Upfront Ventures

Upfront Ventures is a California-based early-stage venture capital firm focused on seed and Series A rounds for technology-led startups. Founded in 1996 and headquartered in Santa Monica with an additional office in Los Angeles, the firm backs companies across software, SaaS, fintech, health tech, AI, consumer internet, gaming, hardware, and related sectors. It pursues opportunities primarily in North America with a concentration in Southern California and also considers investments in Europe and other regions. Typical checks range from 0.5 million to 15 million in seed rounds and 2 million to 5 million in Series A rounds, reserving capital for follow-ons and often taking a board seat in portfolio companies. Upfront has supported notable founders and startups across technology sectors, including Ring, TrueCar, Bird, Maker Studios, GOAT, Apeel Sciences, thredUP, Invoca, and Kyriba, reflecting a long-term partner approach to building scalable businesses.

Kobie Fuller

General Partner

AJ Herrera

Investor

Nick Kim

General Partner

Stuart Lander

General Partner

Aditi Maliwal

Partner

Past deals in San Francisco Bay Area

Jiko

Series C in 2024
Jiko is a fintech company that offers debit cards and a digital money platform designed to combine everyday payments with treasury-based investing. Its debit product includes cash back on purchases, single-use virtual cards, and no minimum balance, delivered through a mobile app. Jiko positions itself as a bank-like service built on safe assets, notably U.S. Treasury bills, enabling users to hold cash and earn yield while maintaining liquidity. The platform supports direct investing in treasury bills and provides an embedded finance API that facilitates sending, receiving, and spending money digitally, effectively serving as a financial portal for users to manage and grow their money. The company focuses on safety and speed, integrating banking and brokerage functions to custody cash in Treasuries and offer scalable, accessible financial services.

Jiko

Series B in 2022
Jiko is a fintech company that offers debit cards and a digital money platform designed to combine everyday payments with treasury-based investing. Its debit product includes cash back on purchases, single-use virtual cards, and no minimum balance, delivered through a mobile app. Jiko positions itself as a bank-like service built on safe assets, notably U.S. Treasury bills, enabling users to hold cash and earn yield while maintaining liquidity. The platform supports direct investing in treasury bills and provides an embedded finance API that facilitates sending, receiving, and spending money digitally, effectively serving as a financial portal for users to manage and grow their money. The company focuses on safety and speed, integrating banking and brokerage functions to custody cash in Treasuries and offer scalable, accessible financial services.

Invoca

Series F in 2022
Invoca is a leader in conversation intelligence AI, empowering marketing, e-commerce, and contact center teams to boost revenue by extracting insights from customer calls. Its platform integrates with major tech platforms, enabling automated actions based on conversation data for enhanced digital touchpoints and improved experiences.

Jiko

Series A in 2020
Jiko is a fintech company that offers debit cards and a digital money platform designed to combine everyday payments with treasury-based investing. Its debit product includes cash back on purchases, single-use virtual cards, and no minimum balance, delivered through a mobile app. Jiko positions itself as a bank-like service built on safe assets, notably U.S. Treasury bills, enabling users to hold cash and earn yield while maintaining liquidity. The platform supports direct investing in treasury bills and provides an embedded finance API that facilitates sending, receiving, and spending money digitally, effectively serving as a financial portal for users to manage and grow their money. The company focuses on safety and speed, integrating banking and brokerage functions to custody cash in Treasuries and offer scalable, accessible financial services.

Invoca

Series E in 2019
Invoca is a leader in conversation intelligence AI, empowering marketing, e-commerce, and contact center teams to boost revenue by extracting insights from customer calls. Its platform integrates with major tech platforms, enabling automated actions based on conversation data for enhanced digital touchpoints and improved experiences.

