Upfront V

Upfront Ventures, established in 1996, is a Santa Monica-based venture capital firm focusing on early-stage technology investments. It primarily invests in companies across North America, with a significant portion of its capital allocated to the Southern California ecosystem, including Los Angeles, San Francisco, and San Diego. The firm also considers opportunities in Europe and occasionally in other continents. Upfront Ventures invests in a broad range of technology sectors, including digital content, Ad-Tech, retail innovation, financial services, mobile, big data, software, and consumer goods, among others. It typically invests between $0.5 million and $15 million in seed rounds and between $2 million and $5 million in Series A rounds, reserving follow-on capital for future financing needs. The firm takes a board seat in its portfolio companies and has backed notable startups such as Ring, TrueCar, and Maker Studios.

Greg Bettinelli

Board Partner

Julien Etaix

Investment Manager

Kobie Fuller

General Partner

Nick Kim

Partner

Stuart Lander

General Partner

Aditi Maliwal

Partner

Pierre Morin

General Partner

Jacques Sisteron

Partner

Kesar Varma

Partner

Peter Zakin

Partner

Kevin Zhang

Partner

Past deals in Drones

Zeitview

Venture Round in 2025
Zeitview is an aerial data analytics platform that delivers drone services tailored for the energy and infrastructure sectors. The company employs artificial intelligence and machine learning to analyze visual data, providing actionable insights that enhance the performance and longevity of various assets. Zeitview's software is designed to monitor construction progress, assess rooftop conditions, and maintain the health of solar facilities through detailed inspections. It caters to a diverse range of industries, including solar, wind, property management, telecommunications, and utilities. By offering fast and accurate inspections, Zeitview aims to reduce costs and improve operational efficiency for its clients, enabling them to make informed, near-real-time decisions regarding their assets.

BrightAI

Seed Round in 2024
BrightAI, founded in 2020 and headquartered in Hillsborough, California, specializes in applied artificial intelligence and Internet of Things (IoT) platforms. The company focuses on transforming physical entities into their digital counterparts, enhancing them with intelligence and control. Its offerings include monitoring and control devices such as cameras, phones, drones, and custom-built hardware, which connect to an AI cloud for advanced motion, behavior, and pattern recognition. By facilitating this digital transformation, BrightAI enables clients to shift from traditional operating models to more dynamic digital systems, opening avenues for growth and societal benefits.

Zeitview

Series E in 2023
Zeitview is an aerial data analytics platform that delivers drone services tailored for the energy and infrastructure sectors. The company employs artificial intelligence and machine learning to analyze visual data, providing actionable insights that enhance the performance and longevity of various assets. Zeitview's software is designed to monitor construction progress, assess rooftop conditions, and maintain the health of solar facilities through detailed inspections. It caters to a diverse range of industries, including solar, wind, property management, telecommunications, and utilities. By offering fast and accurate inspections, Zeitview aims to reduce costs and improve operational efficiency for its clients, enabling them to make informed, near-real-time decisions regarding their assets.

Zeitview

Venture Round in 2021
Zeitview is an aerial data analytics platform that delivers drone services tailored for the energy and infrastructure sectors. The company employs artificial intelligence and machine learning to analyze visual data, providing actionable insights that enhance the performance and longevity of various assets. Zeitview's software is designed to monitor construction progress, assess rooftop conditions, and maintain the health of solar facilities through detailed inspections. It caters to a diverse range of industries, including solar, wind, property management, telecommunications, and utilities. By offering fast and accurate inspections, Zeitview aims to reduce costs and improve operational efficiency for its clients, enabling them to make informed, near-real-time decisions regarding their assets.

Zeitview

Series C in 2021
Zeitview is an aerial data analytics platform that delivers drone services tailored for the energy and infrastructure sectors. The company employs artificial intelligence and machine learning to analyze visual data, providing actionable insights that enhance the performance and longevity of various assets. Zeitview's software is designed to monitor construction progress, assess rooftop conditions, and maintain the health of solar facilities through detailed inspections. It caters to a diverse range of industries, including solar, wind, property management, telecommunications, and utilities. By offering fast and accurate inspections, Zeitview aims to reduce costs and improve operational efficiency for its clients, enabling them to make informed, near-real-time decisions regarding their assets.

Zeitview

Series C in 2020
Zeitview is an aerial data analytics platform that delivers drone services tailored for the energy and infrastructure sectors. The company employs artificial intelligence and machine learning to analyze visual data, providing actionable insights that enhance the performance and longevity of various assets. Zeitview's software is designed to monitor construction progress, assess rooftop conditions, and maintain the health of solar facilities through detailed inspections. It caters to a diverse range of industries, including solar, wind, property management, telecommunications, and utilities. By offering fast and accurate inspections, Zeitview aims to reduce costs and improve operational efficiency for its clients, enabling them to make informed, near-real-time decisions regarding their assets.

Zeitview

Series B in 2018
Zeitview is an aerial data analytics platform that delivers drone services tailored for the energy and infrastructure sectors. The company employs artificial intelligence and machine learning to analyze visual data, providing actionable insights that enhance the performance and longevity of various assets. Zeitview's software is designed to monitor construction progress, assess rooftop conditions, and maintain the health of solar facilities through detailed inspections. It caters to a diverse range of industries, including solar, wind, property management, telecommunications, and utilities. By offering fast and accurate inspections, Zeitview aims to reduce costs and improve operational efficiency for its clients, enabling them to make informed, near-real-time decisions regarding their assets.

Zeitview

Series A in 2016
Zeitview is an aerial data analytics platform that delivers drone services tailored for the energy and infrastructure sectors. The company employs artificial intelligence and machine learning to analyze visual data, providing actionable insights that enhance the performance and longevity of various assets. Zeitview's software is designed to monitor construction progress, assess rooftop conditions, and maintain the health of solar facilities through detailed inspections. It caters to a diverse range of industries, including solar, wind, property management, telecommunications, and utilities. By offering fast and accurate inspections, Zeitview aims to reduce costs and improve operational efficiency for its clients, enabling them to make informed, near-real-time decisions regarding their assets.
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