming, hardware, and related sectors. It pursues opportunities primarily in North America with a concentration in Southern California and also considers investments in Europe and other regions. Typical checks range from 0.5 million to 15 million in seed rounds and 2 million to 5 million in Series A rounds, reserving capital for follow-ons and often taking a board seat in portfolio companies. Upfront has supported notable founders and startups across technology sectors, including Ring, TrueCar, Bird, Maker Studios, GOAT, Apeel Sciences, thredUP, Invoca, and Kyriba, reflecting a long-term partner approach to building scalable businesses.

Kobie Fuller

General Partner

AJ Herrera

Investor

Nick Kim

General Partner

Stuart Lander

General Partner

Aditi Maliwal

Partner

Past deals in macOS

Fleetsmith

Series B in 2019
Fleetsmith, Inc. is a San Francisco-based company that specializes in cloud-based management software for Apple devices, including Macs, iPhones, iPads, and Apple TVs. Founded in 2014, Fleetsmith offers an automated platform that simplifies various IT processes for organizations, enabling them to manage applications, settings, and security across their device fleets. The software supports tasks such as automatic device setup, inventory management, patching, and security enforcement. It also includes features for updating applications, managing user accounts, upgrading operating systems, and tracking device compliance from a centralized location. Fleetsmith has gained traction among small and midsize businesses and is trusted by notable companies like Robinhood and Segment. As of June 2020, Fleetsmith operates as a subsidiary of Apple Inc.

Fleetsmith

Series A in 2018
Fleetsmith, Inc. is a San Francisco-based company that specializes in cloud-based management software for Apple devices, including Macs, iPhones, iPads, and Apple TVs. Founded in 2014, Fleetsmith offers an automated platform that simplifies various IT processes for organizations, enabling them to manage applications, settings, and security across their device fleets. The software supports tasks such as automatic device setup, inventory management, patching, and security enforcement. It also includes features for updating applications, managing user accounts, upgrading operating systems, and tracking device compliance from a centralized location. Fleetsmith has gained traction among small and midsize businesses and is trusted by notable companies like Robinhood and Segment. As of June 2020, Fleetsmith operates as a subsidiary of Apple Inc.
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