Tact.ai

Series C in 2018
Tact.ai is an enterprise AI company that develops a conversational AI platform, Tact.ai, enabling connectivity between applications and devices for sales teams. The platform includes AI Sales Assistance, which uses chat and voice to automate administrative tasks, and Intelligent Workspace, a seller-controlled workspace for coordinating deal teams, partners, and customers. It enhances sales workflows by connecting data with email, calendar, and social channels through natural text, touch, and voice interactions. The company serves technology, sales, and life sciences customers, including Fortune 500 companies, across the United States, Europe, and India. Founded in 2011 and headquartered in Silicon Valley, it is backed by venture firms such as Microsoft M12, Salesforce Ventures, Novartis, Lilly, and McKesson Ventures.

Jiko

Seed Round in 2017
Jiko is a fintech company that offers debit cards and a digital money platform designed to combine everyday payments with treasury-based investing. Its debit product includes cash back on purchases, single-use virtual cards, and no minimum balance, delivered through a mobile app. Jiko positions itself as a bank-like service built on safe assets, notably U.S. Treasury bills, enabling users to hold cash and earn yield while maintaining liquidity. The platform supports direct investing in treasury bills and provides an embedded finance API that facilitates sending, receiving, and spending money digitally, effectively serving as a financial portal for users to manage and grow their money. The company focuses on safety and speed, integrating banking and brokerage functions to custody cash in Treasuries and offer scalable, accessible financial services.

Tact.ai

Series B in 2016
Tact.ai is an enterprise AI company that develops a conversational AI platform, Tact.ai, enabling connectivity between applications and devices for sales teams. The platform includes AI Sales Assistance, which uses chat and voice to automate administrative tasks, and Intelligent Workspace, a seller-controlled workspace for coordinating deal teams, partners, and customers. It enhances sales workflows by connecting data with email, calendar, and social channels through natural text, touch, and voice interactions. The company serves technology, sales, and life sciences customers, including Fortune 500 companies, across the United States, Europe, and India. Founded in 2011 and headquartered in Silicon Valley, it is backed by venture firms such as Microsoft M12, Salesforce Ventures, Novartis, Lilly, and McKesson Ventures.

Invoca

Series D in 2016
Invoca is a leader in conversation intelligence AI, empowering marketing, e-commerce, and contact center teams to boost revenue by extracting insights from customer calls. Its platform integrates with major tech platforms, enabling automated actions based on conversation data for enhanced digital touchpoints and improved experiences.

Breeze

Series A in 2015
Breeze Labs, Inc. is an online platform that allows users to earn income through on-demand car services. Founded in 2013 and based in San Francisco, the company initially focused on providing fleet management technology to modernize car ownership, making it more flexible and accessible. Although Breeze launched its services in 2014 and expanded its operations to several major cities, including Los Angeles, Seattle, Chicago, Washington, and Boston, it suspended operations as of July 2016 and is no longer accepting new customers for its leasing platform.

Invoca

Series C in 2014
Invoca is a leader in conversation intelligence AI, empowering marketing, e-commerce, and contact center teams to boost revenue by extracting insights from customer calls. Its platform integrates with major tech platforms, enabling automated actions based on conversation data for enhanced digital touchpoints and improved experiences.

Invoca

Venture Round in 2012
Invoca is a leader in conversation intelligence AI, empowering marketing, e-commerce, and contact center teams to boost revenue by extracting insights from customer calls. Its platform integrates with major tech platforms, enabling automated actions based on conversation data for enhanced digital touchpoints and improved experiences.

Invoca

Series B in 2010
Invoca is a leader in conversation intelligence AI, empowering marketing, e-commerce, and contact center teams to boost revenue by extracting insights from customer calls. Its platform integrates with major tech platforms, enabling automated actions based on conversation data for enhanced digital touchpoints and improved experiences.

Invoca

Series A in 2009
Invoca is a leader in conversation intelligence AI, empowering marketing, e-commerce, and contact center teams to boost revenue by extracting insights from customer calls. Its platform integrates with major tech platforms, enabling automated actions based on conversation data for enhanced digital touchpoints and improved experiences.
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