Upfront Ventures
Upfront Ventures is a California-based early-stage venture capital firm focused on seed and Series A rounds for technology-led startups. Founded in 1996 and headquartered in Santa Monica with an additional office in Los Angeles, the firm backs companies across software, SaaS, fintech, health tech, AI, consumer internet, gaming, hardware, and related sectors. It pursues opportunities primarily in North America with a concentration in Southern California and also considers investments in Europe and other regions. Typical checks range from 0.5 million to 15 million in seed rounds and 2 million to 5 million in Series A rounds, reserving capital for follow-ons and often taking a board seat in portfolio companies. Upfront has supported notable founders and startups across technology sectors, including Ring, TrueCar, Bird, Maker Studios, GOAT, Apeel Sciences, thredUP, Invoca, and Kyriba, reflecting a long-term partner approach to building scalable businesses.
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Past deals in Collectibles
Rally
Series B in 2021
Rally is an investment platform that enables individuals to buy and sell fractional equity shares in various collectible assets, such as sports cards, classic cars, vintage watches, and rare books. Founded in 2016 and headquartered in New York, Rally aims to democratize access to alternative investments, which have traditionally been limited to a select group of investors. By providing a marketplace that emphasizes liquidity and transparency, Rally allows members from all income levels to participate in the ownership of high-value collectibles, fostering a more inclusive investment environment.
Loupe
Seed Round in 2021
Loupe is a live eCommerce streaming platform developing a mobile application used to collect sports cards. Its application offers exciting new ways to buy, sell, invest, and collect sports cards that enable users to reinvent sports card games at a whole new level.
The company was founded in 2020 and is headquartered in Miami, Florida.
Rally
Series B in 2020
Rally is an investment platform that enables individuals to buy and sell fractional equity shares in various collectible assets, such as sports cards, classic cars, vintage watches, and rare books. Founded in 2016 and headquartered in New York, Rally aims to democratize access to alternative investments, which have traditionally been limited to a select group of investors. By providing a marketplace that emphasizes liquidity and transparency, Rally allows members from all income levels to participate in the ownership of high-value collectibles, fostering a more inclusive investment environment.
Rally
Series A in 2018
Rally is an investment platform that enables individuals to buy and sell fractional equity shares in various collectible assets, such as sports cards, classic cars, vintage watches, and rare books. Founded in 2016 and headquartered in New York, Rally aims to democratize access to alternative investments, which have traditionally been limited to a select group of investors. By providing a marketplace that emphasizes liquidity and transparency, Rally allows members from all income levels to participate in the ownership of high-value collectibles, fostering a more inclusive investment environment.
Loot Crate
Series A in 2016
Loot Crate is a fan-based commerce platform that delivers monthly themed geek, gaming, and pop-culture collectibles and accessories to subscribers in the United States and internationally. Partnering with movie studios, game companies, comic publishers, and pop culture talent, Loot Crate offers various lines of mystery boxes, including pop culture, gaming, film and TV, and apparel crates. The company, founded by Chris Davis and Matthew Arevalo in 2012, operates through its own ecommerce site, Loot Vault, and various crate lines. With headquarters in Los Angeles, California, Loot Crate aims to provide fans with curated merchandise and exclusive items from their favorite franchises.
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