Upfront Ventures

Upfront Ventures is a venture capital firm established in 1996 and headquartered in Santa Monica, California, with additional offices in Los Angeles and San Francisco. The firm specializes in investing in technology-driven companies across various sectors, including digital content and distribution, Ad-Tech, e-commerce, financial services, mobile technology, big data, software, and health. Upfront Ventures primarily focuses on early-stage investments, specifically targeting seed and Series A rounds, with typical investments ranging from $0.5 million to $15 million. The firm strategically invests at least 50% of its capital in North America, particularly in the vibrant ecosystems of Southern California, while also considering opportunities in Europe and other regions, including the Caribbean and Central America. Upfront Ventures takes an active role in its portfolio companies by securing board seats and has a history of backing notable startups such as Ring, TrueCar, and Maker Studios. The firm is led by Managing Partners Yves Sisteron, Mark Suster, and Kara Nortman.

AJ Herrera

Finance Associate

Stuart Lander

Chief Operating Partner

Aditi Maliwal

Partner

Yves Sisteron

Managing Partner and Co-Founder

Mark Suster

General Partner

Kevin Zhang

Partner

Past deals in Blogging

All Day

Seed Round in 2016
All Day is building an editorial media brand and publishing technology for mobile-first Millennial audiences. The company leverages a network of owned and partner Social Media properties for content distribution and audience engagement, driving content sharing and virality. All Day’s network partners, writers, and editors manage posts, track analytics, and grow engagement through its CMS and Social distribution dashboard. Today, All Day maintains and engages a growing audience on Social Media channels through owned and operated content brands with over 28 million followers, as well as a distribution network reaching over 200 million followers across Twitter, Facebook, and Instagram. Included among the company’s more popular social accounts are HistoryinPics and EarthPix on Twitter. Through these owned and partner accounts, All Day distributes highly visual and shareable editorial content, which is often featured on its destination site AllDay.com.

MiTu Network

Series B in 2015
MiTú is a Latino lifestyle network focused on health, beauty, food, family, home, and pop culture. It aggregates videos 1,200 partners and attracts an audience that is generating 400 million views a month. MiTú is a division of Latido Networks which is the Hispanic targeted networks division of GoDigital Media Group.

MiTu Network

Series B in 2014
MiTú is a Latino lifestyle network focused on health, beauty, food, family, home, and pop culture. It aggregates videos 1,200 partners and attracts an audience that is generating 400 million views a month. MiTú is a division of Latido Networks which is the Hispanic targeted networks division of GoDigital Media Group.

Redef

Seed Round in 2014
REDEF is a company that curates information streams tailored for various industry communities, integrating elements of pop culture. Its platform focuses on a diverse range of topics, including media, technology, sports, music, movies, education, fashion, design, and health. Through newsletters and community engagement, REDEF promotes a deeper understanding of these subjects by allowing users to customize their preferred content mixes and share them with others. The aim is to create an interactive environment where curated insights foster connections among professionals and enthusiasts alike.
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